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Content Marketing Plan: How To Create Remarkable Content Every Week

If, as they say, content is King, then consistency offers you the keys to the castle. Being consistent in both the frequency and quality of your output is the only way to develop an audience that will want to follow your work. Having a content marketing plan will enable you to build a loyal fan base who will trust you when it comes to the products you create or endorse. It will ensure that when …

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How To Find A Great AND Available Domain Name For Your Website

So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice on the domain name itself. First off – that’s a smart way to do it. By doing your research in …

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11 Great Small Business Blogs That Prove ANY Business Can Do Content Marketing

In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create an outstanding blog with topics that will engage and reward readers. “Prove it!” you say. Well, I’m about to do …

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13 Copywriting Tips To Write The Perfect Blog Post

In the last couple of weeks we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, we perfect the most crucial of all the elements involved in a successful blog: blog writing. Now, you may have noticed I said blog writing and not just writing. That’s because blog posts are nothing like books, print media, or long form …

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How To Start A (Successful) Blog For Your Business – Ten Things To Get You Started

Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post isn’t going to cover things like getting yourself a website or choosing a platform like WordPress – if you’re a …

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What Content Marketers Really Need To Know About SEO

Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still peddling the same old techniques from 2012, but the effectiveness of their approaches is diminishing by the day. Equally, there …

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15 Evergreen Content Ideas That Will Boost Your Website Traffic

Content is essential to the success of your website, and this content broadly falls into two categories – trending topics, and evergreen content. Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always be searching for it and discover your site. This content delivers relevance, leads, shareability, and traffic growth for the long term. Evergreen content can be updated with …

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10 Most Powerful Words You Must Use To Create Catchy Headlines

Being a successful copywriter is a lot more than simply loving words, then writing them down. While every writer will have his or her own personal tastes, what matters most is what words really work. Everything you write should be written to affect audiences. You need to make them feel, and as a content marketer, you need to make them act. The first and most important act you need them to take is to read. …

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Long-Form vs. Short-Form Content: Which Is More Effective?

Short and sweet, as the saying goes. This adage has been repeated ad nauseam in the online marketing world, where the received wisdom was that the Internet is a big place full of distractions, and people don’t have time for more than a bite-size read. This logic goes all the way back to 1997: As such, you’ll find hundreds of articles and even whole websites dedicated to 500-word blog posts. 500 words article was considered …

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Make Money From Blogging: How To Monetize Your Blog With Products

As part of my ongoing series on content marketing and blog monetization, I’ve been covering the strategies, the skills, and the actions content producers have to take to make their blog make money. In that time, we’ve still only scratched the surface of the thing that actually makes the money. Let me be clear: it isn’t the content. It’s never the content. The content is a medium to leverage your audience into taking an action. …

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