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Local SEO: How To Harness The Power Of Yelp To Boost Rankings

Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to resource for millions of visitors to look for information about local businesses. It allows users to check-in at businesses, rate …

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How To Find A Great AND Available Domain Name For Your Website

So far in these series we’ve covered all elements of starting a blog for your business website. We started this series with the assumption that our readers would already have a website, but as we discovered in the comments, an increasing number of people are doing all their research up front, and want some advice on the domain name itself. First off – that’s a smart way to do it. By doing your research in …

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Black Friday And Cyber Monday: 6 Marketing Strategies For Your Business

Black Friday is almost upon us. The largest retail shopping event of the year in the United States, it has also become part of Holiday tradition in the United Kingdom, Australia, and more. Black Friday, this year on November 25th, is always the Friday four weeks before Christmas. It is a sale day in which bricks and mortar stores seek to clear their stock and line their nests before consumer interest in retail crashes. Promising …

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How To Avoid Google Penalty From SEO-Friendly Press Release

Press releases have long been known to be an invaluable tool in increasing your profile both online and in the real world. When search engine algorithms began to evaluate press releases as part of their rankings, their popularity exploded. People see SEO-friendly press release as a quick way to get backlinks and up their authority. Unfortunately, for many legitimate press releases out there, the flood of low quality, and link-spam press releases forced the search …

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Instagram Marketing: Marketer’s Guide To Instagram For Business

Instagram is a big deal. Instagram exceeded 500 million users in January this year and has continued to grow from strength to strength. Everyday, I get a new notification: “Your friend has joined Instagram”. Users are flocking to the social network. Businesses aren’t. This means there’s a huge opportunity available to use Instagram for business as a marketing tool. A market with relatively low competition for the attention of a huge audience. I want you …

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6 Social Media Marketing Trends That Will Change Your Marketing Strategy

There are no social media. It’s sharing media now. And that’s a huge opportunity. People used to use social media to post personal information about their lives, challenges they faced, or even just gym selfies. Today, they post about news, the brands they love, the pets they love, the destinations they love. And it’s changing all the time. Social media is fluidly dynamic – behaviour is shaping technology at the same time as technology is …

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😍 Emoji Marketing: 8 Best Campaigns And What You Can Learn From Them

July 17th, 2016 is the World Emoji Day, which is also the global celebration of emoji. When I saw the news, I asked myself, “How did we even get here?” The answer surprised me. It’s a combination of both innate psychology and pop-cultural evolution. The effect is that these simple and fun little drawings can actually be incredibly powerful tools for marketing your business. I get why you might be cynical. “Unprofessional”, you say, “Childish”. …

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How To Write SEO Press Release That Increases Traffic And Exposure

We all want to increase our website’s traffic and exposure. So far, one of the best ways to achieve that is by getting quality backlinks through SEO press release (Don’t worry, we’ll get into more details on this soon.) There are so many ways out there telling us how we can get more backlinks, but how many of them actually work? Let’s be honest here. Even I, took the advice from other marketing experts to …

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Snapchat For Business: The Ultimate Guide For Marketers

Chances are you have heard of Snapchat, but probably have not paid too much attention to it. As one of the younger social media networks (founded in 2011), it was likewise seen as being for younger users, and as such was generally off the radar of most brands looking for marketing outlets.spo However, in just a little over five years, Snapchat has amassed some truly impressive user statistics that have started turning the heads of …

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9 Simple Steps To Increase Your Domain Authority

There are hundreds of factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is the domain authority of a website. Domain authority is a metric that was developed by Moz. The higher your domain authority is, the more likely you are to earn a higher search engine ranking and to receive more and better web traffic. Your domain authority is …

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