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8-Step Inbound Marketing Strategy That’ll Get You Non-Stop Sales

You may have heard of the phrase “inbound marketing” before. You may not be sure what it means. If that’s the case, you missed my blog last week that defines and outlines what inbound marketing is, and why it’s so valuable. Go check it out! Back? Awesome. So, Inbound Marketing encompasses SEO, Social Media, Content and Email Marketing. Whoosh. It’s a big umbrella that covers so many distinct topics. If you’re just getting into marketing, …

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What Is Niche Marketing And Why Is It Effective?

Have you found your niche? If not, it may be time. Of all the many changes that online marketing has brought to advertising in general, one of the hardest for people to wrap their heads around is the sheer scale of the economics involved. Marketing online is, in many ways, the exact opposite of any sort of local advertising. After all, while estimates vary, it’s generally agreed that, as of 2016, between 3 and 4 …

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Black Friday And Cyber Monday: 6 Marketing Strategies For Your Business

Black Friday is almost upon us. The largest retail shopping event of the year in the United States, it has also become part of Holiday tradition in the United Kingdom, Australia, and more. Black Friday, this year on November 25th, is always the Friday four weeks before Christmas. It is a sale day in which bricks and mortar stores seek to clear their stock and line their nests before consumer interest in retail crashes. Promising …

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SEO Campaign: 5 Important Early Decisions To Help Bring SEO Success

As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much more certain of success. This is absolutely true of SEO success. The worst way a person or company could go …

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Ecommerce Content Marketing: 7 Reasons Why You Should Start Now

Ecommerce is becoming more popular than ever before, and because the easy scalability of WordPress ecommerce frameworks makes it easy to expand, sites can soon host thousands of products. Content marketing has long been known to have huge benefits for a single product or service-based websites, but those with a wide range of products often miss the opportunity to build their brand through content marketing. Google, Bing, Yahoo! and more make content a core part …

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How Many Backlinks Do You Need To Rank On Google?

This is one of the most frequent questions we hear from newcomers to SEO, and sometimes even from those who’ve been working with it for awhile but are looking for new strategies: “How many backlinks do we need to rank on Google?” Well, right off the bat, here’s the spoiler: There’s no single answer to the question. There’s no good answer to the question. In a lot of ways, it’s the wrong question to ask …

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How To Avoid Google Penalty From SEO-Friendly Press Release

Press releases have long been known to be an invaluable tool in increasing your profile both online and in the real world. When search engine algorithms began to evaluate press releases as part of their rankings, their popularity exploded. People see SEO-friendly press release as a quick way to get backlinks and up their authority. Unfortunately, for many legitimate press releases out there, the flood of low quality, and link-spam press releases forced the search …

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Psychology Of SEO: Understanding User Behavior To Increase Google Ranking

Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers want to increase Google ranking. These agendas aren’t always in conflict, but they cause enough tension to generate a cold …

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On-Page vs Off-Page SEO: How They Impact Your Digital Marketing Strategy

This is a pretty fundamental topic in search engine optimization but one which is often misunderstood, especially by newcomers to the field. This basic problem isn’t helped by how complicated SEO has become over the years, and how many different techniques are now used to boost a page’s Search Engine Results Page (SERP) rankings. As a general rule, “on-page” refers to anything happening on your website, under your direct control, which contributes to your SERP …

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User Experience And SEO: Revolutionizing Your Website’s Success

When we think about SEO, we invariably think about getting to the top of the search engine rankings. Everybody knows this is important, but because of the focus on technical processes, we often lose sight of why it’s important. Namely, it puts our company in front of more human users. (If you’re a beginner, read this blog post to get started with SEO.) User Experience, or UX, is an online discipline designed to make websites …

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