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HTTP vs HTTPS: The Difference And Everything You Need To Know

Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it so important that …

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What Is C2B Ecommerce And How Does It Help Your Business?

In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve their strategies. (Read our guide to B2C marketing here for more B2C marketing strategies and B2C examples.) Now, we are seeing things come …

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7 Best Ecommerce Website Design Practices To Improve UX

Having great ecommerce website design can make all the difference when it comes to attracting customers. Your web design is, after all, the first thing your readers are going to see when they click through to your site. Eye-catching colors and easy-to-read text are only the beginning! So let’s go through each design element, with some examples of the websites doing it oh-so-right. Get Started With Visuals Figuring out how you want your website to …

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The Beginner’s Guide To B2C Content Marketing

Content is king! Like most clichés, it’s repeated so often because it’s true. There’s no better way to develop and audience through content. “But I don’t want to develop an audience!” I hear you cry, “I want to sell products!” Fortunately, content can be an incredibly powerful tool for that too. Business To Consumer, which is also known as B2C content marketing, when it’s done well, follows a series of methods and best content marketing …

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Ecommerce Platforms: 5 Best Platforms For Your Online Store

With so many businesses shifting from the physical marketplace to online, it’s no wonder we’re seeing so many ‘How Tos’ about ecommerce marketing. As great as these are, many are based on assumed knowledge that new players to the game don’t always have. So I’m going to get right back to the basics. Let’s run through the types of ecommerce that your business can use and see if we can find the best ecommerce platform. …

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9 Proven Steps To Grow Massive Email List From Scratch

We’ve been talking a lot on the blog about email marketing lately, and today is no exception. We’ve mentioned how important it is to have a healthy email list, but we haven’t yet shared with you a breakdown of our favorite tips and tricks! So here we go: our fastest, easiest, and most effective tips on how to grow your email list. Learning how to build an email list from scratch sounds daunting, but I …

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B2B Content Marketing: How To Charm Other Businesses Into Buying

Are you just now looking into content marketing for your B2B business? Well hurry up, you’re late! Right now, nearly 90% of all business-to-business companies use content marketing as a part of their marketing strategy. If you’re not, that you means you are missing out on customers that are right now being funneled toward the competition. But don’t worry. I’ve got your back. In this blog, we’re going to find out all about how content …

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The Best And Worst Times To Send Emails

If you were following our blog last week you would have read our post A Beginner’s Guide to Successful Marketing Campaigns, which —you guessed it— was packed with tips on effective email marketing strategies. In the post, we also promised an upcoming blog about the best and worst times to send emails. Here it is! When we first began sending emails to our subscribers, we first had to figure out the best day and best …

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A Beginner’s Guide To Successful Email Marketing Campaign

With so many strategies to choose from, one of the biggest marketing questions we face in the Internet age is: how do we get customers interested, and keep them interested? A recent report says that 77% of consumers are more likely to respond to permission-based email marketing campaign. It’s a fast and effective way to create, build, and maintain customer relationships, communicate brand image, increase web traffic, and generate leads. It’s also a great way …

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How To Write Landing Page Copy That Converts? Here Are The 6 Useful Tips

If you’ve found this blog by searching online, chances are you were looking to find out more about how to write landing page copy! Well, you’ve come to the right place. Landing pages are your first impression. It’s the page that visitors to your site will arrive at. It may not be the homepage – it could be a landing page for a particular section of your site, concerning a specific product or service. When …

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