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Free and Premium Inbound Marketing Tools That Give You Unfair Advantages Over Your Competitors

Over the last couple of weeks, I’ve given you a pretty good grounding in what inbound marketing is all about. Last week, I created a roadmap that would lead you to conquer this varied but rewarding practice. Now, if you’re going to climb Everest, would you do it with only a map? Of course not. You need the equipment that will get you safely to the summit. Fortunately, there are a huge range of inbound …

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8-Step Inbound Marketing Strategy That’ll Get You Non-Stop Sales

You may have heard of the phrase “inbound marketing” before. You may not be sure what it means. If that’s the case, you missed my blog last week that defines and outlines what inbound marketing is, and why it’s so valuable. Go check it out! Back? Awesome. So, Inbound Marketing encompasses SEO, Social Media, Content and Email Marketing. Whoosh. It’s a big umbrella that covers so many distinct topics. If you’re just getting into marketing, …

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Inbound Marketing: Attract Customers Who ACTUALLY Want To Buy From You

The Internet is fundamentally unlike any other communications medium in the history of mankind, so it’s no surprise that it requires a totally new method of marketing to go with it! This was one of the first things that businesses looking to expand themselves online came to discover: Methods of marketing and outreach that worked in the offline world were not nearly as effective when moved online. Online activities inspired different mindsets in the users, …

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Content Marketing Plan: How To Create Remarkable Content Every Week

If, as they say, content is King, then consistency offers you the keys to the castle. Being consistent in both the frequency and quality of your output is the only way to develop an audience that will want to follow your work. Having a content marketing plan will enable you to build a loyal fan base who will trust you when it comes to the products you create or endorse. It will ensure that when …

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11 Great Small Business Blogs That Prove ANY Business Can Do Content Marketing

In the past few weeks, we’ve been talking about how businesses can start their own blogs to begin successfully harnessing the power of content marketing. In the comments to some of those blogs, the most common feedback has been “this isn’t something I can do in my industry.” I disagree. Almost any industry can create an outstanding blog with topics that will engage and reward readers. “Prove it!” you say. Well, I’m about to do …

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How To Start A (Successful) Blog For Your Business – Ten Things To Get You Started

Last week I wrote an article on all the great reasons why you should start a blog for business. If you’re here right now, I’m guessing you agree! High five! Well, here’s the good news: I can also take you through the stages of setting that blog up successfully from the start. Now, this post isn’t going to cover things like getting yourself a website or choosing a platform like WordPress – if you’re a …

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What Content Marketers Really Need To Know About SEO

Search engine marketing has transformed in the last decade, as the algorithms involved have gotten more sophisticated and intuitive at predicting what users want from their searches. One of the side effects of this evolution has been to push content marketing and search engine optimization closer together. There are many SEO consultancies out there still peddling the same old techniques from 2012, but the effectiveness of their approaches is diminishing by the day. Equally, there …

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11 Great Reasons Why You Should Start A Blog For Your Business

We talk a lot on this site about content marketing. The power of developing an audience, converting an audience, boosting SEO – that kind of thing. One question we haven’t yet answered is the first one some people ask. Why have a blog on a business website? I can understand where that question comes from. A blog (or web log) was treated like a public journal for much of its infancy as a medium. Alternatively, …

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Ecommerce Content Marketing: 7 Reasons Why You Should Start Now

Ecommerce is becoming more popular than ever before, and because the easy scalability of WordPress ecommerce frameworks makes it easy to expand, sites can soon host thousands of products. Content marketing has long been known to have huge benefits for a single product or service-based websites, but those with a wide range of products often miss the opportunity to build their brand through content marketing. Google, Bing, Yahoo! and more make content a core part …

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How (And Why) To Use The Top Down Approach To Content Planning

Blogging is an essential part of any online business strategy. If it wasn’t, you wouldn’t be reading this. Because it is, you’re reading it for two reasons: you want to know how to do it better, and we’ve blogged about how to do it better because blogging is part of our online business strategy. Boom. Now we’re all on the same page, let’s get to it: most blogging is bad. That’s not to say the …

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