By Allysa on November 1, 2016
Content marketing isn’t expensive, but it isn’t free, either – with costs like writer’s pay, overhead, time costs, and opportunity costs, it’s important to get the most out of every piece of content. See, many companies churn out content on a daily basis but don’t see any increase in their traffic or sales. Because of […]
By Winnie Wong on September 30, 2016
Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the […]
By Lo Jia Thong on September 5, 2016
Long-Form vs. Short-Form Content: Which Is More Effective? Short and sweet, as the saying goes. This adage has been repeated ad nauseam in the online marketing world, where the received wisdom was that the Internet is a big place full of distractions, and people don’t have time for more than a bite-size read. This logic […]
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By Allysa on August 29, 2016
Content marketing is the only marketing that matters in the online arena. You create content, content builds audiences, audiences become your customers. That said, the burden of creating content is one of the biggest challenges you’ll face when successfully building an online business. Don’t get me wrong: it’s worth it. Regularly posting new content is […]
By Lo Jia Thong on August 22, 2016
Welcome back! Last time, I got into considerable detail about achievable ways to monetize your blog by selling products. Products require an extensive infrastructure, an understand of supply and demand, and considerable resource management to master. Going to this effort can yield huge results, but it’s a long game and there is risk involved. This […]
By Vivian on August 17, 2016
As part of my ongoing series on content marketing and blog monetization, I’ve been covering the strategies, the skills, and the actions content producers have to take to make their blog make money. In that time, we’ve still only scratched the surface of the thing that actually makes the money. Let me be clear: it […]
By Allysa on August 10, 2016
The Internet is potentially infinite in size and is getting bigger every day. The amount of content proliferated on the Internet is already staggering. Last year, there were 211,000,000 new pieces of content being published every second. This is because people understand the power of content marketing, and everyone is trying to leverage it. In […]
By Lo Jia Thong on August 4, 2016
Previously I wrote a blog about how Neil Patel created a blog that generated $100,000 a month in revenue, in just 12 months. I’m sure that when reading this, a lot of people thought, “Well that’s easy for him, he’s Neil Patel.” Which made me think about what you really need to succeed in monetizing […]
By Allysa on August 2, 2016
Last month, we’ve covered the fundamental of content marketing for newcomers in our post “How To Produce Effective Content For Your Website“, which went over different aspects of content marketing and offered suggestions for those who just started to get into it. Since many of you asked for more, we’re revisiting the topic today. After […]
By Allysa on July 28, 2016
If you’re looking to deliver quality content that drives organic traffic, you need to be consistent in delivering ideas that your users will value. This means offering insight, unique perspectives, and actionable advice, all of which content marketing ideas that help people searching within your niche finding the answers they’re looking for. Chances are, you […]
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