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Free and Premium Inbound Marketing Tools That Give You Unfair Advantages Over Your Competitors

Over the last couple of weeks, I’ve given you a pretty good grounding in what inbound marketing is all about. Last week, I created a roadmap that would lead you to conquer this varied but rewarding practice. Now, if you’re going to climb Everest, would you do it with only a map? Of course not. You need the equipment that will get you safely to the summit. Fortunately, there are a huge range of inbound …

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13 Copywriting Tips To Write The Perfect Blog Post

In the last couple of weeks we’ve covered why it’s a great idea to have a blog for your business, and what you can do to prepare that blog to be successful. Today, we perfect the most crucial of all the elements involved in a successful blog: blog writing. Now, you may have noticed I said blog writing and not just writing. That’s because blog posts are nothing like books, print media, or long form …

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How (And Why) To Use The Top Down Approach To Content Planning

Blogging is an essential part of any online business strategy. If it wasn’t, you wouldn’t be reading this. Because it is, you’re reading it for two reasons: you want to know how to do it better, and we’ve blogged about how to do it better because blogging is part of our online business strategy. Boom. Now we’re all on the same page, let’s get to it: most blogging is bad. That’s not to say the …

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Drive Your Shares Up By Understanding Why People Share Contents

Shares are essential to building your audience, and are one of the most influential ways you can reach new people. Individuals share articles on social media, meaning their share serves as a form of endorsement and recommendation of the content. But sharing is a much more complex idea that it may first appear, and the reasons behind sharing are as diverse and varied as the individuals sharing. By understanding why people share content, we as …

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10 Most Powerful Words You Must Use To Create Catchy Headlines

Being a successful copywriter is a lot more than simply loving words, then writing them down. While every writer will have his or her own personal tastes, what matters most is what words really work. Everything you write should be written to affect audiences. You need to make them feel, and as a content marketer, you need to make them act. The first and most important act you need them to take is to read. …

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How To Make Money From Blogging: 4 Steps Towards Making $100K Per Month

Just over a year ago Neil Patel set himself a challenge: to create a blog that within 12 months would pay him $100,000 a month. That’s 1.2 million dollars a year. From blogging. It sounded crazy, but in March of this year, he did it. Even crazier? Anyone can. Theoretically, that is. There’s a huge journey to undertake in order to be able to successfully create that kind of money solely from content. I’ve pored …

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9 Types Of Content Your Readers Love

“Content is king“. It’s true now when Bill Gates first stated that in 1996. Content is what drives the visitors to a website, whether it’s direct, referral, or organic traffic. Additionally, content also creates an opportunity for marketers to transform the visitors become customers. The key to success in content marketing is to ensure that visitors understand your message in the content so that your content will be able to convert well. To achieve that, …

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Controversial Marketing: Exploiting Outrage For Massive Exposure

Kanye did it again. Viral topic pops up one after another – Pokemon Go, Donald Trump, Kanye West, Westboro Baptist Church, you name it. People just can’t stop talking about them. While a great deal of people got caught in whatever controversy of the month, very few take notice that most of the controversial topics aren’t random coincidences. They are manufactured. For the more observant, behind most controversies there are always the real intent behind …

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Why Clickbait Headline Is Bad For Your Website

Oh, it’s the clickbait headline. We barely knew you before people started ignoring you, and it’s time for you to leave for good. But why? What is wrong with using clickbait headline? Well, it sounded like a good idea at first. But the Internet is a place of excitement, where new things tend to take off, so a good way of getting clicks was to make titles more exciting. Except… a lot of companies failed …

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Writing For Millennials: Engaging The New Generation Of Consumers

Millennials are one of the fastest-growing consumer groups in the world, with more entering the world of adult consumerism every day. There’s a lot of competition to market towards them, but marketing to Millennials presents a number of challenges that are completely unlike marketing towards the Gen-Xers and Boomers who preceded them. The question of writing for Millennials is a complicated one, but it’s a challenge anyone seriously trying to market to the younger generation …

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