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Advertising To Millennials: Effectively Target The New Generation Of Consumers

If you’re paying any attention to the current market, odds are you’ve already know that millennials are already the largest generation in the world. With ever-growing purchasing power, they are the next big market to advertise to. But along with it comes new challenges – Millennials are just not into traditional advertising. The good news is, advertising to millennials is easy once you understand millennials characteristics, especially when it comes to being a consumer. Millennials …

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Measure Your Copywriters’ Performance With Quantifiable Metrics

When you hire copywriters, or even if you are one yourself, the task seems relatively simple: write good content. But how do you define “good”? This is a thornier subject than you might think. One method is to look at holistic factors. Chris Ribaudo looks at factors like understandability, likability, depth and emotion. These are the classic factors that have been involved in critiquing writing work for centuries, but their origin comes from literary criticism …

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[Announcement] SEOPressor Data Importer Is Now Available!

We’re happy to introduce a new tool that is designed specially for you guys – SEOPressor Data Importer. Ever since the launch of SEOPressor Connect, we have received many feedbacks and support from you guys. You said it, we heard you! We understand that most of you who have installed other plugins are facing some difficulties transferring the data into SEOPressor Connect. Most of you have to redo everything again if you are to use …

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Google Increases Titles and Meta Descriptions Length

In case you haven’t noticed, Google has made significant changes to the titles and meta descriptions length on the Google Search Results. More characters for both titles and meta descriptions are displayed in the search results now compared to the previous weeks. What Are The Changes? The first noticeable change would be the space of Google Search Results. To compare it with before Google made the changes, the latest search results is now 600 pixels …

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How Voice Search Could Change The Future Of SEO

Do you own a smartphone or maybe some other mobile devices? Most probably you do. It may sound obvious but the amount of people owning a smartphone is increasing. Surveys conducted by Pew Research Center shows smartphone ownership in America has significantly increased compared to the previous years. The increase in smartphone usage will surely affect SEO in the future especially with the rising trend of voice search usage. Why Mobile Search is going to …

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How To Use LSI Keywords To Rank Your Content In Relevant Searches

If you’ve done some researching around SEO I’m sure that you’ve heard of the term “Semantic Web” or “LSI Keywords”. But being quite an advanced topic, you might not fully understand how it really works. Even more importantly, how it can be used to improve your SEO. Since the new version of our well-known plugin – SEOPressor Connect have recently launched with an improved features centered on semantic web, I’m more than happy to explain …

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[Announcement] SEOPressor Connect Is Officially Live!

We are really excited to announce that the 6th and latest version of SEOPressor, the SEOPressor Connect is now officially live! After working on the plugin for well over a year, SEOPressor Connect is finally complete and open for purchase to everyone. With many improvements made and many features added to an already great product, we are confident that digital marketers will find the plugin useful and achieve great results with it. When we talk …

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2016 Google Algorithm Changes: 14 Predictions From Google Patent

It’s just past the new year, and that means it’s time for an annual pastime of ours: Predicting Google algorithm changes. We’ve looked into the matter, and here are the changes we think are most likely to happen over the next twelve months. 1) Ranking Sites By Time Spent Viewing Content [Watch time based ranking - Aug 2015] When people think of videos, they usually think of sites like YouTube – however, even small businesses …

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Google Ranking Factors According To Google Patent

When talking about Google ranking factors, one thing that can be said for sure is that there’s an awful lot of speculations going on. From the total numbers of factors to what each of them are, you can find a lot of people with a lot different of opinions about them. For example, the most popular myth about ranking factors is that there’s exactly 200 of them. Over the years people have been racing to …

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Local Keyword Research: Find The Best Keywords For Your Local Business

Keyword research is one of the most important aspects that none of us should never neglect or overlook when it comes to doing local search engine optimization for their own business. In the past, when two persons were to search for a particular keyword, let’s say, “housekeeping services”, (assuming one is in Ohio and another one in Texas) chances are the top ten results shown to them would be exactly the same. However, time has …

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