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Google Updates 2017 (Part 2): More of Mobilegeddon

If you read through the first part of our Google Updates series, then hopefully you’re able to gain some valuable insights into some of the new or updated Google features that could potentially help with your marketing efforts. However, you may have noticed that all seven updates covered in part one of our series focused mostly on desktop-based use, although there were a couple of updates that affected both mobile and desktop users. For this …

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Google Updates 2017 (Part 1): What You Need To Know

We’re already halfway through 2017, which means that Google has undoubtedly implemented numerous changes to the Google algorithm in order to improve the user experience. As we all know, Google tinkers with their algorithm on a daily basis in order to ensure that they offer the best search experience on the web. As such, it should come as no surprise that there are a number of new features that have been introduced that don’t just …

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9 Proven Steps To Grow Massive Email List From Scratch

We’ve been talking a lot on the blog about email marketing lately, and today is no exception. We’ve mentioned how important it is to have a healthy email list, but we haven’t yet shared with you a breakdown of our favorite tips and tricks! So here we go: our fastest, easiest, and most effective tips on how to grow your email list. Learning how to build an email list from scratch sounds daunting, but I …

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The Best And Worst Times To Send Emails

If you were following our blog last week you would have read our post A Beginner’s Guide to Successful Marketing Campaigns, which —you guessed it— was packed with tips on effective email marketing strategies. In the post, we also promised an upcoming blog about the best and worst times to send emails. Here it is! When we first began sending emails to our subscribers, we first had to figure out the best day and best …

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Success With Email Metrics: 13 Essential Factors To Measure And Improve

Email marketing is the staple of any online business, but not every business gets it right. Because email marketing has such huge potential, it’s easy for you to enjoy a modicum of success and think that everything is going well. In fact, you could be missing out on 90% of that potential. In order to be successful in any form of marketing, you must always go back to the data. The scientific method has given …

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How To Write Landing Page Copy That Converts? Here Are The 6 Useful Tips

If you’ve found this blog by searching online, chances are you were looking to find out more about how to write landing page copy! Well, you’ve come to the right place. Landing pages are your first impression. It’s the page that visitors to your site will arrive at. It may not be the homepage – it could be a landing page for a particular section of your site, concerning a specific product or service. When …

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The Evolution Of Search: Understanding User Intent

“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company which is only looking at now is going to already be behind by the time they bring a new product …

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SEO Campaign: 5 Important Early Decisions To Help Bring SEO Success

As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much more certain of success. This is absolutely true of SEO success. The worst way a person or company could go …

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Psychology Of SEO: Understanding User Behavior To Increase Google Ranking

Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers want to increase Google ranking. These agendas aren’t always in conflict, but they cause enough tension to generate a cold …

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7 Essential Elements Of Effective Landing Pages

One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being one of the most-tested and experimented-with aspects of your lead generation. In this article, we wanted to take a look …

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