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The Evolution Of Search: Understanding User Intent

“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company which is only looking at now is going to already be behind by the time they bring a new product …

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SEO Campaign: 5 Important Early Decisions To Help Bring SEO Success

As is often said, a beginning is a very delicate time. Some may be wondering, “What is SEO?“. Well, here’s a comprehensive guide to understanding SEO for beginners. The decisions made early on when embarking on any new venture will have a huge impact on that venture as a whole. With well-laid foundations, it’s much more certain of success. This is absolutely true of SEO success. The worst way a person or company could go …

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Psychology Of SEO: Understanding User Behavior To Increase Google Ranking

Search Engine Optimization (SEO) is a process that involves all manner of statistical analysis, complex computations, and iterative development to get it right. It’s a continually evolving discipline because search engines are in an arms race with online marketers. Search engines want to get the best and most accurate results in front of users. Marketers want to increase Google ranking. These agendas aren’t always in conflict, but they cause enough tension to generate a cold …

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7 Essential Elements Of Effective Landing Pages

One of the most crucial tools in any online marketer’s toolbox is the landing page. While many amateur webmasters mistakenly treat them as an oversight, landing pages are incredibly important to successful online marketing. They should be given at least as much consideration as any other element of your online presentation, as well as being one of the most-tested and experimented-with aspects of your lead generation. In this article, we wanted to take a look …

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How To Improve Your Conversion Rate With Copywriting

Conversion rate is measured by the amount of visitors taking an immediate action on your website, whether it is signing up for a newsletter, buying a product, or downloading a free e-book. Let’s say there are 100 visitors on your site, and all of them have opt-in for your newsletter. So your conversion rate will be 1%. The more visitors clicking on your call to action, the higher conversion rate you’ll get. But how do …

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50 A/B Tests You Need To Run To Improve Your Conversion Rate

A/B testing is important to guarantee a smooth progression for your website visitors beginning at point A, which is their initial impression of your website (in a matter of seconds), to point B — a conversion. There are many case studies that are already done to show which variables are favorable and have the better conversion rate. But the truth is, you cannot never rely on these results because each website is unique. The nature …

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9 Immediate Benefits Of Conversion Rate Optimization (CRO) You Might’ve Overlooked

One of the main reasons that most businesses – including most likely yours – have set up websites is to attract new leads and gather their information in order to nurture them into customers. The methods that you use in order to accomplish this goal are extremely varied, whether it’s through the use of your blog and organic SEO, pay per click advertising or social media engagement. In order to understand whether your online marketing …

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How To Create A Perfect Call To Action (CTA) For Your Website

A call to action (CTA) is usually a button or a link that marketers place on their websites to attracts more visitors to become leads by filling their details on a form of a landing page. CTA is created to communicate with your visitors and encourage them to take immediate action on your website. The best CTA is when it can influence people to actually click on it. In order to do so, you have …

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10 Tips How To Grow Your Email List 10 Times Bigger

Getting people to willingly opt-in to your email list is a very tricky business. Back when we first started content marketing about half a year ago, we barely have any clue on how to do it. Like most other marketers, our main method of enticing people to subscribe is by using squeeze pages in form of exit pop-ups, as well as giving away blog offers. We A/B tested a lot of stuff – from giving …

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