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Local SEO: How To Harness The Power Of Yelp To Boost Rankings

Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to resource for millions of visitors to look for information about local businesses. It allows users to check-in at businesses, rate …

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Pokemon GO: 5 Marketing Strategies For Your Local Business

Pokemon GO has proven to be an overnight phenomenon. It broke records on iOS, being the most downloaded app in its opening week ever, and raising upwards of $1.6 million a day without even accounting for Android players. While on Android, it has overtaken Twitter in daily active users. And it hasn’t even gone global yet. Pokemon GO has been a success for many reasons, chief among them the combination of benefits: nostalgia, fun, fitness, …

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How To Add Semantic Markup To Boost SEO

Previously I have written about LSI keyword and how it’s helping to create the Semantic Web, a vision Tim Berners-Lee had 10 years ago. Some of you might be wondering. What is Semantic Web exactly? Well in short, you can think of it as a smart internet that’s intelligent enough to understand web contents as the objects or entities they represent instead of strings of HTML codes they are made out of. Search engines back …

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11 Local Search Ranking Factors According To Google Patent

If you’ve paid a close attention on Google lately, you might notice that one of the significant changes is in the local results section of Google search. The local results used to display 7 local businesses to answer location-based queries. But now the amount of results displayed are down from 7, to just 3. The implications are not hard to guess – More traffic and exposure for the top 3 results and less for the …

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Local Keyword Research: Find The Best Keywords For Your Local Business

Keyword research is one of the most important aspects that none of us should never neglect or overlook when it comes to doing local search engine optimization for their own business. In the past, when two persons were to search for a particular keyword, let’s say, “housekeeping services”, (assuming one is in Ohio and another one in Texas) chances are the top ten results shown to them would be exactly the same. However, time has …

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How To Get Your Business On Google Knowledge Graph (For Free!)

If you read my previous write up on Google’s use of Knowledge Graph to help provide users with richer and more helpful information, then hopefully you’re convinced that it’s in your best interest to have your company’s information available to Google’s Knowledge Graph – Because hey, who wouldn’t want a free billboard on the net right? But the thing is, it’s easier said than done. Because Google sources a lot of its information for its …

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The 4 Dimensions Of Google Search Results

While I was digging around doing my Google patent research, I have this brief “eureka” moment – I realized that in achieving their goal to provide the best and most relevant search results, Google come up with a slew of algorithms to improve the quality of results returned. But Google also knows that high quality results alone is not enough. What is considered “best” is highly dependent on the situation of the user when asking …

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What Are Canonical Links And Why You Should Canonicalize Your URL

When learning how to best optimize your website for search engines, there seem to have a new jargon or buzzword created every few months and is thrown at you expecting you to already understand what it means. One of the SEO buzzwords we’re looking at today is “Canonicalization”. While this jargon isn’t exactly new, it’s definitely a bit of a mouthful. Some of you might have heard of this word before but don’t know what …

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Why Is Everyone Talking About Google Knowledge Graph?

If you’ve done any kind of online marketing over the last few years, then you’re probably familiar with how quickly the landscape can change, sometimes almost instantaneously! New marketing features are popping up all the time, often requiring that you adjust your inbound marketing strategies on the fly. Take for example the Knowledge Graph. The Knowledge Graph is actually a feature that was launched three years ago, but Google has been slowly introducing it into …

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