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Controversial Marketing: Exploiting Outrage For Massive Exposure

Kanye did it again. Viral topic pops up one after another – Pokemon Go, Donald Trump, Kanye West, Westboro Baptist Church, you name it. People just can’t stop talking about them. While a great deal of people got caught in whatever controversy of the month, very few take notice that most of the controversial topics aren’t random coincidences. They are manufactured. For the more observant, behind most controversies there are always the real intent behind …

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6 Psychology Hacks Marketers Use To Increase Conversion Rate

What is psychology? Well, in layman terms, it’s basically the study of human beings. This includes their thought processes as well as their physical behavior. The field of psychology is designed to study us; and so, surely enough, there is something to learn about marketing. Marketing and psychology often go hand in hand. Every time you browse through a website, there are certain elements implemented by marketers to subtly ‘push’ you in a certain direction. …

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4 Key Psychological Tricks To Improve Your Online Marketing

One of the keys to good marketing is understanding psychology. Think about it – psychology is the study of human behavior. A huge part of marketing is figuring out who your target audience is and what they want. You want to determine what your audience wants and how you can give it to them, not to mention how you can convince them that your products or services are exactly what they need. All of the …

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How Psychology of Color Affects Your Marketing and Branding

One of the most important elements of your brand is its visual look. Your customers are going to identify you by your logo. Some logos become so strong that they don’t even require the accompaniment of the company’s name – take Nike for example. If you see the swoosh symbol, you automatically know that it’s Nike. However, before creating the look of your brand, you need to understand how the psychology of color works, and …

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How To Improve Your Sales Emphatically Through Storytelling

Which marketing approach is more appealing to you: “Cold, hard facts about a product’s nutritional value and a long list of indecipherable and obscure ingredients.” Or “A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world”? Although both may be true of a particular brand, it’s pretty clear that the second option is more interesting. …

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6 Things We Can Learn From Growth Hackers That Will Change Your Perspective Forever

Growth hacking is an increasingly popular way for businesses to promote it… but what is it, exactly, and how does it compare to the traditional marketing methods? This question is important – we can’t talk about ways to improve growth hacking until we know what it is and why we’re doing it. Traditional Marketing A traditional marketing setup has the following characteristics: The marketers themselves are: Informed about what data they can get Generally from …

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