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Voice Search: What Marketers Really Need To Know

Have you talked to your computer today? If not, you may actually be in the minority. A surprisingly quiet (given the subject matter) revolution in the nature of web-searching and SEO has been going on for the last few years, one which has gone surprisingly under-reported in the world of marketing. That revolution is, of course, voice search and other voice-driven computer interfaces. Exact numbers are hard to come by and tend to vary significantly …

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3 Practical Steps To Increase Your Page Authority

Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO. But knowing how these strategies are performing is essential to ensuring that you achieve your goals and to making sure you aren’t wasting resources on efforts that don’t work. You can get an overall idea of how your site …

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Local SEO: How To Harness The Power Of Yelp To Boost Rankings

Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to resource for millions of visitors to look for information about local businesses. It allows users to check-in at businesses, rate …

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The Science Of Emotion: 4 Keys To Effective Social Media Marketing

We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer for your social media marketing strategies. So why do we have emotions? Where do they come from? Fascinatingly, we still haven’t …

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The Evolution Of Search: Understanding User Intent

“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company which is only looking at now is going to already be behind by the time they bring a new product …

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How Many Backlinks Do You Need To Rank On Google?

This is one of the most frequent questions we hear from newcomers to SEO, and sometimes even from those who’ve been working with it for awhile but are looking for new strategies: “How many backlinks do we need to rank on Google?” Well, right off the bat, here’s the spoiler: There’s no single answer to the question. There’s no good answer to the question. In a lot of ways, it’s the wrong question to ask …

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Read This Before Hiring An SEO Agency

It’s not uncommon for companies like yours to hire search engine optimization agencies that can help with your marketing – but before you do that, there are a few things you should know. Many companies don’t actually know what they should expect from an agency, and this usually results in paying for illegal links and ranking in keywords that aren’t profitable for your business. Knowing what benefits you’ll be getting out of an SEO deal …

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On-Page vs Off-Page SEO: How They Impact Your Digital Marketing Strategy

This is a pretty fundamental topic in search engine optimization but one which is often misunderstood, especially by newcomers to the field. This basic problem isn’t helped by how complicated SEO has become over the years, and how many different techniques are now used to boost a page’s Search Engine Results Page (SERP) rankings. As a general rule, “on-page” refers to anything happening on your website, under your direct control, which contributes to your SERP …

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7 Things You Need To Know About SEO In 2016

Whether you’re an SEO beginner or someone who’s been involved in Search Engine Optimization (SEO) for years, there’s always something new to learn about the things you need to know about SEO. After all, SEO is a rapidly-changing field. It changes so fast that it can sometimes be downright hard to keep up. Since SEO piggybacks on the established search engines (mostly Google), whenever they change how they create search results, SEO must necessarily change …

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301 Redirects: What You Need To Know About It

Major changes have come to a relatively minor bit of HTML code, which had previously been the source of a lot of controversy: The humble 301 redirect, as well as other 300-series redirects. On its face, the 301 is an exceedingly simple piece of code. If one webpage has changed addresses, the 301 takes incoming requests for the old address and redirects them to the new website. This is usually done so quickly that the …

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