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Top 19 Local SEO Tools To Improve Your Ranking

SEO is incredibly important to the success of your online marketing efforts. Because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as …

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5 Local SEO Strategies To Capitalize On Voice Search

We’re living in a time of exciting developments in artificial intelligence. Machine learning algorithms are becoming more and more advanced, and can now interpret our intentions which a much greater understanding of context. Businesses are starting to practice voice search SEO too. This makes a smart, conversational user interface, like those seen in science fiction, come ever closer to being a reality. Already, automated speech recognition has made huge leaps. The accuracy of these programs …

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How Voice Search Is Changing Digital Marketing?

A couple of weeks ago, Azfar rightly pointed out that voice search isn’t going to radically alter search engine optimization. Voice search and SEO consultants can stay friends, for now. He’s right of course, but we’ve both explored the changes voice search will bring about. Make no mistake, digital marketing is going to change as a result of voice search. Why? Because it’s already here. Some of you may be wondering, what is voice search? …

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Voice Search Optimization: A Step-By-Step Guide For You

As Azfar pointed out last week, voice search is more popular than ever. Almost every major technology brand is using voice search in one form or another, with Apple’s Siri, Google’s Voice Search, Amazon’s Alexa, and Microsoft’s Cortana all aiming to different extents to act as a virtual assistant. Voice search has some useful applications, and it’s used differently to normal searches. What we do know however that it is used a lot. 55% of …

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6 Important Steps To Create An Effective Social Media Marketing Plan

The importance of social media in modern marketing cannot be denied. Despite that, the difficulty in mastering social media and making it an effective part of your marketing strategy cannot be ignored. I understand that social media feels like a tough nut to crack because on the surface it seems so immediate that it must be time-consuming to manage, update and constantly respond to users. Where is the time for everything else involved in running …

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Voice Search: What Marketers Really Need To Know

Have you talked to your computer today? If not, you may actually be in the minority. A surprisingly quiet (given the subject matter) revolution in the nature of web-searching and SEO has been going on for the last few years, one which has gone surprisingly under-reported in the world of marketing. That revolution is, of course, voice search and other voice-driven computer interfaces. Exact numbers are hard to come by and tend to vary significantly …

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3 Practical Steps To Increase Your Page Authority

Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO. But knowing how these strategies are performing is essential to ensuring that you achieve your goals and to making sure you aren’t wasting resources on efforts that don’t work. You can get an overall idea of how your site …

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Local SEO: How To Harness The Power Of Yelp To Boost Rankings

Yelp is a social sharing and recommendation app that helps people find the best events, restaurants, bars, clubs and pop-ups. If you run a business that relies on local search traffic for the majority of your custom, then Yelp is an essential asset to your business’ online strategy. Launched in 2004, Yelp is the go-to resource for millions of visitors to look for information about local businesses. It allows users to check-in at businesses, rate …

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The Science Of Emotion: 4 Keys To Effective Social Media Marketing

We all get emotional. It’s hardwired into us. Get ready, because we’re going to have to go down the rabbit hole a little bit here. Once we come out the other side, you’ll be armed with a great understanding of the science of emotion and what emotion can do for you as a marketer for your social media marketing strategies. So why do we have emotions? Where do they come from? Fascinatingly, we still haven’t …

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The Evolution Of Search: Understanding User Intent

“We are all interested in the future, for that is where you and I are going to spend the rest of our lives!” -The Amazing Criswell These days, it really pays to be looking ahead – more than ever before. Technology and consumer trends such as user intent are changing so rapidly that a company which is only looking at now is going to already be behind by the time they bring a new product …

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