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Ecommerce Platforms: 5 Best Platforms For Your Online Store

With so many businesses shifting from the physical marketplace to online, it’s no wonder we’re seeing so many ‘How Tos’ about ecommerce marketing. As great as these are, many are based on assumed knowledge that new players to the game don’t always have. So I’m going to get right back to the basics. Let’s run through the types of ecommerce that your business can use and see if we can find the best ecommerce platform. …

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A Beginner’s Guide To Successful Email Marketing Campaign

With so many strategies to choose from, one of the biggest marketing questions we face in the Internet age is: how do we get customers interested, and keep them interested? A recent report says that 77% of consumers are more likely to respond to permission-based email marketing campaign. It’s a fast and effective way to create, build, and maintain customer relationships, communicate brand image, increase web traffic, and generate leads. It’s also a great way …

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What Is Niche Marketing And Why Is It Effective?

Have you found your niche? If not, it may be time. Of all the many changes that online marketing has brought to advertising in general, one of the hardest for people to wrap their heads around is the sheer scale of the economics involved. Marketing online is, in many ways, the exact opposite of any sort of local advertising. After all, while estimates vary, it’s generally agreed that, as of 2016, between 3 and 4 …

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Make Money From Blogging: Monetize Your Blog Without Selling Any Product

Welcome back! Last time, I got into considerable detail about achievable ways to monetize your blog by selling products. Products require an extensive infrastructure, an understand of supply and demand, and considerable resource management to master. Going to this effort can yield huge results, but it’s a long game and there is risk involved. This time, I want to help you monetize your blog without the need for products. This will help you establish a …

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Make Money From Blogging: How To Monetize Your Blog With Products

As part of my ongoing series on content marketing and blog monetization, I’ve been covering the strategies, the skills, and the actions content producers have to take to make their blog make money. In that time, we’ve still only scratched the surface of the thing that actually makes the money. Let me be clear: it isn’t the content. It’s never the content. The content is a medium to leverage your audience into taking an action. …

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Online Advertising Guide To Get Back 10 Times Your Advertising Cost

Online ads are what help some of the biggest businesses in the world make their money online, but they come at a cost. Unlike organic promotional tools like Search Engine Optimization, or direct promotional tools like inbound marketing, paid advertisement helps you get an instant boost in traffic to your site. Also unlike SEO and inbound marketing, however, that effect disappears the moment you stop investing. As such, paid advertising is a sprint technique – …

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😍 Emoji Marketing: 8 Best Campaigns And What You Can Learn From Them

July 17th, 2016 is the World Emoji Day, which is also the global celebration of emoji. When I saw the news, I asked myself, “How did we even get here?” The answer surprised me. It’s a combination of both innate psychology and pop-cultural evolution. The effect is that these simple and fun little drawings can actually be incredibly powerful tools for marketing your business. I get why you might be cynical. “Unprofessional”, you say, “Childish”. …

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How To Improve Your Conversion Rate With Copywriting

Conversion rate is measured by the amount of visitors taking an immediate action on your website, whether it is signing up for a newsletter, buying a product, or downloading a free e-book. Let’s say there are 100 visitors on your site, and all of them have opt-in for your newsletter. So your conversion rate will be 1%. The more visitors clicking on your call to action, the higher conversion rate you’ll get. But how do …

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How To Create A Perfect Call To Action (CTA) For Your Website

A call to action (CTA) is usually a button or a link that marketers place on their websites to attracts more visitors to become leads by filling their details on a form of a landing page. CTA is created to communicate with your visitors and encourage them to take immediate action on your website. The best CTA is when it can influence people to actually click on it. In order to do so, you have …

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How To Market Your Business On Facebook

We all know how big Facebook is. It’s the biggest social network for years now, still growing, and show no signs of slowing down. So naturally, you’ll want to do your marketing on Facebook, because it’s where most people are and spend most of their time on. However, the strength of Facebook marketing isn’t the amount of people or the amount of time they spend on it. The strength of Facebook marketing is in it’s …

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