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How To Avoid Google Penalty From SEO-Friendly Press Release

Press releases have long been known to be an invaluable tool in increasing your profile both online and in the real world. When search engine algorithms began to evaluate press releases as part of their rankings, their popularity exploded. People see SEO-friendly press release as a quick way to get backlinks and up their authority. Unfortunately, for many legitimate press releases out there, the flood of low quality, and link-spam press releases forced the search …

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How To Write SEO-Friendly Press Release That Increases Traffic And Exposure

We all want to increase our website’s traffic and exposure. So far, one of the best ways to achieve that is by getting quality backlinks. There are so many ways out there telling us how we can get more backlinks, but how many of them actually work? Let’s be honest here. Even I, took the advice from other marketing experts to see how effective their methods are. But honestly, some of them are pretty disappointing …

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How To Win Every Argument On Social Media – The Art Of Arguing

Engaging with consumers is an important part of inbound marketing. It’s one of the reasons why social media has become such an effective tool – it lets you engage directly with your consumers in two-way conversations. This kind of engagement makes your brand appear more personal as it shows consumers that you actually care about what they think. However, not all engagements are positive. There will be consumers who have something negative to say. How …

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Turning Water into Wine – The Art of Transforming a Negative Comment on Social Media into a Golden Opportunity

Social media interaction isn’t always going to be positive. This shouldn’t be too surprising – people often use social media as an outlet to vent. This means that if a consumer takes issue with one of your products or services, they may take this up on your social media business page in public. This might seem disastrous; after all, a negative comment is going to reflect badly on your company. However, if you go about …

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