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HTTP vs HTTPS: The Difference And Everything You Need To Know

Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it so important that …

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7 Best Ecommerce Website Design Practices To Improve UX

Having great ecommerce website design can make all the difference when it comes to attracting customers. Your web design is, after all, the first thing your readers are going to see when they click through to your site. Eye-catching colors and easy-to-read text are only the beginning! So let’s go through each design element, with some examples of the websites doing it oh-so-right. Get Started With Visuals Figuring out how you want your website to …

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User Experience And SEO: Revolutionizing Your Website’s Success

When we think about SEO, we invariably think about getting to the top of the search engine rankings. Everybody knows this is important, but because of the focus on technical processes, we often lose sight of why it’s important. Namely, it puts our company in front of more human users. (If you’re a beginner, read this blog post to get started with SEO.) User Experience, or UX, is an online discipline designed to make websites …

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5 Ways How SEO Can Improve Your Website

There are times when we have done some careless mistakes accidentally when creating a site. For example, we may have inserted some irrelevant or duplicated content on our website without our notice. So by doing SEO, we will be able to improve in aspects such as higher ranking, faster website loading speed, and better user experience. But how do we achieve that? To get a better understanding on how SEO can improve your website, here …

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50 A/B Tests You Need To Run To Improve Your Conversion Rate

A/B testing is important to guarantee a smooth progression for your website visitors beginning at point A, which is their initial impression of your website (in a matter of seconds), to point B — a conversion. There are many case studies that are already done to show which variables are favorable and have the better conversion rate. But the truth is, you cannot never rely on these results because each website is unique. The nature …

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9 Ways To Optimize Your On-Page SEO

“What’s with the on-page and off-page SEO? Isn’t SEO is just SEO?” Don’t worry, guys. I’m pretty sure you’re not the only one who have the same thoughts. When it comes to optimizing a website, there are actually two factors that play a big role, which are the on-page SEO and off-page SEO. Therefore, it is crucial to get the fundamentals of SEO right. To get started, you should identify the differences between on-page and …

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10 Tips How To Grow Your Email List 10 Times Bigger

Getting people to willingly opt-in to your email list is a very tricky business. Back when we first started content marketing about half a year ago, we barely have any clue on how to do it. Like most other marketers, our main method of enticing people to subscribe is by using squeeze pages in form of exit pop-ups, as well as giving away blog offers. We A/B tested a lot of stuff – from giving …

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20 Beautiful Examples of Mobile-Friendly Websites in 2015

We’ve heard it so many times, optimize your website for mobile devices or risk losing out on a big chunk of mobile traffic. With Google’s recent mobilegeddon update, the effects are even more prominent as mobile search now takes mobile friendliness of a website as a ranking factor. If this is the first time you’ve heard of this advice and you have not optimised your website for mobile devices yet, fret not, we’ve written an …

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10 Simple Ways To Make Your Website Mobile-Friendly

What is a Mobile-Friendly Website? As the name implies, a mobile-friendly website is a site designed, developed and optimized for users on mobile devices – and this is both more complex and more important than it seems. On the most fundamental level, users want content that’s easy to view. If your text and pictures are too small, they’ll grow frustrated and leave – so appropriately-sized content is critical. Unfortunately, it’s not that easy to create …

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11 Ways Of Getting Your Visitors To Stay And Increase Time On Page

So you’ve got all your SEO efforts in place. You got ranked and traffic is pouring in. But then what? Most online marketers and bloggers focus all of their attention on ways to boost traffic to their website through the use of social media marketing, SEO and content marketing. There’s nothing wrong with this – in fact, these strategies are all necessary for your company to both succeed and grow. Unfortunately, they don’t put nearly …

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