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Meerkat and Periscope: How Marketers Use These Apps To Their Advantage

Marketers always get excited when new tools become available to them, something that happens quite often due to the constant advancements being made on a daily basis. The problem is that many of these new tools require marketers to work on new platforms. For example, whenever a new social media platform is released that has promise, marketers must start from scratch and build a user base out of a small list of growing users. This …

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