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How (And Why) To Use The Top Down Approach To Content Planning

Blogging is an essential part of any online business strategy. If it wasn’t, you wouldn’t be reading this. Because it is, you’re reading it for two reasons: you want to know how to do it better, and we’ve blogged about how to do it better because blogging is part of our online business strategy. Boom. Now we’re all on the same page, let’s get to it: most blogging is bad. That’s not to say the …

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Google Penguin 4.0: What You Need To Know

After over two years, Google has finally updated its somewhat controversial “Penguin” anti-spamming algorithm. They announced this week that Google Penguin 4.0 is in the process of rolling out, and it’s expected to be working worldwide within a week or two. As with any major shift in Google’s ranking systems, this is causing a flurry of activity and speculation within the SEO community. How will it affect sites? Do you need to do anything, in …

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10 Content Marketing Tips To Get The Most Out Of Your Contents

Content marketing isn’t expensive, but it isn’t free, either – with costs like writer’s pay, overhead, time costs, and opportunity costs, it’s important to get the most out of every piece of content. See, many companies churn out content on a daily basis but don’t see any increase in their traffic or sales. Because of that, they think content marketing doesn’t work. In reality, though, the problem is that they aren’t fully utilizing the content …

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How Cart Recovery Emails Returned Hundreds Of Lost Sales Back To Us

Earlier this year, we launched the new version of our flagship product, SEOPressor Connect. The response has been great, but we noticed that quite a few potential customers left after showing purchase intent. They signed up with their email, selected their desire package, but hopped out before paying. This is known as shopping cart abandonment… but to make a long story short, we actually managed to recover most of those sales. How, you ask? Cart …

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How Many Backlinks Do You Need To Rank On Google?

This is one of the most frequent questions we hear from newcomers to SEO, and sometimes even from those who’ve been working with it for awhile but are looking for new strategies: “How many backlinks do we need to rank on Google?” Well, right off the bat, here’s the spoiler: There’s no single answer to the question. There’s no good answer to the question. In a lot of ways, it’s the wrong question to ask …

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Read This Before Hiring An SEO Agency

It’s not uncommon for companies like yours to hire search engine optimization agencies that can help with your marketing – but before you do that, there are a few things you should know. Many companies don’t actually know what they should expect from an agency, and this usually results in paying for illegal links and ranking in keywords that aren’t profitable for your business. Knowing what benefits you’ll be getting out of an SEO deal …

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15 Evergreen Content Ideas That Will Boost Your Website Traffic

Content is essential to the success of your website, and this content broadly falls into two categories – trending topics, and evergreen content. Evergreen content is content that never loses its luster; it is always going to be relevant to someone somewhere, and as such, someone will always be searching for it and discover your site. This content delivers relevance, leads, shareability, and traffic growth for the long term. Evergreen content can be updated with …

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Measure Your Copywriters’ Performance With Quantifiable Metrics

When you hire copywriters, or even if you are one yourself, the task seems relatively simple: write good content. But how do you define “good”? This is a thornier subject than you might think. One method is to look at holistic factors. Chris Ribaudo looks at factors like understandability, likability, depth and emotion. These are the classic factors that have been involved in critiquing writing work for centuries, but their origin comes from literary criticism …

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How To Avoid Google Penalty From SEO-Friendly Press Release

Press releases have long been known to be an invaluable tool in increasing your profile both online and in the real world. When search engine algorithms began to evaluate press releases as part of their rankings, their popularity exploded. People see SEO-friendly press release as a quick way to get backlinks and up their authority. Unfortunately, for many legitimate press releases out there, the flood of low quality, and link-spam press releases forced the search …

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13 Core Metrics To Measure Your Website Success

Here’s something that might surprise you: most businesses under utilize their websites. Seriously. Nearly half of small business owners don’t even have one. In the 2016, that’s laughable. Yelp recently did a study that found 85% of people use the internet to find local businesses. Given the internet is where most people make their initial inquiries, this means a business without a web presence may as well not exist to the vast majority of the …

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