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SEOPressor – WordPress SEO Plugin https://seopressor.com Maximum WordPress SEO Control Fri, 31 May 2024 09:23:16 +0800 en-US hourly 1 AI Press Release Generator Showdown: Unveiling the Top 8 Contenders https://seopressor.com/blog/ai-press-release-generator-review/ https://seopressor.com/blog/ai-press-release-generator-review/#respond Wed, 25 Oct 2023 07:30:47 +0000 https://seopressor.com/?p=38252

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In the dynamic realm of communication and media, businesses and organizations seek innovative ways to connect with their target audiences. AI-powered press release generators have emerged as a transformative tool in public relations. These platforms, harnessing artificial intelligence, streamline the creation and distribution of press releases, revolutionizing traditional PR strategies by offering a quicker, precise, […]]]>
In the dynamic realm of communication and media, businesses and organizations seek innovative ways to connect with their target audiences. AI-powered press release generators have emerged as a transformative tool in public relations. These platforms, harnessing artificial intelligence, streamline the creation and distribution of press releases, revolutionizing traditional PR strategies by offering a quicker, precise, and cost-effective approach. In today’s age of instant information and digital connectivity, AI integration in press release creation promises to redefine how businesses engage with their audience.

Among the AI press release generators, MarketersMEDIA AI Press Release Generator stood out for its user-friendly interface and quality press release generation capabilities. These tools are indispensable in modern PR, offering efficiency and effectiveness to communicators.

Why I believe MarketersMEDIA stands out:

  • Businesses seek innovative ways to connect with audiences in the ever-changing communication and media landscape.
  • AI-powered press release generators are transforming PR by streamlining the creation and distribution of press releases.
  • They offer a quicker, precise, and cost-effective approach compared to traditional methods.
  • AI integration in press release creation is crucial in the digital age.
  • MarketersMEDIA AI Press Release Generator is a standout platform for its user-friendliness and amazing press release generation capabilities.
  • These AI tools are essential for modern PR, providing efficiency and effectiveness to communicators.

Without delaying any further, I’m eager to delve into an analysis of the pros and cons associated with 8 AI Press Release Generators that I’ve personally experimented with. This way, I can spare you the hassle of trial and error.

Why I Think MarketersMEDIA AI Press Release Generator Is The Best 

MarketersMEDIA AI Press Release Generator is a game-changer in the world of press releases. It is the world’s very first AI Press Release Writer developed by a top-tier newswire company-MarketersMEDIA Newswire. What’s even more impressive is how they distribute your press release. They’ve got a network of over 500 media outlets worldwide. So, when you let their AI work its magic and craft a press release for you, you can bet it’s going to be top-notch. Trust me, your news will reach the right ears and eyes in no time. MarketersMEDIA Newswire is where your story deserves to be.

Why You Should Use MarketersMEDIA AI Press Release Generator.

PROS

1.Revolutionary Innovation: MarketersMEDIA’s AI Press Release Generator is a revolutionary innovation that has completely transformed press release creation. It harnesses the power of AI to provide quality press releases efficiently.

2. Unrivaled in Quality: This AI press release generator sets the gold standard, consistently delivering superior quality that surpasses all other competitors in the field

3. Ease of Use: This cutting-edge platform makes press release creation a breeze. It streamlines the process, eliminating formatting hassles and allowing users to focus on their message.

4. Versatility: The AI Press Release Generator offers templates and content for over 30 different scenarios, catering to diverse business needs. Its adaptability ensures that it can be used across various industries.

5. Expertise and Reputation: Developed by MarketersMEDIA, a respected newswire company, this tool combines their expertise with technology and innovation. This reputation ensures the quality and reliability of the generated press releases.

6. User-Friendly: The tool’s intuitive and user-friendly interface ensures that even those with limited technical skills can create professional press releases with ease. It empowers businesses to tell their stories and reach their audience effortlessly.

CONS

1. Lack of Human Touch: The tool’s automation might lack the human touch and creative flair that professional PR writers can provide.


MarketersMEDIA AI Press Release Generator

Easy step-by-step guide on how to use MarketersMEDIA AI Press Release Generator

In a nutshell, the MarketersMEDIA AI Press Release Generator stands as a shining example of excellence in the realm of public relations and marketing. This groundbreaking tool seamlessly blends innovation, affordability, versatility, expertise, and user-friendliness to craft press releases that are truly in a league of their own.

 While some may debate the absence of a human touch, its remarkable ability to cater to a wide spectrum of business requirements, along with the strong support of a trusted newswire company, positions it as an indispensable asset for businesses seeking to leave a significant mark in the digital realm. The press releases it generates are simply as close to being publication-ready as you can get.

Next We Have Hypotenuse AI.

Introducing the Hypotenuse AI Press Release Generator, a tool designed to help you craft press releases with ease. Say goodbye to the challenge of starting with a blank page and wondering how to make your news distinctive. This innovative AI-powered solution simplifies the process of creating attention-grabbing press releases, making it as straightforward as having a conversation with your computer. Whether you’re an experienced PR professional or new to the world of press releases, Hypotenuse AI is here to assist you. Get ready to explore a new approach to PR writing that enhances the impact of your news.

Why Hypotenuse AI Would Be Another Good Option.

PROS

1. Game-Changing Innovation: The Hypotenuse AI Press Release Generator is an innovative platform that promises to revolutionize PR strategies, making it a valuable tool for PR professionals and businesses

2. Comprehensive Feature Set:The tool offers a wide range of features to elevate press releases, including a generous free trial, a substantial word count limit, and SEO optimization capabilities.

3. SEO-Friendly Press Releases: Hypotenuse AI ensures that your press releases are not only compelling but also optimized for search engines, enhancing your online visibility.

4. User-Friendly Interface: The tool’s intuitive design and smooth workflow make press release generation accessible to all users, even those without technical skills.

CONS

1. Monthly Word Limit: Even after subscribing $59 a month, there is still a word limit of 120, 000 words as compared to others which provide unlimited words.


Hypotenuse AI Press Release Generator

So, the Hypotenuse AI Press Release Generator offers numerous advantages for PR professionals and businesses, but it’s important to consider the subscription cost as a potential drawback.

Easy-Peasy AI Lives Up To Its Name

Introducing the Easy-Peasy AI Press Release Generator – your go-to solution for effortlessly crafting compelling press releases with just a few clicks! Say goodbye to the hours spent agonizing over wording and formatting, as this revolutionary tool is here to streamline the entire process for you. Whether you’re a seasoned PR pro or a small business owner looking to share your latest achievements, Easy-Peasy AI Press Release Generator promises to simplify your life and help you communicate your message effectively. It represents the future of press release creation, combining creativity with convenience

Easy-Peasy AI Generator is great for the following reasons:

PROS

1. Empowers content creators and businesses with effortless, high-quality content generation.

2. Offers a 1,000-word free trial for users to experience its capabilities before committing.

3. Provides unlimited word generation and 250 AI-generated images per month for $28, offering excellent value.

4. User-friendly interface makes it accessible to beginners and experts alike, simplifying content creation.

5. Features a built-in ChatGPT for conversational interactions with the AI, enhancing content personalization.

CONS

1. Primarily emphasizes blog writing rather than exclusively concentrating on press releases.

2. Monthly subscription model might not suit occasional users.


Easy-Peasy AI Press Release Generator

AI Image Generator for Easy-Peasy AI

The Easy-Peasy AI Press Release Generator seems to have many advantages, such as accessibility, value for money, and a user-friendly interface, but the emphasis on blog writing instead of press release may be a concern to some.

Taskade AI Never Fails To Deliver

Introducing the Taskade AI Press Release Generator – a tool for creating press releases efficiently. It simplifies the process of crafting professional press releases, making it easier to find the right words and format your content. Taskade’s advanced AI technology can help you create effective press releases, ensuring your message reaches your audience effectively. It’s a solution to writer’s block, making press release creation hassle-free.

What Does Taskade Deliver?

PROS

1. Cutting-edge technology: Utilizes AI for content generation

2. Generous 1,000-word free trial: Allows users to test it out.

3. Low cost of $99: Affordable for unlimited access to advanced AI.

4. 1,000GB of storage: Ensures secure document storage.

5. Efficient team and workspace organization: Streamlines collaboration

6. Consolidated platform: Eliminates the need for multiple accounts.

CONS

1. Unique and vibrant layout may be initially confusing.

2. Requires a brief familiarization period for the layout.

3. The colorful interface may not suit conventional preferences.


Taskade AI Press Release Generator

Personalized options provided by TaskAde AI Press Release Generator

Overall, the Taskade AI Press Release Generator offers a range of benefits, including cutting-edge technology, affordability, and efficient organization, but some users may initially find its colorful interface and layout less conventional and may require a brief adaptation period.

And There Is Also Muck Rack AI

Introducing the Muck Rack AI Press Release Generator – a PR companion in the digital age. Say goodbye to the days of wrestling with writer’s block and hello to effortless, professional press releases. This cutting-edge tool harnesses the power of artificial intelligence to transform your thoughts and ideas into polished press releases that grab attention and get your message across. Whether you’re a seasoned PR pro or a newbie in the field, Muck Rack AI Press Release Generator simplifies the process, ensuring your news shines and your stories are heard.

Here’s What You Need To Know About Muck Rack:

PROS

1. Offers an unlimited free trial, allowing users to explore its capabilities.

2. Streamlines the process of crafting impactful press releases.

3. Ensures correct formatting and adherence to traditional press release standards.

4. User-friendly interface, making it easy to use for PR professionals.

5. Provides a valuable feature by suggesting potential journalists and media outlets.

CONS

1. Lack of pricing information on the website can be inconvenient for potential customers.

2. The free trial comes with word limitations.


Muck Rack AI Press Release Generator

In summary, the Muck Rack AI Press Release Generator offers several advantages, including a free trial, user-friendliness, and valuable features for PR professionals. However, the absence of pricing information on the website and word limitations in the free trial are notable drawbacks.

Is Intelligent Relations AI Just As Intelligent As It Sounds?

Introducing the Intelligent Relations AI Press Release Generator – a solution for effortlessly crafting compelling press releases! Say goodbye to the days of struggling to draft that perfect announcement. This cutting-edge AI tool is here to transform your PR game, helping you create professional, attention-grabbing press releases with ease. Whether you’re a seasoned PR professional or a newcomer to the world of media outreach, our Press Release Generator is designed to streamline your workflow and enhance your communication strategy.

Things to Consider When Using Intelligent Relations AI:

PROS

1. Game-Changer in PR and Marketing: It promises to revolutionize the way businesses and professionals create compelling press releases.

2. 14-Day Free Trial: Offers a risk-free trial period for users to experience its capabilities without commitment.

3. Includes Dedicated PR Manager: Sets it apart by providing a PR manager to plan and execute press releases, maximizing their impact.

4. User-Friendly and Intuitive: The AI-powered generator guides users with questions to help personalize their press releases.

5. Option for Collaborative Support: Offers the option to engage a PR manager for more hands-on support and campaign execution.

6. Combines Technology and Human Expertise: It combines cutting-edge technology with human expertise, offering flexibility.

CONS

1. May Not Suit Simple Press Release Needs: It might not be ideal for those seeking a basic, straightforward press release generator.

2. High Cost for Some: The pricing might be prohibitive for smaller businesses or individuals with budget constraints.

3. Less Independence: Some users might prefer more control over the press release creation process, which this tool might limit.

4. May Require Additional Learning Curve: Users not familiar with AI or PR processes may require some time to adapt.

5. Not Ideal for Minimalist PR Needs: Might be seen as overkill for simple press releases with no need for a PR manager.

To summarize, the Intelligent Relations AI Press Release Generator redefines the PR landscape by combining cutting-edge technology, human expertise, and flexibility. It’s a valuable asset for businesses and professionals looking to excel in the world of public relations.

PressHook Is More Than Just AI

Introducing the PressHook AI Press Release Generator – your go-to tool for crafting compelling and professional press releases effortlessly. Say goodbye to the hassle of struggling with wordy announcements, because PressHook AI is here to streamline the entire process. With its cutting-edge AI technology, PressHook helps you draft attention-grabbing press releases that will captivate your audience and get your news noticed. Whether you’re a seasoned PR pro or a newbie in the world of press releases, this user-friendly platform has got you covered.

What To Consider With PressHook:

PROS

1. Simplifies Press Release Creation: It simplifies the process of creating press releases for businesses.

2. User-Friendly Approach: It has a user-friendly approach where users only need to input keywords to generate a press release.

3. Cost-Effective Solution: It offers a cost-effective solution for businesses seeking media exposure through well-crafted press releases.

4. Free Trial Available: A generous six-attempt free trial is available, allowing users to try the service before committing to a subscription.

5. Serves Small Businesses: It assists small businesses that lack the necessary resources to secure media exposure, potentially helping up to 70 percent of them.

6. Additional Digital Press Kit: It provides an additional digital press kit, enhancing its value for businesses seeking media exposure.

CONS

1. Confusing Dual Role: The platform serves a dual role as a press release generator and marketing channel, which can be confusing.

2. Monthly Subscription Cost: It comes with a $187 monthly subscription cost, which may not be affordable for all businesses.

3. Limited to Six Attempts: The free trial is limited to only six attempts, which may not be sufficient for businesses with ongoing press release needs.

PressHook AI Press Release Generator

Dashboard Layout

Last But Not Least, EIN Presswire.

Introducing the EIN Presswire AI Press Release Generator – a tool  for crafting compelling and impactful press releases effortlessly! Say goodbye to the time-consuming struggle of drafting press releases from scratch. This AI technology is here to streamline the process, offering you a seamless way to create attention-grabbing press releases that resonate with your target audience. Whether you’re a seasoned PR professional or a novice in the world of media communication, this user-friendly platform empowers you to craft newsworthy press releases with ease.

Here Are A Few Pros & Cons of this AI Generator:

PROS

1. Quick and Convenient: Offers a quick and easy way to share news.

2. Free Platform: Provides a free service for generating press releases.

3. Streamlined Process: Simplifies the process of creating concise press releases.

4. Time Efficiency: Ideal for those who prioritize brevity and efficiency.

5. Suitable for Various Announcements: Useful for product launches, events, and more.

CONS

1. Limited Word Count: Restricts press releases to 400 words.

2. Lack of Personalization: Offers no room for personalization.

3. Limited Depth: Not suitable for detailed or in-depth press releases.

4. Quality Limitation: Quality might not be on par with paid services.

5. Not for Extensive Writing: Not suitable for lengthy, content-rich releases.

So, if you’re looking for a quick and efficient way to share your news, the EIN Presswire AI Press Release Generator is definitely worth considering.

To Conclude

When it comes to using AI for crafting press releases, there’s a ton of options out there. But personally, I’m a firm believer in the awesomeness of MarketersMEDIA AI Press Release Generator. Because it was created by a  newswire company, it gives me a boatload of confidence.

Editor’s Choice: MarketersMEDIA AI Press Release Generator

Why? Well, because it means my press releases will come out looking slick and pro, and I can put all my focus on the juicy content and keywords. Plus, the fact that MarketersMEDIA AI Press Release Generator is SEO-friendly is a game-changer in today’s digital world. Trust me, it’s my top pick for press release magic. It’s reliable and super effective, making it a go-to for anyone who wants to spread the word hassle-free.

With MarketersMEDIA AI Press Release Generator leading the way, crafting and sharing press releases becomes a piece of cake, making sure your press release is almost as close to being publication-ready as you can get. 

Check it out right here at https://marketersmedia.com/ai-press-release-generator


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Top 5 Press Release Distribution Services in 2023 https://seopressor.com/blog/top-5-press-release-distribution-services-in-2023/ https://seopressor.com/blog/top-5-press-release-distribution-services-in-2023/#respond Mon, 04 Sep 2023 10:12:36 +0000 https://seopressor.com/?p=38233

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In the rapidly evolving landscape of public relations and brand promotion, press release distribution services have emerged as crucial tools for businesses to amplify their messages and establish a strong online presence. As a seasoned professional with a decade of experience in brand awareness strategies, I have had the privilege of witnessing the evolution of […]]]>
In the rapidly evolving landscape of public relations and brand promotion, press release distribution services have emerged as crucial tools for businesses to amplify their messages and establish a strong online presence. As a seasoned professional with a decade of experience in brand awareness strategies, I have had the privilege of witnessing the evolution of various press release distribution services. In this article, we delve into the top press release distribution services making waves in 2023, starting with the industry leader, MarketersMEDIA.

1. MarketersMEDIA

MarketersMEDIA is a press release company that helps businesses reach international news agencies and publish on reputable media outlets. Here are some key features and benefits of MarketersMEDIA

i) Best Value for Distribution Reach

MarketersMEDIA has secured its position as a leading press release distribution service in 2023, and for all the right reasons. This platform has successfully blended cutting-edge technology with a deep understanding of the media landscape, providing businesses with an unmatched avenue to showcase their news.

One of MarketersMEDIA’s standout features is its global reach. With a network of over 500 media outlets, including top-tier newswires such as Yahoo! News, Business Insider and Bloomberg, the service ensures that your press release reaches the right audience. The service’s commitment to precision is complemented by its advanced targeting options, enabling clients to tailor their distribution based on factors such as geography, industry, and demographics.


An example of a press release on Business Insider sent through MarketersMEDIA

In an era where credibility is paramount, MarketersMEDIA’s strong relationships with authoritative news sources provide clients with the assurance that their stories will be carried by reputable platforms. This level of authenticity can significantly enhance a brand’s reputation and resonate with its target audience.


An example of a press release on AP News sent through MarketersMEDIA.

ii) User-Friendly Interface

MarketersMEDIA stands out not only for its impressive distribution capabilities but also for its user-friendly interface. The platform’s intuitive design makes it easy for both newcomers and experienced marketers to navigate the press release submission process effortlessly using AI writing. The process is streamlined and efficient, allowing users to focus on crafting compelling narratives rather than grappling with a complex interface.

iii) Comprehensive White Label Reporting

In today’s data-driven environment, insights are key to refining your PR strategies. MarketersMEDIA goes beyond just distributing press releases; it reports back with live links to all client’s publications.

In the demo that I’ve done with them, I receive a PDF report with 500+ live links to all the publication. Seeing this lets me know that MarketersMEDIA has delivered on their promise to publish my news on more than 500+ media outlets.

And for those who are Agency or looking to resell press release services, there are also ample options to customize and white label the report to your liking. From customizing the color scheme to logo, MarketersMEDIA robust reporting system is designed to support agency players, which is another strength of theirs. 

iv) Tailored Services for Diverse Needs

MarketersMEDIA understands that every brand is unique, and its requirements can vary significantly. To cater to this diversity, the platform offers a range of packages designed to suit different goals and budgets. Whether you’re a startup looking to make an initial splash or an established company aiming for sustained visibility, MarketersMEDIA has a solution.


A review from a MarketersMEDIA Newswire user

v) Exceptional Customer Support

Behind every successful service is a team of professionals dedicated to assisting clients. MarketersMEDIA shines in this department by offering exceptional customer support. Prompt responses to inquiries and a commitment to ensuring a smooth experience demonstrate their dedication to client satisfaction.

MarketersMEDIA pricing

MarketersMEDIA is one of the cheapest press release distributors, where you can get customized and fixed plans starting from $180 per press release.

2. ACN Newswire 

ACN Newswire offers its services to businesses, institutions, and IR/PR agencies across Asia, Europe, and North America. Despite being newer than its counterparts, ACN Newswire delivers top-notch XML and media distribution services in English, Chinese, Korean, and Japanese, distinguished by exceptional convenience, competitive pricing, and remarkable outcomes

Key Features:

i) Comprehensive Distribution Abilities

ACN Newswire stands as one of the select global distributors of press releases, offering instant accessibility to prominent institutional data platforms such as Bloomberg Professional, Factset Marquee, and Reuters x3000/Bridge/Knowledge/Telerate, as well as TrackData proTrack/MarketTrack/Newswatch and Thomson ONE/First Call/Street Events.

To ensure adherence to specific regulatory standards, ACN Newswire collaborates with MarketWire (SEC/US), the Regulatory News Service (RNS) of the London Stock Exchange (FSA/UK), and Hugin of the Euronext (FSA/EU).

ii) Multilingual News Distribution

ACN Newswire caters to both Asian and European markets by offering translation services for press release distribution. ACN has assembled a team of translators, each possessing specialized industry knowledge and extensive experience, ensuring the fulfillment of rigorous quality standards, especially when time is of the essence.

iii) Multi-Media Integration 

Photographs, videos, and podcast press releases are gladly accepted. These releases should include embedded hyperlinks that conveniently connect to media assets. 

ACN Newswire has the capability to host or offer guidance on formatting multimedia content for clients and third parties. This ensures the successful transmission of multimedia across various XML publishers, with a focus on major institutional data platforms.

Reports detailing digital media coverage are generated. These reports enable Investor Relations (IR) and Public Relations (PR) departments to closely monitor the impact of their multimedia press releases. The monitoring encompasses financial terminals, news databases and services, as well as financial, trade, and industry websites.

3. PRweb

PR Web stands out as the premier press release service for individuals seeking substantial online visibility, particularly benefitting startup enterprises due to their extensive online assets within their expansive distribution network. Notably, they provide a meticulous review process for press releases before dissemination. PR Web effectively disseminates press releases to an extensive audience of over 30,000 journalists, bloggers, and prominent news platforms such as the New York Times and USA Today through the Associated Press. Furthermore, their adept team extends the reach of your narratives by syndicating them across an extensive network of journalists, subscribers, and bloggers.

Key Features:

i) Multimedia Integration and SEO Enhancement
PR Web permits the inclusion of multimedia elements and facilitates SEO tagging for optimized reach. Moreover, the company extends copywriting services and presents the option to embed a complimentary photo with standard releases, along with a free video in their premium package.

ii) Unrestricted Word Count
There are no limitations on word count for press releases, allowing you to convey your message comprehensively.

iiI) User-Friendly Interface
The PR Web website boasts an intuitive design, ensuring ease of use. The proficient team additionally provides guidance at every stage, ensuring the smooth execution of your press releases

PRWeb Pricing

Engaging their top-tier press release distribution services ensures you remain well-informed throughout the release’s journey. For access to these benefits, PR Web charges a fee of $300.

4. Globe Newswire

With a global presence, Globe Newswire stands as one of the largest newswire distribution networks worldwide. Its array of services encompasses sending multimedia content and PR financial disclosures to a diverse audience, including the media, communities, investors, and the general public.

Globe Newswire stands as the premier provider of press release distribution services, catering to businesses and companies of all sizes and kinds, with a pronounced focus on Europe and North America.

The proficient team at Globe Newswire ensures that your news reaches key influencers, investors, media outlets, and consumer stakeholders through the world’s most extensive media networks and newswires.

Key Features:

i) Multilingual News Distribution
The PR Company assists business leaders in sharing their stories in various languages.

ii) Comprehensive PR Distribution

Their PR distribution offerings span European, Canadian, US, and international distribution. The Company boasts strong affiliations with NASDAQ and European Newswires, facilitating impactful connections for businesses.

iii) Multi Media Integration and SEO Enhancement

An added feature includes media snippets, enabling users to seamlessly incorporate captivating infographics, image carousels, videos, audios, and even live-streaming events directly into their press releases.

5. iCrowdNewswire

Reach the appropriate audience at the opportune moment using this press release distribution service. iCrowdNewswire (iCN) presents cutting-edge advertising solutions designed to revolutionize the way news is disseminated and consumed. Its performance thus far speaks volumes.

Established in 2015 by a group of former senior executives from renowned newswires, iCN seamlessly merges traditional press release distribution with the latest technology, delivering unparalleled comprehensive solutions.

Key Features:

i) Comprehensive Distribution Abilities

iCN empowers you to select from a pool of 11 million niche-specific websites for placement, an additional 375+ sites for distribution, and enhances your visibility through social media marketing on major platforms.

ii) Multilingual News Distribution

iCN offers press release translation into Chinese, Korean, Japanese, Spanish, Portuguese, Italian, German, French, and English.

iii) Robust Reporting and Analytics

The distribution reports from this PR company provide auditable metrics, allowing you to monitor all aspects of your press release campaign and actively measure your ROI.

iv) Precise Demographic and Geographic Targeting

iCN’s precise targeting enables customers to narrow down their desired audience based on factors like zip codes, industries, and interests.

iCrowdNewswire Pricing

Word count, multimedia attachments, and links are unrestricted. Additionally, the PR company does not impose any membership fees.

Choosing the best press release distribution service:

My choice – MarketersMEDIA Newswire

Choosing the best press release service is important because it can help increase media coverage, exposure, and brand visibility. Here are some factors to consider when choosing a press release distribution service:

  • Pricing
  • List of outlets
  • Your intended audience
  • Extra features
  • Support
  • Reporting 
  • Domain authority
  • User experience (ease of use)

It is important to note that the best press release distribution service for one business may not be the best for another. Therefore, it is essential to evaluate and select a service that meets your specific needs. Some of the benefits of press release distribution include boosting your company’s visibility, gaining the attention of journalists, and spreading your message far and wide. A reliable service provider should also guarantee fast indexation of press releases to ensure that your audience sees the latest news. An example which includes all of the factors above is MarketersMEDIA Newswire and here’s why.

At MarketersMEDIA, they believe in delivering value without compromise. This platform stands out in the crowded field of newswires, offering a unique blend of affordability, cutting-edge AI writing capabilities, extensive media distribution, and impeccable customer service.

Affordability: Affordable pricing plans tailored to suit businesses of all sizes. They believe that your success shouldn’t come at a hefty price tag.

AI Writing: Their AI technology can help you craft compelling press releases, ensuring your message resonates effectively with your audience. 

Extensive Media Reach: Your press release will be disseminated far and wide, across a vast network of over 500+ media outlets ensuring maximum visibility and reach for your news. 

Exceptional Customer Service: Their dedicated support team is always ready to assist you, ensuring a seamless experience from start to finish. 

With MarketersMEDIA Newswire, you can trust that your news will be in capable hands. They offer affordability, cutting-edge technology, extensive distribution, and unwavering support, all designed to elevate your media outreach efforts. Experience the difference today and watch your message shine on the global stage right here at marketersmedia.com

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How An Optimized Press Release Can Help Your SEO https://seopressor.com/blog/how-optimized-press-release-can-help-seo/ https://seopressor.com/blog/how-optimized-press-release-can-help-seo/#respond Thu, 16 Mar 2023 08:04:42 +0000 https://seopressor.com/?p=23238

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how an optimized press release can help your seo

As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days.

Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases. The good news is you don’t have to be an SEO expert to properly optimize your press releases.

The right release can go a long way in promoting any company or story. One of the greatest thing about press releases today is that even if it doesn’t get picked up by a specific reporter, they are great distribution channels that can really boost your business online reputation.

Benefits Of Press Release Distribution

How An Optimized Press Release Can Help Your SEO

You may be wondering what SEO and press releases have to do with each other. It’s fairly simple! Today’s press release still helps companies get media coverage, and they can also provide SEO benefits.

The benefits of press release distribution are numerous. Here are 5 of them.

  • 1. Use your news to get more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your potential customers. So, always keep your customers in mind when crafting your press releases.
  • 2. Increased visibility and trust. The more people read about you, the more they know you. Press releases also let you build authority on different fronts, by stimulating journalists and media outlets to cover your story, giving your prospects a new reason to buy from you, land on your website, buy and spread the word about your new product or service.
  • 3. Enhanced SEO efforts. Press releases published by several media outlets will offer you valuable backlinks to your website. By optimizing your content, you could increase its visibility online and make your articles searchable on the Internet.
  • 4. The opportunity to brand yourself as an industry expert. Press releases are a great way to build trust and credibility in your field of activity. An excellent PR campaign will offer you the chance to brand yourself as a high-authority business owner and underline your unique attributes to your products or services.
  • 5. Increase Sales. By basing your marketing strategy around a press release, you can tap into buying triggers like credibility, authority and likeability. If you’re using a press release to launch a new product or service, then you’re likely to see a growth in sales. You may experience this benefit even if you;re not specifically trying to increase sales!

Maximize Backlinking SEO for Press Release

There’s a good chance that your press release lacks one thing and that’s SEO – the tendency of being ranked and found on Google’s search engine.

As such, besides educating and informing your loyal viewers, you need to make sure your press release can be easily read especially by people who don’t know about you. To ensure that you press release is well written, make sure to hire credible writer or use a proven AI press release generator to create the press release. Next, you want to make sure your content is good enough for search engine optimization.

And how do we do that? Here are 5 quick tips for you to quickly implement and gain a wider audience that you deserve:

  • 1. Choose Your Keyword(s)
    Aim for keywords that have high search volume and low search competition
  • 2. Use Keywords In Headline, First Paragraph and Content Paragraphs
    Spread it out and put it on appropriate places in your release.
  • 3. Anchor Text Backlinks
    This helps drive readers from the press release to your website therefore, creating additional traffic. Remember not to spam your release with backlinks though! 2- 3 will suffice.
  • 4. Multimedia Variation
    Incorporate images, video, file attachments and audio into your content to keep viewers engaged and wanting more (If the press release site allows)
  • 5. Maximize Press Release Distribution
    Use press release distribution services to establish your press release widespread across as many media outlets as possible.

A good way to make sure that you’re choosing the correct keyword for your press release is by using a SEO tool like SurgeGraph.

Top Banner Image

The keyword tool built into BiQ can give you amazing insights and data to help you choose the correct keyword for your press release.

You should choose a keyword that has low to moderate keyword difficulty, and at least 100 -100 search volume (or simply choose the keywords with the highest Opportunity Score.) When you have a list of keywords with such stats, this can boost your press release more and help your SEO efforts.

At the end of the day, SEO friendly press releases should have these elements incorporated to help you improve the reach of your press release. At the same time, it also helps in positioning your site to rank at the top of search engine result pages.

What’s In Store For Me?

Now that you know the benefits of having an optimized press release, it’s time to put your knowledge into practice. Assuming you have written a masterpiece, what should you do now? Well, just by writing isn’t sufficient to get your name out there.

Thanks to online PR services, your press release automatically becomes web content, which means it certainly has a shot at becoming news. The benefit of using a press release distribution service is that your release will be sent to the online news service such as Yahoo! News, BusinessInsider and many others, making them instantly available to your customers who are searching on the Internet.

Why Choose MarketersMEDIA, The Best Press Release Distribution

With MarketersMEDIA’s wide distribution network and coverage, you’ll have
the tools to execute your communications strategy more effectively.

If you need your message to get noticed by the media and the millions of online viewers out there, leveraging the top-notch partnerships of MarketersMEDIA can help you tell your story better and louder. Being able to rank on reputable news websites like Google News, Business Insider or Fox News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost.

Reach out to huge viewership and customer base with instant publicity to generate massive traffic. You’re just one click away from achieving the best publicity. Track and analyze your success with complete data analysis and cost-effective method, exclusively on MarketersMEDIA. So, begin taking advantage over these great benefits of press releases for SEO now!

Time for some serious publicity! Always remember that having an optimized press release is sure to benefit you in more ways than one.

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Guide to Search Intent: Critical Part Of SEO https://seopressor.com/blog/guide-to-search-intent-critical-part-of-seo/ https://seopressor.com/blog/guide-to-search-intent-critical-part-of-seo/#respond Wed, 30 Mar 2022 11:36:48 +0000 https://seopressor.com/?p=37912 Understanding the search intent of your audience can make your content more relevant to them. By doing so, your websites can increase traffic & conversions through SEO and content enhancements. 

You will learn:

  • Foundation about search intent: its importance and types.
  • How to know and optimize search intent.
  • What to pay attention to while understand the search intent.

An effective website should provide readers the information right when they need it most. Such informative websites will probably get a lot of readers and low bounce rates. In order to achieve that, identifying the user’s search intent behind each query is a way for SEOs and content creators to deliver better value to users.  

This article will show you the search intent and how to optimize for each type of intention now. A keyword research tool like BiQ Keyword Intelligence can be an important tool to help you.

What is a Search Intent?

Search intent, or User intent, is the main goal a user has when typing a query into a search engine. In other words, it is the why behind a search query: why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular product?

what is search intent

For example, you want to cook up some chicken for dinner but want to find a fast and simple recipe to eat now. So you head to Google and search for “quick chicken recipes”.

The first result you click on seems to be good at first. However, the process takes over an hour. So you click back, and choose the second page. This one gives you some ways of cooking, and all of them takes less than 30 minutes. This is probably what you want.

The idea here is that, the second page provides you the more relevant result that you need, so you stay on that page.

Why do you need to know about search intent?

It is simply to say that satisfying search intent is ultimately Google’s top goal. If you want to succeed with SEO and content marketing, search intent is a big part of your approach. You need to be the most relevant result for the query. 

First and foremost, finding the right keywords and creating content that aligns with search intent is something you should focus on. There are a million of keywords for one topic, but do you know 0.16% of the most popular keywords are responsible for 60.67% of all searches? This means the little percentage is only taken by the keywords with the right search intent. How well you understand the search intent impacts your ability to rank and whether your readers are satisfied with your page’s content. 

Take a look at the keyword “title generator”. What do you notice about these results? They’re all tools. People who search for a “title generator” don’t want a piece of content that is only about the title generator or how it works. They want the content with full context. 

From time to time, consumer behavior also fluctuates, presenting challenges and opportunities for businesses. It is essential to be nimble, and to move quickly in order to meet demand in real time For instance, there is 150% increase in searches containing “near me with outdoor seating” these days. So your business can see whether your product/service is suitable with the keywords, and optimize for that.

Overall, a thorough understanding of search intent can assist you: 

  • Target the right search terms after doing effective keyword research, which align with your audience’s needs.
  • Create content that answers user questions and structure pages in a way that’s friendly to both users and search engines.
  • Attract more traffic and rank higher by creating content that are more valuable and relevant to users.

4 types of search intent

Informational intent

The searcher is looking for information. 

This might be an answer to a simple question like “Who is Donald Trump?”. Or something that requires a longer and more in-depth answer like  “what is macroeconomics?” However, not all informational searches are formulated as questions. It could be in other forms like “PR definition”, “way to fold a plane”.

In the purchase intent, this type of search is at the top of funnel traffic. The content type is informative.

Navigational intent

The searcher is looking for a specific website. They might already know where they want to go (it can be landing pages, sites or location). It’s probably just quicker and easier for them to Google it than to type the entire URL into the address bar. They may also be unsure of the exact URL.

The search intent requires websites to be optimized for accurate and qualified queries. By doing so, the customers can get to the websites easier. 

For example: 

  • seopressor.com
  • seopressor blog
  • kendall jenner instagram
  • napoleon wikipedia

Commercial investigation

Searchers are in the market for a specific product or service but has yet to make a final decision on which solution is right for them. They’re most likely looking for reviews and comparisons and weighing up their options.

This intent requires websites to provide potential persuasion to customers about the benefits of your products/services; like the product comparison, listacles, detailed description. 

Other examples include: “coffee near me,” “cheapest restaurant in Singapore,” etc. These searches also have commercial investigation intent, in the form of local seaches.

Transactional intent

When searcher is looking to make a purchase, they’re probably in buying mode and at the end of the purchase intent. Most likely, they already made the purchasing decision and they are just looking for a place to buy it.

Here is where the landing pages of your product/service need to be optimize.

The examples are:

  • buy woman hoodie
  • netflix subscription
  • all of us are dead new episode

How to know and optimize search intent

#1. How to determine the search intent: 

You can dominate search intent SEO by focusing on keyword intent. Here are the 2 ways to understand the search intent. 

Find from Google search results: 

The easiest way to determine search intent is to use the search results themselves.

Search intent is often obvious from the wording of the query. 

You can examine the types of content that come up on page one, to determine what medium a person expects when they search that term.

you can find search intent through Google

If the results start with Google Ads, shopping results with product reviews, a booking tool, or show a store’s location on a map, Google identify that as a transactional intent.

If the first search results are the URLs for a company, the knowledge panel for a company, a company’s tweets, and/or a company’s own Google Ads, Google identify that as a navigational query.

If the search results include the answer box, a table, a list of URLs, event listings, the ‘people also ask’ box, the knowledge panel, recipes, a map, and/or videos, that is an informational search.

Commercial search will usually contain Google Ads, answer boxes, and URL results.

Read or watch all of the top results and identify what they have in common. The search engines have obviously deemed that unifying thread are the most satisfactory result.

If applicable, look at the related results under ‘people also ask’, and make note of any questions you can answer in your content. 

Find from BiQ Keyword Intelligence: 

If you’re using a keyword research tool like BiQ Keyword Intelligence, you can use these modifiers to filter for keywords with specific intent. In a situation where you’re looking for some relevant informational keywords for blog posts: First, enter a few seed keywords into BiQ, choose your language and location, then click generate.

You can see the results as below. In the “Intent” column, it shows you the search intent of the keywords.

find the search intent with BiQ keyword intelligence

Remember that when performing keyword research, you also need to consider search intent in addition to keyword popularity and keyword difficulty. 

find the search intent with BiQ keyword intelligence

Your piece of content should contain a mix of keywords with high search volume as well as long-tail, highly specific keywords. BiQ also gives you number of short and long-tail keywords. You just need to match your keywords to users’ search intent and write your content. 

find the search intent with BiQ keyword intelligence

What else can you get with BiQ Keyword Intelligence? You can research keywords in 35+ languages, thus, collect and visit keywords board that you like.

With free access to Keyword Intelligence, you can:

  • Check the search results to identify the type of intent behind your keywords
  • Examine the types of content that come up on page one.
  • Get common content ideas, popular questions related to the keyword, and trending searches involving that keyword. 

#2. How to optimize for each search intent:

  • Informational Intent: 

To target keywords with informational intent, you should pay close attention to the information users are searching for. Then, you need to write your content to provide it as clearly as possible. 

For example, a “how-to” query typically looks for a structured process. You can see that content with this query has featured content appears as an ordered list, and with clear numbered steps. 

If you click through to the source, you’ll notice that each step is a subheader with detailed information below it. 

  • Navigational Intent: 

First, you need make sure your site’s structure is organized and easy to navigate to target these navigational keywords. Each section of your site should be clearly labeled, with page titles, tags, headers, and descriptions that tell the user what information they’ll find there. 

  • Commercial Intent:

Commercial searches are about products or services that people are interested in but aren’t quite ready to purchase. Usually they include words and phrases like “best” or “which [product] should I buy?”. 

  • Transactional Intent: 

The best way for this intent directs users to a page designed for their purpose, whether it’s a product or a landing page. This page should have: 

Page Title, Description, and Headers that include keywords and indication of the purpose.

A clear Call to Action that’s easy for users to spot and understand

An eye-catching yet simple design that helps users find the information they need quickly and complete their conversion easily

What else should you do?

Besides the above-suggested method, you can also consider these two ways: users experience and customer journey.

Consider the user experience

You might be wondering how Google know a page is a good fit for Search Intent. The answer is that they look at how people interact with the SERPs.

In other words, they can tell if people aren’t loving a specific search result or if the keywords aren’t fitting for the search result. When this happens, the site will be downranked. 

So how do you make sure that people will love your page?

Pay attention to these elements:

  • Limit Popups: Too much pop up can make users feel uncomfortable. So if you do use a popup, you should only use them with exit option on the page. 
  • 14px+ Font: You can have the greatest blog post every written. But if it’s hard to read, people are going to bounce like a pogo stick. The font also need to be appropriate, and easy to read at the same time.
  • Use Subheadings: Searchers want their answers fast and they aren’t going to read every single word of your page. Headings and subheadings let users skim your content for the main points.
  • Use Videos and Images: Using visual makes your content more appeal to user to discoverand understand. 
UX and customer journey also affect the search intent

Consider the customer journey

As Google stated, the emotional motivation driving a particular search is not only shaped by the category of the search intent but also where they are in their purchasing journey.

In many cases, you can determine a keyword’s intent based on the keyword and its search results. But, there are also other things that you need to know. For example, an informational keyword will often use question words or phrases to indicate what the user is learning.

As in the marketing funnel, the journey can look like this:

  • Awareness: Informational keywords like “how to check backlinks”
  • Consideration: Commercial keywords like “best backlink checker.”
  • Conversion: Transactional or navigational keywords (often branded) like “BacklinkGap subscription.”

TL;DR

People’s queries reflect where they are in the conversion funnel. Understanding search intent can help you create effective content that targets potential customers.

A keyword research tool like BiQ Keyword Intelligence not only provides you a list of potential keywords but also shows you the search intent for each keyword. 

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How to Find & Fix Backlinks With A Broken Link Checker https://seopressor.com/blog/how-to-find-fix-backlinks-with-a-broken-link-checker/ https://seopressor.com/blog/how-to-find-fix-backlinks-with-a-broken-link-checker/#respond Thu, 24 Mar 2022 11:45:45 +0000 https://seopressor.com/?p=37894 Checking any website or webpage for broken links in seconds is difficult when we are doing it manually. A broken link checker is what you need to find dead internal and external backlinks.

You will learn:

  • The need to monitor backlinks and identify broken links
  • How to find broken backlinks
  • What to do to keep the quality of your backlink and grow.

One of the most effective ways to increase your online business is through backlinks. But your backlink profile is not always filled with quality links, sometimes you will experience broken links. And, you need to fix these links to keep your website quality in Google’s eyes.

That’s what we’re talking about today, along with how to manage your backlinks building.

What you need to know about backlink building

What are backlinks?

Backlinks are incredibly valuable for SEO as they are still one of the top 3 factors in Google ranking. This is because these backlinks are seen as a vote of some sort from one website to the other. 

There are inbound links and outbound links. Inbound links are links that come from other websites or a different domain name. Outbound links are those links on your website that link out to websites with a different domain name.

The backlinks received by your website are a good sign to all search engines that other sites find your website trustworthy. Thus, your site looks more legitimate and informative for potential users. Due to this, you’re able to move up the rankings with these types of backlink ‘votes.’

monitor backlinks regularly to get any broken link

Why do you need to monitor and fix your backlinks?

The more authoritative backlinks a website has, the more Google will view it as an authority which in turn results in higher keyword rankings. As a result, you need to make sure your level of authority keeps maintaining or rising. 

If you get penalized, it reduces your page rank, decreasing the chances that your content will be found. In addition, you will never know in advance when your backlinks disappear or broke. You can even miss your backlinks for weeks and months if you do not monitor your profile regularly. Some webmasters and website owners who don’t update their website regularly might not even be aware that they have these broken links on their site unless a user tells them so.

Broken backlinks

A broken backlink is often referred to as a dead link. It occurs when a webpage linking to you becomes malfunctioning. To be more specific, when you click on a link that is supposed to take you to particular content (your page), it takes you to another page that shows a 404 error message. 

What causes broken link:

  • The website is temporarily or permanently unavailable
  • The web page has been deleted
  • The web page permalink was modified or changed
  • The web page was blocked by a firewall or other similar software

Why are broken links bad for your sites?

Firstly, broken backlinks affect your traffic. Traffic is one of the major components of having a good page ranking on search engines. One backlink fall off can decrease your sources of getting more readers.

Secondly, broken backlinks, if not fix quickly, can harm your SEO. In Google eye, these broken links can be seen as bad backlinks, adding no score to crawl your page higher.

It is important to update your website regularly because your partner’s website won’t always notify you if they have made any changes or moved the link to another location. There is also the possibility of external servers being brought down temporarily or permanently as well as domains could be expired or sold. 

So, the best thing is to control your site. You can take precautionary action by checking your website regularly. With a broken link checker, you can know whether the website that links to you is broken, so you can get rid of it as it can be considered bad backlinks.

Find broken backlinks with a Broken link checker

Before jumping into how to fix broken links, we first need to detect them. 

Use a backlink checker like BacklinkGap

BacklinkGap shows you which site linking to you is broken. Then you can nip them in the bud before they negatively impact your SEO. It’s often easier to use an SEO backlink checker like BacklinkGap to find these toxic backlinks. 

Backlinkgap - a broken link checker

By using the monitoring feature, you can get your eyes on the backlinks you want. BacklinkGap will monitor these backlinks daily and notify you of any changes that happened.

“Lost” is the flag for you to know that it is a broken link

The tool can help you identify broken links in an instant. It allows you to make better decisions and take quick actions to fix them. 

You can see your broken link in the list and add it to disavow list or add a tag to fix it then.

Backlinkgap - a broken link checker

This backlink checker will also get you notified of new and lost backlinks. You can get the latest updates on any backlinks or referring domains that you’ve gained or lost. You can also immediately reach out to websites for missing or removed links.

Backlinkgap - a broken link checker

While monitoring, you can adjust the dashboard by pause, resume or remove the backlinks. 

Backlinkgap - a broken link checker

What to do after using a backlink checker?

As these are backlinks, it is hard for you to fix the link from your sites. There are only two ways, contact the webpage or disavow the link.

You can reach out to the webpage and notify them about the broken pages. Then, ask whether it can be fixed since they also need to improve their website quality.

Removing the link is the solution when you cannot contact the sites that link to you. It is often called disavow links. It can be time-consuming if you have a lot of broken links. But the process is straightforward, just locate the link in the content, then add it to a disavow file. You can disavow the bad backlinks like that with Google Search Console.

BacklinkGap is also here to help you say goodbye to these bad links. You can gather all your unwanted backlinks, disavow them, then relax as your rankings recover.

You add all the broken backlinks to the Disavow list in the tool. From the Disavow List view, you can see all the backlinks that you want to disavow. You can then extract the data you want in a CSV report.

Backlinkgap - a broken link checker

A disavow file is a request for Google to ignore the links which you upload and ensure that they are not taken into account when analyzing your site’s ranking factors. It is a great way to handle toxic links.

You can simply upload them to Google’s Search Console disavow tool. Google does provide guidance regarding the formatting and disavow file limitations set. 

If you haven’t known much about disavow backlinks probably, read this: How to Disavow Links: A Guide with A Disavow Tool

How to build backlinks effectively?

Guest blogging

If your brand provides quality content, people will come back for more. It’s really as simple as that. 

Guest posting on other related sites allows you to display your depth of knowledge in your field. One last advantage of guest posting is that it allows you to get a backlink to your website, which is a major factor in SEO ranking. 

You can start by making a list of anywhere from 10-50 sites that you’d like to guest post for. Reach out, then provide your content.

How to build backlinks

Skyscraper technique

The skyscraper technique focuses on finding the best piece of content out there around a particular keyword. Then you need to create something even better with the goal of offering this new content as a replacement backlink to the websites that have linked to old content.

There are three steps that’ll make the skyscraper technique work:

  • Find popular content that’s already ranking for your target keyword
  • Create a piece of high-quality content
  • Promote your piece of content to the blogs and publications that refer or link back to some of the best performing pieces of content for your target keyword

Write testimonials

Not only is review helpful to a customer during the decision-making process but testimonials and reviews are also an excellent way to establish trust and credibility for your business. Testimonials and reviews provide benefits to three parties: The consumer, the reviewed business, and the reviewer. Since when leaving reviews, is a link-building opportunity. Your personal information when providing reviews can come with your business links.

If you’re interested in attracting links via the testimonial method, you’ll first need to reach out to companies with whom you do business. 

TL;DR

Website masters have to put a lot more effort to obtain quality backlinks. Monitor backlink is one vital work to get the eyes on every change in backlink profile. A broken backlink can harm your SEO and website reputation. You need to identify and choose the way to fix it as fast as possible. 

You can use a broken link checker like BacklinkGap to find broken backlinks faster.

Then, you also need to find the best ways the build backlinks more.

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The Best Tips & Tool for Free Keyword Generator https://seopressor.com/blog/the-best-tips-tool-for-free-keyword-generator/ https://seopressor.com/blog/the-best-tips-tool-for-free-keyword-generator/#respond Tue, 22 Mar 2022 13:27:39 +0000 https://seopressor.com/?p=37888 To make keyword research easier, you need to use the right tool and apply the right tips. The right keyword generator can give you thousands of relevant keywords quickly and help you save a lot of time.

You will learn:

  • What and why doing keyword research is important.
  • 5 steps to do free and effective keyword research

Creating content for the right audience and reaching them at the right time requires the right keywords to target. Thus, the success of an online marketing campaign lies in good keyword research. That all goes with the relevant keywords.

That is why finding the right keywords is so important in SEO. Once you find common phrases that people use to search for things, you can adjust your content strategy and optimize them to rank for those phrases. A keyword generator is a great tool for researching keywords, making it one of the survival kits for your SEO works. 

In this article, you can know the exact steps to find your right keywords, with the help of the right tools like LSIGraph.

What is keyword research?

Do you know that 91% of pages get no organic search traffic? Thus the top pages from Google drive more than 50 percent of all website traffic? To get a more organic search, a good keyword is one of the most important elements. 

Generally, keyword research is a way to figure out what people are typing into search engines. You need to know this to avoid creating content that nobody is searching for. It is much more purposeful to find the “right” keywords and put them into “right” places. 

The goal of keyword research is to identify search terms that your site may have the potential to rank for in Google Search. These insights can help inform your content strategy, as well as your larger marketing strategy.

Google is becoming better and better at understanding what people are looking for. Its main goal is to offer content that satisfies the users’ needs. As Google emphasizes more on the quality and relevance of the content, it is now more important than ever to thoughtfully research keywords before you even start writing.

Types of keywords you should know.

#1. Short-tail keyword

Short tail keywords are search phrases with only one or more words. Because of the length, these keywords are less specific than searches with more words.

Individual short tail keywords are being searched more often than individual long-tail keywords. For example shoes, teacup, cake, etc.

#2. Long-tail keyword

Long-tail keywords are made up of three or more words, which are highly focused, and targetted to specific audiences. Long-tail keywords are search queries that get a small number of searches per month. Besides, they tend to be longer and more specific than their “head” counterparts and, therefore, yield a higher conversion rate.

Short keywords are tempting to target. But the more general the search query, the more details you’ll have to include when addressing it. On the other hand, if the search query is specific, you can often answer it rather briefly and still satisfy the searchers.

In other words, creating content for long-tail keywords generally requires less work.

Why do you need to do keyword research?

Keyword research is becoming more and more topical. It is no longer about finding one ideal keyword, but about understanding the audience and covering the topic in a comprehensive way. It is one of the most important SEO tasks to help you reach more people with your content.

The keyword researching process helps you find the most relevant keywords in your industry. A keyword finder is also going to provide you with opportunities to get the most out of your entire SEO strategy. 

As you start producing content, you may find that you are writing about the same things over and over again. You can take advantage of keyword research tools, like a keywords generator, to find related keywords to the ones you are already using. That way, you can expand not only the depth of your content but its breath as well. If you are able to rank highly for multiple keywords, you can get more traffic to your website.

How to do free keyword research?

Here are the 5 steps to help you find your relevant keyword. 

#1. Get the idea of ‘seed’ keywords

Similar to short-tail keywords, seed keywords are short. They are typically one or two words, without modifiers. Seed keywords are the foundation of the keyword research process. They define your niche and help you identify your competitors. 

For example, if you sell baking machines and equipment, then seed keywords might be:

  • cake
  • baking
  • baking oven
  • mixer

It should only take a few minutes to find them. As soon as you have a handful of broad ideas related to your website’s topic, move on to the next step. 

#2. Doing competitors analysis to know the ranked keywords: RankingGap

Analyzing competitors is one advantageous way to get the top-performance keywords. 

Competitor keyword research is one of the most valuable features of keyword tools. However, it is super tedious to find your competitors’ keywords manually. You would literally have to go page by page and guess the keywords your competitors focus on. The good thing is, tools like RankingGap are made specifically for this process.

You can use RankingGap to discover a lot of things about your and your competitors’ keywords. The tool will show you the keywords in four views:

  • Missing: Keywords that all competitors rank, but you don’t. 
  • Gap: Keywords that some of competitors rank, but you don’t. 
  • Unique: Keywords you are ranking for, but your competitors don’t.
  • Common: Overlapping keywords that you and your competitors are ranking for.  
Keyword generator like rankinggap give you the missing keywords

Furthermore, if you do not want to find your online competitors manually, you can discover your competitors based on insightful competitor data gathered by RankingGap. 

The tool can analyze your competitors’ strengths by gaining in-depth insight into the significant data such as their web traffic, intersecting ranked keywords (common keywords) shared, and their top 10 ranking keywords. An overview of these core metrics will allow you to have an idea of which competitors you should keep an eye on.

#3. Use a free keyword generator tool, like LSIGraph.

Competitors can be a great source of keyword ideas. But there are still tons of keywords your competitors aren’t targeting, and you can find these using a keyword generator.

Using a professional keyword research tool saves you a lot of time because you can get hundreds of keywords ideas literally in one click. It offers data you wouldn’t find elsewhere like keyword difficulty, search volume, SERP data. Thus, the tool also gives you a competitive advantage against those who don’t use any keyword tool.

There are a lot of tools that give you keywords, but I want to introduce you LSIGraph. LSIGraph will give you hundreds of keywords that are semantically related to your target keyword. 

LSIGraph - a keyword generator

Like most keyword tools, LSIGraph provides you with trends, volume, cost per click, and competition. However, not only will you get long-tail keywords, but also the LSI keywords. LSI, Latent Semantic Indexing, are conceptually related terms that search engines use to deeply understand the content on a webpage.

To use LSIGraph, you only need to go through 2 steps.

Step 1: Visit lsigraph.com.

Step 2: Type in your main keyword and press the ‘Generate’ button. 

Since the costs, competition, and performance of similar keywords can vary greatly from one region to another (even for two businesses operating in the same industry), it’s a good idea to be as specific as possible. You can select your location and language. 

LSIGraph - a keyword generator

When you’ve entered your initial search query, you’ll see a range of keyword data. The keyword recommendations can be found on the left-hand side, and each keyword has four corresponding metrics: Google Search Volume, Competition, CPC, and Trend. 

With the free access, you will not be able to see LSV metrics and export features as the pictures showed. However, all the basic data, as well as the great “Top Performing Content” are ready for you to use.

LSIGraph - a keyword generator

LSV metric is one of the premium features

The best features are only available with the premium membership. If you get your premium access, you can have unlimited searches. Not only that, you will be provided with features that uncover all the accompanying data. 

  • Unlimited LSI keywords search 24/7: You can get extensive data on all the keywords you’ll need to rank.
  • Search volume data for the past 12 months of each LSI keyword.
  • Latent Semantic Value (LSV) shows you the most valuable keyword to rank. 
  • Export your handpicked keywords as PDF & CSV files, no more scribbling down on a notebook or relying on Google Keep.
  • Endless exclusive white-label reports give you free rein to customize the report as you like. 
  • Project manager for every project and client, so you won’t need to frantically dig through your notebook to recall details for old projects

With the help of LSIGraph, you can find a lot of relevant and valuable keywords for your website.

#4. Analyze your keyword list: 

Having tons of keyword ideas is all well and good. Some keywords are incredibly easy to rank for, while others are pretty much unattainable. How do you know which is which? Based on the metrics like Volume, CPC, Competition, Traffic, etc, you can figure out which will be the most valuable words.

Filter your list after using a keyword generator
  • Search volume: It tells you the average number of times a keyword gets searched per month. It’s the number of searches, not the number of people who searched. There are cases where someone might search for a keyword multiple times a month. Even if you manage to rank number one, your traffic from a keyword will rarely exceed 30% of this number.
  • Competition: SEO professionals typically gauge the ranking difficulty of a keyword. This is to know the picture of that keywords’ difficulties. 
  • Cost Per Click (CPC): It shows how much advertisers are willing to pay for each ad click from a keyword. It’s more a metric for advertisers than SEOs, but it can serve as a useful proxy for a keyword’s value.
  • Trend: With the trend, we know whether the term has some staying power, at least over the year provided here or not. We also know where the term gets the most attention. 

#5. Study your customers’ search intent: 

After you get your keywords list, you need to filter it out. One of the best ways is to understand what customers want and what they often ask.

Searcher intent describes the “why” behind a person’s search query and what their intended goal is for that search. It is commonly categorized into four different buckets:

  • Informational: Queries that focus on finding specific information or answers.
  • Navigational: Queries that typically involve brand, product, or service names and are used to find a particular website or page.
  • Commercial: Queries that inform purchasing decisions but aren’t directly tied to conversions, and often involve comparisons
  • Transactional: Queries that are directly associated with purchasing.

Getting the idea of the customer’s intention helps you study your niche in more detail. 

Thus, a good starting point is to browse industry forums, groups, and Q&A sites. This will help you find missing information and opportunity gaps that your potential customers are searching for. 

But if you dig deeper into the niche, you’ll find that people that are interested in walking may also use keywords like:

  • “GPS watch with heart rate monitor”
  • “best android app for walking”
  • “how long does it take to walk the X”
  • “how many calories does walking burn”

Publish content with targeted keywords

After sorting out all your beneficial keywords, you now can apply them to your website. Besides posting the content on your own blog, you may also consider publishing content as a press release. And, MarkertersMEDIA – a press release content creation platform can help you with this.

Press Release is a form of written communication that is distributed on news media outlets for the purpose of announcing newsworthy content. Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, storing your content inside Google’s (or any other search engine’s) database for easy accessibility.

TL;DR

Analyzing keywords and identifying search trends will help you build pages that best serve the needs of your audience. The relevant keywords provide your customers the information they’re searching for and solving their problems, hence increasing your website traffic. 

The keyword-finding process includes the help of the right tools like RankingGap and LSIGraph to give you the best keywords list. Choosing the right keyword generator also needs your careful consideration.

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Google Disavow Tool: What Can You Do For Your SEO? https://seopressor.com/blog/google-disavow-tool-what-can-you-do-for-your-seo/ https://seopressor.com/blog/google-disavow-tool-what-can-you-do-for-your-seo/#respond Thu, 17 Mar 2022 06:34:58 +0000 https://seopressor.com/?p=37881 When building backlinks, the more you have the better. However, they need to come along with quality. If the backlink you have brings harm to your website, you need to disavow it. A google disavow tool is created to help you with the task. 

You will learn:

  • Basic information about disavow oflinks.
  • How to use a disavow tool
  • What to do after disavowing.

Backlinks are important for your SEO. Getting links from other trustworthy websites is a great way to help Google see your site as authoritative. However, your backlink profile will not be perfect over time. You can have bad backlinks, negative SEO and when this happens, you need to disavow these backlinks.

Disavowing backlinks isn’t something you do on a whim. It is a fairly serious action that can significantly impact your search ranking, for better or for worse. You need the help of a disavow tool that works for Google SERP.

In this article, you will know how to disavow links with knowledge about bad links, google algorithms, and penalties. Besides the disavow tools from Google and Google Search Console, you will also be introduced to BacklinkGap, one incredible tool that supports building your backlink profile.

What is Disavow Backlink?

You must always remember that backlinks remain one of Google’s top three ranking factors. Buidling a consistent backlink is important since the more backlinks a page has, the more search traffic you can get from Google. Thus, disavowing backlinks is a process of instructing Google to ignore unwanted backlinks in order to positively impact ranking in SERPs. 

Google disavow allows webmasters to block dirty links (or dirty backlinks) from low-quality or irrelevant websites. Besides, it also helpsto avoid Google penalties caused by dirty backlinks. For example, if you have 100,000 backlinks on abc.com website, after just one click, your links on abc.com will not be considered as a backlink anymore, and Google will ignore it.

Although it seems like disavowing backlinks is in contrast to building backlinks because it decreases your link numbers. However, it’s an effort that helps you build your strong backlink profile.

Google Algorithm with Disavow Link

Changes in Penguin Algorithm:

Here, we will talk about Google’s algorithm, specifically today’s Penguin 4.0. 

One of the reasons Penguin is so dangerous is because you will never be informed if your website is penalized. The algorithm will no longer penalize dirty links on the website but only ignore or devalue the links. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions for some (or all) of your keywords, including the branded ones.

But that doesn’t mean you should keep building spammy backlinks and think “That’s fine. Google won’t penalize me and my website has not been downgraded at all.”

Penguin probably no longer penalize your site, but there are still Google’s own penalties out there. 

Thus, Penguin is real-time now. This implies that any page’s rankings may change each time Google updates the information about the pages and pages linking to them. So, both the positive and negative impacts of your actions will become noticeable faster.

This also means that the real-time algorithm allows you to recover from a Google penalty faster. If your site is penalized, you’ll see positive results sooner when  your webmaster does a good job improving it and removing harmful links. It can be right after Google recrawls your website’s pages.

Why do you need to disavow links?

Because the new Penguin takes a granular approach, it is essential to audit backlinks for each important subdomain and subdivision of your website.

The main reason to disavow links is to protect the site from “bad” links that are harming its reputation, and its rank on the SERPs. Bad links can be created for many reasons: competitors can use them to move higher in the rankings, users might accidentally create them by talking on an unsavory site, or Google’s algorithms might change in a way that causes a formerly useful link to become a problem.

Disavowing toxic links can help your site to recover from penalties or prevent them from happening in the first place. 

In addition, disavow link is a work of keeping your backlink profile healthy and clean. You can make a habit of regularly checking new and lost backlinks, their value and quality to find out suspicious ones. Or, you can conduct a deep backlink audit of your entire website monthly to constantly monitor your positions in SERPs. It is suggested that you should compare keyword rankings and investigate which keywords have taken a sudden drop in position to stay aware of strange rankings movement.  Make sure you’re tracking not only keywords your homepage is ranking for, but also keywords for all significant subdivisions. 

Google Penalty and how your bad backlinks might look like?

Google identifies its penalty as:

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.”

The more backlink profile is plagued with toxic links, the harder it will be to fend off a penalty. Therefore, don’t try any spammy strategies, or generate thousands of unnatural links pointing to your website. If caught, you will spend way more time and effort removing the Google penalty and recovering from it.

Type of bad backlinks: 

Two of the biggest offenders are links that can be purchased in massive numbers from shady SEO sites and intentional backlink schemes that are utilizing a private backlink network (PBN).

Link farms, automated software, and PBNs are widely used for generating numerous bad links. The number of links may vary, from a few hundred to thousands. 

Toxic backlinks commonly display signs of low quality or an attempt to manipulate rankings such as:

  • Coming from sites that have been set up only for the purpose of linking out.
  • Coming from sites and content which aren’t topically relevant. 
  • Coming from sites that aren’t indexed by Google.
  • Being obviously forced into blog comments.
  • Being hidden away in a website’s footer.
  • Existing on every page on a website.
  • Using ‘ exact match anchor text’ (using commercial ‘money’ terms and target keywords as the link text).
  • Followed links clearly marked as sponsored.

2 things you can do:

When you spot these bad backlinks on your profile, what should you do?

Try removing links

You can remove these backlinks by sending disavow files to Google Search Console.

If you’re auditing a site, it’s a really good idea to go in and check to see if a disavow file already exists. It’s possible that it was created prior to Penguin 4.0.

It’s possible there are good links in your disavow file. But you can try removing links and see if it helps your rankings. 

Record everything and treat it as an experiment

Remember when you are disavowing things, you should record these experiences. Treat this as any other SEO process. 

If you disavow the right backlinks, and your rank goes up, that is a good try. You can record to know the look of that good-quality backlinks. 

If you make a mistake and your rankings drop, you should record to know what caused that. In the next try, you will be aware of previous mistake and make a better SEO. 

Google Disavow Tool

It is important that you use a Google disavow tool very carefully as  incorrect action can potentially harm your site’s performance. 

Whatever their cause, bad links hurt companies. The disavow tool is one way to stop the harm from continuing.

What should you use & How can you use it?

The first choice is generally Google Search Console. Thus, it is helpful to use third-party tools, such as Backlink Gap.

Google Search Console

Everyone that has a Google Analytics tracking tag on their website also has access to Google’s Search Console tool. Google Search Console provides such houses information on the linking structure of the site. 

You can conduct a link audit from the Link Report page of Search Console. Just click the big “Export External Links” button on the top right of the screen and choose “More Sample Links.” Export it as the file type of your choice.

Google Disavow Tool

Then, you need to open a new text file (extension must be .txt) and enter the URLs or domains from which you wish to disavow links in the file, following these rules (which is Google official rules and you can check it more at the Google Help Center):

  • Enter only one URL or domain per line
  • Domains (or subdomains) should contain the prefix “domain:”. Example: “domain:spammysite.com”
  • The maximum file size should be 100,000 lines
  • The maximum URL length should be 2048 characters

The next step is uploading the list to Google Search Console Disavow Tool

The above process sounds pretty simple until you realize that we skipped the hard part—identifying the bad backlinks. Google only serves you a list of domains and the amount of links that are linked to you when you run the external link report. There’s no information that would help you determine whether or not the link is worth keeping. 

The only way to know is to check out each domain manually, which is simply not feasible for most sites. Even a small site will accumulate thousands of backlinks after a few years. Even if you spot the obvious spam sites, it could be near impossible to know if a site is part of a PBN or is otherwise disliked by Google. That is why you need a tool like BacklinkGap.

A Disavow Link Tool Like BacklinkGap

link disavow tool - backlinkgap

With BacklinkGap, you can instantly identify spammy links. The tool allows you to congregate all the big insights to identify harmful, spammy, or unnatural backlinks that may potentially harm your rankings. For example, total referring domains with line chart, new & lost backlinks, the backlink types, etc. 

link disavow tool - backlinkgap

You can prevent negative SEO from affecting your rankings by taking prompt actions to assemble your list of pages or domains to disavow.

BacklinkGap helps you efficiently disavow bad links from your site. In the monitoring feature, you can add all your unnatural and unwanted backlinks to your “disavow list”. Then, you can perform a quick CSV export of your list so that you can simply upload them to Google’s Search Console disavow tool.

link disavow tool - backlinkgap

These backlinks that you manage on a single dashboard can help you to keep track of links that you’ve removed from your inbound list. You can easily keep your eyes on all the backlinks you’ve devalued. Experience a more refined way to measure the effects of your actions on your rankings or SEO campaign.

What to do after?

Keep monitoring your backlink profiles

No plan is efficient if you don’t monitor the progress. 

Backlink profile monitoring should be an integral part of your ongoing SEO activities. You need to know who is linking out to you. If there are any suspicious activities, you will be alerted to react in real-time and avoid a disruptive, (or devastating), penalty.

Tracking your progress will help to curb backlinks management and make a more prudent decision further on. A data-driven approach to backlink management allows you to spot weaknesses easily and craft your unique plan for success. 

The work of disavowing link does now stop after one time, you still need to come back and work on it again.

Do other link-building strategies

You need to consider about your link-building strategies also. Be careful with what you are doing will decrease the problem of attracting bad links. 

Guest blogging, skyscraper tactics, broken link building, etc, are what you can try out.If you have not know much about the tactics, you can read this article: How To Create Backlink: The Most Updated Guide 2022

TL;DR

Disavowing links is a tedious yet necessary task that you need to accomplish if you want to stay in good graces with Google. 

It is not always spammy links that need to be disavowed, you also need to look at the backlinks that come from the low-quality page. The overall quality of a website can help you determine how impactful a backlink from a site can be. If a site has a lower authority score, it probably won’t be that beneficial. Besides, you need to remember that getting backlinks from a variety of high-quality sites is better than getting multiple backlinks from just one domain, even if that domain is also high-quality. 

Use a Google disavow tool like BacklinkGap to create a disavow file quicker, and analyze the quality of thousand backlinks on a whim.

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How To Create Backlink: The Most Updated Guide 2022 https://seopressor.com/blog/how-to-create-backlink-the-most-updated-guide-2022/ https://seopressor.com/blog/how-to-create-backlink-the-most-updated-guide-2022/#respond Tue, 01 Mar 2022 10:32:02 +0000 https://seopressor.com/?p=37811 Backlinks are the backbone behind most SEO successes, it, however, requires a long-term investment to successfully have a great backlinks profile. Thus, learning how to create backlinks for your SEO strategy is critical.

You will learn:

  • What backlinks are and types of backlinks.
  • 5 tactics to create backlinks.
  • How to use a backlink checker like BacklinkGap.

Google’s algorithm is a sophisticated system that tries to provide the best results to its users. And as a business owner or marketer, being aware of these important algorithms and ranking factors gives you an advantage over your competitors.

And among all the ranking factors, building backlinks is arguably one of the best strategies to boost your traffic and domain authority. As a website owner, you must learn how to create backlink to your website. 

What is a backlink? 

Backlinks, also known as “inbound links”, “incoming links” or “one way links”, are links from one website to a page on another website. 

Google and other major search engines consider backlinks as a “vote” for a specific page. The theory is that when someone links to another website, they are effectively saying it is a good resource. Otherwise, they wouldn’t link to it, much in the same way that you wouldn’t recommend a friend to a bad coffee shop.

Pages with a high number of backlinks tend to have higher organic search engine rankings. A site’s overall link authority strongly correlates with higher rankings. So the more of these “votes” you have, the higher your site will rank in Google and other search engines.

Within SEO, link building plays an important role in driving referral traffic via other websites, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at influencing your search ranking and eventually driving you more organic traffic.

Not only is link building beneficial because it can help contribute towards improved rankings and traffic from organic search, but it also has a range of other advantages which can benefit your business. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy.

Types of backlinks:

Dofollow & Nofollow 

A dofollow backlink is a link that helps in terms of SEO by passing link juice of the origin site to the destination site. Acquiring dofollow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve general search ranking.

By default, links are dofollow, so there is no need for rel=”dofollow” when linking to a website.

In contrast, a nofollow backlink is a link which does not pass “link juice” on to the website it is linking to. These links do not help as much in terms of SEO. To make a link nofollow, add rel=”nofollow” to the code when linking to a website.

Acquiring nofollow links is not a bad thing. Although you do not get the full SEO benefits of a dofollow link, nofollow links can generate traffic to your website, as well as diversify your backlink portfolio.  Even if they don’t count for PageRank, they’re still noticed by search crawlers. A site that has zero nofollow links could be a red flag to the crawlers, denoting something spammy or fishy going on.

In addtion, there are also a few other types of backlinks:

  • Editorial Backlinks: Editorial is a link that naturally refers to your website, including one placed in relevant, high-quality content, making it the ideal backlink. To attract editorial backlinks, you will need to create regular content that showcases your thought leadership, such as your website and brand being hailed as a resource leading up to interviews. and industry insights. 
You should know about backlink types before know how to create backlink
  • Guest Post Backlink: When providing guest posts to high authority websites, you can place valuable backlinks pointing to your own website. Reaching out to blogging clients to createhigh authority backlink is an important part of an SEO strategy.
  • Backlinks in Business Profiles: When you create a digital profile, both personal or business profile on social networks and blogs for your brand on business websites, media, you can include backlinks pointing to your website. When done naturally, the search engines will review and rate your website as well-established, reputable, and professional.
  • Acknowledgment Backlinks: Another SEO boosting backlink that can help you boost your website branding is acknowledgment backlinks. This type of backlink is mostly published when your brand sponsors an industry event, has representative speaking, and many more. 

How to create backlinks:

There are a lot of ways for you to create backlinks. And, you should not learn just 1 or 2 ways. You can decide your primary method, but also remember to apply other tactics as well to gain the most backlinks.

#1. Become a quality source for reporters and bloggers: 

This means that you must be able to create eye-catching and helpful content first. When you have the right content, people will actively want to link you as a trusted source. 

According to lots of SEO ranking factor studies, long-form content tends to perform better in Google than short articles. Thus, comprehensive guides tend to contain a lot of content on a single page. So your guide can be the “go-to” resource for a topic, and people will link to it whenever they write about that topic on their blog.

In addition, content format is also important. In other words, if you want to get backlinks, focus on these content formats:

  • “Why” Posts
  • “What” posts
  • Infographics
  • Videos
How to create backlink

#2. Publish “Skyscraper” Content

A piece of Skyscraper content will put you ahead of your competitors.

First, find a piece of content in your industry that’s already performed well (in terms of backlinks). You can do this in the easiest way like a simple Google Search.

Pay attention to pages that are ranking on the first page, lots of people have probably linked to it. Next, create a piece of content that’s 5-10x better than what you just found. If you are able to pull this off, the content will automatically attract backlinks simply due to the fact that you are the best piece of content available online.

#3. Build Links From Outdated Resources

Slightly different than broken link building is the practice of link reclamation, where you fix or “reclaim” links that once pointed at your site. These are links that point to pages on your website that no longer exist. You can either 301 redirect or fix these links on your end, or ask the webmaster to change the link.

Other types of problem that you can also fix by asking the webmaster to change/add your links are:

  • Non-linking brand mentions: It’s sometimes common and easy to find others writing about your site without linking to it. Often a simple email to the author is enough to secure a link.
  • Non-linking images: Instead of filing a copyright or DMCA takedown notice, this presents a terrific opportunity to earn a link instead. The way this works is to contact the website who has used the image, tell them that the image belongs to you and that you love that they’ve used it, but would they mind giving you a credit link in exchange for using it.
How to create backlink

#4. Submit Testimonials

Companies big and small love to show off customer testimonials. If you’re using a product or service that you love (or at least like), consider sending them a testimonial.

Guess what: To show that you’re a real person they’ll often add a link to your websites without you even having to ask.

#5. Blogger Reviews

On the other side of submiting testimonials, if you have a piece of software, physical product, consulting service or anything of value that you sell, you can easily turn that into dozens of high-quality backlinks. How? By offering your product to bloggers for free.

All you need to fo is find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own perfume, you’d Google things like “perfume making”, “make perfume at home”, etc.

Your results will be a mixed bag of blogs, news websites and “how to” websites. Filter out how-to sites or news sites. You’ll be left with a solid list bloggers that might be interested in your offer. 

Make sure you have the right backlink checkers: 

After all, you will need to check your backlinks status, whether before or after building your backlink profile. The hard thing is that you can not do this manually. A tool that helps you check your backlink, BacklinkGap, is what you need.

A backlink checker like BacklinkGap can help you monitor your backlink profile so you are immediately notified when any poor-quality sites link to you. 

Here are what you can do with BacklinkGap to discover your backlink profile:

  • Evaluate your backlink’s profile strength and weakness
  • Identify if your backlinks type, whether they are “dofollow” or “nofollow”
  • Monitor your backink profile and get the most up-to-date information
  • Get all-time backlink data

BacklinkGap has a simple interface and very easy to use. You just need to enter your domain or URL, and this is what you will see:

A backlink checker tool will also help you on how to create backlinks

You can get a huge amount of useful data like the number of backlinks, friendship score, total referring domain, new & lost backlinks, and so on. BacklinkGap also provides you information if you want to know more about the types and attributes. This information is illustrated in chart types for you to easily notice.

BacklinkGap gives you free access to most of the data to know your backlink profile. When you get much more access with premium level, you can explore much more; such as more number of backlink checker rows, monitoring rows, and the ability to export CSV files.

In addition, BacklinkGap can also help you check out your competitors’ backlinks. 

As a business leader, you probably know that it’s important to gather as much information as possible about your competitors. By examining the backlink profile of a competitor that’s already ranking well for your target keywords, you can gain insight into the link building that may have helped them.

Also, type the competitors’ domain/URL to BacklinkGap, and you will get as much information about them as you need. 

These data will empower you as a blogger/marketer to decide if the most effective SEO content marketing techniques that work for them will do the same for you. Spying on your competitors’ link-building strategies can give you ideas about how to get backlinks to your website.

TL;DR

Learning how to create backlink is important for every website. There are some helpful ways for you, such as becoming a quality source, publishing “skyscraper” content, building links from outdated sources, submitting testimonials or getting more blogger reviews. These are how to create backlinks for your SEO.

Although backlinks can be time-consuming to earn, that is when a backlink checker comes to support. A backlink checker like BacklinkGap is a necessary tool for you on the SEO journey. Thus, when new sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building, they will need to research competitors’ backlink profiles.

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Competitor Keyword Analysis: 3 Steps to Steal Your Competitor’s Traffic https://seopressor.com/blog/competitor-keyword-analysis-3-steps-on-how-to-steal-your-competitors-traffic/ https://seopressor.com/blog/competitor-keyword-analysis-3-steps-on-how-to-steal-your-competitors-traffic/#respond Tue, 22 Feb 2022 07:27:11 +0000 https://seopressor.com/?p=32205

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For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition. In digital marketing, especially, established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe contest. […]]]>

For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition.

In digital marketing, especially, established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe contest. It means that if you’re not smart, you’ll forever feed on scraps.

So, how do you get past this hurdle? How can your small business compete despite these obvious challenges? Simple – competitor analysis – researching your competition! Competitor analysis allows you to;

  • Find out what makes your competitor tick; what’s their secret?
  • Uncover and exploit opportunities the competitor has overlooked

This guide should help you plan and execute one of the most rewarding forms of competitor research in digital marketing – competitive keyword analysis.

It’s not exactly easy. But, with dedication, you can do it even on your own. Let’s start with a definition;

What is Competitive Keyword Analysis?

Competitive keyword analysis, also known as SEO competitor analysis or SEO keyword competition analysis, is just that – unraveling your competitor’s keyword strategy. 

By analyzing the competitor’s keywords, you’re able to gain insight into the interests of your shared audience and adjust your SEO campaign accordingly to improve your SERP performance.

Benefits of SEO Competitor Keyword Analysis

There are three main reasons why you should prioritize competitor SEO analysis for your search engine optimization campaign;

  • Discover keywords that work

Using SEO competitor research tools, you can find out the full list of keywords your primary competitors use, along with the number of clicks received for each keyword, and overall search volume. You can then sort out these terms to come up with a list of proven keywords to drive your campaign.

  • Find out keywords you omitted

If you already do SEO, competitor SEO search can also be instrumental in finding out valuable keywords that you might have overlooked in the past. What’s even better is that most competitor SEO analysis tools now let you compare your SEO keywords with the competitor’s to uncover the keywords missing in your campaign.

  • Gives you a competitive advantage

Business is about outsmarting the opponent. It’s about finding new ways to stay ahead of the pack. Competitive SEO analysis adds another weapon to your business intelligence arsenal. Once you know the keywords that are driving your competitor’s success, you can find high-performance long-tail versions and even alternative keywords to outrank that competitor.

Tools like RankingGap will certainly play a huge role in helping you work out your keywords, what your competitors rank for, and how you fare against them.

It has 4 core features or keyword views that cover the necessary areas of a keyword gap analysis practice.

But of course, before you jump straight into the tool itself, maybe learn a bit more on how to perform competitive keyword analysis.

How to Perform Competitive Keyword Analysis in 3 Steps

So, having learned about the above benefits, you’re probably thinking – where do I start my competitor keyword analysis? Here’s how to proceed;

Step #1: Define Your Competition

Who are your competitors?

Unfortunately, there’s no straightforward answer to this question. While it’s easy to discover your local rivals by searching your primary keywords in Google, SERP results alone won’t reveal all your global competitors.

For instance, for a local bakery trying to rank for the keyword “tasty buns in Texas,” the competition would be limited to bakeries in Texas. But, the moment the same bakery attempts to rank for a how-to article, it’d be up against even national brands such as Taste of Home and the Food Network. Making it to the first page then becomes a lot more difficult than in the first scenario.

For purposes of competitive keyword analysis, therefore, we prefer to define a competitor as; “anyone who ranks in the first result page for your target keywords, whether or not these people are your local business competitors.”

With the Competitor Discovery feature in RankingGap, you can quickly identify your top competitors. You just need to paste your domain to RankingGap and wait for the results. RankingGap will show you your top competitors in a chart view.

RankingGap - competitor keyword analysis's feature.

When you click on a specific competitor, you can get information about your competitors, including the common keywords, the estimated volume of web traffic, and the percentage of keywords on the first page of SERP.

Step #2: Find Out Your Competitor(s) Keywords

This part should be easy! Pick an opponent (one of your competitors) and use SEO analysis tools to discover the core keywords driving their campaign.

Begin by searching your target keyword in Google and see the results that come up. Then, pick brands/companies behind those results and analyze their SEO strategies one by one.

There are multiple tools you can use to accomplish this process, including Google Analytics, SEMRush, and Moz. We, however, prefer (and recommend) BiQ Ranking Intelligence. With BiQ, all you need is the competitor’s site URL. Once you enter the URL into BiQ, the dashboard fills up with all the intelligence data you need.

Even better, BiQ allows you to select from five SEO intelligence parameters, i.e., keyword, content, link, rank, and site intelligence. You only pay for the selected parameter(s).  

In this case, you’d select keyword intelligence. Under this parameter, BiQ will help you;

  • Discover your competitor’s keyword profile
  • Collect all the keywords you like
  • Find trending keywords for your content
  • Uncover hidden long-tail keyword opportunities
  • Conduct keyword searches for local SEO
  • Determine the real SEO value of each keyword

The “real SEO value” in this case refers to metrics such as search volume, average CPC, and the average competition for that keyword.

Here is how you can find out your competitors’ keywords with RankingGap.

In order to know what keywords both you and your competitors share, you need to first create a project by inserting your domain and your competitors’, Then, you pick your location and language setting.

RankingGap - competitor keyword analysis's feature.

When you set everything up, you can generate your project. When the results are out, go to the “Common” keyword view, which you are already on by default. 

You’ll see a list of keywords with your competitors’ ranking positions as compared to yours.

RankingGap - competitor keyword analysis's feature.

What’s displayed here are the keywords that you, including all your competitors, have. You can see the ranking and the rank movement on each column. Other data like CPC, Volume, Competition, and SERP Features are also shown.

If your ranking is lower than your competitors, then it is where you should do your optimization.

In addition, the “Gap” keyword view lets you tap into the keywords you don’t have and keywords that some of your competitors are missing as well. The “Missing” view will show the keywords that all of your competitors are ranking for except you. Finally, the “Unique” view is the keywords that you rank for but not your competitors.

With that amount of information, you can do your competitor keyword analysis and start planning your content strategy. 

RankingGap - competitor keyword analysis's feature.

Step #3: Pick the Best Competitive Keywords

Not all keywords are equal – some promise more traffic and leads than others. Additionally, some keywords are extremely competitive. Getting an article to the first page for the term “content marketing,” for example, isn’t easy because it’s one of the most competitive keywords at the moment. You need to pick keywords that justify your efforts.

For the above reasons, sometimes, you may need to assess every keyword on your list to pick out the right ones. It’s what makes this part a little more challenging. To shorten the process, we recommend that you focus on finding;

#1. Keywords your competitor ranks for that you don’t

Are you leaving a few vital keywords out of your SEO strategy? Could your competitor be ranking higher in SERPs because they use these keywords you’ve often overlooked? If so, you need to start using the keywords more often.

#2. High-ranking competitor content that doesn’t match search queries well

Is your competitor benefiting from a lack of quality content for a particular keyword? Do they have rather poor content at the top of SERPs because there are no quality alternatives? You can take advantage of this situation by creating high-quality articles around these keywords.

#3. Keywords your competitor is paying for that you can rank for naturally

If your competitor is paying for these keywords, it follows that they’re valuable keywords in your industry. So, what do you do? Try to see if you can rank organically for these words. Create quality articles around the keywords and submit them to Google for indexing.

Invest in Keyword Gap Analysis

Finally, competitive keyword analysis isn’t complete without keyword gap analysis. A gap analysis entails comparing two domains (such as your site and a competitor’s site) to identify disparities in keyword use and performance.

We’ve already talked about finding keywords that your competitor ranks for, but you don’t. A keyword gap analysis will help you reveal such keywords.

But that’s not everything. A gap analysis will also help you discover long-tail keywords you might have overlooked as well as terms you perhaps need to use more frequently. 

Having a tool like RankingGap will definitely up your SEO game and generate an actual ROI as compared to doing manual guesswork or basic keyword research.

Conclusion

Competitive keyword analysis can significantly benefit your SEO campaign. With informed SEO competitor analysis, you could even topple some of the mainstays in your industry to rank at the top of SERPs for specific keywords. It’s something you should prioritize going forward.

Using a competitor keyword analysis tool like RankingGap is what you need to speed up your SEO process.

This post was originally written by Vivian and published on February 16, 2021. It was most recently updated on Feb 22, 2022, by Claire Le.

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Free Backlink Checker For Any Site | BacklinkGap https://seopressor.com/blog/free-backlink-checker-for-any-site-backlinkgap/ https://seopressor.com/blog/free-backlink-checker-for-any-site-backlinkgap/#respond Tue, 15 Feb 2022 07:03:40 +0000 https://seopressor.com/?p=37765 Building backlinks is a complicated process. Using a free backlink checker tool is one of the easiest ways to discover what you can do to boost your backlink profile. It can help you to conduct link research on both you or your competitors’ sites.

You will learn:

  • The basic information about backlink and link-building
  • How to check your backlink and know your current profile
  • Way to use a backlink checker – BacklinkGap

If you want to rank on Google, you have no choice but to build links. 

However, link building is time-consuming and hard. As you may have guessed it, you’ve got lots of work to do. Research, analyze, create, reach out, and be consistent. Thus, you also need to track whether your link profile and traffic improve.

Manually checking and evaluating your backlinks is always going to be a boring process. So a backlink checker is designed and created for you. 

Choose the best free backlink checker for your site’s needs and allow it to automate the process for you. 

In this article, we will show you basic information about backlinks. You will also get to know a great tool – BacklinkGap. 

Let’s start with the definition.

Definition: Backlink and Link Building

A backlink, also known as an external backlink, is when another site links to your website somewhere in their content. This could be on a blog post, a service page, or on any other page on a website. 

Backlinks are the currency of the web. The websites that have plenty of them are deemed “authoritative” and are rewarded with high rankings in Google. While websites that don’t have any are bound to obscurity. 

Backlinks are important for SEO. The amount of authentic, high-value backlinks that you have back up the quality of the content on your website. Search engines like Google use the quality and number of backlinks as a ranking signal. 

Link building is the process of getting other websites to link to pages on your own website. The purpose of link building is to boost the “authority” of your pages in the eyes of Google, so that these pages rank higher and bring more search traffic.

Why is building backlink important?

According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. Acquiring backlinks is a fundamental strategy in SEO. If you want your website’s pages to rank high in search, you will almost certainly need links.

Google (and even other search engines) look at backlinks from other sites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranked at the very top of the search results. Do you know that the top results on Google’s first SERP have 3.8 times more backlinks than those below them?

The numbers of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.

how to get backlinks - google rankings vs backlinks

Even the ninth and tenth positions have an average of over 30,000 backlinks.

Just having a backlink alone isn’t enough to rank high in the SERPs. The backlink has to be of good quality as well. A single good-quality backlink is worth thousands of low-quality backlinks. So, let’s move to the information about quality backlinks.

Information about backlinks

Common types of backlinks

Normally, you will see the most common names of backlinks “Dofollow” and “Nofollow.” 

Dofollow backlinks are the most common and valuable type of backlink for SEO.

When you put a dofollow link on your website, you’re telling Google that the link is organic — as in, the target website didn’t buy the link—and that you’re vouching for the accuracy of the content at the other end of that link.

Dofollow is simply telling Google and the other search engines that “the content on the other end of this link is important and should be noted.”

Nofollow backlinks are less common. They’re also less valuable. They’re used to telling search engines to ignore a particular link.

This is Google’s official definition of a nofollow tag, “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.’”

The biggest difference between these two types of links is that Google places more value on dofollow links — which means they’re great for SEO. Nofollow links, on the other hand, are paid less attention by Google’s algorithm in most cases. That means they’re arguably less valuable for SEO.

In general, both types pass the value to your site. We can assume that dofollow links are more valuable, but at the same time having only followed links is not “natural” in Google’s eyes (You will know more about the natural quality right after this.)

That’s why you need to monitor both your dofollow/nofollow distribution.

What makes good backlinks

There are some general concepts of evaluating links that the SEO community believes to be true. 

#1. Authority: 

Page authority refers to the original Google’s PageRank algorithm. The basic idea behind is super simple: the page with more links pointing at it casts a stronger vote. 

A common SEO rookie mistake is to neglect link opportunities from low-authority websites as if they’re somehow detrimental to your SEO success. It’s not. Just like a newly published page can acquire backlinks over time, a low-authority website can become a big deal in a few years time.

#2. Relevance:

Let’s say you own a blog about cake and you publish a review of your favorite macaroon recipe. Later, two of your friends decide to link to it. One from their “10 Best Easy Cake Recipes” article and the other from their “10 Money-saving Tips” article. Which of the two pages would cast a stronger vote in the eyes of Google (given that both these pages have equal authority)? 

#3. Natural:

Backlinks should be natural. The website owner chooses to link to your site because it provides value to their readers; not because you paid them to do so or tried to manipulate them. This natural approach is an example of ‘earning’ a backlink. This differs from unnatural backlinks where the intent is usually to fool search engines into believing that a website has a better reputation than it really does.

If Google believes a backlink is unnatural or spammy, Google may ignore it at first. For repeat offenses, Google will punish the site and demote them in its search engine results.

#4. Placement: 

One other thing that can affect the CTR (click-through rate) of a link is how high it appears on the page. Readers are more likely to follow links at the very beginning of the article, rather than the ones at its very end. 

And of course, the more links you have on the page, the more they will compete with each other for clicks and thus, dilute the authority which will be transferred to other pages.

#5. Destination: 

When building links to your website, there are three destinations where you can point them:

  • Your homepage;
  • Your linkable assets;
  • The pages that you actually need to rank high in Google

And quite often the pages that you need to rank well are also the hardest ones to get links to. That’s because people prefer to link to informational pages where their audience can get value for free, instead of commercial pages where their audience is likely to part ways with their cash.

Make sure that you link to the right sites and not waste your backlinks.

How to check your backlinks

Being able to see your backlink distribution can also help you identify potential problems. You need to know how you are doing, what problem you are facing, and what you need to gain more backlinks.

A backlink checker is a tool that can help you do a lot of SEO backlink work.

Backlink Checker: 

A backlink checker can help you monitor your backlink profile so you are immediately notified when any poor-quality sites link to you. 

It also provides an understanding of potential link-building opportunities so that you can gain more positive inbound links that will benefit your site. Since you can monitor which pages are gaining positive backlinks, you will also have a better idea about which content is resonating the most with your audience.

There are a number of tools in the industry. It might be confusing when you are looking for the best free tool on the internet. Don’t worry. We are going to introduce you to one of the best tools that you can use for free – BacklinkGap.

Our favorite tool: BacklinkGap

Our favorite free backlink checker tool: BacklinkGap

What you can do with BacklinkGap to discover your backlink profile:

  • Evaluate your backlink’s profile strength
  • Identify if your backlinks are “dofollow” or “nofollow”
  • Uncover your most common type of backlinks
  • Get all-time backlink data

BacklinkGap has a simple interface. You just need to enter your domain or URL, and this is what you will see:

Our favorite free backlink checker tool: BacklinkGap's dashboard

You can get a huge amount of useful data like the number of backlinks, friendship score, total referring domain, new & lost backlinks, and so on.

BacklinkGap also provides you information if you want to know more about the types and attributes, .

Our favorite free backlink checker tool: BacklinkGap's dashboard

Overall, BacklinkGap has 9 outstanding things you can discover:

  • Backlink profile strength: You can see the value and authoritativeness of all your backlinks. The friendship score stands for the number & the quality of backlinks you have.
  • New and lost backlinks: You can be instantly informed of any gain or loss in your list of backlinks. This is like a real-time alarm that tells you what you need to pay attention to fix.
  • Backlink Monitoring: BacklinkGap has this feature to help you identify the movement of all the backlinks pointing to you.
  • Referring domain: You can uncover where your backlinks come from and the quality and trustworthiness of them.
  • Backlink anchor text: This helps you to learn how your backlinks are labeled and the common keywords pointing at you
  • Shareable link report: This feature allows you to share your backlink report easily and instantly. As the picture illustrates, you can adjust how the report displays by filtering or choosing the number of rows.
Our favorite free backlink checker tool: BacklinkGap's exporting feature
  • Manage disavowed links: You can efficiently identify and compile unwanted backlinks to disavow.
  • Broken links: The tool will recognize all the broken backlinks to your website and you will know where to reach out to patch them up.
  • Identify spammy websites: You can even uncover suspicious domains that might be practicing spammy backlinks from your backlink profile.

BacklinkGap gives you free access to most of the data to know your backlink profile. However, you can get much more accessible if you upgrade with premium features, such as more number of backlink checker rows, monitoring rows, and the ability to export CSV files.

What to do after checking your backlinks

You can not just know your backlink profile and do nothing.

If you want to keep improving, you must analyze the data from the SEO backlink tool and find the next solutions. Backlink analysis is a comprehensive review of a website’s backlinks to analyze the site’s performance and identify issues that could affect its search engine ranking. 

You can regain the lost links:

A good tool gives you information not only on the recently gained but also recently lost links. When you know where the problem is, you can regain lost links and ultimately keep good link juice flowing to your site.

Has your link been deleted in particular? Was the web page deleted? Is it a 404’ed page? Find the issue, and get those links back!

You can use link-building tactics to gain more backlinks:

There’s no single right approach to link building and your choice of tactics will largely depend on your industry, your website, your resources, and your goals.

Conceptually, most link building tactics and strategies fall into one of the following four buckets: 

Manually add links to websites.

If you can go to a website that doesn’t belong to you and manually place your link there, that’s called “adding” a link. The most common tactics that fit into this category are:

  • Business directory submissions;
  • Social profile creation;
  • Blog commenting;
  • Posting to forums, communities & Q&A sites;
  • Creating job search listings;

Building links via those tactics is very easy to do. And for that exact reason, those links tend to have very low value in the eyes of Google

Reach out to website owners directly to ask for a link.

You can start by reaching out to the blog’s owner and building a relationship. You can sign up to any newsletters they offer, follow them on social media, leave comments on their blog posts… In general, the more you give, the more you will get back.

Request to put up a guest post after establishing your relationship with them and demonstrating that you have things that are worth saying.

Get organic links from people who visited your page.

You “earn” links when other people link to pages on your website without you having to ask them to do so. 

This obviously doesn’t happen unless you have something truly outstanding that other website owners would genuinely want to mention on their websites.

But people can’t link to things that they don’t know exist. So no matter how awesome your page is, you’ll need to invest in promoting it. And the more people see your page, the higher the chance that some of them will end up linking to it.

Exchange money for links.

Umm… Yes. You can actually buy for backlinks. You just need to spend money and get a number of backlinks with that. BUT, don’t do that if you really want to rank top on the SERPs with quality traffic.

Even when you buy links, Google can spot it out and your content in the eye of the search engine will be marked.

You must keep monitoring your backlinks

A good link management tool allows you to also monitor exactly what you are doing.

One of the most profitable things you can do with your link data improves your SEO. This is just what the whole game is about, right?

backlink checker tool's monitoring feature

Ultimately, we use data to make an informed decision about certain issues — and it’s the same case here. If your goal is to increase the traffic to your website, you need to build links. And to build links, you need to find those opportunity gaps. You should not keep your eye out of this backlink work. It doesn’t mean that you need to sit and see the data and charts day by day. 

With a backlink checker like BacklinkGap, you can get your report daily, weekly or monthly, and analyze it afterward.

TL;DR

Using a backlink checker isn’t optional in the current SEO landscape. Knowing as much about the people linking to your site is imperative. How to check backlinks of a site can be a hefty task; however, the work pretty much becomes simpler with such a backlink checker. 

The free backlink checker tool listed – BacklinkGap will give you a good look at the profile your site has built online. With free access, you can see a complete link profile overview with the in-depth analysis you may need.

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Keyword Rank Tracker: Track Positions & Monitor Your SEO https://seopressor.com/blog/keyword-rank-tracker-track-positions-monitor-your-seo/ https://seopressor.com/blog/keyword-rank-tracker-track-positions-monitor-your-seo/#respond Wed, 09 Feb 2022 14:18:44 +0000 https://seopressor.com/?p=37753 Keyword is a vital part of your SEO strategy. Knowing how you are doing with your keywords is as important. The keyword rank checker lets you track competitors’ keyword tactics and see how well they’re doing in organic search results. 

You will learn:

  • What you should pay attention for a higher ranking
  • Why you need to know a keyword ranking
  • Understand about keyword rank tracker
  • How to choose the right keyword for your SEO

67.6% of all clicks go to the first five organic results in the search engine. Yes, it is an insane truth. If you fail to optimize your content marketing, you’re not able to reach more potential customers. As a result, you can’t achieve your business goals. 

While doing SEO, you need to keep your eyes on your performance. But, how do you know if your keyword research and SEO strategy are working?

A keyword rank tracker provides critical insight into how a website is performing in the SERPs. It will help you get a better idea of your website’s visibility based on your target keywords.

Moreover, it is one of the most important SEO tools that you can invest in by far.

Continue reading this blog, you can find the way to rank higher, as well as how to track your keywords in an easy way with a keyword rank tracker

Why do you need to rank high on SERP?

The SERPs determine how your site appears on Google’s first page.

Since 90% of content doesn’t get organic local search traffic on Google, the need to get a higher ranking has become critical to a business. 

In general, rankings higher on SERPs will allow you to achieve more referring domains, higher page authority, or higher website authority.

These are factors that influence the keyword rankings:

  • Personalized results
  • Location/IP address
  • Device used
  • Google data centers synchronization
  • Time
  • Search settings
  • Other factors

It’s always surprising to find out how many businesses spend time and money investing in SEO without actually tracking their results. Not only do they not know where their website ranked, but they don’t know which keywords they’re currently ranked for — and if they’ve improved or decreased over the period.

If you want real results through SERPs, then you must track your website ranking consistently. This is the reason why you need to know more about keyword rank tracking.

Why do you need to know your keyword ranking?

Keyword tracking helps you determine whether your SEO strategy is working and if your optimization efforts are indeed paying off. 

It can help you monitor your rank drops: 

Keyword tracking tools can also be used to monitor rank drops and identify the cause of that decline. Rank drops typically occur because your competitors are outranking you, or it could also be due to technical errors, penalties, and similar. 

Reviewing keyword rankings is the best place to start when trying to troubleshoot such a drop. By spotting this information earlier, you can easily take the necessary steps to address that problem to avoid the same problem in the future.

It can help you monitor your competitors: 

Keyword tracking informs you which keywords your competitors are ranking for and missing out on. This allows you to make an informed decision and choose the keywords you can rank for. Keyword rankings deliver more than data of your domain’s performance. You also learn how well (or not) your competitors are ranking for your target phrases.

With thorough monitoring, you can track and analyze keywords to discover how your competitor is performing against your target keyword, Furthermore, you can find out their best performing content with the most high-quality backlinks, social engagement, and much more.

It can help you identify more keyword opportunities: 

Keyword tracking reveals how well your target keywords are ranking in the SERP. This information enables you to identify which keywords are the right choice for increasing your business or client’s visibility. By tracking the important keywords continuously, you’ll be able to identify an array of keyword opportunities based on search volume, competition, search intent, ranking pages and determine which ones to prioritize.

It can help you increase your business visibility:

Most users don’t pay much attention to the results at the bottom of the page of the search engine.

The results at the top are supposed to be the best matches, so that’s where they look for their information.

When you have a better keyword ranking, you will be closer to the top of the results. 

How do you know if you are doing well? Use Keyword Rank Tracker.

What is it?

Being successful with SEO is about making intelligent decisions. Rank tracker is a unique tool that gives you accurate insights for every optimization stage. 

A search engine results page (SERP) tracking tool helps to track your website’s SEO position for specific keywords. It shows you changes in keyword positions and allows you to compare them with your competitors.

keyword rank tracker can help to track your website’s SEO position for specific keywords.

When do you need to use it?

Most marketers will utilize this tool whenever a new marketing campaign or goal is established to improve your organic traffic.

Companies and businesses need to use SEO rank tracking software to monitor their progress. Understanding how your content ranks on SERP can help you make better decisions about the next content creation and optimization. 

For example, if you create several articles targeting phrases such as “best washing machine,” but don’t see an increase in your website performance, you can then analyze those articles to make adjustments for future content creation.

You can monitor keyword rankings for different pages to see what’s working in your business. If your keyword rankings are going up and your organic traffic is increasing, your SEO efforts are working.

Use our favorite tool – BiQ to know your keyword ranking

BiQ has 4 main features to choose from. To know your keyword ranking, you can use Rank Tracking.

BiQ rank tracking is a great keyword rank tracker

BiQ’s Rank Tracking is more like a search engine ranking monitor that tells how your keywords rank daily, weekly, and monthly across the web. 

The first step to use this feature is to create a rank tracking profile (with your domain name). Then, you’ll access your site’s ranking data as shown.

BiQ rank tracking is a great keyword rank tracker

After you know your keyword rankings, you can monitor your keyword ranking fluctuations throughout the day. These data will help you to re-strategize to boost your keyword ranking before competitors outshine you.

How to choose the right keyword rank tracker?

Rankings don’t make you money; traffic is what actually generates revenue. If you can not get the right tool and receive the relevant data, it is not worth the effort required to get more traffic.

To choose the relevant keyword rank tracker remember these things:

#1. Look at the range of features provided by the tool: 

There are a lot of features you can find in a rank tracker tool. Hence, it’s useful to know the typical features that you will use most. Of course, you do not want to waste money and receive tons of things you do not need.

Location & Languages

A good rank checker tool will help to target localized areas. This reduces the skewness of Google results, thus providing more accurate data to analyze. The best tool should be able to provide adequate data for hundreds of locations.

BiQ -  keyword rank tracker ' feature

Different locations mean different languages. It would be a plus for the tool to also support others languages.

Filter your results

You do not want to see each result manually when you receive hundreds of keyword ranking, this is when the filter feature comes in.

In BiQ’s Rank Intelligence, you can make use of the “Advanced Filter” to sort out your keyword ranking data and identify underperforming keywords.

BiQ rank tracking is a great keyword rank tracker

Support both desktop and mobile ranking

The rankings on the SERPs can vary on desktop and mobile. That’s why a great rank tracker should support the data about these two sides. 

Tagging feature to organize your tracking:

The tag feature allows you to divide relevant keywords into several groups, making it easier to track them. This is one of the added values provided in BIQ and often lacking in every other tool. 

With a tool like BiQ’s Rank Tracking, you can group your ranking keywords. For example, you can categorize them according to quality, content topic, and importance.

Quick update/custom update: 

Users would always want to get real-time information on how a site stands in SERP within one click. Instead of waiting 7 days, one expects instant ranking changes. 

The good news is: BiQ gives you daily updates. You will not miss any day of data. To see the full picture of your ranking graph, you just need to choose the correct period.

Accurate tracking:

If you are doing SEO for your clients, then you need to prove the campaign’s success by reporting to them. 

It’ll also allow you to see the SERP features and show you if your page ranks in the featured snippet, ask section, or video section. 

BiQ will snapshot the top 100 SERPs and show the users. So you will not only receive the average position, but you can also have a summary of any keywords gained or keyword loss.

#2. You should have a clear goal:

The above idea is to look at a rank tracker. You also need to identify something to decide the suitable tool from your side.

As per estimates, 90 percent of content gets no organic local search traffic on Google. That alone proves that SEO is challenging without the proper keyword ranking software at hand.

It is essential to understand why keywords are helpful for your business so that your optimization journey will be easier to go. 

During the journey, you will have some questions: Is your business looking to generate more sales or leads? To increase brand awareness or customer engagement? Depending on the overall goal, you should make a plan to generate qualified leads using specific keywords or topics successfully.

As a result, identifying your business goal at the beginning will guide you in the right direction. You know the right tool to use, then track the right keyword. Finally, you get specific results.

TL;DR

Your keyword rankings are an enormous part of SEO. Thus, a SERP keyword rank tracker can help you put your SEO strategy on the right track. It can show your drops and climbs and help you know your competitor’s work. From that, you can identify the keywords to focus on and get the opportunities to rank higher.

Seeing your keyword ranking and improving it from that baseline number can significantly help you get more traffic to your site. So, try out the excellent keyword rank tracker tool like BiQ to know your local ranking, and you can start your optimization plan now.



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The Ultimate Guide to Keyword Gap Analysis https://seopressor.com/blog/the-ultimate-guide-to-keyword-gap-analysis/ https://seopressor.com/blog/the-ultimate-guide-to-keyword-gap-analysis/#respond Mon, 07 Feb 2022 09:00:40 +0000 https://seopressor.com/?p=36433

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Ranking high and getting on the first page of Google is one of the quickest ways to drive more traffic, capture leads, and boost sales. But what should you do if you’re getting smashed down by your competitors all the time?  In this article, you’ll discover exactly how to use keyword gap analysis to rank […]]]>

Ranking high and getting on the first page of Google is one of the quickest ways to drive more traffic, capture leads, and boost sales. But what should you do if you’re getting smashed down by your competitors all the time? 

In this article, you’ll discover exactly how to use keyword gap analysis to rank on the first page of Google and get the results you desire. 

I’ll help you steal competitors’ tactics, find their weaknesses, and build a solid strategy.

What to Know Before Conducting Keyword Gap Analysis?

There are certain things you should be aware of before conducting keyword gap analysis. Not knowing them could be disastrous and lead to unpleasant results.

Let’s prevent that by clarifying the most important SEO competitor analysis terms.

Why Do Keywords Matter?

Keywords are the building block of any SEO strategy. Every time people search for something on Google, they type in the keywords to the search box.

When they hit enter, they’ll get the results for the keyword they typed in. These results are shown and sorted by the search engine by the relevance, quality, etc.

If you’re looking to rank high and get as much traffic as possible, you must discover what keywords people search for and create high-quality content around them. 

It’s the only way to rank high, get more traffic, and maximize your potential.

What to Look for When Picking Keywords?

Picking the right keywords is vital for running a bulletproof SEO strategy. Yet, most people keep picking the wrong keyword and wonder why they aren’t getting any traffic.

The first thing you must realize is that contrary to common belief, you shouldn’t pick the keywords with the highest traffic. This is because these keywords are usually impossible to rank for and will only waste your time.

Instead, it’s much better to pick keywords with moderate traffic and less competition. 

Also, the more specific the keyword is, the better you zero in on your audience and tailor your content to them, which will increase the quality and relevance.

That’s the reason why you should always pick long-tail keywords over short-tail ones.

Why pick long-tail keywords over short-tail ones

In essence, long-tail keywords are 3+ words long and specific, unlike short-tail keywords.  You can see examples of both short-tail and long-tail keywords below.

Example of long-tail and short-tail keywords

You should also care about the searcher’s intent. In other words, why is somebody looking for this keyword?

If somebody is looking to learn more about how antivirus works, there is no reason to sell these people the best antivirus on the market, right? They don’t care about that. They are just looking for more information, not buying.

If you mess up the searcher’s intent, your content will become less relevant, and the quality will suffer. So be sure to avoid that at any cost.

Here are the three search intents you can use with your keywords.

Three main user intent you need to know.

Make your content aligned with the searcher’s intent and pick long-tail keywords that are much easier to rank.

What Is an SEO Competitor Analysis?

There are multiple ways you can go about researching keywords, such as brainstorming, using keyword research tools, competitive keyword research, etc.

Source: RankingGap

But these techniques only assume that you’ll rank high – THERE IS NO GUARANTEE.

Unfortunately, in today’s world, you can’t afford to only guess and hope your strategy will work. And that’s why you must conduct a competitor analysis…

Competitor analysis allows you to analyze your competitors and find out what works. It takes away all the guesswork and helps you find out proven strategies that have shown results to your competitors. 

There are multiple ways you can go about competitor analysis which you can see below.

In this article, we’ll be looking closely at the first technique – keyword gap analysis. It will help you close the gap between you and your competitors and rank higher fast.

What Is a Keyword Gap Analysis?

Keyword gap analysis allows you to find out what keywords your competitors rank that you don’t. It can help you discover missed opportunities and find keywords that your audience searches for.

Source: RankingGap

It can also give you insights into what your readers want and give you new content ideas. 

This can make your content strategy more complete, fix your weaknesses, and fill in the gap between you and your competitors.

It’s one of the most effective ways to find great keywords and create useful content. But if you’re looking to make the most out of it, you must pick the right competitors, study them relentlessly and discover their strengths and weaknesses. 

This may not always be as straightforward as it may sound. Keep on reading to discover how to do it properly and supercharge your results.

The Fundamentals of Keyword Gap Analysis

Now that you know what keyword gap analysis is, let’s look at some of the juicy benefits that can motivate you to pursue it with your business.

Here are a couple of reasons why you must use keyword gap analysis in your SEO.

BETTER SEARCH VISIBILITY

Spying on your competitors can help you discover why they are getting more traffic than you do and find lucrative keywords you aren’t using in your strategy. 

You can then use them in your content, move up in the rankings, and beat competitors.

Google click-through-rate per ranking

MORE CONTENT IDEAS

Coming up with new content ideas isn’t easy, especially when you have already created a lot of content.

But we all know how important publishing content regularly is.

Source: MediaDigi

Competitor keyword analysis can give you a hand and help you develop tons of fresh content ideas you can use in your strategy.

OPTIMIZED CONTENT

Compare your content with the competitors’ content and find out what they do differently. For example, what keywords are they using, and what are the structure and the length of the content?

Competitor keyword analysis table forcomparison
Source: Content Marketing Institute

Conducting a competitor keyword analysis will help you discover all these things, better optimize your content, and make it high-quality. 

It’s the easiest way to improve your content and drive more substantial results.

BETTER UNDERSTANDING OF YOUR AUDIENCE

Finding out related keywords you aren’t using can uncover new opportunities to go deeper about the topic and answer your audience’s questions.

This can make your content more valuable and help you rank in People Also Ask snippets.

Google's people also ask

Creating high-quality content that answers all of your readers’ questions should be your number one priority, and that’s why you must conduct competitor keyword analysis.

What Areas of Competitor’s Website Should You Analyze?

There are a lot of things you can analyze with the keyword gap analysis. However, you definitely shouldn’t focus on only one area – the written content.

There are a lot of other areas you should consider which we will cover next.

TITLE

The title or the headline of your content is the most critical part of content. It will help you hook the readers, make them click, and also assist you in ranking high.

Follow the 80-20 rule

This is because the title is the first indicator by which the search engine tries to understand what your content is about and if it’s relevant to the search query.

And to make it as relevant as possible, you’ll need to include keywords in it.

Source: Databox

A keyword gap analysis will help you compare your titles with competitors, find out the differences, and fix any issues. It can also help you discover how to create better titles that can maximize your results.

URL

Another area (which is often overlooked) is the URL of the content. Whether you believe it or not, including the right keywords in there can make a massive difference in the long run.

Fortunately for you, a lot of companies skip it, which can give you a competitive advantage.

Be sure to analyze it, find the differences, and use more appropriate keywords inside the URL of your content.

Quick Tip: Don’t make your URLs too long. It’s not optimal and can hurt your rankings.

Short URL outrank long URL

META DESCRIPTION

A meta description is another area you should pay attention to. The meta description is the subtext of your search result.

It should act as a quick summary of your page and present a hook and a strong benefit for the searchers to click. It’s also an ideal place to include related keywords that describe your page so Google can rank it properly.

Comparing your keywords to the competitors’ can help you spot the inaccuracies that may cost you the search result position.

ALT TEXT

Image alt text is not only something most bloggers ignore. It’s also something most bloggers avoid totally.

But this is not optimal, and if that’s you, you should start adding alt text to your images.

The alt text describes the image and helps the search engine better understand what’s on it.

It won’t make a huge difference but can give you a slight advantage that can be just enough to rank you higher. That’s why you should incorporate it into your keyword gap analysis.

Remember, it’s small details like keywords in the URL, alt texts, and meta description that make all the difference. You and your competitor’s keywords in these four areas can easily be analyzed and compared using a keyword gap analysis tool like RangkingGap

If you’re wondering how to do that, here are the four core strategies of keyword gap analysis that you need to know.

4 Keyword Gap Analysis Strategies You Need to Know

Now that you know what areas to analyze and work on let’s look at the four best keyword gap analysis strategies you must use.

They will allow you to perform the complete competitor analysis from scratch and give you the desired results in no time. So be sure to follow these strategies in the order we’re listing them to get the best results faster. 

#1 Keywords That You Rank, But Your Competitors Don’t

The first strategy of keyword gap analysis is finding out what keywords you are already ranking. There are multiple ways you can do that, such as manually typing the keywords you are trying to rank for to Google and getting your data there.

As you can see, if your site is neilpatel.com and your target keyword is “keyword gap analysis,” then you’re ranking in the 3rd position for that keyword.

However, doing it that way is extremely ineffective, inaccurate, and time-consuming.

I highly recommend using the proper tool to analyze your website and give you the ranking keywords automatically. It can save you countless hours that you can invest into improving your site and SEO game.

If you use the dedicated solution, all you need to do is type in your domain’s URL, click on the search button, and automatically get the full report generated.

You can see an example of that below.

RankingGap can easily generate out your competitor keyword as well.

Source: RankingGap

If you use a keyword gap analysis tool, you can easily make comparisons of you and your competitor’s keywords. You’ll be able to find out their rankings and compare your results to discover the keywords only you rank.

These are the most vital keywords you should invest the majority of your time in. 

You should also track them to see whether your rankings are increasing or dropping. If they’re falling, you should update your content to stay on top.

All of this is what most bloggers do, though. Unfortunately, they stop there. However, if you’re looking to get the best results with the keyword gap analysis, you shouldn’t…

You should also look at the historical data of the keyword to predict future behavior. 

This is important because let’s say you’re ranking for a keyword in the 10th position. You decide that you want to rank it higher, so you start creating more content around it.

But what you may not know is that this keyword is declining in the searches and will slowly go flat. That’s why you must check the historical data of all your keywords. For that, you can either use your competitor analysis tool or Google Trends.

You simply go to Google Trends, type in your keyword, and set the time range.

As you can see above, “competitor analysis” is still worth pursuing because it keeps its position over time and is very stable. Do so for all your keywords to discover their value, predict future behavior, and avoid headaches with pursuing dead keywords.

Find your unique keywords, build your content around them, and rank higher effortlessly.

#2 Keywords That Competitors Rank, But You Don’t

Finding every high-volume keyword and ranking for it is close to impossible. There are many keywords you can rank for, and you certainly didn’t catch every valuable one.

And that’s why you should check up on your competitors and find out their keywords.

Specifically, you should look at keywords only your competitors rank, and you don’t. Go to your keyword gap analysis tool and get a list of competitors’ keywords ranking in the top 10 results on Google.

Competitor keyword analysis
Source: RankingGap

Compare them with yours and find keywords your competitors rank for but you don’t.

You should then sort them by the ranking position and determine why you aren’t ranking for them. Here are a couple of reasons for that.

  1. You haven’t covered that part of your niche yet
  2. You used a synonym or related keywords
  3. It’s a new keyword, and you haven’t optimized your content yet.

Either way now is the best time to fix it, get ahead, and beat your competitors.

Let’s go over two strategies you can use to leverage these valuable keywords you aren’t ranking.

PRODUCE NEW CONTENT

If you compile a list of competitors’ unique keywords, you will quickly discover the parts of your niche you haven’t covered yet.

That can help you come up with new content ideas that have shown results.

Therefore, you should start creating new content to widen your reach, attract more people, and make your website more authoritative.

If you plan to do so, it’s ideal for connecting multiple keywords. Consider the table below. The website isn’t ranking for “SEO responsive design,” “SEO recent update,” and “SEO inbound marketing.”

You don’t need to create three articles about these keywords – it would only take a lot of time. Instead, you can merge them into one piece.

For instance, you can write an article about Recent SEO Updates in Inbound Marketing and discuss the importance of responsiveness due to the rise of mobile traffic. Just like that, you save yourself a lot of time and effort while you get the same results.

On top of that, you also create high-quality articles that will make your site more helpful.

REOPTIMIZE YOUR OLD CONTENT

Optimizing your content should be among the top priorities. Delivering accurate and fresh information will help you be more authoritative and prevent confusing or misleading your audience.

And you get a big juicy ranking boost from Google too…

The process of reoptimizing your article is pretty self-explanatory. You go through your old content, add a few sections, spit in new keywords, and make it more relevant.

After that, you can expect a significant boost in traffic, higher ranking, and beating competitors.

These keywords are crucial. You must start creating or re-optimizing content around them as soon as possible and filling in the competitive gap.

#3 Keywords That Both of You Rank

If you compare your keywords with your competitors’ keywords, you will have many keywords in common. However, you may find out that a specific competitor can be beating you in almost all of them.

It can be very frustrating, so let’s discover why that is and how to fix it…

COMPILE A LIST OF COMMON KEYWORDS

The first step of this competitor analysis strategy is finding out keywords you both rank. It’s similar to the previous strategy, except you’re looking for keywords both of you rank.

After you get that, it’s time to visit competitors’ websites.

FIND ARTICLES CONTAINING THE KEYWORD

Once on their website, it’s time to locate the articles that contain these keywords. This should be no problem because most of these keywords can give you a pretty good idea of what to look for.

For instance, if you see keywords like below, you know what to look for, right?

There should be no problem in identifying the articles with these keywords. However, going through all of your competitors’ posts manually and looking for suitable ones can be very overwhelming and time-consuming.

Fortunately, you can automate it by using Google search operators.

All you need to do is type site: your site name “target keyword” to Google. So if you’re looking for the keyword “whiskey decanter” and your competitor is surprisesandgifts.com, it would look like below.

Competitor keyword analysis: Find website articles containing a keyword.

This allows you to narrow down the articles to only those that use the target keyword. You can also search for articles that contain more than one keyword.

I did exactly that below and narrowed down the 160 results we got previously to only four.

Do the same and list down all of the articles that contain these keywords. You should also do likewise with your site and compare the search result number.

If you have created only one article with the keyword, while the competitors have created over 100 of them, it’s obvious that they will rank higher than you. 

Check it out before you move on to the next step.

COMPARE THE ARTICLES

Once you find the articles, it’s time to study them and discover what makes them superior to those you have created.

There are a lot of things that you need to inspect.

First, you should look at the keyword density and compare it to yours. For example, if you include a keyword in your article only two times while your competitors use it 15 times, there is a big chance that they will outrank you.

You should also check the word count – longer articles tend to outrank the shorter ones.

Statistical performance of

Second, you should inspect the header tags and find out what audience they are targeting. You might’ve missed the search intent or forgot to include a critical section.

All of that can cost you a ranking position in the SERP – Google is very strict.

You should also look at the article as a whole and find out what makes it different or better. The more you study it, the better results you get. So don’t be lazy on this step. Take your time and analyze it as much as possible.

It will go a long way in moving you up the ladder and making you the people’s go-to.

#4 Keywords That You & Most of Your Competitors Don’t Rank

These keywords are the gems of your SEO game. If you can spot them quickly, they may lead to extreme growth and many new readers. In addition to that, they can separate you from the rest and help you stand out.

But they are also extremely rare and hard to discover…

Fortunately, there are still ways and strategies to find them and leverage them. Here are a few actionable steps you can take to use them in your strategy.

CREATE A LIST OF COMPETITORS

If you’re looking to make this strategy successful, you can’t be comparing your site to only two or three competitors. Instead, compare it with at least 5 to 10 competing websites.

Source: SEP

The more competitors you compare, the higher the chances of finding a unique keyword.

FIND UNIQUE KEYWORDS

Compare your competitors’ keywords and find some that only one or two of your competitors rank.

The fewer competitors rank for it, the better.

GROUP SIMILAR KEYWORDS

It’s ideal when you find multiple unique keywords that you can group together. You can then come up with unique content ideas and be more well-rounded.

It will help you with increasing your authority and getting new readers only you can serve.

5 Keyword Gap Analysis Best Practices

Now that you know about the four best keyword gap analysis strategies let’s look at some of the best practices you should follow. Doing so will allow you to get better results, prevent blunders, and stay on top of your SEO competitor analysis.

Here are the five best keyword gap analysis best practices to follow.

1. List Out & Analyze Your Competitors

Starting keyword gap analysis without having a clear picture of who your competitors are can lead to poor results. Moreover, it will only waste your time and effort. 

That’s why it’s critical to establish competing websites from the early beginning.

If you’re not sure who your competitors are or how to find them, don’t worry, we got you covered with the four best strategies for finding your competitors.

MARKET RESEARCH

Take a look at other companies selling similar products that you do. You can talk to your sales team to find out which or search for it manually with Google.

For instance, you could type something like below to Google if you’re in an SEO niche.

You’ll immediately get a huge list of all your competitors in a matter of a few seconds. 

After you get the list of competitors, you should reduce it to only the businesses that are similar in size and sell to the same audience.

CUSTOMER FEEDBACK

Another technique you can employ to get even more precise results is to ask your readers which other businesses they were evaluated. Again, this technique is superior to market research because it allows you to see your biggest rivals.

You don’t have to go through hundreds of brands and reduce them to the most relevant ones.

Instead, your readers will do the job for you, saving you time to invest in more important tasks.

SOCIAL MEDIA

Social media is one of the best places for brands to connect with their audience and build an online presence. 

For you, as a business owner, it can also be an opportunity to find similar brands in your niche and identify competitors.

You can also go to forums like Quora or Reddit and find customers’ favorite brands.

ONLINE TOOLS

If you’re not on a tight budget, you can invest in online tools to analyze and list out the most relevant competitors automatically. It can drastically cut time, bring better results, and help you run a more solid keyword gap analysis.

If you decide to go with this option, I highly suggest you go with SimilarWeb or Contently.

They are highly intuitive and have the best combination of price and features. Both of them also feature the demo version, which you can try for free to see whether you like it.

No matter which option you choose, the quantity of competitors isn’t nearly as important as the quality. You must analyze the results, throw away companies that aren’t within your reach and focus only on the similar, more relevant ones. 

2. Identify & Compare Keywords

The four keyword gap analysis strategies we’ve talked about earlier work great. But maybe you just want to know what keywords your competitors use that you don’t and don’t care about the other three strategies.

However, if you’re looking to unlock the godly power of keyword gap analysis, you should think again…

Leveraging just one of these strategies will get you only so far, but using all of them combined will get you on the legendary level.

It will be more time-consuming, but the results are definitely worth it.

Here’s a brief yet comprehensive step-by-step method on how you can utilize RankingGap in uncovering these 4 amazing strategies:

STEP 1: CREATE YOUR PROJECT

First thing first, go to your dashboard. You’ll see a pretty straightforward user interface that easily tells you what to do. So here, select your preferred location and language, then indicate you and your competitors’ domain.

You would want to make sure that your domain is entered correctly. Instead of say, “https://www.freshworks.com”, the correct input would be “freshworks.com”.

comparing 5 websites simultaneously would be more effective as you can just straight up select the best keywords among your competitors.

Once done, you’re ready to create a new project.

STEP 2: START WITH A KEYWORD VIEW

Here’s the main biggest part that makes RankingGap what it is; The FOUR keyword views that accomplish all your keyword gap analyses.

Basically, you can start off with any of the views. But let’s just go with the flow below:

Common keyword view – This shows you keywords that both you and your competitors share. But here’s the catch…you could be ranking higher or lower than your competitors do. So, find a way to maintain or outrank those keywords.

Missing keyword view – This shows the keywords that all your competitors are ranking for except YOU! So, find the best and most performing ones to include in your own content.

Gap keyword view – This view uncovers keywords that only some of your competitors have. This means that these keywords are less competitive and in fact, valuable in discovering a new audience.

 Unique keyword view – This view lists out all the keywords that only you are ranking for. Amazingly, you are ahead of most of your competitors for these search queries.

STEP 3: REFINE KEYWORDS

While you’re in one of the views, you may scroll past some unwanted keywords. you may choose to sort it out if you’re just trying to get a quick glance at certain data (the most and least of the results).

But this method isn’t entirely effective. 

So, a better way here is to make good use of the “Advanced filter.” Just include the range that you want for the ranking position, volume, competition, or CPC.

STEP 4: STAR YOUR FAVORITE KEYWORD

If you are a fan of collecting and bookmarking things that you like, you can choose to star the keywords that you find valuable for later use or export.

You can choose to skip this step if you like. But the star feature definitely helps you organize and declutter your keywords by folds!

STEP 5: EXPORT KEYWORDS

Finally, you may want to consider exporting the keywords. You can do a quick export of 1,000 keywords (if there is), or if you’re the type that wants things fast, just export all.

And as I’ve mentioned in step 4, you can try to make clear what keywords you want first, star it, only then do you export them.

Once you’ve done the necessary, it’s time to move on to the 3rd best practice.

3. Further Refine And Filter Keywords Based on What You Identify

Now it’s time to look at the keywords you got from the four keyword gap analysis techniques and observe them further. There are three simple questions you should be able to answer.

1.What Are the Ranking Keywords Like?

Take a list of the keywords your competitors use and find out what are they like. For example, are they mostly plural or singular?

You should also discover the type of keywords they rank for.

Are they long-tail or short-tail keywords? Continue studying them and compare as many metrics as possible. In ideal circumstances, you would compare all of the metrics you see in the table below.

These will help you discover what your audience searches for and the lucrative keywords that work well within your niche.

2. What Is the Amount of Keywords Your Competitors Include per Page?

The second important thing to observe is how many keywords your competitors place on a single page. There are two parts to it.

First, you should find out how many different keywords they place on the page. You can easily find that out with the SEO Review Tool. Then, you hop on the page, type in the competitor’s URL, and hit enter.

You’ll get a list of the most common keywords they used on their page.

Second, you should also care about the keyword density – how often are keywords used on a single page. Again, you can see that in the SEO Review Tool too. 

You should be inspired by your competitors and analyze it, however…

Many companies overuse keywords, so don’t necessarily copy their density if it’s too high. Instead, I suggest shooting for 1 – 2% keyword density, which means using a keyword once or twice every 100 words.

Find out both of these metrics, compare them, and consider the change if necessary.

3. What Is the Content Surrounding a Particular High-Ranking Keyword?

Another key thing to look out for is the content surrounding the keyword. You should observe competitors find out how they place keywords on their webpage.

Is it natural, are they forcing it, or do they use it as an anchor text?

You should also care about whether they highlight it with bold or italics or just leave it blank to make it fit into the content.

Whatever it is, find that out, discover what works and use it in your strategy.

4. Categorize and Label Your Filtered Keywords

This step is especially great if you plan on creating new content with the keywords you’ve stolen from your competitors. The first thing you should do is sort out keywords by volume, CPC, competition, etc.

You should counter all of these together to get the keyword value.

Source: BiQ.cloud

Keywords with the highest value should be your main keywords, while the lower value keywords should act as related keywords supporting the main term.

You should then create a label for every keyword you have. I suggest you create two labels. First, mark it as the main or supporting keyword, and the second is to describe the topic you plan to use.  

After a while, you come to realize that some keywords don’t belong anywhere. They may have disastrous value, or you can’t fit them in any content you plan on creating.

Competitor keyword analysis - Semrush vs Ahref
Use RankingGap to uncover the keyword gap between Semrush and Ahrefs.

These are usually irrelevant keywords you should get rid of because they’re worthless.

5. Recognize a Pattern in Your Final Keyword Group

Competitor keyword gap analysis shouldn’t end just with getting the list of relevant keywords you should use in your content. Instead, if done correctly, you should learn more about your audience and get to know them better.

If you look closely at the keywords you’ve stolen from competitors, you’ll come to realize a thing or two…

You should start realizing who your target audience is, how they think, and even predict the future behavior to discover what keywords will work in the future. The easiest way to do so is to create an ideal persona if you haven’t already.

I highly suggest using the Make My Persona tool from HubSpot for that.

It’s a 7-step process where you start by picking the persona’s profile picture and name and finish with the desires, problems, and education.

You can create your persona and be finished within a few minutes. After you get that, you can better personalize your content and maximize the results.

After you get that, you’ll get a clearer picture of who you are serving and what these people want. This will help you spot a pattern in your keywords, predict keywords that will improve your next content, and develop a winning strategy.

Content Gap VS Keyword Gap Analysis

What Is Content Gap Analysis?

Content gap analysis links your current content and the content that would drive desired results and fulfill your marketing goals.

It’s about identifying content you need to fill the gap between current and desired results.

There are multiple ways you can use to implement it in your business. In my opinion, one of the best ways to get the desired results quickly is to study your competitors. If they perform better, they most likely created a better piece of content than you did.

And all you need to do to fix it is compare your content to theirs, spot the difference, and make it better.

What’s the Difference Between the Two?

While content gap analysis focuses only on content, keyword gap analysis focuses on the search terms people type into Google and the way they think.

With content gap analysis, you can spot the difference between your content and the content that works, close the gap, and drive stronger results.

Keyword gap analysis works differently, though…

It focuses mainly on the keywords your site’s competitors rank for. It helps you get better insights into your audience, helps you discover how they think, and predicts their decisions in the future.

They work great hand in hand. Keyword gap analysis helps you get readers to your site, while content gap analysis will help you keep them reading longer.

Why Should You Be Focusing on Keyword Gap Analysis in Your SEO Practice?

Content gap analysis can do wonders for your content. It can fill in the gap on the market, make your content better, and help you retain more readers. 

However, it has not as near an impact as the keyword gap analysis…

While it can help you retain readers, keyword gap analysis is what gets them to your site. And that’s precisely why keyword gap analysis should be the cornerstone of your SEO practice if you’re looking to get substantial results.

You can have the best content, but you won’t get far if nobody types in your keywords.

If you want to incorporate both of them in your content, start with the keyword gap analysis and slowly progress to the content gap analysis.

Conclusion

Keyword gap analysis is vital for long-term success and getting to the desired results. But, unfortunately, it’s often overlooked by the SEO practice.

The reason behind it is simple – it’s tedious and a long process if you do it properly.

However, without getting a complete grasp of what your competitors do, you will not win in the race up the SERP. It’s definitely worth your time, and if you employ keyword gap analysis tools such as RankingGap, you should give it a go if you haven’t already.

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The Ultimate Guide to Local Rank Tracker 2022 https://seopressor.com/blog/the-ultimate-guide-to-local-rank-tracker-2022/ https://seopressor.com/blog/the-ultimate-guide-to-local-rank-tracker-2022/#respond Mon, 07 Feb 2022 04:16:33 +0000 https://seopressor.com/?p=37735 Knowing where you stand regarding your ranking on the SERP is influential when doing local SEO for your business. This article is for you if you are new to local SEO and rank trackers.

You will learn:

  • Understand the benefits of doing local SEO
  • Know more about local rank tracker
  • Know the best tool to track your ranking – Grid My Business

Whether you realize it or not, local SEO is a critical strategy for your business. Ignoring this aspect will only jeopardize your business more than you initially realized.

There are a lot of stages and works for a proper local SEO plan, and there are just not enough hours in the day to take care of everything that comes across your crowded plate.

But, checking the position of your business in local rankings doesn’t have to be another to-do list. You now can enable automatic local results monitoring and track local rankings every week with one local rank tracker

This article will show more about local SEO and local rank tracker. I will also show you one incredible tool to identify your ranking – Grid My Business.

What is Local SEO?

As mentioned, local SERPs, are the results that show up for a local-based query based on location. Local SEO refers to the process of optimizing your business’s website for a better local ranking in the SERPs while indirectly bringing better brand awareness. It is a subset of the traditional SEO commonly adopted by local businesses with physical stores to reach customers in their vicinity.

Results in search engines like Google and Bing will differ based on location, so searching for keywords yourself won’t give you objective answers. Searches in different cities, California and Nevada, will vary, as will searches in other areas, such as San Diego or Los Angeles.

The benefits of local SEO:

When roughly 97% of people use online search engines to look for local businesses, some businesses may gain an edge from a regional approach to SEO. Brick and mortar businesses like coffee shops or hardware stores are likely to benefit more when optimizing for local searches than the traditional SEO and here’s why:

#1. It helps you to increase traffic and sales. 

Reaching the top of local search engine rankings means you have to gain more website traffic, increase domain authority, and build brand authenticity. However, the ultimate benefit is the opportunity to attract more customers and increase conversion rates.

Since every SERP is localized, all businesses need to localized search results. Even if you sell globally or only deal with digital products, you should pay attention to how you perform on the local SERPs. Otherwise, you could potentially lose traffic and conversions.

Many people rely on Google My Business listings to discover a local business nearby to visit and support.

#2. It helps you to reduce advertising costs.

One of the must-do lists when planning a local SEO is to create a Google Business Profile, which is entirely free. There is no need to send out flyers, place ads in the newspaper, or conduct localized social media campaigns. By using local SEO, regional customers can easily find your business online.

#3. It can gain more foot traffic from local online visibility.

The fact is one in three people uses their smartphone to search for products before looking for a physical store. By optimizing your company’s local SEO, these local customers are more likely to find you and visit your store. 

If local customers find your business through an online search and have a positive experience, they are very likely to become repeat customers. Such customers are easier to retain and often refer businesses to others in the same locality, thus, bringing in more clientele.

Local Search and Google 3-pack

Local Search

A local search by which a user expects a subjective result is affected by the user’s location or location provided in the search keywords.

Examples:

  • best sushi in Australia
  • San Francisco watch shops
  • Pizza in Chicago

The above search results take the user’s location or the location provided in the search query into consideration and therefore display the results that would match them best.

Previously, search results would be the same regardless of which country you searched from – provided you didn’t use specific geo-modifiers in your search. Now, Google and other search engines modify the search results based on location. Localization is arguably the most crucial filter Google passes its results through to build its SERP.

Google 3-Pack

Most rank trackers claim to track locally, but they only track the 3-pack. The Google 3-Pack, often also referred to as the Google Snack Pack, is a listing of three local businesses (with physical locations) below a Google Map with location points.

The results in the Local 3-Pack are strongly tied to the location the user is searching from, and it varies by which geo-modifier you use.

The Google 3-Pack shows up whenever your query has local intent or implied local intent. Searches with local intent might be: “coffee shop near me” or “Coffee shop in Kuala Lumpur”. 

Understand more about Local Rank Tracker

What is it?

A local rank tracker is a tool that helps you to check your website ranking as a local user. It makes you understand the results of your SEO campaign and identify the way your website is ranking on different search engines. 

All this obtained data can help you in the keyword process or give you the possibility of using them in the development of your marketing strategy.

What can you get from a Local Rank Tracker?

#1. You can see the most important SEO metrics:

If you’re running a local business, you must be able to receive and track accurate and relevant data on your rankings. When you want to refine the data, you can also add filters to see how you rank in different locations or on different devices.

The benefits of local rank trackers

#2. You can have your local ranking updates: 

The thing is that website rankings are constantly changing. Plus, they differ heavily across different geographic locations. 

Monitoring local rankings will provide you with a much better understanding of your website’s visibility on Google as well as on other search engines. This way you’ll automatically level up your SEO results that won’t take long to be noticed. 

You can even check your progress in different countries, cities, and zip code areas, and choose from daily, weekly or monthly updates.

#3. You can save your time:

You can typically set up local business listings across the web for free with tools like Google Business Profile and check your ranking automatically with tools. As a result, it can save you tons of time and effort to manage your business information on the internet. 

How to improve your local ranking

So you have gone through the information about local SEO and local rank tracking tools, and you might be struggling to know where you should start. Here are 5 tips for you to optimize your business local SEO.

Tip 1: Optimize for local keywords by creating content – BiQ

People use search engines to identify local businesses that provide the items or services they require. To rank in these search results, you’ll need to incorporate local keywords into your website.

When creating content with local intent, it’s critical to include local keywords in the title and meta description tags to help with local SEO. Thus, to delineate your site conceptually and geographically, your content will have to focus on long-tail keywords frequently.

To find keywords for your local search, you will need to conduct local SEO keyword research, and there is a tool that can make this process easier for you – BiQ Keyword Intelligence. 

You just need to put your main keyword, choose your local area and languages, then press generates and wait for a moment. You can get your related keywords, as well as the keyword intent, volume, trend, CPC, and value.

After you get your list of keywords, you should choose the keyword that has high volume but lower competition. A high-value keyword means it will bring more traffic to your website at a lower competition.

It can be quite challenging to decide which keyword to use at first, but as time goes by, you will get used to it and know your target words. That’s where you can sort the keyword value in.

Know more about SEO keywords here: Supercharge Your SEO with A Keyword Generator

Tip 2: Optimize your Google Business Profile  

Google Business Profile is often the first impression that people get for your business and brand, so it cannot be ignored. You can’t do local ranking without a proper Google My Business listing which will automatically improve SEO and increase the visibility of your business. In addition, it will effectively affect your business on the Local 3-Pack feature, Google Maps, and organic rankings.

In fact, this is one of the top factors that Google evaluates when ranking businesses based on local search and snack pack results.

To make your profile accurate and sufficient, you need a consistent NAP. A consistent NAP data is when your business name, address, and phone number are identically and accurately listed across all online platforms, including on your website, social media accounts, business listings, and other third-party websites.

Tip 3: Obtain and respond to customer reviews

To get into the local pack, you’ll need reviews, which are one of the top three factors for higher rankings. The quality and quantity of reviews on your local listings can easily bring people in as easily as it can deter customer away from you and towards the local competition. Responding to reviews is an opportunity to build a trusting relationship with each customer.

after know your rank with a local rank tracker, you can focus on your reviews

Remember that you should also make an effort to actively start asking for reviews. 

On the other hand, if you already have customer reviews, you should take some time to learn how to respond to negative reviews and positive feedback. Why? Because it shows that you care about the customer experiences and use reviews to improve it for future patrons.

Tip 4: Build links on a local level

Backlinks from 2-3 high authority websites can do much more for your search engine results than your imagination. Though link building has always been tough, it is not impossible. 

It’s a fact that most local events most probably need sponsors. If it’s possible for you to sponsor a local event, then you can try it out; as usual, your link will be nicely positioned on the event’s website.

More link-building strategies that could work for a local site include:

  • Reaching out to the local websites that write local news, cover local businesses, and host local blogs. 
  • Offering your product or service to a local blogger/review site in exchange for a backlink to your site.
  • Giving to your local community by sponsoring charities or local organizations can lead to backlinks.

Tip 5: Track your local ranking and continue optimizing

The essential step to improve your local search rankings is investigating your current visibility. You just need to type your business name in our local search rank checker, add phrases commonly searched by your customer, and see how visible your business is right now.

The best tool to use: Grid My Business

Grid My Business is a local rank monitoring tool that will show you the local search rankings of your local business and your competitors’ on Google Maps in a grid view.

Grid My Business is a great local rank tracker

It supports all locations that can be found on Google Maps. Once you have finalized your targeted keywords, you can obtain profound insights into your local rankings with Grid My Business. 

Other great features of Grid My Business: 

  • Max up your ranking discoveries with up to a 15 x 15 grid size for each scan.
  • Identify local rankings of multiple search queries by performing a quick and easy bulk scan of up to 5 keywords per scan.
  • Keep track, monitor, and compare your local ranking performances.
  • Get precise and on-time weekly updates of all your rankings.
  • Schedule an automated rank monitoring for any of your local businesses.
  • Get a comprehensive white-label report of your local rank monitoring results.

How to use Grid My Business to monitor your rankings

Most local rank tracking tools will tell you your local ranking with data alone. And that’s it. You won’t know what your local competitors’ local rankings are for the same search query.

Grid My Business solves this problem by allowing you to monitor your local rankings on a grid. This grid will be placed on top of your business location. Not only will you get to see your local ranking position, but you will also get to see the top 20 business listings at every grid point!

Grid My Business is a great local rank tracker

The numbers on each grid point indicate your local ranking position for the search query you have added. 

There are only 3 simple steps for you to monitor your local rankings.

Step 1 – Insert Your Business Location & Search Query

First, you need to enter your business location at the field given (1). A list of relevant results will appear as suggestions; you should select the location that best matches your business location.

Grid My Business is a great local rank tracker

After that, add the search query that is relevant to your business. For example, I used a local search query such as “best bakery”.

Step 2 – Select Your Grid Parameters.

The grid is one of the most important features in Grid My Business. This determines the scope and coverage you want to view your results in.

There are two items to select here.

The first is grid size. It is pretty straightforward; you pick the size of the grid you want to view your results. There are seven grid sizes available:

Next, select a grid radius. The grid radius is the radius between each grid point. 

The scanning radius between each grid point increases at an interval of 0.1. The maximum radius you can select in Grid My Business is 100.

Step 3 – View Your Scan Results

Once you have selected everything, click on the “Scan Now” button to run your scan. Do note that it may take some time for the results to load. You can wait for the results or choose to run a new scan with a different search query and location if you like. You can find all your scans in the report feature.

Once your scan result has loaded, you will see a grid that looks like this.

You will see a maximum of 20 business listings when you click on each point. The listings are organized based on their current local rankings on Google 3-pack.

Grid My Business is a great local rank tracker

All it takes is just 3 simple steps to monitor your local rankings with Grid My Business. 

TL;DR

It is vital to know how your business truly ranks in local and organic search results. Your website’s global rankings may differ from local search rankings – what your customers see when searching locally. 
This article has helped you understand the impact of your SEO work and make data-driven decisions with a local rank tracker tool. Instantly view your search result ranking, your ranking position for tracked keywords, and more with Grid My Business now.

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How To Do Negative SEO Attack (And How To Defend Against It) https://seopressor.com/blog/what-is-negative-seo/ https://seopressor.com/blog/what-is-negative-seo/#respond Wed, 02 Feb 2022 15:07:21 +0000 http://seopressor.com?p=10358&preview_id=10358

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We all know that ever since the release of Penguin Algorithm Update, Google deals harsh penalties for websites that use black hat SEO techniques, so here’s an idea to keep you up at night: What if a malicious party (say, your closest competitor) starts using those techniques on your site just to try and get […]]]>
negative seo

We all know that ever since the release of Penguin Algorithm Update, Google deals harsh penalties for websites that use black hat SEO techniques, so here’s an idea to keep you up at night:

What if a malicious party (say, your closest competitor) starts using those techniques on your site just to try and get you penalized?

This, ladies and gentlemen, is something that is commonly known as Negative SEO.

What Is Negative SEO?

Negative SEO is the act of using Black Hat SEO on other websites in order to get them penalized by Google. Negative SEO can also include reducing the effectiveness of a website’s SEO properties by disabling or altering them.

What is Negative SEO in a nutshell.
Negative SEO in a nutshell.

Dealing with Negative SEO techniques can be quite tricky since some of them are out of your control, like pointing bad links (a.k.a link bomb) to your site. Another thing is, they are also a bit hard to detect.

Unlike some hacking practices that aim to deface or simply take down a website, a Negative SEO attack doesn’t affect a website’s look and feel.

Instead, the effects are only apparent once your website takes a dip in search ranking and incoming traffic.

But Why Would Anyone Commit A Negative SEO Attack?

Similar to hackers, people who do Negative SEO attacks might do it for various reasons. It can be intentional, such as sabotaging a competitor’s website, extortion, or simply for fun. Do not be surprised you will find plenty of these Negative SEO Services online easily.

And believe it or not, an unintentional Negative SEO attack can also happen. There are cases where family members, employees, or even hired SEO agencies deliberately do obsolete Black Hat practices on behalf of the owner thinking it will help their website ranking.

Types Of Negative SEO Attack

Just like normal SEO, Negative SEO also have both on-page as well off-page aspect to it:

Negative Off-Page SEO

As the name implies, Negative Off-Page SEO attacks without internally changing your website. Mostly it revolves around using Black Hat or negative SEO link building practices and points them to the target website:

= Link farms are a series of web pages created for the sole purpose of linking to another page on the web.

Ordinarily, inbound links are a good thing that helps to improve your site’s ranking… but if you have a lot of links coming in from the same unrelated, spammy websites, it tells Google that you are trying to artificially increase the number of links pointing to your page by creating link farms and you will get penalized. 

How to do negative SEO usually involves link farms
No, not exactly like that…

In a Negative SEO attack, malicious parties will create obvious link farms and heavily link to the target website.

Sometimes they will also purchase link farm services or buy site-wide ads to achieve the same effect. Since it’s hard for Google to tell who’s responsible for the links, it can lead to a Google penalty on the target site when detected.

= Copyright complaints are a bit more complex, but at their core, they usually involve someone claiming that you’ve posted material that belongs to them.

In many cases, this can result in the automatic removal of the page for up to 10 days – and wouldn’t it be just awful if your landing pages vanished right in the middle of your biggest campaigns?

= Finally, competitors can falsify duplicate content – basically just copying and pasting your web pages over and over, maybe even as part of those link farms we discussed above.

An influx of duplicated contents across domains might signal a manipulation attempt to get multiple different websites ranking with the same content. This used to be a popular Black Hat SEO technique before Google started cracking down on it.

To defend against negative SEO means to be vigilant with duplicated contents
A massive amount of duplicate content can land you a penalty even if you’re not the one responsible behind it.

As you can see, there are many different ways for negative SEO techniques to be done to your website… but no matter how tempting they might be, you should never even consider doing any of these yourself.

Even if it works in the short-term, it’s not going to be effective forever… and could land you in serious legal trouble if anyone can prove you were behind it.

Negative On-Page SEO

This form of attack is a little different and generally focuses on hacking into your site and changing things around. With as little as a few minutes to start messing with your setup, a hacker could easily disrupt your site’s coding, introduce viruses, and generally wreak havoc on everything you’ve tried to build.

The real threats are the ones that are hard to see, though, and consist of the following:

  • Negatively altering your SEO properties: Let’s be honest – are you really that likely to notice if someone changes all the alt text on your pictures to be less effective? A lot of basic SEO techniques are intended to be “set and forget”, and that’s what can leave you vulnerable to on-page negative SEO strategies.
  • Changing the Robots.txt: This is easily one of the most important files on your site when it comes to SEO because it tells crawlers how to interact with your site. It is normally used to tell Google which part you don’t want them to crawl and index such as a live but unfinished page. An attacker with access to your site can easily modify the robot.txt to tell Google to ignore important pages or even the whole website.
changing the contents of robot.txt is one way how to do negative seo
A small change is all it takes to tell Google to completely ignore a website.
  • Modifying Redirects: Search engines have an opinion on certain error pages – namely, they’re bad. Sites that automatically redirect from bad pages generally aren’t penalized too much, but if your redirects are changed, disabled, or scrambled, you could find yourself plummeting down the ratings.

The good news, as we’ll discuss later, is that on-page negative SEO attacks are much harder to perform… and much easier for a competent programming team to fix, too.

The Likelihood of Negative SEO Attacks

Negative SEO services are not hard to find, but are they really worth it?
Negative SEO services are not hard to find, but are they really worth it?

With all the stuff we’ve talked about here, you might be worried that there’s a rampant amount of negative SEO going on and you just haven’t caught up to it yet.

Well… not exactly.

Google is quite good at detecting when negative SEO is occurring. For example, if someone’s trying to do some Google Bowling and smash you over with site-wide links, there’s a good chance that the link from that site will only be counted as one vote from them – unlikely to do you any real harm.

Also, remember that while Google is actively hunting down Black Hat SEO practices, some might slip through for a while. This means that Negative SEO attempts won’t guarantee a penalty from Google for the victim. Not only that, but it might also do the opposite and actually help the target to rank better!

Similarly, hacking attempts are not that hard to avoid as long as you are using a robust system securing your site (make sure they are updated). Also, avoid using simple administrator passwords just because you think nobody is interested in ruining your humble site. You know what they say – better safe than sorry.

In general, Negative SEO can be costly, takes a lot of effort, and is highly risky. The return, on the other hand, isn’t even guaranteed and while it might work, it’s quite easy to fix once the target realizes what is happening.

In short – Negative SEO is a high risk, low reward activity. Unless there’s a very compelling reason (revenge maybe?), it is quite unlikely for anyone to attempt on doing it.

The most likely websites to be targeted for SEO are those in highly-competitive, high-money fields – gambling sites are a common example of this. Sites that are in calmer niches are far less likely to be hit by negative SEO – indeed, anything that happens is more likely to be an accident or a remnant of an old advertising strategy instead of a deliberate attack on you.

That doesn’t mean you should be complacent, though. Constant vigilance is the best way to protect your site and your reputation, so let’s look at what you can do to help protect your site.

How To Protect Your Website Against Negative SEO

Detection

The first step in protecting your website is to detect any signs of attack such as a sudden drop in organic traffic. This is easy to notice if you are constantly monitoring your traffic through Google Analytics.

you need to pay close attention to your traffic pattern to defend against negative seo
A sharp drop in organic traffic usually signifies a Google penalty.

You can also set up Google Webmaster Tools Email Alert. This will allow Google to notify you through email if your website is not indexed or receive a manual penalty.

If you haven’t done anything wrong, that can mean that your website is under attack. The sooner you know, the faster you can react and minimize the damage.

Disavowing

Google’s answer to Negative SEO is the Disavow tool. You can see the full process here – what it comes down to, though, is basically saying “I don’t like or trust that link, please don’t factor it into my rankings”. By disavowing low-quality links, you avoid associating your website with them so that your ranking and reputation is protected.

The disavow tool is a powerful weapon in your arsenal to defend against negative seo
Use the Disavow tool to let Google know you don’t want low quality links.

Utilizing the Disavow tool also tells Google that you care about the quality of links pointing to your site. This will be taken into consideration when Google’s Webspam Team is considering whether to penalize your site when they detect an influx of bad links pointing to it.

The Disavow tool is very useful against :

  • Link Farms
  • Google Bowling

To look for these low-quality links, you can use BacklinkGap. It’s essentially a free backlink checker tool that has the feature to add your unwanted backlinks into a disavow list.

When you have added your links to the list, just export it in a CSV format and put the list into Google’s Disavow tool.

Securing Your Administrator Login

one way to defend against negative seo is by increasing your login security

Hackers generally require some sort of administrator access in order to mess around with your site, and by adding additional levels of security, you can drastically reduce the odds that they’ll be able to break in and start disrupting what you’re doing.

This will help you stop:

  • Altered SEO properties
  • Changes to important files
  • Modified redirects

Revising SEO Settings

This isn’t tied to a particular problem, but you should regularly revise your SEO properties. This includes checking out your robot.txt once in a while or performing random checks on your contents’ internal coding (headers, image alt tag, etc).

Regularly revising your SEO properties is important to defend against negative SEO
It wasn’t this bad the last time I edited it!

If you are using SEOPressor Connect, checking SEO properties will be much easier as each content will have its SEOPressor score. If you regularly optimize your contents’ SEO properties to get a high SEOPressor score, then you can easily spot the ones with a bad score and fix them.

It is always better to be active and aggressive in searching for attacks on your site, rather than locking it up and expecting that nobody will be able to get in.

At the same time, you can use BiQ Rank Tracking to keep track of your website and keyword’s rank to notice if there are any unexpected ranking shifts. 

This especially helps in case of a negative attack and you can be quickly alerted that there is a competitor out there trying to ruin your rankings and take fast actions to recover it.  

And though many often avoid rank tracking because it calls for a huge expense. But BiQ executes everything differently because you only need to pay for the features that you use.

It just charges you for the features you actively use for the times you actually use it. That’s way cheaper than hiring SEO agencies or using the regular SEO suites.

Moreover, BiQ offers a free tier available for any new account sign-ups!

Final Thoughts

Back to the topic at hand, make no mistake, but negative SEO attacks are a real threat, not just a common one. And even though you can disavow links or report them to Google, it might take some time before Google can conclude that you are innocent and not the one who’s behind the Black Hat practices.

It’s better to be safe than sorry. Now that you know what is negative SEO, set aside some time every now and then to check for negative SEO, and if need be, resolve it using whichever technique is most appropriate. It is also a good idea to just be nice to others and avoid giving anyone any reason to attack you in the first place. After all, being nice is free.

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Master The Process of Keyword Discovery https://seopressor.com/blog/master-the-process-of-keyword-discovery/ https://seopressor.com/blog/master-the-process-of-keyword-discovery/#respond Fri, 28 Jan 2022 04:09:42 +0000 https://seopressor.com/?p=37725

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Keyword discovery is the process of finding keywords that you want to rank for in search engines. With a keyword research tool, you can get your keyword search volume, CPC, and insights for all keywords you search. You will learn:  The keyword discovery processHow to choose the right keyword research toolHow to shortlist your best […]]]>
Keyword discovery is the process of finding keywords that you want to rank for in search engines. With a keyword research tool, you can get your keyword search volume, CPC, and insights for all keywords you search.

You will learn: 

  • The keyword discovery process
  • How to choose the right keyword research tool
  • How to shortlist your best SEO keywords
  • Get to know my favorite tool – LSIGraph

Good keywords can make or break a SEO campaign. The quality of your keywords is the difference between a successful marketing campaign and a waste of time. The keywords you pick will determine the strategy you are going to take, hence keyword discovery is a crucial process for anybody who wants to grow their business.

 To be honest, finding the right keywords is not easy. You can create the best content, build incredible backlinks, score #1 Google rankings and still get zero benefits in terms of business growth or revenue if you target the wrong keywords.

To help you with this, you can use a number of free and/or paid tools to learn what people are searching for on Google and other search engines.

But before we dive into the tools, let’s explore why keyword discovery is crucial for your SEO.

How does the keyword discovery process help you?

Keywords are words or phrases that people type into search engines when they are looking for something. So, to optimize your content for search engines, you can’t ignore what people are searching for and must first understand what they are looking for.

There are various types of keywords. If we sort by length, there are 2 popular types: “short-tail” and “long-tail” keywords. Short-tail keywords are keywords with one or two words, usually get a lot of search volume, and they’re very hard to rank. On the other hand, long-tail keywords have three or more words, don’t get searched as much, but are usually much easier to rank.

For example, “bluetooth headphone” is a short-tail keyword whilst “Sony black wireless bluetooth headphone” is a long-tail keyword.

Now that you have a glimpse of what keywords are, you then want to understand why you need a strong keyword strategy for your blog. 

The fact is 90.63% of pages don’t get organic search traffic from Google (but there are 3,5 million searches on Google every day!). What does this mean? This means organic traffic can be the most valuable asset for your blog if you can tap into this traffic and lead them to your blog. In this situation, the keywords you target will allow you to attract readers with a genuine interest in what your blog has to offer. Especially when high-quality content is one of the two most important signals used by Google to rank your website, keyword research serves as the blueprint for your entire content and SEO strategy.

The keyword research process will also help answer the following questions:

The keyword discovery process will also help answer the following questions:
  • What information are people searching for? 
  • What keywords do they use to find that information? 
  • How many people are using certain keywords?
  • What type of information do they want (searcher intent)? 

What should you look for in a keyword research tool?

Just coming up with keyword ideas off the top of your head isn’t enough to ensure that you are targeting the right keywords.. You need to use keyword research tools to help you find the best-performing keywords so that more are able to find your site and do business with you.

To help you make the right decision, here are the three things you should look for in a keyword research tool:

three things you should look for in a keyword generator

Ease of Use

First and foremost, you need to look for a keywords research tool that won’t overcomplicate your research. The tool should allow you to jump into the action without all the unnecessary hoops. You should only need to enter a seed keyword, a relevant search phrase, or any URL to get things rolling.

Comprehensive Keyword Results

Now that we have usability covered, it’s time to focus on the actual results you’ll get.

You need to pay attention to the number of keyword suggestions a platform can generate.

Of course, the more results, the better (granted the keywords are relevant). You need all of the keyword ideas you can get to make sure you don’t miss out on profitable opportunities. Let’s compare the two tools: One gives you 20 keywords, but the other gives you 200 keywords, isn’t it obvious which is better?

In-Depth Keyword Metric

It’s not only about the words, keyword tools also need to show you related metrics, like the CPC, Volume, Trend, and so on. 

  • Volume: A keyword phrase’s search volume is an indicator of its popularity or how many times the exact word or phrase is searched.
  • Trend: The trend reflects how much the volume of search has changed in a specific period. Seasonal trends are important to watch. If you know that a search term peaks at a certain time (or times) of the year then you know when to target it, and when to avoid it.
  • CPC: The cost-per-click estimates how much bidders (your competition) are willing to pay for a keyword phrase, thus alerting you as to whether it’s worth paying for.

The suggestion for you: LSIGraph 

There are a lot of tools that give you keywords, but I want to introduce you to LSIGraph. It will give you hundreds of keywords that are semantically related to your target keyword. 

Just like most keyword tools, it also provides you with trends, volume, cost per click, and competition. However, not only will you get long-tail keywords, but also the LSI keywords. LSI (Latent Semantic Indexing) keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.

LSIGraph - one great keyword generator tool

To use LSIGraph, you only need to go through 2 steps.

Step 1: Visit lsigraph.com.

Step 2: Type in your main keyword and press the ‘Generate’ button.

Please note that to further refine your results, you can also enter your geographic location. Which will help LSIGraph provide you with even more accurate keyword data. 

Since the costs, competition, and performance of similar keywords can vary greatly from one region to another (even for two businesses operating in the same industry), it’s a good idea to be as specific as possible.

LSIGraph - one great keyword generator tool

With the free access, you will not be able to see LSV metrics and export features as the pictures showed. However, all the basic data, as well as the great “Top Performing Content” are ready for you to use.

When you’ve entered your initial search query, you’ll see a range of keyword data. The keyword recommendations themselves can be found on the left-hand side, and each keyword has four corresponding metrics: Google Search Volume, Competition, CPC, and Trend.

The tool can be accessed for free, but the best features are only available with the premium membership.

LSIGraph - one great keyword generator tool with unique LSV metric.

LSV metric is one of the premium features

If you get your premium access, you can have unlimited searches. Not only that, but they will also offer you features that uncover all the accompanying data. For example

  • Unlimited LSI keywords search 24/7: You can get extensive data on all the keywords you’ll need to rank.
  • Search volume data for the past 12 months of each LSI keyword.
  • Latent Semantic Value (LSV) shows you the most valuable keyword to rank. 
  • Export your handpicked keywords as PDF & CSV files, no more scribbling down on a notebook or relying on Google Keep.
  • Endless exclusive white-label reports give you free rein to customize the report as you like. 
  • Project manager for every project and client, so you won’t need to frantically dig through your notebook to recall details for old projects.

To find more keyword generator tools, read this: Climb Your Rank with These 8 Free Keyword Generators

How to choose the best SEO keywords?

What’s next after getting your list of related keywords? Not all the keywords are suitable for your content and business, so you will need to continue sorting out the most relevant ones.

Consider these 4 metrics:

Volume & competition are 2 things you need to pay attention after using a keyword generator.

Volume: 

As you can see in our example search, the top keyword suggestion – “desserts recipes” – has an approximate monthly search volume of 90 thousand, suggesting strong commercial intent and solid perennial interest.

Volume is a tricky thing. If you choose a keyword with a low search volume, you can easily rank first, but then hardly anyone is out there looking at it.

On the other hand, if you pick a keyword with a high search volume, you’ll have lots of competition when it comes to trying to rank on the search results page.

In order to determine if a keyword is good for your content, try a mixture of different search volumes to see what works best for you.

Competition:

Competition is a metric representing how competitive a given keyword is. 

Keywords are often ranked as being of Low, Medium, or High competitiveness, allowing you to get a feel for how aggressive to be in your bids if you’re targeting that particular keyword. In some tools like LSIGraph, it will show the percentage of competitiveness.

Relevance:

The whole point of a search engine is to serve the most relevant piece of information for the query. Your content will only show up in the search for a specific keyword if the search engine determines that your content is relevant to that keyword and vice versa.

This prevents people from sticking in random keywords like “bubble tea” in an article about coffee in an attempt to capture that traffic. A good keyword is relevant to your topic and your content and will provide the needed info to the people who are searching that keyword.

The key here is to consider your target audience. After you have made a list of keywords you might want to use, go over them again and think about why people would search for those terms. What are they hoping to find? What stage of the buying process are they at? When you use your keyword on your site, make sure your content provides the information those searchers are looking for.

LSV:

LSV takes into account the search volume, keyword competitiveness, and traffic potential from LSIGraph’s database from over six years of service. They created this algorithm that can tell you precisely how valuable an LSI keyword is. Only LSIGraph shows you the metric about this. The number will range from 0 to 100, with 100 being the best and 0, the worst. Keywords with a high LSV will be relatively easier to rank, relevant, and still draw in a bunch of traffic.

TL;DR

In conclusion, keyword discovery allows you to make business decisions about your campaigns based on what people actually search for, not what you think they might search for. When choosing a keyword research tool, you should look at 3 things: ease of use, the comprehensive keyword result, and the in-depth keyword metric.

Whatever you do, don’t use keywords that aren’t a good fit, even if you think they will be easy to rank for. You should also shortlist your keywords based on the volume, competition, relevance, and LSV metric. Once you’ve got your long-tail keywords, the next step is to create content and optimize them on your pages to get organic traffic.

During the research phase, you can use a keyword discovery tool like LSIGraph to get keywords with sufficient.

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Keyword Finder: Find The Right Keywords For Your Blogs https://seopressor.com/blog/keyword-finder-find-the-right-keywords-for-your-blogs/ https://seopressor.com/blog/keyword-finder-find-the-right-keywords-for-your-blogs/#respond Thu, 27 Jan 2022 07:01:53 +0000 https://seopressor.com/?p=37712 Keyword finders can help you to get valuable keywords for your content marketing. So choosing the best keyword research tool is crucial for your SEO success. 

You will learn:

  • They needed basic information about keywords.
  • How to find relevant keywords in a short time
  • Know 5 common keyword finders: LSIGraph, BiQ, Moz, Answer the Public, and Semrush.

Whether you’re marketing a top 100 company or a startup, there’s little guarantee that your clients can find you online if you are not ranking for the right keywords.

However, determining which keywords to work with and ensuring they aren’t too competitive is often a bit of a challenge. Here is when the keyword finder can make it as effortless as possible for you. 

Here are some keyword research tips to carry out and a tool that can save your time.

Understand about keywords:

What is it?

Keywords are the terms that search engine users use to find your website, pages, and products. If it weren’t for keywords, there would be no need for search engines in the first place!

Keyword research is one of the first and foremost crucial steps in any marketing stage.

Why do you need to choose the relevant keywords? 

In fact, 0.16% of the most popular keywords are responsible for 60.67% of all searches. And according to Backlinko, the #1 result in Google’s organic search results has an average CTR of 31.7%.

That means if you choose the right keywords to optimize your content SEO and rank higher, you can get a lot of organic traffic. 

When it comes to search engine optimization, the most critical factors determining your overall site performance are the keyword relevancy of your site. It is often the first step of any SEO campaign. By researching and selecting the most appropriate target keywords, you create the opportunity to rank well in search engines for that specific topic.

High rankings in search engines drive traffic to your website, and in turn, allow you to promote your products/ services online.

Two common types: Short-tail Keyword vs. Longtail Keyword

Sorted by length, there are two common types of keywords.

The first one is the  “Short-tail keyword,” also known as head/generic keywords, which are popular, broad search terms with a very high volume of search traffic. These terms are usually one or two words, and they are very competitive to rank for. Short-tail keywords have a tremendous search volume but are also highly competitive. The audiences use short-tail keywords when they are at the very first stage of researching stuff.

The audiences use short-tail keywords when they are at the very first stage of researching stuff.

On the other hand, long-tail keywords are usually much more accessible to rank for compared to short-tail keywords. If your site is new or not highly ranked, it can take years of hard work and continuous improvement to rank for a short-tail keywords like “coffee” or “tea” — these are highly competitive search phrases. 

It’s beneficial to target long-tail keywords like “how to make a cappuccino” or even more specific questions like “how tea brings benefits to health.” Creating high-quality, helpful content around them can also strengthen your website relevancy with the topic, hence helping you to get discovered by the same people who may search for broader, more competitive keywords.

These keywords would be strategically placed in and around your website on your main pages, blog posts, headers, footing text, and other locations.

To know more about other types of keywords, read: 9 Types of Keywords in SEO You Need to Know to Convert

How to find the best keyword ideas with keyword research tools?

#1. Define your ‘seed’ keywords

Seed or the main keywords are the foundation of the keyword research process. Every keyword research tool asks for the main keyword to generate more keyword ideas. Seed keywords usually have one or two words. Thus, these short-tail keywords tend to have high monthly search volumes and high competition.

Seed keywords can be used to sprout other keywords for you to optimize your website. After identifying a few relevant seed keywords for your website, you can build them up with modifiers to generate long-tail keywords.

Because they affect your website’s long-tail keywords, you need to select the right seed keywords. 

Don’t worry too much about competition when selecting seed keywords — their short and generic format makes them more competitive than longer and more specific keywords. Instead, choose seed keywords that reflect your website’s content and that you can build upon with the use of modifiers.

For example, if you sell fishing equipment, then seed keywords might be:

  • Fish rope
  • Fishing tool
  • Gripper
  • Hook

#2. See what keywords your competitors rank for.

Looking for the keywords already sending traffic to your competitors is another way to do keyword research. However, you need to first identify those competitors. Then, you can start looking into your competitor keywords.

Here’s a tool that helps you discover your competitors and also see their keywords – RankingGap.

Using this tool, it will be a lot easier to find keyword opportunities that your competitors have missed out on, putting you far ahead of the race.

With the Competitor Discovery feature, you can identify your top competitors. RankingGap shows you the Competitor Graph, with the statistics about total ranked keywords, estimated traffic, and so on.

As you can see below, even if you’re pretty familiar with your industry, you can still find plenty of unique keyword ideas by studying your competitors that you probably wouldn’t have seen from brainstorming alone.

RankingGap is one of the tools with simple UI/UX that any SEO or keyword research newbie can navigate easily.

rankinggap - one incredible competitor keyword research tools

There are four views:

  • Common: You and your competitors are ranking for.
  • Missing: Keywords that your competitors all have but you don’t.
  • Gap: Keywords that only some of your competitors have.
  • Unique: Keywords that are uniquely yours.

It could be a good idea to prioritize high-volume keywords that your competitors are not currently ranking. On the flip side, you could also see which keywords your competitors are already ranking for and try to outrank them.

#3. Use keyword research tools:

Competitors can be a great source of keyword ideas. But there are tons of keywords your competitors aren’t targeting, and you can find these opportunity gaps by using free keyword research tools for SEO.

Keyword research tools often work the same way. You plug in a seed keyword and get to see a list of keyword ideas from their database.

A keyword research tool helps you find the right keywords for your content writing or optimisation. Most keyword research tools also provide accurate search engine data to guide your keyword selection. The key idea here is to select keywords with high search volume but low competition. When the right keywords are used strategically in your content, they can be extremely helpful in boosting your search ranking. Next, let’s take a look at some of my personal keyword tools.

Top 5 best keyword finders:

LSIGraph

LSIGraph Keyword Research is a powerful tool to help you easily find semantic keywords to use for your blog. Semantic keywords are contextually-related keywords like synonyms, co-occurring terms, or implied words that you can use to increase your blog content’s keyword density without falling into the trap of keyword stuffing.  

One reason why I love LSIGraph is how easy and intuitive it is.

Just enter your seed keyword, choose your search location and language, and wait for the result. LSIGraph returns a list of semantic keywords you can use in your writing. 

LSIGraph Keyword Research
LSIGraph Keyword Research

LSIGraph shows you important metrics for each of the keywords including its search volume, difficulty, cost-per-click, and competition. LSIGraph’s in-house metric, their Opportunity Score, evaluates the keywords and tells you which keywords you can rank for with the least amount of effort.

Those are the keywords you should prioritize in your blog content. 

Besides finding you the most profitable keywords, LSIGraph also shows you how top-ranking pages are structuring their content with LSIGraph SERP Analyzer so you can emulate them.  

LSIGraph SERP Analyzer
LSIGraph SERP Analyzer

Moz Keyword Explorer

Moz is an attractive and well-laid-out keyword research tool. You can put a keyword in Keyword Explorer and get information like monthly search volume and SERP features (like local packs or featured snippets) ranking for that term. 

Moz is one of the best keyword finders

You can see monthly volume, organic difficulty, organic click-through rate (CTR), and a priority score for each search term. The priority score aggregates the difficulty, opportunity, and volume to show how likely you are to rank for that keyword phrase in a simple score.

Keyword Explorer delivers a long list of top keywords for each term, with monthly search volume and relevancy.

BiQ – Keyword Intelligence

BiQ generates long-tail keywords that are linked semantically to your main keywords. You only need to enter a single seed keyword for BiQ to generate numerous long-tail keywords. 

BiQ’s features include keyword intelligence which helps you conduct local SEO and decipher customer behavior through keyword intent analysis. 

When you get your related SEO keywords, you can evaluate them through the keyword intent (whether informational, navigational, or transactional), volume, trend, and value. BiQ even gives you the content ideas and popular questions people often search for on the SERPs.

BiQ is one of the best keyword finders

Besides, BiQ comes with other useful features like content intelligence, rank intelligence, and rank tracker.

Semrush

Semrush Keyword Magic Tool is one of several free tools offered by SEO giant Semrush. You can always sign up for the paid service down the road if you’d like.

SemRush is one of the best keyword finders

The Keyword Magic Tool starts with a seed keyword. You can sort keywords into topic-specific subgroups, apply smart filters to narrow or expand your search, and quickly export your findings. You can see related keywords by topic and semantically related keywords or by keywords with similar phrasing.

The Keyword Magic Tool gives you access to more than 20 billion keywords from over 120 geographical databases.

Answer the Public

AnswerThePublic is a keyword research tool that aggregates Google autocomplete suggestions and helps you find long-tail keywords related to a topic. It does this by creating word clouds that visually group related queries.

Answer the Public finds questions, prepositions, comparisons, alphabetical, and related searches. This free tool populates commonly searched questions around a specific keyword.

You’ll see a visualization by default, but you can switch to a regular list.

#4. Study your niche

Some keywords will be apparent, like “green tea benefits.” But it’s those obvious keywords that are also hard to rank for, as everyone has the same idea, the competition will also increase.

Consider your customers (the targeted ones) to shortlist your best keyword list. You should know what their needs, problems, and pain points are.

Use keyword research tools to get list and then study your niche to shortlist these

A good starting point is to browse industry forums, groups, and Q&A sites. This will help you find more issues that your prospective customers are struggling with. These struggles can then be converted into different blog posts or content on your website to help your SEO.

TL;DR

Once you find out which tools and features are most relevant to your keyword research, you can use them to build a comprehensive content strategy that will increase traffic and boost your rankings. 

Wouldn’t it be great if you used a keyword finder tool that took all that data and helped you quickly create an actionable plan for content marketing improvement?

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Climb Your Rank with These 8 Free Keyword Generators https://seopressor.com/blog/climb-your-rank-with-these-8-free-keyword-generators/ https://seopressor.com/blog/climb-your-rank-with-these-8-free-keyword-generators/#respond Mon, 24 Jan 2022 11:14:23 +0000 https://seopressor.com/?p=37700

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You can research your keywords and optimize your SEO with a free keyword generator. But which one? Find out the best one for you through these top 8 listings. You will learn: The importance of keywords in content marketingKnow the top 8 best tools for finding relevant keywords. Content marketing is essential for making your […]]]>
You can research your keywords and optimize your SEO with a free keyword generator. But which one? Find out the best one for you through these top 8 listings.

You will learn:

  • The importance of keywords in content marketing
  • Know the top 8 best tools for finding relevant keywords.

Content marketing is essential for making your business appear more in front of your customers. 

However, there are several obstacles that you will face, especially when it comes to SEO and finding your keywords.

For example, you want to rank for keyword A. Due to the nature of the semantic web, you need more related keywords in your content to send a stronger signal to Google that you are highly relevant to the topic.

If not, you can’t expect the users to somehow find your website or blog posts on the SERPs. This is especially true if you don’t know what they are looking for and make the right use of keywords. 

Search engines have become more sophisticated and are now able to identify pages that make good use of keywords. As a result, the results obtained from keyword-generating tools have become even more critical.

An incredible keyword generator tool is a solution for getting the relevant keywords (and semantic keywords) to help you rank higher. 

Typically, keyword generator tools allow you to check the search volumes of specific search queries. What more can these tools do? In this article, we have outlined the details of keywords generators and listed 8 best tools for you to choose.

The importance of keywords:

Keyword research will always play a part in a thorough SEO strategy. And, of course, it is an ongoing process that never really ends.

If you want your website to get traffic from Google or other search engines, you need to make sure that your website is sending the right signals to them. This means that you should be utilizing words that your potential audience is looking for.

So what do you often use keywords for?

Keywords and their uses
Keywords and their uses

#1. Use keywords in your blog posts:

Keyword research is an essential SEO task. You can’t compete without content that rocks. It represents a vital part of finding the right keywords to use for your site. 

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Every business goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages. In order to do that, the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. 

Besides your overall content, there are several places for you to put your keywords:

  • In the title, subtitles
  • In the meta description
  • In the pictures’ ALT
  • In the URL

As a result of using the relevant keywords to attract your customers and let the search engine know your content, you can rank higher on the SERPs. When the majority selects the website on the first page, your site ranking will increase along with the organic traffic.

#2. Use keywords as inspiration:

Using related keywords in your blog posts will increase your SEO metrics and also show the search engine what you are writing.

If possible, use one of the related keywords and primary keywords in the post title, subheading, and the page’s meta description and SEO title.

Or, you can use related keywords as inspiration for other content. Keyword research provides rich data about what people (prospects) want to know about your industry, products, and services. If you know what information your prospects are looking for you can more easily develop content on your website to meet their needs.

When you create a list of phrases that relate to a primary keyword for your site, you should look for high-performing, low-competition keywords that can be the primary phrase for other content you create.

Why do you need a keyword generator?

For those who are wondering what a keyword generator is; a keyword generator is an online keyword research tool that helps you generate hundreds of relevant keywords for any topic (or even long-tail keywords). It provides suggestions for paid and organic content marketing campaigns.

A keyword generator can give you a number of data to get the most beneficial keywords.
A keyword generator can give you a number of data to get the most beneficial keywords.

Whatever goals you have and whatever business you run, picking the right SEO keywords lays the basis of the foundation for your SEO campaign. So it’s better to ensure you have your SEO toolset with a few of these free and easy-to-use tools.

It is important to note that a keyword generator does much more than simply identify a few words that could be helpful in the copy posted on a given website.

Generally, keyword research tools allow you to check the search volumes of specific search queries.

So overall, it automates the keyword research process and saves you tons of time.

Top 8 Keyword Generators:

There are paid and free keyword generators out there. It is important to know that there are good free keyword generator tools. You don’t necessarily need to pay for one the very first time. It’s all about finding the one that works best for you.

LSIGraph

LSIGraph helps you easily find the best semantic keywords to use for your content. Semantic keywords are contextually-related keywords like synonyms, co-occurring terms, or implied words that you can use to increase your keyword density without the pitfalls of keyword stuffing. 

LSIGraph is easy and intuitive to use. Just enter your seed keyword, choose your search location and language, and wait for the result. LSIGraph returns a list of semantic keywords you can use in your content. 

LSIGraph Keyword Research
LSIGraph Keyword Research

LSIGraph shows you important metrics for each of the keywords including its search volume, difficulty, cost-per-click, and competition.

LSIGraph’s in-house metric, their Opportunity Score, evaluates the keywords and tells you which keywords you can rank for with the least amount of effort.

LSIGraph's Opportunity Score metric.
LSIGraph’s Opportunity Score

BiQ

BiQ has four features: Keyword Intelligence, Content Intelligence, Rank Tracker, and Rank Intelligence. BiQ Keyword Intelligence is simple to use, you just need to type in the website URL, and the tool will run for a few minutes. After that, there will be a list of keywords your website is ranking for. 

BiQ is also a great keyword generator

It is powered by AI to compare your content and the Top 10 ranking results in your target keyword’s SERP. Keyword intelligence can also help you create semantically related words in real-time. Similarly, it allows you to conduct SEO keyword research in over 50 languages with long-tail key phrases and keywords.

With over 2.5 billion keywords in the database, the tool presents the related keywords of your niche in an easily understandable interface alongside important keyword metrics.

Not only that, BiQ has more exciting features. If you’re looking for interesting ideas for your next blog post, you can head to content ideas for a range of keywords you can target. Besides, if you’re eager to know some of the questions revolving around the content you’re about to create, the popular questions tab can help you out!

You can easily use BiQ to discover the ranking content and search snippets you should be targeting. You can perform all this on a single platform that closes all those additional tabs that make your site stuck.

WordStream

WordStream helps you discover, export new keywords and performance data to lead you to succeed in Google Ads and Bing Ads. It gives you hundreds of relevant keyword results with actionable information like competition level and estimated CPC.

It’s a fantastic alternative to Google’s Keyword Planner. Once you’ve got your keyword list, download it as a CSV file to make it super-easy to upload directly into your Google Ads or Bing Ads account. 

SemRush

A keyword generator like Semrush has all the basic features

There is keyword difficulty and the number of search results returned by the selected search engine for the query. There is a good deal of stats for analysis in each query. SemRush also has the Competitive Density metric that measures the competition among advertisers bidding for the given keyword in PPC campaigns.

Besides, you can see the keyword difficulty metrics or volumes of your keyword. SERP Features support you by identifying keywords triggers and how many URLs are displayed.

WordTracker

By using WordTracker, you can find related keywords for more substantial content that ranks better. The SERP preview lets you see the search results and the difficulty of the competition right in the tool.

The unique point of Wordtracker Scout is that it has a Google Chrome extension. When you’re next on a competing webpage, you can hover over the content and click the W button, which generates a cloud summary of the page’s keywords and insights. 

Ubersuggest

Like many keyword tools on this list, Ubersuggest involves you entering a seed keyword, hitting enter, and viewing a ton of keyword suggestions along with search volume and SEO difficulty stats. 

You’ll get hundreds of suggestions from head terms to long-tail phrases from our free keyword tool. You’ll also see volume, competition, and even seasonal trends for each keyword.

With Ubersuggest, you can see the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you.

Ahrefs

Ahrefs Keyword Generator is one of the free tools offered by Ahrefs, which is a popular paid service. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database.

For each keyword phrase, the Keyword Generator displays:

  • Search volume
  • Keyword difficulty from 1 to 100
  • How recently this result was updated
  • A list of questions related to your search term

Ahrefs Keyword Generator is an efficient and valuable free tool that allows you to do unlimited searches without creating an account. However, it does not allow you to download your results. 

Google Trends

Anybody doing local keyword research knows that search patterns differ between countries. But, surprisingly, the trends also vary considerably from region to region — this is why a precise local keyword tool is needed.

Google Trends is here to help you identify city/location-specific search volume variation. Just have the tool compare two synonymic queries to see how misleading a country-level keyword analysis could be for local biz.

While Google Trends isn’t specifically a keyword tool, it can give you an idea of where to start your keyword research.

This platform shows you a visual chart of the popularity of particular keyword over time to make it easier to decide when to use it.

TL;DR

Overall, keyword research is the foundation of a well-informed SEO strategy. So if you want to understand your audience better, attract more traffic and get a higher ranking, use these free SEO keyword tools to pave the way.

While it’s tempting to jump straight in with expensive monthly subscriptions to a powerful SEO tool, it’s usually better to try out a few first and then see if you want to upgrade your digital marketing tools. An excellent keyword generator like LSIGraph definitely should be your top choice. 

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The A – Z Of Keyword Ideas https://seopressor.com/blog/the-a-z-of-keyword-ideas/ https://seopressor.com/blog/the-a-z-of-keyword-ideas/#respond Fri, 21 Jan 2022 10:07:06 +0000 https://seopressor.com/?p=37685 You can find plenty of helpful tips for finding the best keyword ideas for SEO in this article. Go through this 5-step process, and then you can level up your business SEO content.

You will learn:

  • The importance of keywords in SEO.
  • How to come up with the best list of keyword ideas
  • Get to know one outstanding keyword generator that can help you find the relevant keywords – LSIGraph.

Many new businesses don’t even consider doing keyword research, and because of this, they struggle to get visitors to their website, no matter how hard they try. Others simply go after keywords that are the most popular (but also very competitive) and fail to rank well in Search Engines.

Still, keywords play an essential role in SEO. And we also understand that generating keyword ideas, especially the one that brings you traffic, is not easy work.

I firmly believe that finding a standard and effective keyword research method is what everyone who has been working in the field of SEO is doing.

This blog can help you to find everything you need to know when researching your relevant keywords. Go through the 5 steps to get incredible keyword ideas with us now, and you can start doing your own quality keyword finding.

One good news: You don’t have to guess whether a specific keyword is the best choice for your organic traffic goals; because there are tons of excellent tools out there specifically designed to help you identify the best search terms and phrases to use in your text.

The importance of keywords in content marketing

Keywords are words or phrases that help search engines identify the topics that your content covers. Algorithms of the SERP have sophisticated systems for analyzing the keywords that users employ in their queries and the terms used throughout a given piece of content. This helps them match the user with the content that best answers their needs.

Keyword optimization is one of the most widely adopted SEO techniques. Within optimizing content, the common goal for businesses is to rank highest on the SERP.

Keyword research and optimization can improve your chances of showing up on page 1 of the search results. Data from 2020 shows that most title tags on Google’s first page contained keywords that were an exact or partial match of that search query.

The excellent and reasonable coverage of keywords helps you communicate to Google that your web page is a relevant match for a query. That means keywords can improve search engine rankings by assisting Google in understanding the web page content.

Aside from rankings, keyword research has other benefits that can help you better serve your consumer.

Get incredible keyword ideas can help you show up higher on the SERPs

The majority of your advertising and marketing will use keywords as the primary method for attracting customers, and keywords are words or phrases that are used to match your ads or content with the terms people are searching for. These will be the proper foundation of your campaigns. So selecting high-quality, relevant keywords for your campaigns is critical.

In the end, the right keywords will get your content in front of the right people at the right time, thus, driving more qualified traffic to your web pages.

All of these above matter for SEO. To elaborate, keyword research helps you understand the way your target audience might describe and look for your products or services. It also shows you how people ask for more information on your topics when using a search engine.

Yet, there is one emerging problem: The vast majority, up to 92.42% of keywords, have a monthly search volume less than 10

So it is significant to see that choosing the relevant keywords is vital yet not easy.

How to get keyword ideas for your SEO content?

Keep reading because the five simple steps outlined below will walk you through how to research keywords for SEO:

#1. Brainstorm to find niche topics and main keywords:

Without thinking about anything else, start your process by writing down all of the things that interest you (of course, it needs to connect to your business). These can be personal interests or professional interests.

Think about what you want to discover or enjoy doing while surfing the internet to learn more about your niche. Imagine what they’re searching for and the terms you’re going to use. Think of specific search words for each product or service category you have available and use personas to get in your customer’s head.

Imagine you have a photography studio and thought photography blogging could be a great niche. You can share photos, learn about camera technology, and provide information about your service. 

Or another example, you have a cooking class business. Your target audience would be people interested in taking up cooking classes. Even if you don’t have the time or budget to start a massive social media campaign, you can create a food blog to analyze recipes online. You could also discuss choosing the perfect ingredients and weighing the benefits of organic versus GMO ingredients.

Another example, you are starting a blog about the gym. The first keywords that come to your mind are ones that you would use in a Google search:

  • Gym for beginners
  • Gym tips
  • Gym skill
  • Gym clubs

These would be your seed keywords and broad topic ideas. 

#2. Make sure you know your searchers’ intention: 

Search intent (also called user intent) is users’ primary goal when typing a query in search engines. 

Pay attention to 4 searcher intents when finding keyword ideas

There are 4 main types of searcher intents, and each comes with different goals:

Navigational: people search for a specific page or website. 

You can have product keywords that focus on a particular product category, brand name, or service. People using these phrases are in the early buying stage. For instance:

  • Best
  • Affordable
  • Quality

Informational: people search for detailed information such as definitions, recipes, how-to, or in-depth information about the product/service.

The bulk of keywords online is “Informational keywords.” It’s natural for people to look for information before starting the buying process. Information keywords tend to include words like:

  • How to
  • Best way to
  • Ways to
  • Steps to
  • I need to

Transactional: people search for something when they are ready to make a purchase. 

Specifically, keywords related to transactional can be the type of “Buy Now” keywords. These are keywords that people use before making a purchase. Here are words that tend to be part of these types of search queries:

  • Buy
  • Coupon
  • Discount
  • Deal
  • Shipping
  • Sale

Commercial investigation: people search for the comparison of products or reviews. This is similar to information intentions, but it goes more to the commercial side.

For the commercial investigation, product keywords tend to include:

  • Review
  • Best
  • Top 10
  • Cheap
  • Affordable
  • Comparison

You will need to determine what keywords to focus on for each intent. Besides, you need to identify a suitable searcher’s intentions for each goal.

If one of your goals is to make money online, you must select commercial intent keywords. 

#3. Find your list of keyword ideas

It’s time for you to get your keywords. There are many ways, but commonly, we will show you the 3 most accessible and fastest methods.

Get keywords from Google.

If you are on the fence about a keyword, run a Google search with it. 

Google has more data on search activity than anyone. Ever noticed as you type a phrase into the Google search field, it begins guessing what you’re looking for? The system is anticipating your needs based on the popularity of past searches and attempting to save you time by offering suggestions. So, you need to see what sites, phases, and words come up. Would your site make sense with those results? Are there ads on the results page? Does it look like there’s a lot of competition for that keyword?

Apply this “Google Suggest” way. 

And also, you can even get more ideas on the related content suggested at the end of the search result pages:

Keyword ideas can be found in Google suggestion

Get keywords from the keyword generator tools.

Without keyword research tools, finding the correct terms to incorporate into your blog or online store content to help it rank on search engine results pages would be like throwing darts in a dark room. 

You can get serious with our favorite tool. You have more tools that you can use to find more keyword ideas. Some of them are free, freemium, or paid.

LSIGraph is one of our favorite paid keyword research tools. LSIGraph’s Keyword Research offers plenty of data on what people search for and how competitors rank for similar terms.

LSIGraph Keyword Research
LSIGraph Keyword Research

A simple search returns tonnes of semantic keywords. Semantic keywords are contextually-related keywords like synonyms, co-occurring terms, or implied words that you could use in your content to increase your keyword density while avoiding the trap of keyword stuffing. 

LSIGraph shows you important metrics for each of the keywords including its search volume, difficulty, cost-per-click, and competition. Their proprietary Opportunity Score evaluates the keywords and tells you which keywords you can rank for with the least amount of effort.

LSIGraph's Opportunity Score
LSIGraph’s Opportunity Score

Besides finding you the best keywords, LSIGraph also shows you how top-ranking pages are structuring their content with LSIGraph SERP Analyzer so you can structure your content page after them.

LSIGraph SERP Analyzer
LSIGraph SERP Analyzer

You can also use LSIGraph to find long-tail keywords–keywords that contain at least three words, and questions and sentences that could be used as title inspiration.

LSIGraph is intuitive to use even if you do not have a background in SEO.

Get keywords from your competitor:

Another way to find valuable keywords is to spy on your competitors.

Investigating your competitors can be a great way to come up with ideas that you never would have thought of in the first place and can inform the rest of your keyword research later on. We’re typically referring to keywords that your competitor ranks well in search results, as well as the keywords of top competitors that are targeting but have failed to rank well for.

Of course, you can not do this manually. You can use a tool to support you, and RankingGap can be the one for you. 

RankingGap is one of the latest and unique keyword gap analysis tools that were made to let users conduct our keyword gap analyses quickly and efficiently.

The 4 keyword views, Common – Missing – Gap – Unique, were specially designed to help users claim their competitive advantage.

You can get great keyword ideas from RankingGap

To read more about competitor keywords analysis, read this: SEO Competitor Analysis: A complete guide you need to know.

#4. Shortlist your keyword buckets.

The fourth step is to analyze the data to choose your best keywords group.

The tip here for you is to organize by theme. Group all of your keywords into tightly related themes, and as you look at that list of articles, see if you can break them up into sub-themes. And again, the more thematic, the better results that you’ll have. 

So if you have an ad group for women’s bags, you would want to get more granular and create themed keywords such as women’s handbags, women’s backpacks, women’s clutch, women’s fashion bags, and so on.

The above tip is based on the meaning; however, the most important are search volume, CPC, or cost-per-click. 

The search volume shows how many users search for each keyword per month. The higher the search volume, the more users are interested in that particular keyword.

The cost-per-click is data pulled in from Google AdWords or Google Ads that represents how many advertisers are trying to place ads for that keyword. 

So when discussing how to find keywords, the ideal keyword would have a high monthly search volume but a low cost-per-click. This means that many users are searching for this information, but not many websites are trying to rank for it.

Even though a keyword may have a lot of search traffic, you always want to ask yourself if that keyword will bring you quality traffic. 

For example, “Glass Tile” might have a ton of search volume, but if you only sell ceramic tile, your chance of making a sale from those visitors is low. Make sure that the keywords you target result in conversions and revenue.

#5. Apply keywords in your work:

Now, you can use your keywords in your content. 

  • Include Keywords in Titles

When your page shows up in search results, the page title is the first thing someone will see. When the keyword they’re searching for appears in the title, it indicates that they’ve found what they’re looking for. And most importantly, Google pays attention to those page titles as well!

Try to use your keyword at the beginning of the title for maximum effectiveness.

  • Include Keywords in Meta Descriptions

When someone searches for “content marketing for beginners,” they not only see it in our title but in the meta description as well. This is to get an overview of the page content without click reading.

  • Include Keywords (Often and Naturally) in Content

You provide relevant content that answers questions and assists visitors in purchasing. Engaging, easy-to-understand content will hook visitors and keep them on your page, but you also need to include keywords so that Google can show them your page.

It’s best to assign a keyword to a single page and then do everything you can to optimize your page for that keyword.

TL;DR

Using the correct keywords is critical for you to attract the right audience. You don’t want to drive opposing traffic to your site, in other words, an audience that is misdirected and not interested in your products.

You can now use many SEO keyword generator tools to generate tons of keyword ideas. Try out the incredible one like LSIGraph to quicken your process.

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Supercharge Your SEO with A Keyword Generator https://seopressor.com/blog/supercharge-your-seo-with-a-keyword-generator/ https://seopressor.com/blog/supercharge-your-seo-with-a-keyword-generator/#respond Thu, 20 Jan 2022 11:26:59 +0000 https://seopressor.com/?p=37678 SEO keywords are vital to building high-quality content. Plus, you can get to know your target market better and give you valuable search data. Simplify your keyword research process now with an SEO keyword generator.

You will learn:

  • Understand SEO keywords, from what it is to their importance
  • Know how to use an SEO keyword generator effectively

Whether you’re a big business trying to dominate the competition or an SEO agency working with small businesses, finding the right keywords is essential for improving a website’s rankings. Keywords and SEO are directly connected to running a successful search marketing campaign.

However, sometimes this work is not easy, especially when you started off from a blank canvas.

Getting the right SEO keywords is a delicate process involving trial and error, but the basics are easy to understand. This article will show you all the information needed to find the relevant keywords for your content marketing.

We will also show you how you can save time using a keyword generator. Let’s get started today!

Understand SEO keywords

What is an SEO keyword? 

“Keyword” is a popular term that we’ve all heard. If you’re new to SEO, you might be confused about what keywords are and why they’re so important.

SEO keywords are the words and phrases in your content that make it possible for people to find your site via search engines. They are what your readers type to search for in the search engines.

SEO keywords definition

The importance of SEO keywords:

In fact, according to Zero Limit Web, the first 5 organic results in the SERPs account for 67.6% of all clicks. 

When you align your content creation and optimization with the words, topics, products, and services your target audience is looking for, you have a better chance of showing up in the search results.

It’s true that SEO has many more elements than a keyword, but it arguably plays the most essential role throughout the process.

You need to know how people are looking for your products, services, or information and make it easier for them to find you. Otherwise, they’ll land on one of the many other pages in the Google results.

To drive search engine traffic, whether, through organic search or paid search advertisements, you need the right keywords. Do you know that 15% of all Google search terms have never been searched for before? 

While we certainly can’t optimize for that 15%, what we can do is to ensure that we show up for the rest of the 85%.

To rank for that 85%, you need to help the search engines understand what your page is about.

For example, if a blog post has a title tag with the keyword “best coffee shop,” and a list of the best coffee shops in your city, it is telling search engines that it’s a relevant page to show for people looking for a coffee shop in your city.

SEO keyword can help you rank higher and reach more audience
SEO keywords can bring your content to the next level.

As a result, SEO keywords give you a better chance of showing up in the search results.

It’s time to use an SEO keyword generator

What is it?

When creating website content, you need a tool that can help you write the most relevant content. An SEO keyword generator is one of these tools since it automates the keyword research process and shows you all the keywords that you should use in your content.

An SEO keyword generator is a tool that helps you come up with more keyword ideas based on exact match keywords and phrases. Some tools also show data like search volume and trends to help you analyze the effectiveness of keywords.

What can you do with an SEO keyword generator?

A keyword generator has a number of great features that give you information to do SEO better. For example:

  • Traffic estimations 
  • Keyword search volume and competition
  • Best keywords for a selected language or country
  • CPC
  • Historical data
An SEO keyword generator can give you a lot of information.

What do these data mean?

  • Search Volume: The number shows how frequently people searched the phrase in the last months. This is important to make sure the keywords are something people are actively looking for. If a keyword has 0 search volume, you probably want to look elsewhere.
  • Cost-per-click: When you run a marketing campaign, you also need to consider your budget to run ads. The CPC data is extracted from Google AdWords so you can be sure of how valuable a keyword is. Keywords with higher CPC are usually more valuable, but they are also more expensive to target.
  • Competition: This shows you how difficult or easy it is to rank for this keyword.

A good keyword generator can also help you find new trending keywords before the competition as their keyword suggestions are constantly updated based on search trends and topic popularity.

There are several SEO keyword tools that you can use to find keywords related to your business, both free and paid. To determine which you should use, you should consider which features you’ll need and your budget.

To help you shortlist the best tools, we introduce you to our 3 favorite generators: LSIGraph, BiQ and RankingGap. Let’s see what you can do with these SEO keyword generators.

LSIGraph

LSIGraph is a powerful tool to help you easily find semantic keywords to use for your content. Semantic keywords are contextually-related keywords like synonyms, co-occurring terms, or implied words that you can use to increase your keyword density without falling into the trap of keyword stuffing.  

LSIGraph is one of our favorite keyword research tools due to how simple and intuitive it is to use, even for users with little SEO knowledge. 

Just enter your seed keyword, choose your search location and language, and wait for the result. LSIGraph returns a list of semantic keywords you can use in your content. 

LSIGraph Keyword Research
LSIGraph Keyword Research

LSIGraph displays the important metrics for each of the keywords including its search volume, difficulty, cost-per-click, and competition.

What’s unique about LSIGraph is their proprietary Opportunity Score which evaluates the keywords and tells you which ones you can rank for with the least amount of effort.

LSIGraph's Opportunity Score
LSIGraph’s Opportunity Score

BiQ – Keyword Intelligence

BiQ allows you to conduct SEO keyword research in over 50 languages with long-tail key phrases and keywords. All these words are linked semantically to your main keywords. You only need to enter a single seed keyword for BiQ to generate numerous long-tail keywords. 

BiQ’s features include keyword intelligence, content intelligence, rank intelligence, and rank tracking, which helps you conduct local SEO and decipher customer behavior through keyword intent analysis.

As a result, you can also easily use BiQ to discover the ranking content and search snippets you should be targeting.

RankingGap – Identify the gap in keywords between you and your competitors

This keyword gap analysis tool can identify specific keyword gaps against your competitor. In the end, you can establish a laser focus strategy to reduce the gap and outrank them.

RankingGap isn’t just a keyword research tool but also a rank discovery tool. You can have a massive list of common (keywords you share with your competitors), missing (keywords you don’t have but all your competitors do), and unique (keywords only you have) views.

What is the next step?

You might wonder what you need to do after finding out your list of relevant keywords. Now you can make these SEO keywords work for your content and get SEO results like search-driven traffic, conversions, and so on.

Choose your keywords group.

Based on metrics and data from tools (such as CPC, volume, competition, latent semantic value, etc.), you can sort out the most valuable keywords for you.

Read more about search volume here: What is a Good Keyword Search Volume? The Ultimate Guide 

Then, keyword grouping is a step you must apply here to get the best use of these keywords. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload.

To kick off this process, you can start thinking about the topics you want to rank for in generic buckets. About 5-10 topic buckets, essential to your business, are enough for you. Each of those topic buckets will have your related keywords.

Apply to your content

On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, these are places like titles, headings, URL, and more.

For a more comprehensive list of where to use your SEO keywords, here are our suggestions:

  • Using the keyword in the title of the page
  • Using the keyword in the URL
  • Using the related keyword, and variations, throughout the page copy (when relevant)
  • Using the keyword in the meta tags, especially the meta description
  • Using the keyword in any image file paths and the images’ alt ext
  • Using the keyword as the anchor text links back to the page from elsewhere on the site

However, do not spam your keywords every part and do not force these words into your content. 

TL;DR

So now you have learned basic information about SEO keywords. Using the right SEO keywords can help you communicate with the SERPs and rank higher. You can also catch your target audience and gain more traffic to your sites. Although the finding keyword process can be complicated, an SEO keyword generator is vital for you to do online marketing work.

Remember that choosing the correct keywords is essential for a blog to succeed, but this is just one of the aspects to work on, and you cannot neglect other important factors. Be sure to re-evaluate these keywords every few months — once a quarter is a good benchmark. 

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Competitor Analysis Tool: Top 8 Best Tools for Your Business. https://seopressor.com/blog/competitor-analysis-tool-top-8-best-tools-for-your-business/ https://seopressor.com/blog/competitor-analysis-tool-top-8-best-tools-for-your-business/#respond Wed, 19 Jan 2022 02:31:26 +0000 https://seopressor.com/?p=37673

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Building a great marketing campaign is not enough if you forget to analyze what your competitors do. A competitor analysis tool is an excellent solution for making marketing work a lot easier. Here are the top 8 tools that you can consider using. What will you learn? Understand clearly about competitor analysis and competitor analysis […]]]>
Building a great marketing campaign is not enough if you forget to analyze what your competitors do. A competitor analysis tool is an excellent solution for making marketing work a lot easier. Here are the top 8 tools that you can consider using.

What will you learn?

  • Understand clearly about competitor analysis and competitor analysis tool
  • Get to know the top 8 competitor analysis tools
competitor analysis tool: the top 8 best tools

Even if you are already ranking at the top of the search results for all your most important keywords, you can still be defeated if you overlook your competitors’ actions.

This is when you need to do a competitor analysis.

With competitive analysis, you will be taking a step back and looking at the overall market, where you stand, who the competitors are, and what the search landscape looks like for the most valuable keywords.

This seems like a lot of work to do, especially if you do all these manually.

But fret not, you can always quicken this process with a competitor analysis tool

This blog will show you more information about competitor analysis and 8 of the best competitor analysis tools to help you with your work.

Before we proceed, let’s start with understanding what competitor analysis is.

Understanding Competitor Analysis

What is it?

Competitor analysis is a process of investigating your competitor’s website to determine what keywords or long-tail phrases they rank for.

Targeting competitor keywords helps you appear on the same SERPs as your competitors or rank higher than them.

Why should we do competitor keyword analysis?

With a surge in the number of competitors in business, we must always be moving and adapting before we succumb to our competitors.

Firstly, the core idea behind competitor analysis is to understand the competitors’ strengths, weaknesses, and opportunities and make decisive changes to your current marketing strategy.

Competitor analysis enables you to identify what your competitor is doing right. This information is critical for staying relevant and ensuring that your product and marketing campaigns are outperforming industry standards.

Keyword gap research is a core part of competitor analysis, it helps you uncover the keywords that drive traffic to your competitors’ websites. This gives you insight into their audience’s interests and helps you choose the next keywords. It is also helpful in discovering long-tail keywords which have a click-through rate of 3% to 5% higher than generic searches.

A good competitor analysis tool can help you understand your competitors

What you need to pay attention to when analyzing competitors

When it comes to competitor research, it is helpful to get a comprehensive list of your keywords. Here, you’ve got two ways to approach them:

  • You approach this at a domain level. You use a competitor analysis tool to find out who are the other domains who are similarly ranking for your keywords.
  • You approach this from a keyword perspective. You use a competitors analysis tool to find out other pages that are targeting the same keywords you are aiming to rank. 

For the perfect competitive analysis, you should check both to have a more comprehensive list of competitors that you should look at. According to BrightEdge, 53.3% of all website traffic comes from organic searches. If this is done right, you can find the relevant keywords and rank higher, you can attract so much more traffic.

In conclusion, competitor keyword analysis helps you learn more about your competitors, their strategies to rank in search engines, and how you can outrank them and drive more traffic to your website.

It can also tell you where your competitors are falling short. As a result, you can identify the gap – areas of opportunities in the marketplace for your business. Then, you can try out new, unique marketing strategies they haven’t taken advantage of.

After some keyword analysis, you can find exactly which terms, and therefore, which topics you might still need to cover. Keyword gap is a brilliant tactic to generate keyword suggestions and discover opportunities for content creation.

Why do we need a competitor analysis tool?

Doing competitor keyword analysis is not a process you can just grind through. Of course, you can do the entire thing manually but checking the Search Engine Result Pages one-by-one is incredibly inefficient. This is when a competitor analysis tool can come into play.

With the right tool, the whole process can be streamlined and automated to a huge degree. You do not have to do everything manually since the tool can give you accurate data in just a few clicks.

The in-depth competitor analysis data from the tool will ensure that you stay on top of your marketing activities and reap the full benefit. In the end, using a competitor analysis tool just saves you so much time and effort.

However, since there are a lot of brands for you to choose from, we have sorted out the top 8 best tools to get you started.

Top 8 best competitor analysis tools 

#1. RankingGap – Our favorite tool 

The best thing about RankingGap is that you can compare your website with four of your competitors in one go. This helps to effectively determine the best keywords within your niche much quicker than other solutions that does this one-by-one

There are a lot of things you can do with RankingGap. First, we will show you how to find common keywords that you and your competitors ranked.

This is the most straightforward way of performing keyword gap research with RankingGap – to know what keywords you and your competitors share.

Firstly, create a project by inserting your domain and your competitors’. You can also pick a specific location and language combination depending on your use case.

RankingGap - 1 good competitor analysis tool

Next, create the project. When the results are ready, you can go to the “Common” keyword tab (which you are already on by default) to see a list of keywords both you and your competitors are ranking.

RankingGap - 1 good competitor analysis tool

On top of this, you also get to see the rankings you and your competitors are currently at. This gives you the idea of who you are leading when it comes to different keywords. If your ranking is lower than your competitors, this is the gap that you need to fill.

In addition to this, RankingGap also offers a range of different features. For example:

  • Performing keyword and content optimization
  • Knowing what content is missing from your site
  • Discovering the gaps in your competitor’s strategies
  • Analyzing and identifying your website’s strengths, etc.
  • Filtering your results to analyze data easier.

RankingGap’s newest feature – Competitor Discovery can even help you with the very first step of identifying your rivals.

The best thing here is that RankingGap shows you the metrics of competitors, filtering the high-low competitors.

#2. SEMrush

Besides letting you see the keywords used by your competitors to rank high, SEMrush also allows you to compare your keyword rating with other websites and also filter the results using various criteria.

SEMrush - one of the best competitor analysis tools
Source: brand24

SEMrush shows you what category a domain belongs to based on the keywords it ranks in Google. Knowing this will help you locate successful keywords your competitors are using to rank well in Google and whether those keywords are relevant to your niche.

With SEMrush, you can determine how competitors attract traffic — so you can capture some of theirs. This tool also reveals their top pages, keyword strategies, and advertising methods.

The most valuable pieces of data about your competitor you can get from SEMrush are top organic keywords. This is where you can see the keywords your competitor ranks for particular URLs.

#3. Ahrefs

Ahrefs gives you specific ideas on how your rivals use certain keywords to rank on the web. This information is critical in helping you formulate user-friendly content that will work magic in terms of digital marketing.

The Keywords Explorer tool approaches keyword research by doing a “top pages” analysis, identifying dozens or even hundreds of keywords relevant to an article or blog’s topic rather than just specific keywords.

If you feel some inconsistency with your keyword strategy, use the Content Gap report. This report allows you to spot the keywords your rivals are visible for, but your domain isn’t

Source: Search Engine Journal

You can also keep track of all the keywords that matter since the tool monitors over 150 million. With a mouse click, you can add specific keywords and then see information for all of the top pages that rank for that subject.

It also makes it easier to break down the parent topic, which gives you specific ideas on how your competitors are attempting to rank for user intent.

#4. Buzzsumo

Buzzsumo provides detailed reports about what your rivals are ranking for and other factors contributing to your competitor’s high ranking.

The best aspect of BuzzSumo is that it lets you compare two domains side by side, so you can see how the two domains rank in the search engines in contrast to one another. So, for instance, you can set your website against your competitor’s and get a detailed analysis of where you stand compared to your competitor.

This means that you can add your own website as one and your competitor as another for a super in-depth analysis of where you are versus where they are.

When it comes to competitor analysis in social media and content shares, Buzzsumo is your go-to tool here. It’s a social media analytics tool that handles influencer marketing, content marketing, or PR.

Source: Rockcontent

#5. Moz

Moz offers several tools that can help you analyze your competitors’ keywords. Its Domain SEO Analysis Tool can show you websites that target the same keywords you do, for instance. You can also use Moz’s Keyword Explorer to compare your keyword rankings to your competitors.

Moz is also the ideal analysis tool when you want to discover how your competitor has built their online presence. Link explorer helps you research your rival’s linking strategy.

Source: Moz

#6. SimilarWeb

With the help of this data, you can tell for sure which keywords should be your priority because they have the potential to bring more traffic to your client’s site.

SimilarWeb is one of the most versatile competitor analysis tools you can find. It shows where most of your competitors’ traffic comes from, together with any similar pages they visit. Traffic is broken down into 4 sources, including paid, social, search, and direct traffic, so you can see how each source performs.

SimilarWeb also shows you the list of competitors based on what sites are ranking in search engines for the same set of keywords.

This competitive analysis tool will help you benchmark against your competition, monitor your industry, and reveal your competitors’ analytics and online strategy.

#7. SpyFu

SpyFu is a dedicated competitor research tool that can provide a substantial amount of data on your competition. 

SpyFu is a search analytics tool that shows users keywords that websites buy on Google AdWords. That means you can identify all the keywords your competitors have bought and every ad test they’ve run.

Source: talkwalker

If you’re trying to identify your most aggressive competitors, SpyFu can also give you a list of competitor names for the domain you’re analyzing. This tool gives you access to everything from their organic keyword rankings to the keywords they target with Google Ads so that you can develop a more competitive strategy.

SpyFu gives you an in-depth look into your rival’s marketing campaigns—especially their Google Ads activity. Including every keyword, they’ve bought on Google Ads, every organic rank, and every ad variation.

Search for the brand you want to look at, then SpyFu will give you a comprehensive rundown of their Google Ads campaigns. 

#8. KW Finder

Source: Optimonk

KW Finder is a keyword research tool that helps identify which keywords your customers are using in their Google search. 

You can also use it to conduct a competitor analysis on other brands’ SEO strategies. Simply enter the domain of the competitor you want to track, and KW Finder will give you a breakdown of their top-ranking keywords. 

You can then use that data to create SEO-driven content that brings more users to your site.

TL;DR 

Not all keywords are worth putting equal effort into. Use the information from this blog to strategically work out which keywords you should be actively monitoring and optimizing for. Learning from your competitors is a fast and effective way to optimize your competitive landscape.

Carrying out these competitor SEO analysis actions is just the beginning, and as we know, SEO is a long game. Stay up-to-date with the latest search engine rankings by using an automated keyword monitoring tool instead.

After all, choosing a suitable competitor analysis tool for your work is necessary. Our favorite tool, RankingGap, might be the one you should try out.

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4 Types Of Links That Matter For SEO https://seopressor.com/blog/types-of-links-that-matter-for-seo/ https://seopressor.com/blog/types-of-links-that-matter-for-seo/#respond Thu, 13 Jan 2022 12:40:57 +0000 https://seopressor.com/?p=27522

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Have you ever wondered why 99% of blog posts have links in them? I have… and if you think about it, aren’t they redirecting viewers attention away from the blog posts to other websites? Well, they do and website owners are well aware of this. However, website owners still add links because some types of […]]]>
4 Types Of Links That Matter For SEO
Have you ever wondered why 99% of blog posts have links in them?

I have… and if you think about it, aren’t they redirecting viewers attention away from the blog posts to other websites?

Well, they do and website owners are well aware of this. However, website owners still add links because some types of links matter for search engine optimization. Yes, you read that correctly… LINKS MATTER FOR SEO.

These are the 5 types of links that will be discussed in this article:

  1. Internal Links
  2. External Links
  3. Natural Links
  4. Manually Obtained Links
  5. Self-Created Links

Today, we shall understand further about the types of links and the links that matter for SEO. Excited and eager to learn? Great, that’s the attitude we want!

Search engines actually look at links on websites to help them decide which website to rank on top and on the first page. It is only one of the many factors that search engines consider when evaluating a domain. A search engine can tell whether a website is of good quality through links.

Links transfer values and equity from one page to another and they are called link juice. Link Equity is measured in a few dimensions, mainly, trustworthiness, topic relevance, value and authoritativeness of a page.

In the past, when Google first started, the quality of a website was determined through the number of links a particular website receives. However, many individuals took advantage of it and created several websites that link to their own main website.

These individuals tried to deceive Google that their websites are important, popular and relevant. You guessed it right… as a result, most of them ranked on the first page of the Search Engine Result Page (SERP).

Today, things are not how they used to be. Google search engine introduced Google Panda in February 2011. The aim was to remove lower-quality sites from the top page and place higher-quality sites to the top. Search engines now tell the quality of a website by evaluating the website thoroughly using many criteria.

You can read more about the criteria that Google considers when ranking a website here. For those of you who do not know, the underlined “here” in blue is an external link. What is an external link, I hear you ask? I’ve got you covered, read on to find out.

By the end of this post, you will understand more about the different types of links on and off a website and also know how to utilize each of them.

What is a Link?

Link is the relation between two things, or in this case, pages. It is what connects web pages to one another. A very simple way of putting it is anything that leads you to somewhere after you click on it is called a link. It could be in the form of text, image, and even videos.

Links is the connection between two things.

The Two Types of Links On A Website

The links you see on your website are called Internal Links and Outbound Links.

What is an Internal Link?

Internal links are links you see on a webpage that navigates you to another web page of the SAME domain. These links allow viewers to stay on your page longer as they are redirected around your website. As a result, it increases your website authority which contributes to ranking.

Internal links navigating readers to another page of the same domain.

What is an External Link?

External links, or what we like to call “outbound links”, are links that bring you to another domain while surfing a particular website. This type of link is usually used to provide viewers with further explanations done by other website owners.

An external link is considered as the most important criterion that will help you rank. Why does an external link matter? It is believed that external links cannot be unfairly controlled.

Website linking out to another website. For the receiving website, it is a backlink.

The Different Types of Links Off A Website

Now that we are done with links we can see on your website, let us move on to links that are not on our own websites. These links are called backlinks and they include natural links, manually obtained link and self-created links.

What Is a Backlink?

Backlinks are also known as inbound links. They are links and connections created by another website to your website.

Let’s refresh, what is outbound and inbound links (from our perspective)?:

  • Internal Links: We send our readers from one of our webpage to another.
  • Outbound Links: We send our readers to another website.
  • Inbound Links: Other websites send their readers to our website.

The more backlinks a website receives, the more relevant, useful and important it is. These backlinks will contribute to your ranking on the SERP. The 3 types of backlinks will be explained as we go on.

Website receiving backlinks from other websites.

What is a natural link?

A natural link is a link that you receive from other website owners without you asking for it. In other words, it indicates your page has great content. Think of it this way, if you are an athlete and perceived as cool, people give you attention without you asking.

It’s the same goes for a natural link; your content is too good that people are willing to feature them. Other website owners redirect their readers to your page because your page contains content they think is worth sharing.

What is a manually obtained link?

Manually obtained links are links you obtain through efforts. What do I mean by that? You have to put in time and energy, contacting other website owners and bloggers to link and feature your page.

These manual links building technique, asking around for links, is common among small businesses where they are still unknown in the industry. One does not simply feature another website as it will affect the quality of another.

In order for you to get links, you should show bloggers and other businesses that your content is worth sharing and featuring. Keep in mind that the websites you want to be featured have to be relevant to yours otherwise the link will not provide much authority and value.

So.. why do natural links and manually obtained links matter?

It is the same concept as external links. If you get links from other websites, it tells search engines that your website is relevant and of good quality. Both types of web links are considered as good links. What do I mean by good? Do I mean there are bad backlinks as well?

The answer is yes. It is called the self-created links designed to fool search engines.

What is a self-created link?

This is the only link among the 5 types in this article that does not matter for SEO. As the name suggests, self-created links are links that are created by a website owner themselves to fool search engines that their links are relevant and important.

The difference between good and bad backlinks is obvious now… good backlinks are links created by other people while bad backlinks are links created by owners themselves. There are many types of self-created links such as adding a backlink on forums and blog comments.

The anchor text to your links also matters

Something that is just as important to the nature of your links are the anchor texts that you’re using. Without a proper strategy, your links can appear spamy and hurt your SEO and your rankings!

A great tool that can be used to inspect your on-page SEO and make sure that your anchor texts are properly optimized and not too spammy is the BiQ SEO Suite.

There is a content checker built into the tool that can quickly scan your content for any important SEO rule of thumbs that you should be following. And one of them includes checking your anchor text to make sure that it’s not appearing too spammy as to not discount the quality of your links.

Now that you know links matter and the way they work, you can use them effectively and correctly.

As mentioned, good quality content is what leads other website owners to link your page to theirs. As we’re talking about good quality, just a heads up, you will want to make sure that your website does not contain any broken link. If your website contains broken links, it is nothing different compared to bad quality content.

Broken links give users a bad experience. Imagine this, a viewer found your site with hope to understand better on a particular topic. You have great content but somewhere in the middle, you decided to create a link to redirect your viewers to another page as you think they have a better explanation on that particular area.

Your viewers clicked into the link and find out that the link is broken. They’re disappointed and feel that your website isn’t updated and will not bother to read on as well because they do not want to be redirected to another broken link.

Just like that, a piece of good content was ruined just because of another website. I’m very sure you wouldn’t want this to happen on your website. It is not even your fault to start with…

As website owners, we all strive to provide our readers with the ultimate experience, don’t you agree? You must be thinking about how you can get more links to your website and how you can make sure your website does not have any broken links.

Well, how about a free backlink checker tool?

BacklinkGap is a free backlink checker tool that lets you check your backlinks for.. well, for free! You only need to sign up for an account (with no catches, mind you), and insert your domain into the search bar, and hit “check now”.

You’ll gain insight to various analytics like your total number of backlinks, referring domains, anchor texts, and your friendship score as well.

Fret not, we have the solution to these two… just by using a single plugin.

SEOPressor Connect is a tool that allows you to fully optimize your content by providing you optimization suggestions, errors, and alerts. Ultimately, it increases your chances of ranking higher for quality content and receiving backlinks.

SEOPressor provides you suggested optimization which ultimately will increase your chances of ranking for quality content and receiving backlinks.

SEOPressor showing errors found which include the two types of links that are broken and alerts you on optimization opportunities.

As for broken links, do you need to spend your precious time manually checking your websites for broken links? No. Not anymore. SEOPressor Connect has “Link Manager” as its feature. Link Manager is a dashboard that will show you all the broken links your web pages has.

SEOPressor's Link Manager shows you the two types of links that are broken, internal and external links.

All of us need a little help sometimes and SEOPressor Connect has been a great help since I first used it. I believe you will love SEOPressor Connect as much as I do!

We’ve come to the end of this article. These are the 4 types of links that matter for SEO. Isn’t it surprising that there’s actually so much to learn for something(links) so simple? If you’ve read it this far, I have a surprise for you.

That’s not it… There are actually many more to learn about links.
Here’s something that you should learn next (It’s for your own benefit): Link Building.

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Top 14 best local SEO tools to help you rank higher https://seopressor.com/blog/best-local-seo-tools-to-improve-ranking/ https://seopressor.com/blog/best-local-seo-tools-to-improve-ranking/#respond Wed, 12 Jan 2022 01:00:30 +0000 http://seopressor.com/?p=21376 This list of tools provides you with a helpful glimpse into the world of local SEO. Local SEO is essential to the success of your online marketing campaigns, and the best local SEO tools will help you with work automation for some parts. 

What will you learn?

  • Understand SEO and local SEO, as well as the importance of local SEO
  • Take a look at the top 14 best local SEO tools and which one is our favorite.

The percentage of clicks will consistently drop as you go further down the search engine results page because logically, sites with a more relevant result will be positioned at the top of the search engine results.

So, businesses need to try their best to climb the ranks. This is especially true when it comes to Local businesses when there are only 3 prominent spots (Google 3 Packs) for near me searches. Local SEO is an essential part of your SEO strategy to help you increase CTR, traffic and rank higher on the SERP.

However, optimizing local SEO is complex and can take a lot of time. In this situation, the best local SEO tool will be the secret weapon for businesses to prosper.

In this guide, we’ll keep things organized for you with SEO and local SEO information. We also recommend the top 14 best local SEO tools to boost local rankings. 

Get-to-know SEO and Local SEO

What is Local SEO?

SEO is critical to your online marketing efforts. Because of this, a lot of marketers choose to implement various SEO tools, including free local SEO tools, to track, measure, and analyze their SEO efforts. You may already be using some of the top local SEO tools, such as Google Analytics. However, you mustn’t forget about your local SEO efforts as well.

The use of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you’re a minor to mid-sized company that relies on the business of local customers. There are many different local SEO strategies that you can implement, from optimizing your content using local SEO keywords to submitting your NAP (name, address, and phone number) to various local directories. To help organize and streamline your local SEO efforts, you should use these crucial local SEO tools.

Why is local SEO important? 

Do you know that 72% of consumers that did a local search visited a store within five miles? 

97% of people learn more about a local company online than anywhere else in this digital era. That’s where another benefit of SEO comes into use — it can promote your business 24/7, both online and offline.

As consumers move through the buying funnel, they conduct many different searches. As you use local SEO efficiently, you can also increase your brand visibility online. 

What is a local SEO tool?

A local SEO tool helps you to organize, streamline, and track all of your local SEO efforts.

With a local SEO tool, you can easily track your rankings, spy on competitors, develop SEO-optimized keywords, monitor your performance, encourage customer engagement, and much more.

Top 14 best local SEO tools

The following are 14 different local SEO software that you might find extremely useful, some of which are available at a small cost and some of which are free local SEO tools.

  1. BiQ Cloud
BiQ - a best local SEO tool to help you do your local SEO keyword research

BiQ is an SEO suite that democratizes the pricing model and lets you scale as your needs grow. BiQ can help you with most of the challenging parts – finding the right keywords to include on your location pages.

This tool isn’t like the traditional SEO tools you see in the market, thanks to their approach to granular cost control. From products such as Keyword Intelligence, Content Intelligence, Rank Intelligence, and Rank Tracking, you’re sure to benefit from it in one way or the other.

Let’s look at how BiQ can help you do your local SEO keyword research without further ado.

After entering your keyword, you can choose from more than 100,000 locations and 35 languages.

Finding local keywords with Rank Intelligence – discover the content gap between your business and your competitors.

Once you have selected your preferred location and language, the keywords returned would be more specific to the targeted people searching for your business. The tool would help you in creating more localized content. Thus, increasing your site’s visibility locally. 

At BiQ, not only will you be taught how to dominate your niche wherever you are located, but you’d also be able to find the most valuable keywords.

If you are not sure which keywords to choose, sort the value of the keyword. It’s simple: The higher the value of the keyword, the more traffic it can potentially bring to your website. 

2. Grid My Business

Grid My Business is a grid-based local rank tracker specifically designed to track and compare your Google My Business ranking performance against the top 20s in the local SERP through a specific search query. 

You can find all the locations the same as on Google Maps.

Grid My Business is the best local SEO tool to track and monitor your business’ and competitors’ local search rankings.

Grid My Business can track and monitor your business’ and competitors’ local search rankings. You need to use that data to your advantage and craft your local SEO strategies around it. 

There are 5 outstanding features of this tool:

  • Customizable grid parameters: This local rank tracking tool is a relatively new strategy for local businesses. With just a 15 by 15 grid, you can quickly identify close to 300 rank positions in one search query.
  • Bulk search queries: Grid My Business also allows you to identify local rankings of multiple search queries by performing a quick and easy bulk scan of up to 5 keywords per scan.  
Bulk scan is a feature in this best local SEO tool
  • Side-by-side comparison view: With this feature, you can compare the two results that are generated on different dates of the same query.
  • Monitoring reports: You can find all the previous scanning on the reports page. Details include place, search query, search setting, and monitoring will be provided. The “Active” status means that the tool will keep analyzing data for your query every 3 days, with updated data.
  • Scheduled scanning: You can add your scan details; location, search query, grid size, and radius. Then, you can select the date and time of your intended scheduled scan. This feature helps you save tons of time.

To use Grid My Business, you only need 3 simple steps. 

Firstly, enter the company name/location that you want to track. Then, add the keywords which you want to know the ranking. 

Secondly, choose the grid size, and suitable radius based on your preference.

Finally, just click “Scan Now” and wait for the result.

Each grid point is your ranking in that area. So you can see that the above business is doing great with their local SEO work. 

One more incredible thing about Grid My Business is that it can be used for free with basic features and you can access all the features at a very cheap price.

3. Whitespark Local Citation Finder

Whitespark Local Citation Finder is one best local SEO tool to manage listing.

The Whitespark Local Citation Finder is one of the full-fledged local listing management tools you can invest in. In addition to essential local listing management, the tool allows you to identify where you should list your business to improve local SEO rankings.

It also boasts several additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover and create link opportunities, and more. You can use the tool-free for limited search results.

4. Moz Local

Mozlocal is a best local SEO tool allows users to manage local listings.

Moz Local is a primary local listing management tool that allows users to manage local listings and claim and verify listing submissions. The tool also works with data aggregators to help push listings, ensuring that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds, which could be hurting your local SEO.

Last but not least, Moz Local will give you a rundown on the categories and media used for your citation. It’s available for a relatively affordable price (compared to other local listing management tools).

5. BrightLocal  

BrightLocal is a collection of tools available in various packages that start at $19.99 a month. These tools offer the ability to compare rankings against your competition on three major search engines – to find out where your competitors are listed, and monitor online reviews, just to name a few.

6. Synup

Synup is the best local SEO tool, which is useful for submitting your NAP to local directories.

Synup is extremely useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings, review and analyze your listings and NAP data.

It’s one of the most comprehensive directory lists that you can have. Besides, Synup allows you to check listings and examine if you have existing citations on them, should you add your NAP to listings, and fix incorrect data on current listings. It does cost $25 a month; however, it’s a highly effective tool.

7. Yext

Yext is similar to Synup as it also offers review monitoring, analytics, and local listing management (not to mention widgets).

However, what makes it stand apart from many local listing tools is that it’s one of the few – if not the only – automated local listing management tool on the market. Yext allows you to get your listing data populated right away and provides the ability to update your NAP information in real-time.

8. Local SEO Checklist

This organizational tool will help you do everything to boost your local SEO rankings while offering users 40 options that detail specific tasks. It can also help you optimize your site and increase your ranking by developing your blog, on-page SEO, social media, and more. It’s an essential checklist, but it’s free!

9. Schema Creator  

Schema Creator allows you to build schema.org microdata quickly, thereby making it easier for search engines to identify and index your site’s content. This makes it more likely for your content to show up on relevant searches.

10. Google Ad Keyword Planner

This tool works well for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords and find new local keywords based on local searches.

The Keyword Planner tool even allows you to conduct research based on geographic regions. Not only is it a valuable tool to have for your local SEO keyword efforts, but it’s arguably one of the most useful free SEO tools available as well.

11. Ahrefs

Ahrefs can help with your local SEO strategy by providing you with a detailed backlink profile for any website you want. The tool lets you see who is linking to your site, what anchor text they’re using for your backlinks, and how strong your backlinks are.

It also allows you to check the strength of your competitor’s backlinks. The tool is used by hundreds of thousands of users worldwide, accounting for its steep price point. At its very basic, it will cost you $99 a month, while full-fledged agency plans cost $999 a month.

12. Google Business Profile

Google Business Profile, formerly Google My Business, is the best way to provide customers with information about your business. Without an optimized Google Business Profile, you’re missing out on your online audience.  

In Google Business Profile, small businesses can set up their official Google business profile, and upload images of their store and products. The tool also helps you to engage with your customers by responding to reviews and posting informative posts about your business on your page.

If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google Business Profile listing.

However, also remember that you should be, at a minimum, posting at least one post per week to your Google Business Profile page. This is a great reputation builder and customers will see that you are engaged as a business owner.

13. Google Search Console 

Google Search Console ensures your website remains Google-friendly. You can also use it to check the keywords Google ranks your site for and the number of pages Google has indexed from your site.

Google Search Console can also help you know how your website performs on the SERP in different countries, things like impressions and CTR.

The overview report in Google Search Console featured three main reports: Performance, Coverage and Enhancements. 

The URL Inspection tool might be one of our favorites because you get to see how Google views your website. This tool allows you to test how Google renders your site. If you published a new blog post or redesigned a webpage, you can use this URL inspection tool to signal Google to crawl that page.

14. Google Analytics

Google Analytics is a website analytics tool for site optimizations. It tracks and reports web traffic to users. Google Analytics can track session duration, bounce rate, and pages per session and get insights from demographic data to use in your overall marketing strategy.


Source: Search Engine Watch

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. Google Analytics is able to track not just one, but multiple websites that you own. When it comes to local SEO, it can tell you how your website performs when it comes to different audiences coming from different backgrounds. For example, If you are interested in only seeing how French visitors interact with the website, you can apply a geographic filter to only analyze visitors coming from France

Once you have this information, you will be able to optimize your website accordingly and maximize your customers’ experience.

To use this feature, of course, you will need to set up a Google Analytics account (if you don’t already have one). You can sign up for a free account here.

TL;DR 

Using these local SEO tools will make it easier to implement your local SEO strategies and measure their performance by tracking them, thereby helping to ensure that your local SEO efforts are as strong as they can be. 

Although we point out 14 best local SEO tools for your business, you’ll still need to put in the work depending on the tools you use. Choosing the best local SEO tool which is suitable for your work is important. Though tools can help you do a more effective job in local SEO, they are still not a replacement for hard work.

This post was originally written by Joanne and published on April 4, 2017. It was most recently updated on January 04, 2022, by Claire Le.

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Google’s Title and Meta Descriptions Length (Updated 2022) https://seopressor.com/blog/google-title-meta-descriptions-length/ https://seopressor.com/blog/google-title-meta-descriptions-length/#respond Sun, 09 Jan 2022 01:21:29 +0000 http://seopressor.com/?p=16859

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You can find everything you need to know about title and meta descriptions length here. We will talk about what they are, the best practices, and how you can leverage them for your SEO. What will you learn? Understand what are good titles and meta descriptions?The perfect length for both title and meta description.Changes in […]]]>

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You can find everything you need to know about title and meta descriptions length here. We will talk about what they are, the best practices, and how you can leverage them for your SEO.

What will you learn?

  • Understand what are good titles and meta descriptions?
  • The perfect length for both title and meta description.
  • Changes in title and meta description throughout the years
  • Tools to help you create great title and meta description

It’s true: title tags and meta descriptions won’t directly help your website magically rise to the top of the search engine results (at least not the way most people imagine). From 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions.

However, well-written title tags and meta descriptions are still the number one elements that decide your CTR (and CTR is one of the top-ranking factors, go figures)

A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. According to Google’s blog, there’s no limit on how long a meta description can be, but the search result snippets are always truncated as needed, typically to fit the device width.

Here’s the average title and meta description length on December 2021

Average title and meta description length
Average title and meta description length

Best Practices For A Good Headline or Title Tag in 2022

We recommend keeping your headline at under or approximately 60 characters to fit Google results that have a 600-pixel word limit and avoid truncation. Additionally, here are some other SEO best practices:

  1. Always describe the page’s content accurately. Choose a title that reads naturally and effectively communicates the topic of the page’s content.
  2. Create unique titles for each page. This helps Google know how the page is distinct from the others on your site.
  3. Use brief, but descriptive titles. Titles should be both short and informative. If it is too long or less relevant, Google may only show a portion of it or one that’s automatically generated in the Google search result.
  4. The most crucial step is to make sure you carry out keyword research to ensure you use high-value keywords in your title tag

Use tools like title generators to kickstart your ideation process. You can easily get thousands of title ideas with our title generator.

Best Practices For A Good Meta Description Length in 2022

Meanwhile, your meta description length should be kept descriptive and between 150 and 160 characters for optimal length, and this includes spaces. Additionally, you also want to make sure to: 

  1. Accurately summarize the page content. While there’s no minimal or maximal meta title length for the text in the description, Google recommends making sure that it’s long enough to be fully shown in Google results (note that users may see different sized snippets depending on how and where they search).
  2. Use unique descriptions for each page. Having a different description of meta tags for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain.
  3. Include your primary keyword and related keywords naturally

(*Updated in December 2021*)

Before that, more good reads on meta description best practices and the do’s and don’ts with meta description examples. 

Download our title and meta description best practice checklist that got us a 265% increase in traffic!

Brief History of Title and Meta Description 

In case you haven’t noticed, Google has made significant changes to the titles and meta descriptions length on the Google Search Results. More characters for both titles and meta descriptions are displayed in the search results now compared to the previous weeks.

What Are The Changes?

Space of Google Search Results. 

To compare it with before Google made the changes, the latest search result is now 600 pixels wide, which is about 100 pixels wider.

Changes in title and meta description length on the SERP
Changes in title and meta description length on the SERP

This is not the only change that we’ve noticed. Let’s look into more details on the other prominent changes.

Desktop

Today, Google has finally made some changes and increased the titles to 70-71 characters. I know, it doesn’t seem much, but at least you can still fit in another word or two in your title, which will make a difference.

But if you’re already happy with your current title, you can choose to add your site name at the end of the title for branding purposes.

You’ll still need to monitor the traffic and click-through rate (CTR) of your old titles compared to the new ones as it will affect your SEO. The organic results for your site will probably be higher or lower as well, which is why you have to keep things in check.

If you still can’t really see the differences yet, let me show you.

Here, I have a screenshot of the title before Google make the changes:

Google only shows 54 characters of this title and truncates the rest of it.

And this is what happens after Google make the changes:

Google displays the entire title on the search results, which has 63 characters.

Not only has Google increased the length of the titles to be displayed, but the meta descriptions also showed some changes too.

When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncates snippets that are longer than 160 characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page. Just like this:

Meta description length before

But look at what I’ve found today:

Meta description length after

This has once again proven that Google made some changes to its search results page. And Google not only made changes to the desktop titles. The titles and meta descriptions on mobile search have also increased and are even longer than on the desktop.

Mobile

Google has increased the length of mobile titles from about 55-60 characters to 78 characters. So now the titles on mobile search have 7-8 characters more than the desktop titles.

The same goes for the meta descriptions. Mobile has less room for meta descriptions than a desktop site, with a maximum of 120 characters

Let’s take a look at an example from the mobile search results.

Meta description length on mobile

Comparing it to the titles and meta descriptions on desktop:

Meta description length on desktop

With these changes that we noticed on mobile search results, we think that it may be worth it to optimize your title tags for mobile if you have more visitors from mobile than desktop.

It is definitely interesting seeing Google adding the extra characters to both titles and meta descriptions in the desktop and mobile searches. But the decision on whether to increase the titles and meta descriptions length is still up to you.

Here’s a quick recap of the perfect title and meta description length for your web pages:

Our Thoughts?

These new changes may not be a bad thing, especially for those who were struggling within the title constraints. Furthermore, more characters equal to more semantic keywords that we can include in our titles and meta descriptions for it to be displayed in Google search results.

Because if you haven’t already, you should use semantic keywords in your meta descriptions to help Google know what your content is about.

After all, Google is now looking at understanding the total context rather than the keyword density. If everything is done right, you’ll see yourself at the top of the ranks!

Once again, while we strongly recommend adding in your primary and related keywords to your title and meta descriptions, do avoid spamming keywords and overusing them to prevent Google’s penalty.

Taking this opportunity, we’d like to recommend a keyword research tool that helps you find your best semantic keywords. It’s called BiQ SEO Suite

When it comes to identifying the keywords to optimize your title and meta description, you can find everything you need using BiQ’s Keyword Intelligence

You can easily get access to the much-needed keyword data like the total related keywords, search trend, volume, and search intent to identify the most profitable related keywords to include them in your meta description. 

An extra tip when writing your meta description is also to include popular questions as the first line in your description because not only are they relatable but often questions are easy to pique at our curiosity which most likely drives us to click. (You can find them on the same module too!)

Also, it’s important to note that making an edit to your title and meta description is a double-edged sword!

Though editing your meta description can result in an amazing 286% increase in traffic, it can also cause suffering in website traffic when you fall out of certain keywords.

That’s why once you have edited your title and meta description, it’s very important to keep track of your ROI. 

Use BiQ’s Rank Tracking feature and start tracking the movements of your content across the SERP. 

Voila, everything was done on a single platform. Of course, these are just the tip of the iceberg. Sign up for a BiQ free tier account and ALL the features it has to offer. 

Also, check out this meta description of best practices written by the BiQ team that will show you through the whole process using their tool.

TL;DR

Keep your title length around 60 characters.

For your meta description length, keep it around 160 characters.

Although title tags and meta descriptions don’t count as a ranking factor, CTR is.  Optimizing your title and description to increase your CTR is crucial for your ranking. If you prefer to write a unique title in a short time, you can use a title generator like Blog Title Generator to help you. 

This post was originally written by Joanne and published on April 13, 2016. It was most recently updated by Claire on Dec 28, 2021

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Local SEO Rank Checker: How to use it effectively? https://seopressor.com/blog/local-seo-rank-checker-how-to-use-it-effectively/ https://seopressor.com/blog/local-seo-rank-checker-how-to-use-it-effectively/#respond Fri, 07 Jan 2022 06:37:36 +0000 https://seopressor.com/?p=37567 A local SEO rank checker can check your website ranking on the local SERPs and let you understand the results of your SEO efforts. Track local and Google Business Profile rankings with Grid My Business now.

What will you learn?

  • Understand the essence of local SEO 
  • Know clearly about the importance of local SEO rank checker

Based on Google’s Small Business Search Trends 2019 report, there is 350x more search interest in “local” + “near me” than 10 years ago.

When looking for a nearby restaurant, you type in something like “restaurants near me.” And then, you will usually only look at the top 3-5 results. Do you find this situation relatable?

“Near me” forms are the common searches.

The situation makes ranking on the SERP more critical for local businesses. If you are not ranking on the top of the page, you will miss out on this traffic. According to MarketingGuru, 92% of searchers will pick businesses on the first page of local search results. 

If you have a brick-and-mortar business, sometimes you might don’t even know how to check for your local search performance, or even when you do, you do it manually.

This is where Local SEO Rank Checker can help you improve your search ranking across different search engines. It can optimize ranking factors, including customer reviews, contact details, etc., to bring you more leads and customers.

This article will show you more information about local SEO and local SEO rank checker. There will also be an introduction to our favorite tool that we highly recommend to you: Grid My Business.

What are Local SEO and its importance? 

Maintaining an online presence is essential for every business, no matter how small or big they are and how many stores they have at what location.

Local SEO is an effective SEO technique that can improve a local business’s search engine visibility. Local relates to a particular area or region.

A local search is a search that references a product or service that is consumed locally, such as “coffee shop” or “hair salon.” An example of a local search would be “Best Italian Food in Boston.”

Example of a local search

The importance of Local SEO

The goal of SEO is to rank at the top of search engine results to get much-desired online visibility. When you type at the top 3-5, you possibly increase the chances of being found online.

Local SEO is a trackable strategy, which means you will always know how your campaign performs.

After all, the Top 3 results are said to hoard almost 75.1% of all clicks. The same goes for local businesses as well. As searches including the words “near me” have increased over the past year, more and more people are looking for an easier way to find businesses close to them.

With more consumers using the search engine to look for businesses in their neighborhood, your potential customers cannot find you if you do not appear at the top of the search results. We all want visibility for people to look for us. With Google Business Profile, formerly Google My Business, users will be able to see reviews that were given by customers in the past, provide easy access to your website and see the basic information about your business.

Local SEO can increase your visibility on SERP

In addition, 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. By making it so easy for users to find you online, you can expect increased website traffic and a higher Google Search ranking. That allows you to show up in search results and attract them to your physical location.

With local SEO, your company can focus on marketing and advertising in the regions that matter.

Understand about Local SEO Rank Checker 

A local search rank tracker is one of the essential marketing and best local SEO tools for monitoring your ranking and keeping tabs on other businesses in your geographic area.

With a local rank tracking tool, you’ll know if your local SEO strategy is working or not.

Does rank checking matter? 

If you are a local business owner, you must know if you are visible in the local search results. This need is vital for businesses that naturally are tied to a location, for example, restaurants, hotels, hair salons, dentists, artisans, etc.

The ranking is crucial for businesses and we need local SEO rank checkers
The ranking is crucial for businesses.

Local search visibility is the idea of reaching audiences in your vicinity when they are searching about your brand, products, or services online. However, the ranking is different from one city to another. That’s why people developed a local rank checker, a tool that can check the website ranking and show you exactly the position in real-time for the targeted locations, either cities or countries.

Its dynamic keyword tracking approach is beneficial, which can help you with the search engine optimization process and marketing activities.

Local rank tracking keeps you updated on how you rank among your competitors, allowing you to respond quickly to these changes and remain visible in relevant searches. It also gives you the information you need to justify your SEO investments or continue to get funding.

How do you benefit from a local SEO rank checker? 

The challenge people often face is that the regular ranking statistics, like those in Google Search Console, are usually country-wide, sometimes even worldwide. Since these statistics don’t tell you whether or not your pages are shown to your actual target audience, it’s best to use a rank tracking tool that shows your rankings as if searched from a specific location.

#1. Local SEO rank checkers focus on a niche market

If you’re taking advantage of local SEO, you don’t need to compete with international companies dominating the worldwide market.

Instead, you’ll shift your focus to only local businesses in your area. You will also start to optimize your content and business towards your niche. The rank checker for local SEO will help you with this work.

Local SEO rank checkers can help you focus on a niche market

Setting up your site for local search success in the areas will have a more meaningful impact on your business because you’re focusing on the area you serve.

#2. Local SEO rank trackers give you accurate statistics

Learning how to monitor SEO rankings can help you identify ranking trends and adjust your strategy accordingly. But when you do manual rank checking, it rarely gives you an accurate view of reality, your search profile such as your past search history and interaction with Google will affect your result.

A rank tracker will give you the most impartial data for even more actionable insights.

#3. Local SEO rank trackers save time by automating the rank tracking process

With rank tracking tools, you can see changes in your position on the searches over time. Automation in rank trackers can help you do the work faster than you imagine. Some tools even have the scheduled feature for users to set up scanning time.

It is much more convenient than sitting in one place and looking for numbers all over your websites all the time.

Local SEO rank checkers can give you statistics to optimize businesses and save time.
Local SEO rank checkers can give you statistics to optimize businesses and save time.

The best local SEO rank checker – our recommendation: Grid My Business 

There are a lot of local SEO software tools on the market, but the main criteria of this article are the software built for locals from the ground up and not something made from existing SEO software.

We want to introduce you to our favorite tool: Grid My Business.

Grid My Business - Our favorite local SEO rank checker
Grid My Business – Our favorite local SEO rank checker

Grid My Business is a relatively new local SEO tool specializing in monitoring search visibility and providing valuable insights to its users.

In just one click away, you can instantly obtain important information about your local business, such as real-time local rankings and local competitors, based on the search query you aim to rank.

The best thing about Grid My Business is that it also supports all locations that you can find on Google Maps. You can choose to see the search visibility based on the grid size and location you want to see. Other great features are:

  • Personalize your search parameters, such as grid size and distance.
  • Identify up to 20 of your competitors per grid point instantly for more ranking insights.
  • Make the most of your time by analyzing queries in bulk (up to 5 search queries).
  • Keep track of your local rankings, monitor the reports, and compare orders.

The above information is an overview of Grid My Business. We will show you a simple way to use this incredible tool. Within 3 steps, you can know your business ranking. 

Of course, before going to the actionable step, you need to set up an account and add your Google Business Profile (Your business information) to Grid My Business.

Step 1 – Insert Your Business Location & Search Query

Firstly, you enter a business location at the field given. Please select the location that best matches your business location from a list of relevant results that appear as suggestions. 

Choosing a location in a local seo rank checker
Choosing a location in Grid My Business

After adding the search query relevant to your business, you can enter a local search query such as “cocktails near me” (or any similar queries pertinent to your optimized keywords).

Step 2 – Select Your Grid Parameters

The grid is one of the essential features in Grid My Business, which makes this tool unique. 

The grid determines the scope and coverage you want to view your results. 

The first one you need to select is grid size. There are seven grid sizes available in Grid My Business, ranging from 3×3 to 15×15.

Choosing grid size in Grid My Business

Next, you need to select a grid radius. The grid radius is the radius between each grid point. You can choose between the imperial (Miles) or the metrics system (Km – kilometers).

Finally, there is the scanning radius between each grid point, increasing at an interval of 0.1. The maximum radius you can select in Grid My Business is 100 (both miles and kilometers).

Step 3 – View Your Scan Results

Click on the “Run Scan” button to run your scan after setting up everything above. 

It might take time for the results to load (Not much! Just minutes away). 

You can wait for the results to pop out if you like. Or you can also choose to run a new scan with a different search query and location for your business. The tool will automatically save all your results, and you can see this information again in “My reports.”

The picture is what you will see when the scanning is finished.

You will see a maximum of 20 business listings on the right when you click on any point. You can find the listings organized based on their current rankings on Google 3-pack.

Points on Grid My Business - our favorite local SEO rank checker, means your ranking

So, you just need minutes to monitor your ranking with Grid My Business. Very simple, right?

What if you want to run multiple search queries at one time without repeating the same steps over and over again? The “Bulk scan” feature is definitely for you. You can select up to 5 queries simultaneously, wait for the scanning and see the results later.

Or what if you want to set the time for weekly scanning? You can choose the monitoring feature or schedule a scan, depending on your need.

Grid My Business is an incredible local rank tracker, and it can help you with a lot of local SEO work.

TL;DR 

Having a solid local SEO strategy in place is becoming more and more critical for businesses wanting to keep up in an increasingly digital marketplace. Driving traffic online is never a straightforward task.

With the suitable local SEO rank checker, you’ll save yourself time and resources while improving your engagement with your audience.

Remember that if you follow the local SEO process and take the time to put your site in the position to rank, you’ll already be in a much better position than the majority of your competitors. Grid My Business is our recommendation for you. Try it out now!

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Local SEO Software: All You Need To Know To Rank Higher https://seopressor.com/blog/local-seo-software-all-you-need-to-know-to-rank-higher/ https://seopressor.com/blog/local-seo-software-all-you-need-to-know-to-rank-higher/#respond Tue, 04 Jan 2022 11:24:34 +0000 https://seopressor.com/?p=37541 Maintaining an online presence is essential for every business. Local SEO is something that companies have to work on. Businesses will have more customers when they rank higher. Local SEO software is an advantage for people who want to show up on the top of the SERPs.

What will you learn?

  • Understand more about local SEO and its importance
  • Know more about a local SEO software: What it is, why you need it, and what features it has 
  • Get to know more about our favorite tool: Grid My Business
Local SEO Software - a simple guide

Businesses with a physical location always try to stand out and make sure that their stores are easy to find for customers. The issue is when owners don’t know where they rank on Google.

One of the best ways to know this is by using local search engine optimization (SEO) tactics. Doing local SEO means businesses need to adapt to the trends, especially when it comes to marketing strategies and customer interactions quickly.

However, a business owner and a marketer also have a lot of things to work on besides local SEO. Thanks to the development of technology and the invention of local SEO software. Owners can now remove the guesswork and develop a systemized way to improve their search visibility.

Using the best local SEO software will ensure that you can do everything you need to guarantee that your business will rank (highly) on the local search engine result page.

In this blog, you can understand more about local SEO and what you need to focus more on when doing local SEO and how to use local SEO tools to optimize the results.

Keep reading to discover the complete list of benefits of Local SEO and its software. Shall we begin? 

What is Local SEO, and why do you need it?

Local SEO is essential for your online business.

Local SEO is the process of increasing your business’s presence in the local search to attract more customers. This marketing strategy is booming more than ever, and Google Maps are the new gold standard for your rankings.

Local SEO has proved to be a game-changer in the digital marketing industry. As a business owner, you need to find local SEO software to increase your online visibility and help grow your business. 

Local SEO activities include citation building, listings management, and reputation management.

Why do you need Local SEO?

Local SEO is like a game-changer in the digital marketing industry. 

Here are some other benefits of adopting local SEO services and why local SEO is essential:

#1. Local SEO helps your business stand out online.

The higher your business rank, the more accessible customers can find you.

A key benefit of SEO that many companies overlook is improving your credibility among consumers. Ranking on the first page of search results signals to users that Google trusts your website. Customers can also find you easier.

92% of searchers will pick businesses on the first page of the local search results. So, not having your business listed online is akin to almost not even existing.

Local SEO increases your online visibility on the SERP. Local SEO emphasizes optimizing your Google My Business listing. This listing, which appears in local searches and specific searches for your business, provides users with details about your company.

#2. Local SEO helps to increase your website traffics and lead to sales

One of the most mentioned benefits of SEO is the increased sales, leads, and market share that companies see. As your business appears on the first page of SERP, it means that you have a better level of brand awareness among your most valuable customers. 

If your company continues to appear in their search results, it captures their attention. You’re also a valuable resource for industry information, which increases your value to your audiences.

Do you think that local SEO only affects your online business? It can help you grow your business both online and offline. According to Think with Google, “78% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase”.

Firstly, by appearing on the first page of search results for high-value keywords your target audience uses, you’re earning clicks and visits from the consumers that matter most to you.

Secondly, local SEO solutions will also bring more foot traffic to your location, leading to offline sales and more customers to physical stores.

People often search for something nearby to go to the physical location.

For example, many people will search for a “restaurant near me” to visit a restaurant close to them. This allows you to show up in search results and attract them to your physical location.

3 things you must pay attention to in local SEO to rank higher

There are several ways local SEO can help local businesses be discovered and remain relevant online. Optimized local website content and local listings get your business in front of people searching for products or services online, yet it also has some notes to focus on.

3 things you should focus on when optimizing local SEO and using local SEO software
3 things you should focus on when optimizing local SEO

#1. Find underperforming keywords

Underperforming keywords are those that you don’t rank for in the first or second positions on the SERPs.. They’re underperforming because most people click on one of the first two results, meaning if you rank in lower positions, you’re missing out on tons of traffic.

Google Search Console is one tool to help you find those keywords.

To find these underperforming keywords in Google Search Console, go to the “Search Results” report and toggle the average CTR and position data. You can find the low-ranking keywords in the queries report and the middle-ranking position.

To read more about using Google Search Console, read: Using Google Search Console: The Definitive Guide.

#2. Pick a keyword to rank higher for

Keywords are so important that they can make or break your entire SEO campaign.

You can start with a list of keywords, identify the keywords on your list that aren’t super competitive. Then you can see how many people search for the keywords in your inventory, or know Google’s estimate of how much an advertiser generally spends for a single click.

BiQ Keyword Intelligence can help you with this. 

#3. Local rank tracking

You need to track your ranking to know whether your efforts are working.

Rank tracking is the process of checking search engine ranking positions for specific keywords over time. A rank tracker is a software or tool that automates this process for you. 

What is local SEO software, and why do we need it? 

Ever feel like you’re constantly fighting an uphill battle of SEO to try and rank for your business? 

It can be highly time-consuming for digital marketers – that’s why there are Local SEO software tools available to help. These tools help streamline and automate critical local SEO activities, making it easier for digital marketers and small businesses to maintain control over their presence online. 

Local SEO software helps streamline and automate critical local SEO activities
Local SEO software helps streamline and automate critical local SEO activities

Local SEO software works on the principle of local SEO to help businesses promote their offerings to local customers. Local SEO software is excellent for tiny, brick-and-mortar businesses like grocery stores, bars, restaurants, clinics, law offices, and many others.

How can Local SEO software help you?

The software offers businesses a solution to being discovered in local search results by customers. If your business is not already listed online, this software can list your business online for free. 

Let’s not forget that local SEO software helps you with your local business listings online but they also help track your progress. It provides you with a range of statistics to know your business performance.

With this software, you can monitor the performance of your local SEO efforts by tracking the clicks, page visits, and conversions that come from the channels in your local SEO strategy.

Local SEO software can also save a ton of time for you. When using local SEO software, you can easily list your business for free, also automatically receive reports about statistics, 

How to use local SEO software? 

Plenty of guides shows you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. The following information will give you simple tips when choosing a local SEO software and introduce you to a simple tool.

What features do you need to pay attention to when choosing a local SEO software? 

Here are some factors to consider when choosing the best local SEO software for you. Remember: It is not vital to find software that satisfies all the below features.

  • Tracking keywords based on the specific locations:

Specific locations support the process of exploring your rankings on Google Maps. For example: setting your search location from your targeted Zip code, address, neighbor, and city. 

A business’ rank can be seen in different geographic areas to show clients what they’re up against and how well they are doing. It’s also helpful for determining any potential Google Business Profile listing which may have spent money on advertising.

  • Managing and updating local business listings and citations:

This feature provides customers with information about your business. Such as a Button to the website, a button for directions, photos of the inside and outside of the location, physical address, hours of operation, website, etc. 

In some tools, you can even see how complete your business profile is on major search engines and determine what areas you need to improve.

6 commons feature that you can find in Local SEO Software
6 commons feature that you can find in Local SEO Software
  • Monitoring online reputation and online reviews: 

You can track the ratings and reviews of your business in real-time and receive alerts for when a new one comes in the tools. Sometimes, you can also respond to all Google business reviews.

  • Analyze website traffic and content performance:

Track how well your local listings show up for searches conducted in the area surrounding your retail locations

  • Create SEO reports to track local SEO progress: 

There are dozens of businesses in your geographical area who want to be number one on the local 3 pack. Monitoring and reporting are a must! Generate unlimited reports with trackable results for clients!

  • Tools for auditing and analyzing competitor

This feature can show you comparisons, like the visitor traffic comparison between your site and your competitors for monitored keywords.

Our favorite Local SEO Software: Grid My Business

There are many popular local SEO softwares on the market; some are specialized, niche tools, while others are more complete software platforms.

Depending on the local search, your needs may require more than one local SEO tool. So you will have to choose the most suitable tool for your work.

In this part, we want to introduce you to one of our favorite Local SEO software that can bring you many benefits during the SEO process – Grid My Business.

Grid My Business – Our favorite Local SEO software

The best thing about Grid My Business is that it supports all locations that can be found on Google Maps.

With 5 main features in Grid My Business, you can track and monitor the business’ and competitors’ local search rankings. 

#1. Monitor ranking:

You can monitor your local rankings on a grid. This grid will be placed on top of your business location. 

You can see your local ranking position, as well as the top 20 business listings at every point. The numbers on the point represent your position. 

The number on every points mean your rank - local SEO software
The number on every point means your rank 

#2. Bulk Scan

The bulk scanning feature allows you to scan more than one search query at a time. So this saves you a lot of time.

The maximum number of queries you can scan is five. You can only select the 9×9 or 11×11 grid size for this feature

Bulk scan in local seo software like Grid My business

#3. Report

Each scan result that you run will automatically be saved; then, you can find the local SEO report by heading to “My Reports.” 

There are details of every scan you have generated previously on this page, including Place, Search query, Search settings (grid size and radius), Time and date of your last scan, Number of reports generated with similar backgrounds, and Monitoring Status.

#4. Monitor 

On the “My Reports” page, you will see some of your reports being classified as either active or inactive.

Reports with an active status mean that the tool will monitor and update your local rankings every three days.

#5. Location

You can view all locations you have previously added in Grid My Busines when performing scans. You can also see how many scans have been completed and are currently being monitored.

Grid My Business is one of the best free SEO tools to give you statistics and information to optimize your local SEO with various features. Grid My Business will introduce the managing and updating of business listings in 2022.

TL;DR 

Local SEO software is essential to help you know how your business ranks in local and organic search results.

All the information in this blog has helped you to understand the impact of your on-page SEO work and making data-driven decisions through this trending marketing strategy, thus learning more about local SEO tools.

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Google’s Title and Meta Descriptions Length (Updated 2022) https://seopressor.com/blog/googles-title-and-meta-descriptions-length-updated-2022/ https://seopressor.com/blog/googles-title-and-meta-descriptions-length-updated-2022/#respond Thu, 30 Dec 2021 01:30:20 +0000 https://seopressor.com/?p=37511

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You can find everything you need to know about title and meta descriptions length here. We will talk about what they are, the best practices, and how you can leverage them for your SEO. What will you learn? Understand what are good titles and meta descriptions?The perfect length for both title and meta description.Changes in […]]]>

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You can find everything you need to know about title and meta descriptions length here. We will talk about what they are, the best practices, and how you can leverage them for your SEO.

What will you learn?

  • Understand what are good titles and meta descriptions?
  • The perfect length for both title and meta description.
  • Changes in title and meta description throughout the years
  • Tools to help you create great title and meta description

It’s true: title tags and meta descriptions won’t directly help your website magically rise to the top of the search engine results (at least not the way most people imagine). From 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions.

However, well-written title tags and meta descriptions are still the number one elements that decide your CTR (and CTR is one of the top-ranking factors, go figures)

A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. According to Google’s blog, there’s no limit on how long a meta description can be, but the search result snippets are always truncated as needed, typically to fit the device width.

Here’s the average title and meta description length on December 2021

Average title and meta description length
Average title and meta description length

Best Practices For A Good Headline or Title Tag in 2022

We recommend keeping your headline at under or approximately 60 characters to fit Google results that have a 600-pixel word limit and avoid truncation. Additionally, here are some other SEO best practices:

  1. Always describe the page’s content accurately. Choose a title that reads naturally and effectively communicates the topic of the page’s content.
  2. Create unique titles for each page. This helps Google know how the page is distinct from the others on your site.
  3. Use brief, but descriptive titles. Titles should be both short and informative. If it is too long or less relevant, Google may only show a portion of it or one that’s automatically generated in the Google search result.
  4. The most crucial step is to make sure you carry out keyword research to ensure you use high-value keywords in your title tag

Use tools like title generators to kickstart your ideation process. You can easily get thousands of title ideas with our title generator.

Best Practices For A Good Meta Description Length in 2022

Meanwhile, your meta description length should be kept descriptive and between 150 and 160 characters for optimal length, and this includes spaces. Additionally, you also want to make sure to: 

  1. Accurately summarize the page content. While there’s no minimal or maximal meta title length for the text in the description, Google recommends making sure that it’s long enough to be fully shown in Google results (note that users may see different sized snippets depending on how and where they search).
  2. Use unique descriptions for each page. Having a different description of meta tags for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain.
  3. Include your primary keyword and related keywords naturally

(*Updated in December 2021*)

Before that, more good reads on meta description best practices and the do’s and don’ts with meta description examples. 

Download our title and meta description best practice checklist that got us a 265% increase in traffic!

Brief History of Title and Meta Description 

In case you haven’t noticed, Google has made significant changes to the titles and meta descriptions length on the Google Search Results. More characters for both titles and meta descriptions are displayed in the search results now compared to the previous weeks.

What Are The Changes?

Space of Google Search Results. 

To compare it with before Google made the changes, the latest search result is now 600 pixels wide, which is about 100 pixels wider.

Changes in title and meta description length on the SERP
Changes in title and meta description length on the SERP

This is not the only change that we’ve noticed. Let’s look into more details on the other prominent changes.

Desktop

Today, Google has finally made some changes and increased the titles to 70-71 characters. I know, it doesn’t seem much, but at least you can still fit in another word or two in your title, which will make a difference.

But if you’re already happy with your current title, you can choose to add your site name at the end of the title for branding purposes.

You’ll still need to monitor the traffic and click-through rate (CTR) of your old titles compared to the new ones as it will affect your SEO. The organic results for your site will probably be higher or lower as well, which is why you have to keep things in check.

If you still can’t really see the differences yet, let me show you.

Here, I have a screenshot of the title before Google make the changes:

Google only shows 54 characters of this title and truncates the rest of it.

And this is what happens after Google make the changes:

Google displays the entire title on the search results, which has 63 characters.

Not only has Google increased the length of the titles to be displayed, but the meta descriptions also showed some changes too.

When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncates snippets that are longer than 160 characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page. Just like this:

Meta description length before

But look at what I’ve found today:

Meta description length after

This has once again proven that Google made some changes to its search results page. And Google not only made changes to the desktop titles. The titles and meta descriptions on mobile search have also increased and are even longer than on the desktop.

Mobile

Google has increased the length of mobile titles from about 55-60 characters to 78 characters. So now the titles on mobile search have 7-8 characters more than the desktop titles.

The same goes for the meta descriptions. Mobile has less room for meta descriptions than a desktop site, with a maximum of 120 characters

Let’s take a look at an example from the mobile search results.

Meta description length on mobile

Comparing it to the titles and meta descriptions on desktop:

Meta description length on desktop

With these changes that we noticed on mobile search results, we think that it may be worth it to optimize your title tags for mobile if you have more visitors from mobile than desktop.

It is definitely interesting seeing Google adding the extra characters to both titles and meta descriptions in the desktop and mobile searches. But the decision on whether to increase the titles and meta descriptions length is still up to you.

Here’s a quick recap of the perfect title and meta description length for your web pages:

Our Thoughts?

These new changes may not be a bad thing, especially for those who were struggling within the title constraints. Furthermore, more characters equal to more semantic keywords that we can include in our titles and meta descriptions for it to be displayed in Google search results.

Because if you haven’t already, you should use semantic keywords in your meta descriptions to help Google know what your content is about.

After all, Google is now looking at understanding the total context rather than the keyword density. If everything is done right, you’ll see yourself at the top of the ranks!

Once again, while we strongly recommend adding in your primary and related keywords to your title and meta descriptions, do avoid spamming keywords and overusing them to prevent Google’s penalty.

Taking this opportunity, we’d like to recommend a keyword research tool that helps you find your best semantic keywords. It’s called BiQ SEO Suite

When it comes to identifying the keywords to optimize your title and meta description, you can find everything you need using BiQ’s Keyword Intelligence

You can easily get access to the much-needed keyword data like the total related keywords, search trend, volume, and search intent to identify the most profitable related keywords to include them in your meta description. 

An extra tip when writing your meta description is also to include popular questions as the first line in your description because not only are they relatable but often questions are easy to pique at our curiosity which most likely drives us to click. (You can find them on the same module too!)

Also, it’s important to note that making an edit to your title and meta description is a double-edged sword!

Though editing your meta description can result in an amazing 286% increase in traffic, it can also cause suffering in website traffic when you fall out of certain keywords.

That’s why once you have edited your title and meta description, it’s very important to keep track of your ROI. 

Use BiQ’s Rank Tracking feature and start tracking the movements of your content across the SERP. 

Voila, everything was done on a single platform. Of course, these are just the tip of the iceberg. Sign up for a BiQ free tier account and ALL the features it has to offer. 

Also, check out this meta description of best practices written by the BiQ team that will show you through the whole process using their tool.

TL;DR

Keep your title length around 60 characters.

For your meta description length, keep it around 160 characters.

Although title tags and meta descriptions don’t count as a ranking factor, CTR is.  Optimizing your title and description to increase your CTR is crucial for your ranking. If you prefer to write a unique title in a short time, you can use a title generator like Blog Title Generator to help you. 

This post was originally written by Joanne and published on April 13, 2016. It was most recently updated on Dec 28, 2021

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Improving your website visibility with Article Title Generator https://seopressor.com/blog/improving-your-website-visibility-with-article-title-generator/ https://seopressor.com/blog/improving-your-website-visibility-with-article-title-generator/#respond Wed, 29 Dec 2021 01:00:23 +0000 https://seopressor.com/?p=37500 Learn how to use an Article Title Generator to enhance your page traffic on the Search Engine Result Page. You will learn how to create great titles, and get to know an incredible tool called Blog Title Generator. 

What will you learn?

  • Know all about article title generator: what it is, why we need it, and how it works.
  • Know how to optimize the use of a title generator.
  • Get to know an incredible tool: Blog Title Generator.

Are you running a business and want to improve your SEO to get more customers? You probably also have a lot of things to do, and you want to find some tools to help optimize your content. 

However, there is one factor that you might forget: The title. Do not overlook it because setting it up in the right way can boost your overall website SEO.

Here’s a solution for you: Use an Article title generator to help you with the work. I would describe this tool as easy to use, saves time, and is efficient.

How can you use title generator tools to help grow and cross-promote your content? What are some of the best tips to use it?

In this post, you will learn what an article title generator is and its role, and then learn more about the optimizing process for more effective article titles.

Before we start, let’s first understand the basics of an article title generator.  

All you need to know about Article Title Generator.

What is an Article Title Generator? 

An article title generator is a tool that helps generate catchy headlines based on the target keyword of your choice. Title generator for articles is a part of content promotion strategies, which helps to increase traffic to your website. 

Why do we need an Article Title Generator? 

#1. It makes our job of finding the best article titles easier.

One fact: 90.63% of Content gets no traffic from Google (This is sad, but it’s true). 

Title generators can suggest many ideas that help attract traffic to your website. A good title highlights the main idea and sets the right tone from the very beginning of the content. It also prepares the readers for what’s coming in the blog. 

This is similar to when you are listening to a presentation, the title serves two purposes: intrigues people and grabs attention. In writing context, the title is what helps you to direct people’s attention to your blog post.

Writing a good title is tough, but don’t feel like you’re the only one who has a tough time coming up with a one – even the best copywriters throw away dozens of titles before they come up with a winner.

An article title generator helps you to find the best titles
An article title generator helps you to find the best titles

A good title generator can suggest ten and even up to a hundred titles that you can use in your articles. With automated tools as such, it is way easier to create your best title.

#2. It saves your time

There is no point in wasting time creating lengthy content if your titles aren’t compelling enough. It will be like writing an excellent book but publishing it with a bland cheap cover. 

With an article title generator, you can avoid spending hours and days digging around and creating the perfect blog title ideas for your post. 

When you speed up your title-creating process with the tool, you can save your time and spend it on other works, like your content or other aspects of your business.

You can save a large amount of time with an article title generator
You can save a significant amount of time with an article title generator

#3. It helps you to improve your SEO quickly.

As mentioned earlier, the title is an essential part of SEO. It might not have crossed your mind, but creating an SEO-friendly article title could help both your online marketing and ranking.

When optimizing for SEO, many people tend to overlook the title as a viable strategy and focus only on the content. The article title is where you can get ahead of your competitors to attract searchers from the get-go on the SERP. 

All you need to do first is create an incredible title, then eventually it will help to make your page rank higher.

You can improve your content SEO with an article title generator
You can improve your content SEO with titles

How does an Article Title Generator work?

A title generator can suggest some popular titles to get a quick start. The title generator creates titles based on your target keywords. Therefore you can use this for excellent SEO title generation. 

Here are 3 of the very best tips that you can use right now to help improve the success of your article titles.

How to optimize your work with an Article Title Generator? 

Remember that you’re not the only one using this tool. There are also many people using title generators too. 

You must choose the most relevant title for your product/service. When you choose the right ones, you can streamline the work process.

#1. Choose proper keywords from the beginning

A generator will present users with many ideas using, you guessed it, your very own keyword(s) (That’s why you need to do it right from the start).

Remember to do good keyword research before you generate a title. A low competition keyword with sufficient search volume will be the best candidate for good organic traffic.

You have some ways to do this, but I recommend one easy way:

  • Search directly on Google. 

You can simply type some keywords you want to create a topic about on Google. Then from the top 10 results, you can figure out the most common words that people use for that topic.

For example, when I choose the keyword “sunscreen.” I can see that the results are mainly about “best sunscreens.” So this will be an excellent keyword for me to target.

Examples of top titles when you search for “Sunscreen.”

2. Select the top 5-10 headlines from article title generators.

The most influential blog titles are those with captivating SEO-friendly keywords and those capable of providing value to their target audience and addressing their pain-point.

To achieve this, you need to step into the shoes of the reader and guess what they are looking for.

If you have not developed any ideas, here’re some tips. Consider having the 5 “qualities” below in your title. Remember to ensure that it fits with your product/service. 

The 5 key qualities of a great article title are: Depth/thoroughness, list/quantity, speed/brevity, freshness, and brand.

5 things people often love to see on titles and contents that you can apply when using an article title generator.
5 things people often love to see on titles and contents
  • Depth/thoroughness: 

People love in-depth content. This depth and length of your content correlate well with search rankings. If your content is more detailed than other search results, make sure to show it.

Catch the readers’ attention and gain more clicks by adding words/phrases like “ultimate,” “complete,” “definitive,” “study,” “step-by-step,” etc to your title.

  • Lists/Quantity: 

It is encouraged to include statistics in your title. You can do this by adding a number in your title, making it a listicle. 

Informal research from Canva and Ian Cleary of Razor Social suggests that including numbers in your blog titles can increase your SERP and even double your social shares.

Examples of statistics in titles
  • Speed/Brevity: 

Information overload is a real problem, especially in the digital era. One key to capturing the readers’ attention real quick is by showing how easy it is you are going to solve their problem. 

“Sell” your content with words/phrases like these in your title tag: “quick,” “simple,” “…in X minutes,” etc.

  • Freshness: 

Freshness is about delivering the most updated information. Some queries (e.g. “SEO tips 2021”) demand fresh results. Nobody is going to click a result from 2012 for such things. Add words/phrases like these to your title tag to express the freshness: “…in 20XX”, “last updated June. 27”, etc.

  • Brand: 

People tend to click on a search result from a brand they know and trust. Or, they might click on the titles that contain the name of a famous brand. 

So, if you’re remotely well-known in your industry, add your brand name to your title tag. For example, X things ___ don’t want you to know.

In essence, your title has to pique a reader’s curiosity enough for them to want to know more about it. So, titles that make people have the fear of missing out (FOMO) will encourage them to click through just to see the answer. And hey, you might even get the snowball effect of more shares.

#3. Do A/B testing

You can use A/B testing after selecting ideas from an article title generator
You can do A/B testing based on ideas from an article title generator.

After running your headlines through the tips above, you should now understand which will perform the best.

Now it’s time to A/B test your article title. Some title tags are going to work better than others. This is why it is essential to monitor your internal analytics and conversion rates to determine what is working for you and what is failing to convert.

Our Blog Title Generator can help you with the process

If you are looking for the best headline generator for your articles, you must go for the Blog Title Generator. This tool is free and can create thousands of blog post titles for every niche.

An incredible title generator for your article – Blog Title Generator.

Blog Title Generator has a simple interface but is very useful. The tool has ease of use for customers. 

It has a unique feature other generators lack – a description indicator for your keyword. Choose the best description of your keyword:

7 descriptions you can choose to match your keyword in an article title generator like Blog Title Generator.
7 descriptions you can choose to match your keyword

For example, if I want a keyword about Beyonce, I will select the “Is A Person’s Name” option from the drop-down menu. Or if I want titles with the keyword “bubble tea,” I will select “Is a brand/product.”

The terms help the generator create titles that match your keyword idea instead of just generating a bunch of random blog titles that only somewhat work with your keyword.

TL;DR 

You must optimize your title to get the readers and social media attention it deserves. An article title generator can help you speed up your work, save time and improve your SEO score. 

To make your titles more appealing, remember to:

  • Do proper keywords research
  • Shortlist your titles
  • Do A/B testing

Again, keep in mind, you still need good content. Having a good SEO title won’t help much in retaining the traffic if visitors just bounce away upon reading your blog.

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10 SEO Strategies You Need For 2022 https://seopressor.com/blog/10-seo-strategies-you-need-for-2022/ https://seopressor.com/blog/10-seo-strategies-you-need-for-2022/#respond Tue, 28 Dec 2021 23:00:26 +0000 https://seopressor.com/?p=37362

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Do you want to boost your website’s SEO next year? Do you want a great search engine ranking all 2022? Then you’re in the right place! Each year, SEO specialists put in great effort to ensure their content ranks high on google. Sometimes they are successful, other times not so much. Have you ever asked […]]]>

Do you want to boost your website’s SEO next year? Do you want a great search engine ranking all 2022? Then you’re in the right place!

Each year, SEO specialists put in great effort to ensure their content ranks high on google. Sometimes they are successful, other times not so much. Have you ever asked yourself what the strategies those “specialists” adopt are? If not, then you might want to have a rethink. 

There are several SEO strategies for 2022 already in place that should be of interest to you. This article has carefully mapped out 10 SEO strategies for 2022 that would improve your website’s ranking. 

1- Create new content

One of the tips to make your website rank high on Google is by creating new content. It would interest you to know that a total of 4.4 million blog posts are published each day. To not fall behind, you must create new content, as this cannot be overemphasized enough. 

Having fresh content has proven to be more valuable than old content. Thus, if you are wondering why your contents are not highly ranked, then this is one of the reasons why.  Additionally, it’s not just by producing new content, but by ensuring that it has a proper link building and is of high quality. 

So, include content updating in your project management tools for great results. As seen in the image above, figure out how much content you need, your budget, how soon they need to be completed, and set the process in motion. 

2- Have unnecessary links removed

Another SEO strategy 2022 that you need to adhere to is identifying your unnecessary backlinks with a SEO tool or a backlinks API, then removing them. It would help if you asked yourself the following questions; 

  • Does every page of the website need to have a link to the team page? Well, it isn’t necessary in this case. 
  • Does every page of the website need to have a link to the contact form? Well, absolutely not, as it is not necessary. 

The importance of removing unnecessary links is that the little ones left stand a chance of having a ranking signal on Google.

3- Channel your attention on featured snippets

One of the SEO strategies for 2022 you would need to adopt is by focusing more on featured snippets. 

There are a few recommendations that you might want to try out, and one of them is: 

  • Using questions:  If you are thinking of a possible way to earn more featured snippets, use questions. Most of the time, these questions could come in the form of queries, so it is advisable to have questions and answers in mind when writing content. 
  • Include long-term keywords: One notable way for your content to return featured snippets is to include long-term keywords. Thus, the longer, the better, and vice versa, according to SEMrush

4- Satisfy your users

This is one of the greatest SEO strategies that people could learn to stand out in 2022. Google bots scan the web all day to find relevant results to various search inquiries. Satisfy your audience by only putting out content that serves a purpose and is valuable to them. 

Imagine a user needs a certain piece of information, and your website happens to be on the first page? This not only makes you appear more credible but also satisfies their need. That would invariably boost your Google ranking, as people feel fulfilled when they get exactly what they are searching for. 

Instead of constantly trying different tricks and hacks to get on the first page of search engine results, take the time to create valuable content and let it happen organically. The results are a lot better and long-lasting. 

5- Update old content

While it is important to create new and exciting content, it is also important that your old content be upgraded and repurposed. Repurposing content is the process of taking the base of your content and recreating it in different formats.For example you can turn a blog post into an infographic The image above from Express Writers shows a step-by-step process on how to update existing content. 

To ensure your old content stays relevant, one vital step to take would be to do a link audit. This means that you are expected to update and replace any outdated link in your content. 

By carrying out a link audit, you are invariably achieving two tasks such as:  

  • You are improving your user experience 
  • You are avoiding being penalized for having too many broken links by Google. 

Plus, you might want to link relevant new content to the old one as well. By doing so, you would be helping your post rank higher. This is one SEO strategy that would yield positive results. 

You can also use SEO content writing tools like BiQ’s Content Intelligence which will provide you with useful data and suggestions to edit your content to be SEO-friendly. 

6- Mobile Search Engine Performance 

Improving your mobile search engine performance is a good SEO strategy to focus on next year.  

If you have solely been focusing your SEO on desktop computers, then it is high time you diversify a bit and start focusing more on mobile search engines. 

Admittedly, SEO for desktop computers isn’t a bad choice to make. However, it should interest you to know that about 60% of people are more inclined to do their search on mobile devices as each day passes by. 

So, by the year 2022, that statistic will tremendously increase. This is why now is the right time to act to remain relevant on Google ranking. 

7- Invest in website security 

A compromised website is a bright red flag to Google and your audience and is very bad for SEO. It would interest you to know that one of the greatest threats in the digital space is cyber security. According to research, 82% of users will immediately leave a website that is not secure. 

Hackers are all over the internet space and are ready to steal your information without your knowledge. These hackers look to pounce more on WordPress websites, especially as it has more than a quarter of the market share. 

According to statistics, the highest number of vulnerabilities is connected to WordPress. There has been a significant increase in the number of vulnerabilities in the past few years. 

One way to ensure your website is secured is by having the HTTPS protocol enabled. Aside from it being a safety measure, it also creates a minor SEO boost as sites with HTTPS are what Google prefers most, especially for visitors. 

8- Write Longer Content

The main focus should be to deliver quality content, and one possible way to do so is by ensuring the content is longer and filled with valuable information. 

This is one SEO strategy for 2022 you simply can’t ignore. If you need more visibility, especially if you are delivering web pages, then one possible way is to ensure your content is longer

Having emphasized the need for longer content, what should the length of content be for it to be classified as long content? 

For your content to rank high on SEO, it is expected to be at least 2000 words. Some research was being carried out, which pointed to 1,890 words appearing on the first page of google search results. This is according to Brian Dean, alongside his team. 

9- Keep E-A-T in mind

E-A-T,” which stands for Expertise, Authoritativeness, and Trustworthiness, are important elements that could be a deciding factor for the ranking of your website. 

There are several areas that Google would be looking at to determine your ranking. They are; 

  • Reviews: A positive or powerful review could play a part in your ranking. 
  • Customer service reputation: Another area Google would most likely keep an eye on is your website’s customer service reputation. A good reputation could be an added SEO boost rather than a bad one.
  • Feedback: Aside from reviews and customer service reputation, feedback happens to be another focus Google would monitor too. 

Also, it is important to boost the credibility of your content, and one of the possible ways of doing so is by professionally addressing complaints. 

In addition, if you have any credentials or certifications which you would like to share, then do so in your content, as this would boost your authority. This is one SEO strategy that should be adhered to. 

10- Always include images

When making your list of SEO strategies for your business in 2022, ensure you factor in a budget for high-quality images. Just as well as over 20% of web searches on the internet take place on Google images. 

This is why it is important to invest in visual content, as this could affect your rank on Google. The images uploaded should be of high quality and have some level of relevance to your keyword. 

Moreover, it is not just about uploading quality pictures, but those pictures should not be unnecessarily large. Having large images on your website can cause speed issues, which can lead to an increase in bounce rate

You can optimize the images on your website using several tools like Squoosh. This tool is not only easy to use but also gets the job done as well. If you are looking for a way to match your keywords to your image, then using image alt tags should be the first move you take. 

There are other SEO strategies for 2022 other than those mentioned above ten. Another one is to optimize your voice search. As seen in the image above, the world is changing fast, and people are more likely to use Siri and Alexa assistants rather than manual typing. 

This is why you should always be willing to make the necessary adjustments and follow the trends as they evolve. Using video as a marketing tool is also another vital SEO strategy for 2022.

The year 2022 is fast approaching, and SEO specialists are already devising means to ensure their clients’ website ranks high on Google. This is why you should prepare by using this article as a guide in doing so. 


Andrej Fedek is the creator and the one-person owner of the InterCoolStudio. As an experienced marketer, he is driven by turning leads into customers. His goals always include White Hat SEO. Except for being a boss, he is a real team player with a great sense of equality.

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Optimize Your Blog Title: The fastest way to attract more traffic https://seopressor.com/blog/optimize-blog-title-to-attract-more-traffic/ https://seopressor.com/blog/optimize-blog-title-to-attract-more-traffic/#respond Mon, 27 Dec 2021 03:00:15 +0000 https://seopressor.com/?p=37445

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Get tips, examples, and 20+ formulas to create a great SEO title for your blog here. If you want to find a way to optimize your blog title and increase your Click-through Rate, this post is definitely for you.  What will you learn? The importance of optimizing blog titlesWhat aspects contribute to a great blog […]]]>
Get tips, examples, and 20+ formulas to create a great SEO title for your blog here. If you want to find a way to optimize your blog title and increase your Click-through Rate, this post is definitely for you. 

What will you learn?

  • The importance of optimizing blog titles
  • What aspects contribute to a great blog title, with examples, tips and formulas given
  • Secret weapon: Use Blog Title Generator to save your thinking stage time.
Optimize your blog title to attract more traffic

Have you ever wondered why your post did not attract high traffic, even though you had spent hours writing thousands of words and creating appealing designs? Have you thought about checking your blog title?

Do not overlook the importance of a blog title. While your blog might be positioned on the top in SERP, it’s possible that you will not get as many clicks as you’re expecting. Because to win the click, you need to pay attention to your titles. You need to make them more exciting and hook the reader’s attention. 

You might ask, “But how can I make my title more appealing?”.

Luckily, you have us. There are many useful tips in this post you can apply to benefit as much as possible. Your job is to finish this post and take your blog to the next level with a higher CTR. 

First, let’s clear this up. 

This article will let you know the importance of blog titles and the factors affecting their appeal. Then, you can find 6 tips and 20+ formulas to apply in your title. We will also show you one secret weapon to speed up your process: Blog Title Generator.

Why is an interesting blog title vital? 

Whenever you navigate to any page, you will notice a title for that page at the top of your browser. 

You will typically see these shown inside the actual tab in your web browser. It is the headline used to describe the page itself. 

How blog titles look like

How blog titles look like

Even when search engines index a page, they refer to the title tag to figure out the focus of a page.

With endless competitions mushrooming in every corner of the internet, using on-point and catchy blog titles is crucial. Why? 

1. It empowers readers to click on your posts.

Blog posts remain the most popular form of content, and more than 3.5 million blog posts are published every day. If you want to compete, you have to stand out. 

Differentiate yourself by tackling your chosen topic from a unique angle. A great title can make the readers interested in understanding more of the content. Making features that grab the readers’ eyes and spark their curiosity will urge them to stick around longer and read more.

Make your blog title stand out to attract readers
Make your title stand out to attract readers

2. Creates a higher SEO score.

A truth: Title tags have more potential and SEO value than most people realize.

When search engines analyze a page, they look for key phrases mentioned in the title tag. These phrases also need to be prevalent throughout other page elements, such as headers and meta descriptions. 

3. Makes your content consistent

Pro Tip: Write your blog title before you write your blog post. This practice will assist you with characterizing the value proposition so you can connect it with the blog post. It also helps guarantee that your title will deliver on its promise.

4. Leads to higher CTR – higher ranking

First of all, if you do not know what CTR is, this is a short description:

Your click-through rate (CTR) is the percentage of people who see your result in the search results and click to find out more. To know whether a blog post tends to perform well in the SERPs, you use CTR to judge its performance.

Blog title can increase CTR
Great titles for blogs can increase CTR

Along with the apparent advantage of driving more clicks on your blog posts, having a high organic CTR has other benefits. Most notably,  it is the chance to improve your overall rankings. If your blog post has a significantly higher CTR than different URLs for the same keyword, it proves to a search engine that your content meets that criteria–and, therefore, should rank higher.

What makes a successful blog title? 

When I talk about the most awesome headlines, it implies unique titles. It might go with “Nature 4-letter words: Wind, hail, rain,” or “The story of a seagull and the cat who taught her to fly.” These are intriguing titles but don’t appeal to SEO. 

People are usually much more drawn into a blog post or an article with a creative title than a boring title. It’s just in our nature – we’re curious to see what’s in the blog of an exciting title versus something boring.

Example of great blog titles 

Let’s look at some examples of great headlines.

Imagine you are running an online shop or are thinking about starting one, and come across this title: “No one is going to buy your products (Unless you know this).” Are you going to read that? It’s also interesting to you because of your situation, I bet you’re gonna read that. And assuming you enjoy the post, you’re also likely to share it. 

Do you like these catchy headline examples?

So now you can think a bit of what a great title looks like. Stand still, we will show you more about how to title your blog.

Factors that influence great blog titles

Of course, everyone has their own opinion on how to write catchy blog post titles. The best practices I share below are merely the ones we’ve found to be true over the years and have helped us thrive in our content creation efforts.

Appeal to your target personas.

Understanding your readers’ challenges and suggesting that your blog post offers a solution immediately in your headline will encourage clicks and shares. For example, think of headlines including “that will” in them. Or maybe, state the pain point, then mention “for you,” “for beginners,” etc.

Blog title that show who it targets: People who run local business
The headline that shows who it targets: People who run local business

The best headlines are the ones that capture the pain points of your target personas and introduce a topic that will make their lives better. 

Promise to provide value to their target personas. 

Readers want to know what they’re getting into before they click on a headline, which is why you want yours to state what your posts are about clearly. Then your content should deliver whatever your blog post titles have promised, so your readers don’t feel like they’ve wasted their time.

The best blog titles are the dazzling ones, SEO keyword-friendly, and offer some benefit to your target group.

Headline that show value of improve readers' brand identity
The headline that shows the value of improving readers’ brand identity

Be specific.

When writing your titles, try to be specific. A vague headline such as “Big Little Lies Season 2” would be less compelling than the example above because it doesn’t promise any benefits to the reader. Telling readers to expect the trailer and release date will get them excited.

The blog title that show a specific aspect about social media
The headline that shows a specific aspect of social media

Think about psychology.

According to SocialMediaToday, five key elements help influence social shares: Curiosity – Amazement – Interest – Astonishment – Uncertainty.

While there are some exceptions (like news of disasters or outrage over incompetence), you should focus on content that evokes positive emotions for the most part.

Now that you understand just how critical user experience is and how closely Google and other search engines track it, shouldn’t you do something about it? 

Tips to form great titles for blogs

#1. “How To…”

It shows that the content will teach the readers how to do, achieve, or make something. Note that they all start with “How to.” This title isn’t just a stylistic choice on the part of the website. Optimizing your blog post titles for search intent using these terms is a solid strategy. 

Showing that you have a solution to a problem makes your blog a valuable resource for readers. Even when readers aren’t looking to solve a specific issue, they’re almost always looking for digestible information. 

A sample of the “How to…” title

Good blog titles tell readers that your content will educate them. Who doesn’t love a good “How to” article? Or “Expert Tips for …” article?

#2. Ask a question to spark curiosity. 

Searchers often use terms such as “how,” “why,” and “what” when looking up information in search engines, which makes these titles ideal for top ten spots on the SERPs. And when done right, they can make your traffic soar. 

This happens because our brains are programmed to be curious. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 

Your audience will want to know the answer to the question you asked them and will want to know if the short answer is yes or no. And for that, readers have to read the full article. 

A question blog title
A question blog title

Of course, when writing this blog post title, make sure your content provides the answer to the question. 

#3. Avoiding clickbait clichés.

Remember that you must write in-depth and deliver on the promises you made in your blog title with your value proposition and research. If not, that causes poor reader experience that could increase your bounce rate and cause you to lose readers. 

If you just want clicks, these phrases like “you need to,” “this is what,” etc., will help you achieve that goal. If your goal is to write a stimulating title matched with quality content, then you’ll want to leave these clickbait clichés behind. 

#4. Use numbers wisely

Including statistics in your blog post title is clever to attract more clicks. Why? They both promise the reader efficiency. According to Backlinko, including numbers in your blog titles can increase your clickthrough rate by 36%!

Pro Tip: If you have multiple numbers to increase your credibility and your audience’s perception of success, write several headlines with numerous numbers. Then A/B test them to eventually choose the best one and change your blog title even after your post is published. That will give you more initial shares and click-throughs and boost your long-term traffic to that blog post.

Titles with numbers tend to attract more readers
Sample blog titles with numbers tend to attract more readers

#5. Include your SEO keyword

I say it that way because Google rewards content with resistant keywords with better rankings. Suppose time indicates length and depth, those who spend more time creating SEO titles have more opportunities to get traffic and social shares from this pillar of successful blog posts.

In that case, those who spend more time creating SEO titles have more opportunities to get traffic and social shares from this pillar of successful blog posts. But wait, if you’re wondering what your SEO Keyword might be, you can carefully find out using Google Search Engine, BiQ Keyword or LSIGraph.

Formulas of an incredible blog title 

In this part, we will provide you with a list of 20+ blog title formulas. You can choose the most suitable one to apply in your blog post.

List of catchy blog names
List of creative blog post titles

With these examples, tips, and formulas, you can probably make an excellent title for your blog. However, if you want to save more time with this brainstorming part, I introduce you to a helpful title generator for blogs – Blog Title Generator.

Save time with Blog Title Generator

What is it?

Blog Title Generator is a tool that helps you to create numerous ideas for your content. Modern technologies like this SEO title generator can use a range of algorithms and intelligent designs to give you the most incredible traffic. 

How does it work?

Simple, accessible, and high-quality are three things that can describe this blog name generator.

By putting your keyword in (1), choosing the relevant term (2), and clicking Generate title (3), you can have thousands of best blog post titles.

Steps to use Blog Title Generator to create blog title
Steps to use Blog Title Generator

If you are not satisfied with the 4 titles shown, you can click (4) for more ideas.

Choose a suitable blog title. Which version of these headlines works best? Some are better for SEO, while others attract people’s attention from social shares. 

TL;DR

You now have everything you need to write crazy good and appealing blog headlines and email subject lines. Note that there are 5 most effective tips to increase your blog title CTR.

  • “How to..”
  • Ask a question
  • Avoid clickbait – Write what you promise
  • Use statistics
  • Include SEO keywords

Finally, using a blog post title generator like Blog Title Generator is also one outstanding way to speed up your content-creating process.  If you can learn all of the little ways to optimize your blog title, you have the potential to see a significant improvement in your website’s organic search visibility.



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Content Marketing Ideas That Increase Customer Engagement https://seopressor.com/blog/content-marketing-ideas-that-increase-customer-engagement/ https://seopressor.com/blog/content-marketing-ideas-that-increase-customer-engagement/#respond Mon, 06 Dec 2021 10:27:29 +0000 https://seopressor.com/?p=37333 In today’s digital world, customer engagement is all the rage when it comes to attracting and retaining customers. The current online market offers people unlimited options and exposure to many different online stores, and the only thing that differentiates you from the rest is how you engage with your customers. It goes without saying that customers, even in the digital world, still love to be engaged with the shops that they are buying from. 

According to one statistic, companies that successfully engage with their target market enjoy 63% lower customer attrition rates than companies that don’t consider customer engagement a necessity. 

So the only question now is, how do you successfully engage with your customers through content marketing? 

In this article, you’ll be looking over three platforms where content marketing can play a huge role in increasing customer engagement for your brand of which are: Social Media, Youtube, your website and blog. 

Content Marketing on Social Media

1. Be Involved in Trends

The first thing that you should get into when it comes to content marketing on social media is learning what trends are and what you can do to take advantage of these situations. 

Trends are the cogs that make social media platforms run, and it’s one of the targets that you should aim for when it comes to content marketing on social media.

The reason for targeting trends? There are about 3.78 billion people that use social media, and if you would target around 0.01% of that through social media trends, you’d be hitting around 376,000 people.

The best way to hit that 0.01% is being involved in social media trends where people would be most likely talking and engaging with others, brands or not. It’s the highest possibility for you to engage with your target audience.

Let’s take, for example, NFTs or non-fungible tokens. It’s one of the current trends in 2021, and it’s not only in social media that the world is abuzz, but even on the entire web, its popularity is growing according to Google trends

Now, there are two questions that you need to consider when it comes to this example of a trend – is it relatable to your current business, and would it be well worth the effort of being involved in it?

If your answer to both of these questions is no, you’d best move on to another trend that you will find yourself targeting the audience you want.

You can split trends into two different categories, niche trends, and hot trends


Niche trends are more of a group of specific people that are coming together to talk about a certain topic in their own area. This trend is not really welcoming to other people that are not associated with the group’s topic.

On the other hand, hot trends cover a huge area in social media, and you can distinguish these trends as things that can affect most people’s daily lives from politics, news, music, fashion, and other things.

The importance of learning the difference between the two is that you can’t be involved in all the trends that are happening on social media. 

You have to choose which ones you prefer to get involved in and get the most attention closely related to the audience that you want to attract. 

What is the use of talking about NFT’s when your business is a pizza restaurant? 

So with that in mind, social media trends are a great and mostly free way to target a specific audience that you want to funnel to your business. The only thing that you need to look out for in deciding on which trend you want to invest your resources in.

2. Partner With Influencers

Influencer marketing is one of the leading strategies to use when it comes to both promoting your brand and increasing customer engagement. 

When browsing through Instagram, Twitter, or even Facebook, it’s hard to go through the entire site without seeing some sort of influencer showcasing a hotel, a shampoo, or a shirt that they recently got.

It’s an effective strategy to use, especially if you’re just a new brand that is looking to get some attention quickly. Influencers already have an existing audience that is following their content, and with this comes an opportunity for your brand.

Collaborating on creating social media content or doing some small nudges on adverts here and there on their content can be a great way to grow your brand. To give you an idea of how effective this strategy is, 9 out of 10 brands utilize influencer marketing.

It’s just that good of a deal. 

Let’s use another example. 

We’ll be using this website, it’s a drug rehabilitation center that is looking forward to supporting patients with drug related problems. 

Now, let’s say that you are looking to help people be involved in your program. 

What better way to convince people to go through with it than influencers talking about your program and their testimonials on how great your facilities and staff are?

Heck, you can even grab the attention of influencers and let them promote your brand for free if they think that they can get good content out of your business or they believe that your business is a good thing to advertise to people that need help.

Influence marketing can help you connect with their audience and yours with the content that you create, as people would be a lot more comfortable knowing that someone that they consistently watch vouches for your brand.

3. Maximize Post Frequency

Now, posting frequency is a dilemma that quite a lot of businesses tend to fall into when it comes to creating their social media presence. You got the content, and you got everything that you need to get going, but one thing still makes you uncertain.

How many times should I post in a day to get the most engagement?

Take a look at this data on tweet engagement from SocialBakers. 

Frequency matters. There’s no doubt about that as after a certain number, you might as well be beating a dead bush. You don’t want to post content that otherwise could be used on the following day and get a lot more engagement.

To make things worse, there are tons of social media platforms out there, and they have their own quirks and differences, so they surely have different times to best post your content on, right? 

This especially rings true once you get a lot more into it with the different industries that you’re involved in. 

What’s the best frequency to post if you are in the real estate business? What about if you are a clothing brand? There’s too many factors to consider.

Thankfully, you don’t need to think about it too much. According to HootSuite, the best  “general amount” to post your content on the following social media platforms are: 

But keep in mind, these aren’t definite results. The best way to measure the amount for your social media posts is on your own testing and analysis, but these can help you figure out the frequency of how you post for your first time.

With that said, content is always king when it comes to social media marketing. 

Good content will always be popular and attract the much-needed attention that you want no matter when, where, and how it was posted. 

That’s the golden rule when it comes to content marketing, but it does help to know some of these tidbits of info, especially when you’re just starting out.

Youtube Content Marketing

1. Know Your Audience & Target

For Youtube content marketing, you can expect some differences when it comes to how you strategize to promote customer engagement as this is a video-sharing platform.

You might need to give in more resources from money and time to make quality videos to promote customer engagement. However, the most likely chance you can promote customer engagement for your Youtube platform is to just know your audience first.


Image Source

Knowing your audience can help you set the tone and way your videos shape out. It can help you determine the way you address your viewers to maximize your capacity to convert them into potential customers.

Let’s use this website as an example. It’s an alcohol detox program similar to what we used as an example before. 

For this, let’s say your audience will most likely be families. The best way that you can go through them is to probably use a softer tone. Your way of speaking in the video and presenting yourself should be on the side of being helpful and reaching out.

That way, you can touch a critical aspect of your audience. In this case, they need help and are probably desperate for it, and you are offering it to them. What better way to do this than being soft and convincing that you can help them with their problem?

This is why knowing your audience matters because your content also reflects back.

2. Optimize Your Videos!

As Youtube is a video-sharing platform, there are always techniques that their platform uses to find the best videos to recommend to their users. You want to take advantage of that because you want the platform to recommend you to people.

The premise is that simple. What you’re going to do is basically Youtube optimization and it can be a bit tricky at times.

First thing’s first, if you are planning to be highly involved in Youtube content marketing, you will need to organize your pipeline correctly. Basically, you would want a video asset management tool to keep things smooth.

But let’s get back to the platform and the optimizations that you can do, first thing’s first and it’s keyword inclusion on your titles. 

1st Optimization – 

The first optimization that you can do is integrate keywords that people are searching for to get the video that they want. You can do some background research on which keywords are most searched for. This allows you to hit the right audience that you want.

2nd Optimization – 

Include important tags and categorize your video, this works the same way for the description, but this helps a lot more for the platform to identify which videos are similar to yours and the chances of you getting recommended in the same tags are a lot higher.

3rd Optimization –

The last thing that you can do is to optimize your video description. Inserting your keyword there and providing an adequate description is good for both your viewer and the platform’s algorithm to know what your video is about.

Doing all these optimizations can help with your video getting views, and with views comes many different people that will be more willing to engage with your content in the comment section below. 

3. Create a Series

Creating a Youtube series is a lot better than posting individual videos, and the reason for this is pretty straightforward – you can deliver a lot more valuable content. 

Not only that, but you also expose yourself to plenty more tags, descriptions, and categories with each succeeding video that you create in your series. 

Not to mention the fact that if you have an existing series such as, let’s say, a digital marketing course, you’ll be able to just copy that and put it into a video format, so you don’t really need to start from scratch

Your viewers who are interested in learning will be much more likely to stick around and remember your brand as they know that they will learn a lot from you with each series that you produce.

However, the most important thing here is that they’ll most likely be engaging with the content that you create as they go through the course. Questions will be flaring up and with each question is an opportunity for you to engage with your audience. 

You can even do a live session in-between your series to engage with your viewers actively. If that’s not possible, then consider having a live meeting with them through a private channel where your viewers have to fill up a form to attend. 

That way, you can also get more information on your audience and at the same time connect with them with what they want to know from you. 

Your Website & Blog Matters 

1. Choose a Fitting Design

User experience is one of the telltale signs that you’re doing the right thing when it comes to creating an engaging customer website. It not only helps with customer engagement but also keeps visitors on your site.


Image Source

According to one statistic, 88% of users would not return to a site after having a bad user experience. That’s a percentage that you should highly consider because that’s a huge amount of potential clients being lost.

User experience and website design should always go hand-in-hand with each other. If you want people to engage with you, you should provide a place for them to do so, and what better way to do that than the site that you have.

Let’s take a look at Flamingo as an example:


It’s slick, it’s clean, and it’s just beautiful. You’d want to talk to these guys and ask them about their product even if you don’t need it. Their website design is a testament to giving the right user experience to their audience.

The best way to mimic this is to always consider your website’s design, from the layout to the color scheme and all the way back to how your user would navigate through your site.

It’s an effort that you should work on with your web developer because you cannot engage with your customers in the first place if they’re not interested in visiting your site at all. 

2. Promote What You Write

Now, you have a blog for your site, and that’s a great step towards improving your content marketing strategy, but before you can get customers to engage with your blog, you first have to get the customers to be attracted to your blog. 

You have to get their attention first, and the best way to do that is through implementing other marketing strategies for your brand. Successful email marketing campaigns are a good start where you can get a lot of attention to your blog from your existing clients.

The same can be said for predictive dialers if you have them at hand for your business. Social media and even video-sharing platforms are great funnels to get users into your blogging page. 

There are so many ways that you can promote your blog and your site. Once you successfully promote your blog and start getting the numbers rolling with the number of people viewing your content, you’ll be expecting engagements sooner or later. 

However, as mentioned before, content is king, and you have to make sure that the content that you write is as engaging as possible because if it’s not, then why should your customers engage with you?

With that said, include a call to action to your blog, ask questions to your readers, be relatable, show your personality, and even go ahead and bribe them for engaging with you if you have to. 

Your main goal is to get your readers’ attention while at the same time trying to provide ways for them to communicate with you through the content that you create.

But even if it’s not engaging, the more people that you attract to your site, the likelihood of people to connect with you also increases because someone will eventually ask a question or inquire about something to you, and that’s what matters at the end of the day.

3. Offer Promo’s or Free Items

As mentioned in the previous part, bribe your readers with a bit of reward. Give a free promo here and there and offer some incentives whenever they participate. If you are planning to do a survey, then reward some that joined in on your activity. 

This works best if you’re an eCommerce platform, and it doesn’t have to be anything specific. You can sell anything from everything to niche products like Halloween Costumes, and this strategy will still work and quite effectively. 

According to one statistic, customers engagement is highly influenced by the price of the product, amounting to almost 81%, followed by quality 80% and convenience 55%

By offering promos, you both increase the chances of a customer buying your product and properly engaging with your site. Maybe they’ll inquire more about this promo that you are offering or even might suggest it to a friend.

There are plenty of other ways to engage with your customer when it comes to eCommerce shopping, and it’s not only through promotions but also with emails.

Cart abandonment emails are some ways that you can approach eCommerce shoppers whenever they leave something behind and haven’t proceeded to the checkout phase.

Now, in this case, you can also offer them promos such as free shipping to convince them to push through their sale, and this might motivate them to leave a good comment on your product as well.

Rewarding and promoting customer engagement is a technique that you can reliably use to start customers interacting with you, and from there, you can start building on that relationship further to increase other customers ‘engagement with your brand as well. 

Conclusion

Content marketing is an excellent channel for you to increase customer engagement, and you can even consider it as a growth hacking strategy, but it can be pretty tricky to get right, especially on different platforms that you are using.

However, with the right amount of experience, techniques, and hard work. It can be done, and you can get many benefits with it as growing customer engagement also coincides with other factors from increasing sales, promoting your brand, and overall just growing your business. 


Burkhard Berger is the founder of Novum™. You can follow him on his journey from 0 to 100,000 monthly visitors on novumhq.com. His articles include some of the best growth hacking strategies and digital scaling tactics that he has learned from his own successes and failures.

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What is a Keyword Gap Analysis? https://seopressor.com/blog/what-is-a-keyword-gap-analysis/ https://seopressor.com/blog/what-is-a-keyword-gap-analysis/#respond Mon, 06 Dec 2021 08:59:41 +0000 https://seopressor.com/?p=37349

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SEO is a really wide field that encompasses a large range of aspects and this range is always expanding. That being said, a keyword gap analysis seems to be one of those aspects where people kind of know about it or are actually doing it, but they just don’t realize that it is actually a […]]]>

SEO is a really wide field that encompasses a large range of aspects and this range is always expanding. That being said, a keyword gap analysis seems to be one of those aspects where people kind of know about it or are actually doing it, but they just don’t realize that it is actually a keyword gap analysis. It’s actually super important to know about though, so we’re here to break down the basics. 

In this article, we will be talking about:

what a keyword gap analysis is
-why you should be doing one
-how you can do a keyword gap analysis
-what tool you can use to do one

So, what’s a keyword gap analysis?

A keyword gap analysis (also known as a competitive keyword analysis) is an approach to analyzing the gap between you and your competitors’ ranking keywords. The point is to discover keyword opportunities that you’ve missed and find keywords that your target audience searches for. It’s the key to outranking your competitors at their own game.

Who should be doing it?

Many types of people or businesses can benefit from conducting a keyword gap analysis:
-bloggers and e-commerce owners
-marketing, e-commerce, and digital marketing departments
-SEO consultants and agencies
-small to big online businesses

Why should you do a keyword gap analysis?

So you know what a keyword gap analysis is now but you’re probably still clueless about why you should be conducting one. There are a whole lot of reasons.

  • Gain higher search visibility 

When you conduct a keyword gap analysis, you can discover the profitable keywords that are benefiting your competitors and gaining them traffic. You can then use those keywords in your own content and move up the rankings. 

  • Get more content ideas

We know how important it is to publish content regularly to gain consistent traffic. It’s hard though, especially when you’ve already exhausted your brain coming up with all those past ideas. A keyword gap analysis can help you refresh that brain of yours and give you fresh content ideas.

  • Make sure your content is optimized

You ought to compare your content with that of your competitors so that you can see what they’re doing differently and are doing better at. Some stuff that you can take note of is the structure of their content or the length of it. You can take some pointers from them. It’s a really easy way to figure out how you can improve your content.

  • Understand your audience better and maybe expand it

A keyword gap analysis can help you find new keywords that can connect you better to your audience by addressing their needs. When you use keywords that come from competitor sites, you might even get the chance to “steal” their audience.

How do you conduct a Keyword Gap Analysis?

It’s honestly a very simple process to conduct a keyword gap analysis, yet you gain so many benefits. Just by conducting one, you stand to gain a “cheat sheet” on how to improve your content, increase traffic and outrank your competitors. So just take note of these simple steps:

  • Identify a strong competitor

One of the main points for conducting a keyword gap analysis is to outrank your competitors. In order to do that, you need to know who your competitors are and decide which one is the one you want to go against. You can choose your competitor based on their size, ranking position, website traffic, and so on.

Make sure that you focus on competitors that are doing better than you but aren’t too far off, you want to be able to catch up. You don’t want to waste your time and effort trying to rank for keywords that you don’t stand a chance at.

To identify competitors, you just need to type in your target keyword on Google and note the websites that show up on the first page of the SERP. If you see websites that appear more than once on the first page, this means that the website has a high authority for that particular topic.

Or if you would like to automate the process, you can use tools like RankingGap or SimilarWeb to identify your competitors. In RankingGap, all you need to do is input your own domain and you’ll be given a list of competitors along with metrics such as their domain name, total ranked keywords, estimated traffic and so on.

  • Identify the right target keywords

You want to analyze your competitor’s keywords and choose the right ones to target yourself. You can get them from a bunch of places:

Meta description: this is the subtext that you will see below the title in the search results. It provides a quick summary of what the webpage is about. You can also right-click on the page to inspect the source code, you can then search for meta-description and see how your competitor is describing his page.

Meta title: also known as a title tag, it refers to the text that is displayed on the SERP and browser tabs to indicate the topic of a webpage

Page content: this refers to all the information contained within a website. It can include the text, links, images, audio, and so on.

Schema: this is a semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and represent your page in the SERPs. You can use Google’s Structured Data tool to easily extract your competitors’ schemes.

Headers: this is the separate bit of text that’s at the top of articles you read. In the source code, you will find them listed as H2 or H3.

Anchor text: this is the visible characters and words that hyperlinks display when linking to another document or location on the web. They normally appear as blue underlined texts

Alt tag text: this is used within HTML codes to describe the appearance and function of an image on a page. You can view the alt text by right-clicking the image and choosing the Inspect option. You can then view the alt text and other attributes for the image in the HTML code.

  •  Separate the keywords into classes

Now that you’ve gotten a list of keywords to target, you’ll want to start separating them into classes just so that you’re more organized and easily distinguish them for further analysis. Here are a few suggestions on what kind of classes you can create:

-Keywords that you’re focusing on but your competitor isn’t
-Keywords that your competitor is focusing but you aren’t
-Category of the keyword

By the way, we couldn’t contain our excitement but we actually know of a tool that can help you automate all of these processes. Keep reading if you want to find out! 

  • Identify the “golden” opportunities

This is where you identify the keyword opportunities that you’ve been missing out on. Analyze them and think how they would fit in your campaign, make sure that they align with your current targeting objectives as well. Don’t just shove a keyword in without thinking about why you want this keyword there or whether it will fit or not. You might want to think about whether you’re already ranking for the keyword, whether it has a high search volume, and so on.  

  • Start re-optimizing your content

Now that you have your keywords, it’s time to re-optimize your content. You might think that there’s no point in re-optimizing old content and that you should focus on putting out new content instead, but research shows that 76% of blog traffic comes from old posts.

This is your chance to redo the content that wasn’t fully optimized when it was first published. You might want to use SEO content editing tools that help you analyze your content and let you know exactly where to place those new keywords to maximize SEO. 

Tools like BiQ’s Content Intelligence have features such as Word Vector SEO that can show which paragraphs need editing to increase the relevancy of the keywords. 

Remember that body content isn’t the only place you can optimize, make sure to check your:

-Title tag
-Meta description
-Headings
-Alt text
-Link anchor text
And so on

  • Keep track of your content performanc

Once you’ve done the reoptimization, you’ll want to know whether it’s working (or not). To do that, you should be tracking the content performance to see whether it has improved or not after the reoptimization is done.

There are several content performance metrics that you can choose from. You might want to see the amount of traffic, the number of people who click the “purchase” button, the number of people who subscribe to your content, and so on. Just pick the ones that are most relevant to you.

If you’re looking for a rank tracking tool, we recommend BiQ’s Rank Tracking. It has a lot of amazing features such as allowing a one glance snapshot of website ranking, providing a view on ranking distribution, an advanced tagging system, and so on. 

And that’s it! That is the main process of conducting a keyword gap analysis. All you need to do now is repeat this process for other competitors and you’re set! 

Now that you have an idea of what the keyword gap analysis process is, let’s take a look at the number 1 tool that I highly recommend using to conduct a keyword gap analysis.

RankingGap

This is a special keyword gap analysis tool. Its unique feature is that it provides four keyword analysis views in one go. We’re going to provide a small example by conducting a keyword gap analysis using SEOPressor.com and Backlinko. 

As you can see in the screenshot below, after inputting both of the websites, we’ll be met with an overview of the keyword analysis views. 


An overview of all the keyword views

These views are Common, Missing, Gap, and Unique keyword views. But what do these keyword views mean:

Common– Common keywords are keywords that both you and your competitors rank for
Missing– Missing keywords are keywords that all your competitors are ranking for, except you
Gap– Gap keywords are keywords that some of your competitors are ranking for, while you are not
Unique– Unique keywords are keywords that only you are ranking for, but all your competitors aren’t 

In this example, we merely wanted to do a keyword gap analysis of the entire domain but you can even get more precise by checking the exact URL box that does the keyword gap analysis for a subdomain or webpage. 

So when we do the keyword gap analysis, say we’re looking at the Gap keyword view and see a bunch of keywords that Backlinko is ranking for but we’re not and we want to rank for these keywords. We will just take note of these keywords, maybe starring them, and add them to our lists. 


Starring a keyword we want to focus on

Once we’ve got a list of keywords that we want to rank for and classify them, we can start analyzing them further by thinking about how we can incorporate them into our website. For example, let’s say we’re focusing on the keyword “google trends”, we want to decide on whether it’s a viable keyword to rank for. We might think about whether it has a high enough search volume, do we want to rank for this keyword through a blog post or some other aspect on our website, and so on.

When that step is over, it’s time to actually take action. We might’ve decided on ranking for this keyword through our blog posts so we need to reoptimize them. We have two options, one is to create a completely new blog post centered around “google trends’ while the other is to reoptimize an existing blog post. We can actually do both. When we’re editing or creating these blog posts, we make sure to use SEO content editing tools to ensure that our content is perfectly optimized.


Editing the blog post in BiQ’s Content Intelligence

It’s also crucial that we include the keyword “google trends” in every possible area such as meta description, title, alt tags, and so on.

Besides that, we want to point out a few unique features present within RankingGap. 

A snapshot of a list of keywords with the crown icon and SERP features

The first is the crown icon you can see above one of the keywords, this is an indication that you are ranking the highest for that particular keyword among your competitors. As for the green icons, those indicate the SERP features that are present within the SERP for that keyword, so you have examples like video, related searches, top stories, and so on. 

You can also find out what page is the keyword ranking for by clicking “View URL”.

You can filter through the keywords by selecting particular ranges for the ranking position, search volume, competition, and cost per click. 

That’s basically all you need to know about RankingGap. Those are all the key features and how they can benefit you so we hope that you’ll give the tool a try. 

Conclusion

We’re finally at the end of this article so congratulations for sticking around this long. I hope that you’ve gained enough knowledge about what a keyword gap analysis is to feel confident enough about conducting one yourself. 

Just to recap, a keyword gap analysis is an approach to discovering the keyword opportunities that you’re missing out on. You ought to be doing it in order to get more content ideas, higher search visibility, and new audiences. You can do it by using tools such as RankingGap and following the four strategies suggested.

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10 Tips & Techniques For SEO Content Writing https://seopressor.com/blog/10-tips-techniques-for-seo-content-writing/ https://seopressor.com/blog/10-tips-techniques-for-seo-content-writing/#respond Thu, 18 Nov 2021 07:55:53 +0000 https://seopressor.com/?p=37285

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Every year, SEO trends change. The majority of the recommendations that were valid five years ago are now significantly out of date. What was once effective for audience interaction is now not only inefficient but can even bring your content under search engine filters, resulting in significantly lower positions. What trends will be relevant for […]]]>
Every year, SEO trends change. The majority of the recommendations that were valid five years ago are now significantly out of date. What was once effective for audience interaction is now not only inefficient but can even bring your content under search engine filters, resulting in significantly lower positions. What trends will be relevant for creating SEO content in the future?

Creating blog posts that are appealing to both search engines and readers is an art. Writing effective content will necessitate not only time and effort, but also basic optimization knowledge, good writing skills, and profound proofreading.

Visit one of the essay review websites, such as Best Writers Online, for writing assistance. So, do you know how to write articles about SEO content that will rank highly in Google searches?

What Is SEO Content?

There is a significant difference between writing regular content and writing SEO-oriented content. To understand what is meant by “SEO content,” it is helpful to break the phrase down into components:

  • The term“SEO” refers to the process of optimizing a website for search engines such as Google;
  • By“content,” one means any information that exists on the network and can be accessed via the network.

As a result, by combining these two concepts, one gets the following definition: SEO content is any content created to attract traffic from search engines.

Writing articles for SEO entails creating content that is well optimized for both search engines and your target audience, whereas regular content writing is written only for people.

You can get help with written content by visiting an essay writing service website such as Writing Judge.

What Is SEO Content Used For?

SEO content is used to:

  • The output of the site to the top based on the specified list of search queries;
  • Bring more people to a resource;
  • Converting new users into buyers, subscribers, etc.

What Are Different Types Of SEO Content?

The SEO content may include any of the following:

Product Pages

A good product page can serve as both SEO content and the target PPC page.

Blog Posts

A blog is one of the simplest ways to generate a steady stream of SEO content. In general, blog posts are more appealing and frequently attract incoming links than product pages.

So, they can be a great way to boost your site’s authority. Blogs are very adaptable, and you can use them to include any of the following types of content on this list.

Articles

Consider a news article, an interview, or a topic article. It is the most common type of content on most newspaper or magazine websites.

Lists

The list may also be an article, formatted in a specific way (for example, “10 ways to renovate a house”) makes scanning easier. When this topic appears in search results or on social media, it appears more clickable.

Guides

A guide is a longer piece of content that explains in detail how to do something. You can publish the entire guide on your website, a resume or excerpt, requiring visitors to fill out a registration form to read the entire guide.

It may be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can direct to this guide.

Videos

In 2020, 96% of content consumers said they had increased their consumption of online video content. And statistics proved that!

As a result, over 99% of video marketers said they would continue to use video in the future to promote their content. Why?

Because there are fewer videos on the Internet than text pages, it may be easier to rank a competitive keyword on the first page by creating a video instead of an article.

Depending on the type of site or business, video can be a great way to attract an audience. Consider creating video tutorials on how to use your products. Alternatively, illustrate the process associated with your business.

For example, a plumber can create a video showing how to release a sink. Note on SEO: You should consider including a text transcription of your video.

Infographics

Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single topic, can generate a lot of page views and links.

However, because the majority of the content is embedded in the image and thus cannot be read by search engines like text, it is critical to carefully optimize the rest of the page.

What Is The Best Way To Write SEO Content?

The work on SEO content preparation and writing is now done differently than before. It is critical that your content contains all of the required components while also being competitive.

Three-quarters of your time is better spent on finding a potentially free niche that can be occupied and becoming a leader in it. Here are some pointers to help you get there.

#1 Determine Your Target Audience And Learn Its Needs

Take some time to get to know your target audience before you start writing for them.

Learn about your target audience’s demographics based on age, location, gender, and education. Why do you need to know these parameters?

You can choose the approach to content that best suits your target audience by better understanding it. To collect the necessary data, use tools such as SurveyMonkey.

Also, ask your readers direct questions about topics that may be of interest to them. Google Analytics can also be used to gather comprehensive location and popular search data. This information will help you enhance your SEO strategy further.

Aside from that, you can seek inspiration for new topics on Quora. It is beneficial for a variety of reasons:

  • For promoting your website;
  • It is a source of the traffic to increase your site’s attendance;
  • It is a platform for honing writing abilities;
  • It is a blog idea generation platform.

#2 Create A Consumer Profile

A user profile is a fictitious image created from data gathered during an audience study. You can create a typical buyer image if you know their age and location. Once you have defined an image, you can tailor your ideas to this fictitious person.

For example, if the character is a teenager who enjoys sports, the content should be centered on sporting events.

#3 Keyword Research

First and foremost, search engines such as Google require information about the subject matter of your content. You will not get any search traffic if you create content without targeting any specific keywords.

You cannot write SEO-friendly content without researching keywords. The key to increasing search traffic is to find and use keywords with high search intent but low competitiveness.

When looking for the right keywords, it is important to consider both short-tail and long-tail keywords. Both types of keywords are important for increasing traffic.

When compared to short-tail keywords, however, long-tail keywords not only rank better but also have a higher conversion rate. To find the above and conduct proper keyword research, you can check out this blog post on keyword discovery to find out what tools you can use.

Keyword research is one component, and proper search engine optimization of your content is another. If you want to improve your search ranking, insert your main keywords in the appropriate places:

  • The title of your blog post;
  • Blog post headings and subheadings (H1, H2, H3, etc.);
  • In the first paragraph of your blog post;
  • Last paragraph of your blog post;
  • Meta-descriptions for your blog posts;
  • Image captions in your blog posts;
  • URL of your blog article.

Here are some key reasons for locating the best keywords:

  • By using the right keywords in your content, you will attract “target visitors from search engines”;
  • Keywords help to boost your website’s conversion rate;
  • Keyword research provides you with many potential blog post ideas that will increase your sales and search traffic;
  • You can learn which keywords perform well for your competitors. This will make it easier for your content to rank higher.

#4 Select Catchy Headlines

No matter how mind-blowing and informative your content is, a bad headline will turn people off from publishing it. Make your headlines interesting and informative as possible to attract more attention.

You can also include keywords in the headline to improve your SEO content.

#5 Structure Your SEO Content

The content of your publication may be extensive enough. However, due to the disorganization in the structure, users may simply not want to read your content.

Instead, they will go to your competitors, whose content may be many times worse but easier to read. Divide your content into smaller paragraphs and use subtitles to avoid this. Use various lists to make reading the material easy and enjoyable.

Search engines rely on the backend organization too. To maintain a well-structured article, it is critical to use the correct tag hierarchy when tagging headers (H1, H2, H3).

#6 Make Use Of Graphics

Modern writing tips encourage the use of multimedia in addition to written content. This hybrid strategy integrates visual elements and makes your content more accessible.

Here are some of the most common graphics examples that may be useful for your content:

  • Infographics;
  • Images in GIF format;
  • Images;
  • Tables;
  • Video.

Furthermore, media content is beneficial to SEO. It allows you to optimize metadata such as alternative text and image descriptions.

Use target keys to spell out alt-text and give graphics unique names. Search robots are not always capable of recognizing what is in the image. Algorithms now use alt-text as a priority description.

Make sure that your content is SEO-friendly as well by using SEO content editing tools like BiQ’sContent Intelligence.

#7 Improve Organic Traffic By Attracting Links From Other Websites

Whether you know it or not, Google prioritizes the search result in the search results, based on the quality of its available links.

This means that if you want to rank first for a potential keyword or topic, you can get this rating by attracting as many quality links from other sites as possible. Google prioritizes web pages with a large number of links.

As a result, if you truly want to increase organic traffic with your content, you should not overlook the importance of attracting links from other sites.

#8 Link Building

Internal textual references are critical for SEO. They send strong signals to search engines about the importance of another page on your website.

Maintain balance when linking to content that your audience might be interested in. Put links where they are truly needed and provide the user with valuable additional information.

Make strong anchors.

Wanda Lafond is a professional content writer, copywriter, content strategist, and communications consultant. She started young with her writing career from being a high school writer to a university editor, and now she is a writer in professional writing platforms— her years of expertise have honed her skills to create compelling and results-driven content every single time.

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All About YouTube Optimization https://seopressor.com/blog/all-about-youtube-optimization/ https://seopressor.com/blog/all-about-youtube-optimization/#respond Wed, 17 Nov 2021 03:56:44 +0000 https://seopressor.com/?p=37275

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What is YouTube Optimization? When you upload a video to YouTube, it’s given a unique alphanumeric code called a”video ID.” This video ID represents your specific video on the website. Optimization is the practice of improving the chances of getting attention for your videos by using keywords effectively in order to be found more often. […]]]>
What is YouTube Optimization?

When you upload a video to YouTube, it’s given a unique alphanumeric code called a”video ID.” This video ID represents your specific video on the website. Optimization is the practice of improving the chances of getting attention for your videos by using keywords effectively in order to be found more often. By optimizing your content, through appropriate keyword selection and overall content structure, you increase the total number of views you get on each video. Optimizing your YouTube videos can lead to increased income from advertisements placed prior to or during each video.

The best reason to boost your SEO (Search Engine Optimization) through YouTube optimization is that it will help you rank better in searches on YouTube itself as well as other major search engines like Google. Videos that are optimized tend to get noticed more often, compared to videos that are not optimized and can help you build a larger audience for your channel.

A single video can be optimized in more than one way, which is why the term”YouTube optimization” is rather ambiguous.  There are ways to optimize a video by optimizing the title, description, tags, and even the content. Optimization can be done manually or through software.

The Two Main Ingredients:

  1. Keywords

Interesting title + Optimized description = higher view count!

Well, not quite that simple. Keywords are what help people find your videos when searching online. If you’re able to use the right ones, then you’ll get more views on YouTube and attract an audience that is interested in your topic. You can then provide them with even more information while keeping them watching for longer periods of time if they like it.

How to choose relevant keywords?

Think about what people would search when looking for a video similar to yours. You want to make sure that whatever words or phrases someone types in when looking for a specific topic, your video will appear as one of the top few results they see. This means adding relevant keywords to help people find your video, which depending on what they are searching for could be multiple possibilities.

        2. Tags

Tags also help people find your videos, and like keywords, they can bring up a variety of related topics.

What are the most important tags to consider using?

YouTube suggests that you use at least one or two main tags which are included in the title but shouldn’t overdo it. It’s advised that each tag include not more than two words. This is because if someone types in”cheese” as a search term, there will be lots of results associated with “cheese”, so they might pick out popular ones to view instead. If you have too many different variations of the word cheese, for example,”cheese recipes”, “gourmet cheese”, etc., this could become overwhelming for them to sort through.

How to optimize your videos for better search engine rankings

1. Make sure your video is in HD

Videos in high definition tend to rank better on YouTube and other search engines than lower-quality videos. To make it easier on viewers, upload your videos in the highest possible definition you have access to.

2. Provide a title that accurately describes the content of the video

It’s important to include the subject of your video in the first few words, as well as make sure that this title includes terms that may be more specific to what you are trying to rank for. Be sure not to make it too long or else some search engines will actually cut off the first few words of it.

3. Include a short and informative description of what you’re going to be talking about in your video

This is a great place to add in words that you’ll be using as keywords. It’s good practice to include 1-2 sentences at the beginning of your description and then continue on with what you intend to describe in your video.

4. Use relevant keywords when uploading so people can find it easier

This is the most important step to take on YouTube. You’ll want to include 5-8 of the most relevant keywords that you think your audience will use when searching for videos related to yours. Try to avoid using generic words, as this can lead people with similar interests but not looking specifically for your video to not find it. You can use keyword research tools such as LSIGraph and BiQ to help you with this. You can also learn more about keyword discovery here.

5. Add tags to help categorize your videos 

Tags are another great way to use keywords for your videos. This is especially helpful when people want to find a variety of different videos within one particular topic. Tags are separated by commas, and you can add up to 10 of them. Make sure to mention the most important words in your description when adding tags.

6. Create an intro for each video with information such as who you are, what you’re doing, and why they should watch this particular one

This helps build up the audience for your channel, as well as gives everyone a better idea of what they are potentially getting into before clicking on it. If you’ve been consistent with your branding and have a series of videos that follow a particular topic, mention this in the beginning as well.

7. Share your videos on social media sites like Twitter, Facebook, Tumblr, etc.

Between your own social media accounts, comments on other pages similar to yours, or just mentioning it in passing conversation, any way you can get the word out about your videos is a good thing. Take advantage of any chance you have to let others know about what you’re doing.

8. Add a link at the end of your video telling viewers where they can find more content from you

Including a link to your channel, along with related content from the same topic of your video is a good way to get people interested in checking out more videos. This also helps them find you on other social media sites as well.

9. Keep your videos short and concise

Don’t make your videos any longer than the amount of content you’d like to include. If they appear too long, people probably won’t watch them and instead choose a video with less time to sit through it. Include enough information to get your point across without boring people.

10. Include a call-to-action at the end of each video that directs people to subscribe or share with their friends

This is good for both getting more people to find your videos and continuing the engagement with your current viewers. Many viewers might not see this section right away if it isn’t smack-dab in the middle of the video, so be sure to include something that stands out to get attention.

11. Upload regularly

If you only upload your videos once in a blue moon, it wont help your channel gain any authority or credibility on YouTube. Regularly uploading videos shows that you are dedicated to providing quality content on a regular basis which includes keywords people will be searching for and related tags. It also means that each of your videos has more opportunities to rank higher with search engines like Google by receiving more views than if it wasn’t uploaded regularly.

In conclusion, with YouTube’s algorithm, videos relevant to what people are searching for will rank higher with search engines. YouTube Optimization is all about making sure your video gains as much popularity as possible so it reaches the widest audience possible.

It’s also important that people can find your video easily when searching for something specific through both YouTube Search and Google search since those are the two main sources where viewers will land on your page from. The more relevant your video is, the more likely it will be found by someone looking for something. Try mentioning relevant keywords in your description when uploading a video, tagging them appropriately, creating an intro including creating good descriptions for your videos as well as titles., sharing on social media sites like Facebook and Twitter as well as other websites related to your topic that could potentially link back to your channel or videos, keeping them short and concise while giving enough information so viewers fully understand the content of the video but also making sure not to bore them by talking too long about any one subject and including a call-to-action at the end telling viewers where they can find follow your channel or other similar types of content from you. 

By doing these things on a consistent basis, you will gain more viewers and subscribers to your channel which in turn makes it easier for others to find your videos because there are more of them available. This also increases the likelihood that they’ll watch future videos if they liked this one. These are just some ways that will help increase views and subscribers which in turn should lead to more people watching your video and increasing its ranking.

VeronicaFortuna is a content writer and PR outreach specialist for VEED.IO. She also self-published a poetry collection entitled Wait in Hope.

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8 Strategies To Increase Your Local Business Online Visibility https://seopressor.com/blog/8-strategies-to-increase-local-online-visibility/ https://seopressor.com/blog/8-strategies-to-increase-local-online-visibility/#respond Fri, 01 Oct 2021 07:09:30 +0000 https://seopressor.com/?p=37186 Searching for ways to improve your local visibility online? Creating a strategy for local SEO can be slightly different from the standard digital marketing methods many online businesses use. In this post, we will guide you through 8 effective strategies you can use to build local brand awareness online and reach customers. 


The goal of SEO is to rank at the top of search engine results to get the much-desired online visibility. After all, the Top 3 results are said to hoard almost 75.1% of all clicks. 

The same goes for local businesses as well. With more consumers taking to the search engine to look for businesses in their neighborhood, your potential customers cannot find you if you do not appear at the top of the search results.  

According to Google, there are as many as 1.6 billion searches with local intent every day. In other words, there are a lot of local searches happening on Google. 

So how do you become the top-ranking answer for these local searches? Well, the only solution is to make your small business become locally visible online. 

What is Local Search Visibility?

Local search visibility is the idea of reaching audiences in your vicinity when they are searching about your brand, products, or services online. 

This could mean targeting local-driven keywords on search engines like Google and Bing. Or optimizing your profile on Google My Business, Yelp, and Tripadvisor – wherever your local audiences might be. 

Local search visibility on Google Maps

Image Source: GeekFlare

By building your local presence and marketing online, you can effectively boost your business traffic and sales.

For better understanding, local visibility is a part of local SEO and is different from regular SEO that is international by nature. It is based on a separate set of ranking criteria that focuses on distance, prominence, and relevance.

Naturally, this means different online marketing tactics. So what are the steps to increase your online visibility and make your local business profile rank higher in search engines? 

Well, we have got your back! Your local SEO strategy should be a proper mix of these 8 tactics: 

8 Tips to Increase Your Local Visibility Online

1. Get customer reviews

As a local business, customer reviews are your lifeblood. Because not only does your review profile play a factor in where your business rank, consumers love reviews! And they often base their final purchasing decision on what others have to say. 

And they often base their final purchasing decision on what others have to say. 

Google Local 3 pack

Image Source: WordTracker

From deciding which products or services they should buy to what they should eat and travel, reviews have become an integral part of a business on the internet, which means managing your online reputation is more important than ever. 

Bright Local did a study on local services ads clicks and found that review ratings are the biggest driver of clicks on the local SERPs, even above paid ads!  

That’s why always make sure to encourage your customers to share reviews! Provide excellent service and make sure all your review URLs for Google My Business or Trustpilot are readily available. In any case, implement an active review acquisition strategy in your business. 

You can train staff to verbally mention how much a review would be appreciated, especially when a customer seems happy. Or send a friendly email reminder to prompt your customers to leave a review and provide an incentive. 

More importantly, make sure you respond to your customer reviews. Many reviewers feel that if they take the time to leave a good review of a business, it’s only common courtesy to receive a “thank you” from the company. 

However, keep in mind to avoid impersonal and robotic-feeling of using the exact phrasing for all owner responses. Vary your message and have fun. Your statement of gratitude can be brief in length, but it should be uniquely worded. 

customer review can improve your brand reputation, thus increase your local business online visibility

Image Source: Vendasta

Customers observe when a business responds to the majority of its positive and negative feedback. This action will signal to new customers that the company genuinely cares about what their customers have to say and will further incentivize new customers to take a moment to share their own experiences.

2. NAP citations

Local search results rank businesses based on consistency across listings using a simple standard known as NAP, short for Name, Address, and Phone Number. 

In other words, this means Google recognizes your business based on your NAP citations, and it expects that wherever your business is listed, this information should look the same. 

So, for example, if you decided on “Marinova’s Pet Feed & Supply Co.”, then write it only in that manner, not as “Marinova’s Pet Feed and Supply Co.” or “Marinova’s Pet Feed & Supply.

Plus, many online marketing experts recommend sending important business announcements using press releases when building your business NAP citations. 

NAP (name, address, and phone) is an important factor to boost your online visibility

Image Source: MarketersMEDIA

Running your business announcement on reputable media outlets like FOX News or New York Times provides additional exposure. It helps build NAP consistency on an authoritative outlet that will add credibility to your business. 

3. Insert your listing in business directories

Google My Business is a good start, but having your local business listing on other online directories, especially those famous in your area or industry, can bring your online visibility to the next level. 

For example, if you are a business owner in the United States or Canada, you want to list your business on Yelp. According to Alexa, the platform has over 184 million reviews worldwide and is one of the top 50 most visited websites in the United States. 

Image Source: SEJ

Or perhaps you are running a restaurant or homestay; then you would want to be sure to list on TripAdvisor. Consumers often go to these online directories and review sites to find actual user recommendations, so having your business there will help expand your visibility. 

Review your online listings to reflect your business information if your businesses are already found on these sites. To an extent, these business listings also contribute to NAP citation, and making sure your company’s name, address, phone number, website URL, and email address is correct will avoid any penalty. 

Some other directories worth looking into are Better Business Bureau (BBB) and the local Chamber of Commerce business group in your neighborhood. This can benefit by validating your authority in Google.

Other sites like Bing, Apple Map, Angie’s List, Yellow Pages, G2 Review, Trustpilot, CitySearch, and MapQuest.can also expand your online visibility in local search results. 

But most importantly, actively manage your local listings and respond to all the customer reviews. We know this may sound like too big of a bite. So again, analyze and select only the ones that are relevant to your business. 

Outdated listings don’t produce results. Create a review schedule to update listings routinely, and particularly if the business changes. Keep a master list of places you are represented online to avoid missing one when you update.

4. Have a mobile-friendly website

Local SEO works even if you don‘t have a website. However, having a mobile-friendly website can only bring you advantages. It helps drive more traffic and leads to your premises as they search for products or services that your business offers.  

Moreover, most consumers now rely on their smartphones to get any information or discover nearby businesses. To grab their attention, you’d need to have a mobile-friendly website that makes it easy for the audience to learn about your business. 

Google my business

Image Source: SEJ

Besides, mobile-friendliness is a Google ranking factor and can contribute to the visibility and ranking of your business. As a general rule of thumb, make sure your website is fast and offers convenience. Otherwise, people may leave the website while they are browsing. 

You can always check your website with Google Core Web Vitals to see if you meet the search engine requirements.

5. Optimize your website for local content

Content marketing is also another method to improve your local visibility online. However, your focus here is to create content that speaks or relates directly to your local audience. 

For example, you think people might be searching for the best pet shop in Orlando. For your business to show up in the results, you need to do proper keyword targeting. We recommend using BiQ’s Keyword Intelligence to do your keyword research. 

The tool supports location and language-based results that can identify more specific geo-targeted searches and find the exact search terms people are using in the area.

Content marketing is also another method to improve your local visibility online. However, your focus here is to create content that speaks or relates directly to your local audience. 

BiQ

Turns out, instead of ‘pet shop’, locals here are more likely to search for ‘pet store’ instead. So in this scenario, it’s better to include the term ‘pet store’ in your business description. 

BiQ Keyword Intelligence

And that’s just the beginning; make sure to use BiQ Keyword Intelligence to uncover all the terms your potential customers are using to find your products and services. 

Once you have these locally relevant keywords, optimize them into your website’s homepage, meta description, and URLs to have your website rank better for them. Integrate these keywords into both your on-page and off-page SEO efforts to see better results. 

Along with product and service keywords, you might also want to focus on keywords with informational search intent. Potential customers are always on the look for helpful information about their questions and problems. 

Using the example of an Orlando pet store again, your customers may be first-time owners and are looking for some vital advice into picking which cat breed might be suitable for them.

By creating helpful content that will answer your consumers, you can show that your website is constantly updated and attract highly relevant traffic who might walk into your store doorstep the next day. 

Keyword-targeting aside, here are some other ideas on creating local that will help boost geographical relevance: 

  • Writing blog posts around local news stories, activities, events, or industry
  • Creating videos about local charities or causes that your business supports
  • Setting up location-specific web pages on your website with high-quality local content if you serve different parts of a region

6. Schema markup

Schema.org markup has plenty of uses when it comes to local SEO. There are various markups for all kinds of businesses like doctors, attorneys, and regular brick-and-mortar businesses. 

You can find the complete list of schema markups for local businesses here. 

Including a structured data markup on your website will allow search engines to understand and recognizees your local business better to show your GMB page result. 

Moreover, it helps enrich your search result display — making it more user-friendly and engaging. Now let’s quickly go through two essential markups we think would work great to boost the visibility of most businesses.

First, starting with the Local Business Schema Markup. 

<div itemscope itemtype=”https://schema.org/LocalBusiness”><span itemprop=”name”>Name Of Business</span><span itemprop=”address”>Business’s Address</span><div itemscope itemtype=”http://schema.org/PostalAddress”><span itemprop=”addressLocality”>City</span>,<span itemprop=”addressRegion”>State</span><span itemprop=”postalCode”>Zip Code</span></div><span itemprop=”telephone”>Business Phone Number</span></div>

Here’s the result! This is an example of Sun’s Donuts after using the local business markup that now shows a Knowledge Graph panel when people search for the brand.  

local visibility on Google Search

Image Source; SEJ

Another is the Review Schema markup, and you should implement it if your local business has raving reviews. By adding this markup, your search results will display your reviews and 5-star ratings, which will let you stand out from your competition. 

Image Source: Blurpoint

These are just two of the examples. There are more Google-rich snippet results that can make a huge difference, like the breadcrumbs markup and site navigation schema markup. 

So make sure you check out the schema markup list and implement what works for you. 

7. Use social media

Social media like Facebook and Instagram is a high-visibility medium. And creating a social media profile for your local business can effectively boost your local prominence. 

Social Media helps business improve their local search visibility

Image Source: Social Media Worldwide

Recent data show that one-third of the global population is active on social media, which means your potential customers are there too. Besides, having a business account on Twitter, Facebook, and Instagram can open up more platforms to interact with your customers. 

Before you get started, here are some crucial tips. While producing a high-quality social media campaign across many platforms can help you boost your business, it’s meaningless if you cannot maintain a consistent social media presence. 

Small businesses often fall into the trap of updating social media pages sporadically.

Instead, choose your platforms. Plan and craft an effective strategy to engage people on social media. Make sure you post regularly (at least once a week) to keep your products and services top of your customers’ minds. 

8. Optimize your GMB page

Now, if you are serious about winning customers on Google, you need to rank on the Google Local 3-pack. And the key to doing that is optimizing your GMB page. 

First and foremost, ensure that your Google My Business account is claimed and verified. This will allow you to edit your business information, and you want to make sure you meticulously complete every relevant section. 

Use high-quality and captivating photos descriptive of your business and make use of videos. Many often skip this, but videos are highly effective at telling a story and can be an effective marketing tool to get customers into your store. 

To further optimize it, you can also include the target and relevant keywords you found using BiQ Keyword Intelligence naturally into your business description, FAQ, and even posts. 

Image Source: WordStream

This will strengthen your business relevance to these search terms and increase the chance of having your business show up when people key in these queries. 

Above all, manage your GMB and keep it active! Answer questions posted by users and respond to any reviews you get! 

If you have completed the strategies mentioned above, there is approximately an 80% chance that you can rank your page to the Google SERP top 10. 

However, when the competition between local search rankings is fierce, how do you ensure that your business’ web page appears at the top of the Google SERP for your target audience?

What other ways are there to secure your strategy to improve search visibility?

This is when a local rank tracking tool comes in handy.

Bonus: Local Rank Tracking Tool in 2021

Grid My Business

best local seo tool/local rank tracking tool for local search visibility


Grid My Business is a relatively new local SEO tool specializing in monitoring search visibility and providing valuable insights to its users.

In just one click away, you can instantly obtain important information about your local business, such as real-time local rankings and local competitors, based on the search query you aim to rank.

The best thing about Grid My Business is that it also supports all locations that can be found on Google Maps. You can choose the see the search visibility based on the grid size and location you want to see. 

Grid My Business shows your local search visibility in one grid

Identifying your actual local competitors, monitoring their local search rankings, and learning their strengths and weaknesses can enable you to stay ahead of the local ranking competition.

Thus, you will be able to increase your business’ search visibility for local SERP effectively

Improve your local business’ SERP search visibility with Grid My Business now!

Conclusion

Becoming the busiest store on the street is every local business owner’s dream. 

And with your customers going online to search for information before making their purchase decision, online visibility is the next best weapon for local businesses. 

Whether you offer products, services, or running a brick-and-mortar store, building for local search visibility will make your marketing efforts more impactful. It can be pretty simple with these 8 tactics we have shared. 

Fundamentally, the right keywords can make all the difference. Check out BiQ and Grid My Business to improve online visibility for your local business and see your sales go up today!

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Local SEO – How to Boost Your Local Ranking on Google? https://seopressor.com/blog/local-seo-how-to-boost-your-local-ranking-on-google/ https://seopressor.com/blog/local-seo-how-to-boost-your-local-ranking-on-google/#respond Thu, 30 Sep 2021 11:21:20 +0000 https://seopressor.com/?p=37175

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You have probably tried to establish your website’s local SEO, but it seems to be underperforming, and you are frustrated. Worry not. Read our definitive local SEO guide so that you can start ranking well on Google. Image Source: IDL Web Inc Business owners, big or small, need the same thing- visibility. With visibility or […]]]>
You have probably tried to establish your website’s local SEO, but it seems to be underperforming, and you are frustrated. Worry not. Read our definitive local SEO guide so that you can start ranking well on Google.


Local SEO Guide for Small Business

Image Source: IDL Web Inc

Business owners, big or small, need the same thing- visibility. With visibility or awareness of your business, your chances of getting sales would increase. So begs the question, how does one get visibility in the vast sea of search results in Google? 

Local SEO is the answer! 

If you’re not easy to find with a quick Google search, you’re missing out on many visitors (who are all potential customers). To put it the other way, the local ranking could be the key factor to staying relevant and growing your business. 

Local SEO

Image Source: EduinPro 

What is Local Seo?

When someone searches for a business or a place near their location, they will get local results across Google. If you have a brick-and-mortar store or other local business listing, then local SERPs can significantly impact how easily people can find your business online.

A study by Google shows that 76% of consumers that search for something local on their phone visits a store that day. 

For instance, when you search for “vets near me” to find the nearest vet clinic as their pet had suddenly fallen ill or “best tattoo parlors in [location]” to find a well-reviewed and professional tattoo artist. 

"best tattoo parlor london" local search results on Google

Local SERPs, as mentioned, are the results that show up for a local-based query based on location. Local SEO refers to the process of optimizing your business’s website for a better local ranking in the SERPs and indirectly better brand awareness. 

Case in point, for in-person customers, it is valuable to you to rank highly in local queries around your area. This will no doubt boost your visibility for the most relevant customers.

How to improve your local rankings

You may find that your business doesn’t show up for relevant searches in your area, and what should you do to improve your local rankings and why? 

With better local rankings, your page visits, as well as your conversions, will increase. With that said, here are 7 best tips for taking your local ranking to another level:

1. Optimize for local keywords by creating content

Content is king. People use search engines to identify local businesses that provide the items or services they require. To rank in these search results, you’ll need to incorporate local keywords into your website.

And this is one approach to improve brand recognition and appear at the top of search engine results pages (SERPs) when someone searches for a keyword.

keywords on Google SERP

Image Source: WebFX

For example, when they type “event planners”, Google will most probably recommend some event planning companies near their location like “event planning in Los Angeles”. 

When creating content with local intent, it’s critical to include local keywords in the title and meta description tags to help with local SEO. To delineate your site conceptually and geographically, your content will have to focus on long-tail keywords frequently.

For instance, overarching web pages may include “Seattle SEO Firm,” while a blog post could consist of “Best SEO Firms in Seattle.”

To find keywords for your local search, you will need to conduct local SEO keyword research, and BiQ can simplify this process. 

BiQ’s Keyword Intelligence tool can help you to untapped local keyword opportunities. 

First, enter your target keyword. Then, choose your preferred locations and languages.

Free keyword research tool to find local SEO keyword

The fantastic keyword tool will show you the list of relevant keywords the local people are using. 

Your target keyword’s search volume could be 1,000 in your preferred location and possibly less than 100 in another. That’s simply because of the different demands in different places. 

So choose the keyword that has high volume but lower competition. I know it can be pretty challenging to decide which keyword to use. That’s where you can sort the keyword value in Keyword Intelligence. 

BiQ's Keyword Intelligence dashboard

A high-value keyword means it will bring more traffic to your website at a lower competition. 

2. Claim and optimize your GMB listing

GMB Listing

Image Source: StoreHub

For your local ranking in Google, you can’t do without a proper Google My Business listing which will automatically improve SEO and increase the visibility of your business. This is one of the top factors that Google will evaluate when ranking businesses based on local search and snack pack results. 

With an optimized GMB, your business can get ahead of your competitors that are not listed, bring free discovery, and receive free reviews that will allow potential customers to read reviews from your previous customers to boost your credibility. 

To claim or create your listing, go to the Google My Business website. 

Google My Business

Image Source: Sprout Social

To improve your local ranking, you can further optimize your GMB profile by regularly sharing business updates and fresh content. For tips to do that, you can refer here

3. Optimize website to make it mobile-friendly

local ranking

Image Source: Website Planet 

It is not surprising that mobile devices are used more than desktops. After all, they are mobile, which means they are more convenient when you want a quick search for something. 

A study by Uberall showed that 82% of shoppers had done a “near me” search with their mobile devices.

With this statistic in mind, you must optimize your website to make it mobile-friendly so that mobile visitors will not have any trouble navigating your site or finding information about your business. Indirectly, you’ll get to miss the sky-high bounce rate.

Besides, Google has rolled out a mobile-first index where it predominantly uses mobile versions of websites for indexing and ranking

This means that your business’s website isn’t mobile-friendly and your competitor’s site is, then you’ll lose out because they will rank better than you.

Another tip is to add call-to-action buttons on both your site and GMB listing, as this could make a massive difference for your business as 60% of mobile users have contacted a business directly from search results. 

Mobile optimization is not an option anymore. 

It’s also a ranking signal, so it counts big time toward your spot in the SERPs.

4. Obtain and respond to reviews

review affects local rankings

Image Source: see all media 

When you search for a specific service or business, have you ever wondered why some companies appear at the top of your results rather than others? What sets them apart?

The answer: a good number of Google reviews.

I found my dentist through Google, and what made me choose their clinic was the reasonable amount of good reviews. 

The funny thing is, when I was there, I saw this piece of paper on their bulletin board near the counter written, “Leave your review about us on Google, and you’re entitled to a free tooth cleaning session!”. 

No wonder there were lots of reviews on their GMB listing, and in return, they had an excellent local ranking! Sometimes to receive, you have to give first. 

In Brightlocal’s Local Consumer Review Survey, they have reported a significant increase in the perception of reviews among consumers over the last decade.

For that reason, it makes total sense for Google to see these as valuable factors for rankings.

Not only should you focus on getting good reviews, but you should also always actively participate in responding to the reviews, good or bad! 

Image Source: Search Engine Land

According to Google themself, businesses should interact with customers by responding to reviews that they leave about your business, showing accountability and credibility. 

5. Build links on a local level

Image Source: BrightLocal

According to BrightLocal, link signals such as linking domain authority and quantity are principal for your local organic rankings and snack pack results – as links made up 31% of the localized organic ranking factors in 2020.

Image Source: BrightLocal

Link building is an effective way to boost local businesses’ performance in SERPs, according to the expert survey.

The majority of local firms have connections with other businesses in the local area.

To start, I recommend starting by building links from people that you already know by listing out all:

  • Distributors
  • Supplier
  • Wholesaler
  • Contractor
  • Neighboring business

That you have any relationship with.

After that, you can then look for a specific page on their website where a link to you would make sense.

Some other tips for you to raise your local link building game to another level is by: 

i) Sponsoring local events 

It’s a fact that most local events most probably need sponsors. If you can sponsor a local event, you can try it out. As usual, your link will have a nice place on the event’s website.

And your support doesn’t have to be straight cash.  Are you a printing company? You can offer to print out their flyers. Run a bakery? Consider donating a few boxes of custom cupcakes for their event.

You get the idea.

ii) Local PR

Local newspapers and local news sites are STARVING for stories. 

The only catch is that you need to give the news sites a heads up at least a few days before your event so they can prepare. Plus, you can help them write up the story with background deets before the event even happens.

Image Source: Newsroom

The only catch is that you must notify the news sites at least a few days ahead of time to prepare. You can also assist them in writing the story by providing background information beforehand.

6. Have accurate NAP citations

Image Source: SE Ranking

According to Moz, Google considers citation signals such as citation volume and NAP consistency in local search results. This indicates that your business’s information should be on significant citation websites such as Bing Maps, Yelp, and Facebook, besides the GMB listing. 

A consistent NAP data is when your business name, address, and phone number are identically and accurately listed across all online platforms, including your website, social media accounts, business listings, and other third-party websites.

NAP consistency is crucial not only for search engine ranking algorithms, but it may also directly impact how customers perceive your company and whether they have a pleasant or negative experience with it.

Some ways to make sure that your NAP citations are consistent is to run a NAP Audit with tools like WhiteSpark and Loganix.

7. Take advantage of trends/issues in your area

Image Source: Night Watch

Keeping track of online conversations regarding your business, industry, or pertinent issues and trends in your local area is known as social listening

You’ll acquire vital information and insights into your target audiences’ interests and priorities and, as a result, allowing you to make better, more educated business decisions.

For instance, you can use tools such as Quora, Reddit, or Twitter to find out what problems people in your area are facing, such as the lack of good sushi places in your area. Then maybe now it’s time to hire more experienced and professional sushi chefs for your restaurant. You can then optimize your GMB SEO by sharing updates about your new team of expert sushi chefs, for instance.

Or maybe you’ve noticed people wishing your hair salon also provided manicure services. You could expand your service offering and share this update on your GMB profile.

On the other hand, the next time you hit a wall coming up with content ideas, remember to integrate these social listening tips into your content research process.

Local Rank Tracking Tool 2021: Grid My Business

Grid My Business - best seo tool to improve local rankings


All the above tips can increase your local rankings, but how do you constantly measure and track your local rankings, especially when you have a long list of target keywords? And why is tracking your local rankings so crucial to your local business?

Why is local rank tracking so important?

Local rank tracking keeps you updated on how you rank among your competitors, allowing you to respond quickly to these changes and remain visible in relevant searches. 

Especially for brick-and-mortar businesses, such as restaurants, hotels, hairdressers, and dentists that are tied to a physical location, it’s even more critical.

How to track your local rankings with Grid My Business?

Once you have signed up, Grid My Business will retrieve and display precise results on your local rankings for a specific keyword as they appear in the Google Maps and SERP local three packs. Remember to select the grid and distance you want to cover on Google Map. 

As a result, you’ll know where you rank, who you outrank, and where you need to improve your local SEO strategy.

You can even schedule an automated rank monitoring and obtain precise weekly updates of your local search rankings in a comprehensive white-label report. 

By having this report, you can easily keep track, monitor, and even have a side-to-side comparison with your local competitors. Thus, supporting your local SEO ahead of the competition.

Get your Grid My Business now!

Local Ranking: Your Business’s Holy Grail 

SEO changes quite rapidly. You never know when Google will introduce new features on its SERPs for local searches, but you can count on these changes coming. That’s why it’s essential to always stay on top of local SEO.

Many factors influence your visibility in these searches. By implementing these top 7 tips, you can expect your local SEO efforts to be better than ever. 

Once you get your local ranking signals right, soon you’ll be able to serve more people in your geographic region- and grow faster. 

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Google Maps Marketing – Ultimate Guide to Boost Local Sales https://seopressor.com/blog/google-maps-marketing-ultimate-guide-to-boost-local-sales/ https://seopressor.com/blog/google-maps-marketing-ultimate-guide-to-boost-local-sales/#respond Wed, 29 Sep 2021 13:00:24 +0000 https://seopressor.com/?p=37160

What is Google Maps marketing, and how does it work? Marketing with Google Maps is a business tactic that uses Google Maps’ functionality to make your business easier to find. Check out our complete guide to learn how you can improve your Google Map SEO. 


Google Maps is undoubtedly one of the most useful tools that the search engine company has developed. It lets us know the layout of roads that helps us get around cities and towns and fills us in with important landmarks and business info that makes our lives so much easier. 

For local business owners, Google Maps is also an incredible marketing tool. By simply creating a Google My Business (GMB) profile, businesses can appear in Google Maps and become accessible to many potential customers. 

Digital marketers call this idea of using Google My Business and optimizing for local search ranking — Google Maps Marketing.

Google Maps in mobile

Image Source: Agentfire

First, let’s learn what exactly does Google Maps Marketing entails and the key SEO factors that influence your rankings on the Maps.

What is Google Maps Marketing?

Mobile Google Maps

Image Source: Search Engine Journal

Google Maps marketing is the process of making your business stand out among Google Maps listings. The goal is to optimize your business to rank higher in local search results and attract customers searching for your products or services. 

However, let’s be clear. When we talk about Google Maps marketing, it does not refer to just a single platform. Google Maps results are shown in many places, including the Local 3-Pack results, voice searches, and the Google Maps app with 5 billion downloads. 

To succeed in Google Maps marketing, businesses would need a combination of local SEO, paid search, GMB listing management, and reputation building.

Then again, is Google Maps marketing for you? This depends on the types of business you are running, but for most local businesses, the answer is yes!

Importance of Google Maps Marketing

Based on Google’s statistics, local searches and Google Maps drive consumers to over 1.5 billion destinations each year. 

46% of all searches made on Google are looking for local information, and among this, 93% of local search results display the Google Local 3-Pack, which are local businesses that have a listing in Google Maps. 

Google Local 3-Pack

Image Source: Webflow

Naturally, people doing these local searches are potential customers ready to buy your products or request your services. 70% of customers are likely to visit the store based on their online information. 

This thus makes Google Maps one of the most powerful marketing tools for local businesses. By marketing on Google Maps, not only will you be able to increase your local visibility, but better positioning will earn you more sales and revenue compared to your competitors.

However, these results depend on your positioning in Google Maps for relevant searches. So the goal here is to achieve as high a placement as possible in local business results listings on Google SERPs and let’s take a look at what this means. 

Proximity-based on Google Maps Results

Google Maps listing is primarily based on your physical location. With increasing mobile search volume, proximity-based Google Maps results are becoming more commonplace. 

For example, do a quick Google search on your mobile device or signed-in browser for a short-tail keyword like ‘hardware shop’.

Google Maps Marketing

You will notice that the results returned are businesses near you and are listed based on how close they are to your current location. 

Rankings on Google Maps Results

On the other hand, not every user has their location data enabled on their mobile device. Sometimes, there are scenarios when we are simply researching for businesses out of our vicinity. In these cases, ranked Google Maps results are shown. 

Results on Google Maps

These Maps listing results are independent of the user’s location and based on optimization best practices, where Google Maps marketing comes into play. 

A quick tip: Check to see if you are already ranking on the Google 3-Pack for any local search terms. If yes, make sure to use a local rank monitoring tool like our BiQ’s Rank Tracking to keep track of your position. 

Google Maps Marketing Strategy

Now that you understand how it works let’s look at the 6 tactics you can use to boost your rankings on Google Maps.

1.  Get Your GMB Listing Verified

To get your business on Google Maps, you first need to have a Google My Business profile

Google My Business (GMB) enables business owners to show their business listings on Google search and Map results. Almost any type of business can register or claim their GMB listing, and here is a quick guide to setting up your GMB profile. 

Google My Business

Image Source: Imgur

Note that you should never skip the last step of verifying your business. Many people fail or forget to verify their listings. Still, unless your GMB profile is verified, you won’t be able to manage your business information in Search, Maps, and other Google properties. 

Besides, verification is necessary to confirm the physical location of your business and check whether you’re authorized to own the listing. Only after that will you be able to make changes to your business across Google and view local search insights. 

2. Optimize Your GMB listing

So once you have your GMB listing verified, it’s time to optimize your profile. 

GMB signals like categories, keywords in the business description, and more are all ranking factors that will influence your rankings and chances of getting into the much-coveted Local 3-Pack. There are only 3 spots, and you want to make sure you show up for relevant searches to reach your potential customers.

To achieve this, make sure to include keywords your audience uses to find businesses like yours in your description. Let’s say you are an owner of a hardware shop, and your business description should also include keywords like paint, power tools, or other related terms. 

Here we recommend using BiQ’s Keyword Intelligence for all your keyword research. Our tool supports local SEO efforts and allows you to access language and location-specific keyword data. As of now, there are more than 100,000 locations and 35 languages you can choose from.  

BiQ's Keyword Intelligence

The Keyword Intelligence tool will start to analyze your target keyword and return with related keywords and search phrases which you can then use to describe your business.

BiQ's Keyword Intelligence result

However, avoid cramming all your keywords into the description. You can also include them naturally in your Q&A section or responses to queries and comments. Because this will too help improve your Business Profile’s ranking for relevant searches. 

Now that you have already optimized keywords on your website with BiQ tracking and monitoring your local search rankings is equally critical to check the optimization results of your website.

Grid My Business is one of the best local rank tracking tools to monitor and compare your local search ranking performances. It supports all locations that can be found on Google Maps. 

Grid My Business - local rank tracking tool to improve Google Maps Marketing

You can obtain more profound insights into your local rankings with Grid My Business. By performing a quick and easy bulk scan of up to 5 keywords per scan, you can identify local rankings of multiple search queries.

Enhance my Google Map Marketing strategy with Grid My Business now!

3. Get Awesome Reviews

Now, quick question. If you were to get search results like the one below, which business would you most likely choose? 

Google search results for local seo

Image Source: WordStream

It should be obvious. Reviews play a key role in influencing a customer’s decision to purchase or not and are thus also a key ranking factor in Google’s algorithm. 

Though having a high number of reviews doesn’t guarantee you the #1 ranking in the Local Pack, it will most certainly stand out from your competition. 

People often rely on other user reviews and recommendations to make their final decisions. 

That’s why make sure you are actively soliciting reviews from your customers

If your GMB listing is still new, you can reach out to your loyal, long-time customers to get the momentum going. Otherwise, add this effort into your marketing funnel by drafting an automated email reminder post-purchase to ask for a review.

If done correctly, this will keep a steady stream of reviews coming in, which also acts as a strong signal that reminds Google your business is active.  

But more importantly, make sure you are constantly monitoring and responding to your reviews. Replying to customer feedback reveals a lot about your business to prospects, incentivizes additional customers to leave their reviews, and improves your local SEO. 

Review

Image Source: LocalIQ 

Even if you receive a negative review, don’t launch a personal attack. Be courteous and thank the customer for their feedback. In contrast, another option is to flag the review as inappropriate if it violates the Google guidelines. 

4. Accurate NAP Citations

Another vital signal in local SEO is NAP consistency, and it refers to the accuracy of a location-based business’ Name, Address, and Phone Number across the internet. 

This is often regarded as a minimum requirement in the local search optimization strategy, and you need to check if your business details are accurate wherever mentioned. This could include business listings in local directories, social media, and websites. 

Citations do not necessarily have to link back to your website to provide search engines with positive signals regarding your business. However, ensure your citations are correct across all mentions to let Google and Bing know that your business is legitimate.

5. Add Relevant Business Pictures

According to Google, businesses with photos receive 42% more requests for driving directions to their location and 35% higher clickthrough rates to their websites. 

Honestly, this is no surprise. People love great visuals, and the brain can often process much more information from an image than through words. 

Google results for local search

Image Source: Partoo

Using the right product and location images can help better engage buyer’s attention, increase trust and boost conversion rates. 

So a quick tip here is to invest in photography and capture images that can evoke an emotional response or desire for customers to visit your shop. 

6. Utilize Paid Ads

Lastly, although marketing for Google Maps is free, for businesses looking for quick results and have more room in their marketing budget, using local search ads can be a great option. 

Google ads for local business

Image Source: Conversion Pipeline

Similar to regular Google ads, these paid local ads will bring your business listing to the top of Google Map searches for keywords relevant to your business. It works by using location targeting and appears in both desktop and mobile searches. 

Remember to experiment and track your performance to understand how customers respond to your ads when using ads for your business. Use these data to inform further your marketing campaign of what queries you should target and the preferred actions for users. 

Conclusion

Ultimately, Google Maps marketing is highly competitive. It is the ideal standard for local search, especially for local businesses looking to drive online and in-person traffic. 

So if you are using local SEO practices, be patient and continuously improve your local visibility. Because once you succeed, the benefit reaps will elevate your business to greater heights. 

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The Difference Between Local SEO & Organic SEO https://seopressor.com/blog/the-difference-between-local-seo-organic-seo/ https://seopressor.com/blog/the-difference-between-local-seo-organic-seo/#respond Tue, 28 Sep 2021 08:07:01 +0000 https://seopressor.com/?p=37120 Local SEO vs. Organic SEO – what’s the difference, and do you need both? This post will dive deep into both search engine optimization strategies to see each offers’ differences and benefits and determine which strategy your business should prioritize. 


If you’ve been actively marketing your business online, you would have most likely come across organic SEO and local SEO. Though both sound like excellent search optimization strategies, you might find yourself wondering which is better for your business.

This post will walk you through the differences between organic SEO vs. local SEO and how they are related. First, let’s start with the definitions. 

What is SEO? 

What is SEO?

Image Source: Merpati Blue

Search Engine Optimization (otherwise known as SEO) is the process of improving your site visibility when people search for products or services related to your business. 

Marketers adopt many optimization tactics and best practices adhering to search algorithms to rank high in search results. Some quick examples are keyword research, link building, improving page speed, and more. 

Generally, when optimizing a website for SEO, you are looking to create content that will answer relevant queries your target audiences may be actively seeking for. 

This could be a keyword like pizza recipe or a question spoken into voice search on your mobile device like how do you make a pizza from scratch?

Google searches

Compared to local SEO, organic SEO is optimizing for searches that do not contain local intent. That is, users are looking for information rather than a specific location. 

Benefits of SEO

SEO can benefit businesses of all sizes and industries, especially now, as 3.5 billion searches are done daily. 

Almost everyone is conducting searches to find answers. And this makes SEO a fundamental part of digital marketing if you are looking to reach potential users and buyers looking for info online. With SEO, here are some significant benefits:

Image Source: Designer Daily

  • Drive website traffic – Search can be a primary source of digital traffic for businesses. By ranking in the top results for relevant search terms, you can generate hyper-targeted and high-quality traffic to your website. 
  • Build brand trust and credibility – Ranking on the first page of Google boost business credibility. Users generally trust Google to deliver relevant and valuable content first, and as statistics show – 75% of users do not move onto page 2. 
  • Increased engagement and conversions – While SEO results may be time-consuming. When done correctly, businesses can expect an incredible ROI because search engine leads offer a close rate of 14.6%, nearly 12% greater than traditional marketing.
  • Cheaper than other strategies – Though we can hardly say that SEO is cheap nor easy, it is one of the most cost-effective tactics compared to all other marketing strategies for delivering brand awareness and relevant traffic to your website. 

What is Local SEO? 

A subset of the traditional SEO, local SEO refers to optimization techniques that focus on local searches. This strategy is usually adopted by local businesses with physical stores to reach customers in their vicinity. 

Let’s take pizza as an example again. If you search the term pizza on your mobile device, it will most likely bring you local results and recommendations of pizza places rather than recipes. 

Here, you will see the Local 3-Pack results that Google thinks are the top three pizza places near you. 

However, beyond proximity, another instance of local SEO is result-based ranking on Google Maps. Let’s say you own a hotel in Auckland. Instead of targeting locals, you are reaching out to international travelers planning a trip to New Zealand. 

Without proximity as a factor, Google relies on other local ranking metrics like keywords, NAP citations, reviews, and more to decide on Google Maps rankings. 

Image Source: Quora

One thing is, local search rankings are always derived from GMB listings. So unless you have a Google My Business profile, your business will not appear for local searches. 

Benefits of Local SEO

With that said, some businesses may gain an edge from a local approach to SEO. 

Brick and mortar businesses like coffee shops or hardware stores are likely to benefit more when optimizing for local searches rather than the traditional SEO and here’s why: 

  • Gain more foot traffic from local online visibility – 46% of searches on Google are seeking local recommendations. By optimizing your company’s local SEO, these local customers are more likely to find you and visit your store.
  • Increase traffic and sales – On average, 56% of actions on GMB listings are website visits. Manytoin relies on Google My Business listings to discover a local business nearby to visit and support. 
  • Reduce advertising costs – Creating a GMB profile is completely free. Building your rank will allow you to use Google Maps and search results as a free advertisement for your business and gain more valuable clicks than a paid ad. 

Differences Between SEO and Local SEO

By now, you should understand that both traditional and local SEO focus on improving your rankings in online search results so more people can find and purchase from your business. 

Image Source; Ask Any Difference

However, there are still some fundamental differences between them which you should know to decide which strategy is better implemented for your business. 

1. Audience 

The first significant difference in local vs. organic SEO is the target audience and their search intent.

Organic SEO results focus on answering people who are looking for information to a question.

They are looking for resources and are not necessarily making any transactions. They want to know facts and information that will solve their current issue. 

If your goal is to improve your website’s visibility and brand recognition, targeting audiences using organic SEO would be a better solution.

This is because while they might not be ready buyers, they might be willing to sign up for your funnel and can become potential leads in the future. 

Image Source: BrainPulse

On the other hand, local SEO allows you to capture people actively searching for a product or service from a business in their vicinity.

Local searches will specifically include the type of product, service, or business and either the name of their city or the term “near me”.

Statistics show that they fully intend to pick a business to make their purchase, usually on the same day.

So when you rank high in your local search territory, it will help searchers in your area connect with your business. 

2. SERPs

Difference of local SEO & organic SEO in Google SERP

Image Source: Bipper Media

As you can see, organic search results happen when search engines determine that there’s no local intent in the search and that the user is looking for information rather than a location. 

Naturally, if you are a business with a physical store, you will want to rank your business high in local searches. Whereas, if you want your business to show up for certain search terms but not for a specific location, you want to rank higher in organic search. 

Unlike organic SEO, local SEO results go beyond the usual SERPs and can be found on maps and business directories like Google Maps apps, Local Packs, and even voice search.

3. Content

Content is a crucial part of both local and organic SEO. Search engines love content, and it is what they use to tell them what your site is all about and if you regularly update.

However, content works in different ways for both optimization strategies. 

Organic SEO is concerned with content focused on topics and keyword groups relevant to your target audiences. For example, if you run a plumbing business, you want content about slab leaks or how to inspect a leaking pipe.  

In terms of local SEO, your content marketing efforts should produce content geared towards how your local target audience speaks and behaves by targeting the local keywords they use. 

Image Source: SEJ

For instance, your target audience in Lakeland prefers to use “dentists in Lakeland,” while in New York, they use “dentists near me”. 

By understanding what queries your local customers are using, you can create localized content that helps convert your local audience and establish your geographic focus to search engines. 

4. Link Citations

Citations are considered a ranking factor for local SEO as to what backlinks are to organic SEO. Both are crucial elements for their respective optimization strategy. 

Local citations happen when you directly mention your business’s name, address, and phone number. We call this NAP, and like backlinks, consistency and increase in quantities will benefit your SEO by determining online authority to your business. 

However, for a citation to truly benefit your SEO strategy, it must match the NAP details you have on your Google My Business listing and your website. 

Image Source: Jeff Bullas

Meanwhile, backlinks, which are direct links to your website from a page on another website, are highly dependent on a mix of quality and quantity. 

You want your backlinks to come from other relevant and authoritative sites, as well as being linked using an anchor text that includes an important keyword. To earn high-quality backlinks, one SEO method is to create skyscraper content.

How Do SEO and Local SEO Affect Each other?

Local SEO is essentially a part of SEO. That’s why any efforts to boost your local visibility can also improve your overall search visibility worldwide. 

Just follow this line of thought! When first building your visibility, you create a GMB listing to establish your expertise at the smaller local level. As more people find your business and talk about it through reviews or blog mentions, this grows your overall search value to the search engine and improves your rankings. 

Several overlapping SEO practices can help both local and organic search rankings. For instance, both strategies require researching and incorporating target keywords into business descriptions and high-quality content to build relevancy. 

Here we recommend using BiQ’s Keyword Intelligence to help you with your keyword discovery. Our tool supports localized results and allows you to uncover search queries according to your preferred location and language.

Whether you use these keywords for on-site local SEO efforts like optimizing your Google My Business description or organic SEO efforts like writing an informative blog post, both your local and organic SEO efforts will help improve your website rankings. 

However, do note that this works both ways. While local and organic SEO practices can improve your rankings, they can also negatively affect your rankings when done incorrectly. 

A solution to this is to use our BiQ’s Rank Tracking tool to keep track of your local rankings. This can especially come in handy during optimization strategies, as changes in rankings are not often reflected immediately. 

Another newly released local rank tracking tool we highly recommend is Grid My Business. For your information, BiQ and Grid My Business are sister brands both invested by the same investors, but we are 2 independent product teams, imagine us like Google Map and Google Mail.

Grid My Business is a local rank monitoring tool that will show you the local search rankings of your local business and your competitors’ on Google Maps in a grid view. 

It supports all locations that can be found on Google Maps. Once you have finalized your targeted keywords, you can obtain more profound insights into your local rankings with Grid My Business. 

Grid My Business allows you to uncover ranking opportunities among your pool of competitors based on each specific search query. You can identify local rankings of multiple search queries by performing a quick and easy bulk scan of up to 5 keywords per scan. It saves time saves money. 

Besides that, you can also schedule an automated rank monitoring and obtain precise weekly updates of all your local search rankings in a comprehensive white-label report. 

By having this report, you can easily keep track, monitor, and even have a side-to-side comparison with your local competitors. Thus, supporting your local SEO ahead of the competition.

Track my local search rankings with Grid My Business now!

Conclusion

Ultimately, both local and organic SEO serve important but different purposes for digital marketing. And depending on the kind of business you have, you would want to invest in one of the optimization strategies.

If you run a business that relies on a local customer base, you will start with local SEO. Whereas your business operates solely online and you do not have a physical storefront to attract customers, your need for local SEO would probably only be for managing your company’s reputation.

Then again, if you are a local business looking to grow and want to target a larger market than just your local area, combining both local and organic SEO would help you elevate your business. 

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How Can You Rank For Google 3-Pack?| Local SEO Basics https://seopressor.com/blog/how-can-you-rank-for-google-3-packlocal-seo-basics/ https://seopressor.com/blog/how-can-you-rank-for-google-3-packlocal-seo-basics/#respond Mon, 27 Sep 2021 11:23:12 +0000 https://seopressor.com/?p=37106 Google local 3-pack, or simply Google 3-pack is a result for local searches. It shows the top three most relevant businesses that are based on a user’s location. For local business owners, this is where you want to be. Read our definitive local SEO guide to learn how you can rank on this impressive Google feature.


As people rely more heavily on search engines to find answers for most of their questions, Google is becoming a big part of how users discover products and services in their area. 

For local businesses, this means you need to build visibility online. And lucky for you, Google has also created a free and easy-to-use tool for businesses to manage their online presence called Google My Business (GMB).

However, to truly succeed in local SEO, Google Local 3-Pack is the most valuable SERP real estate that you should be aiming for. 

First, let’s understand what exactly is a Google 3-Pack.

What is Google 3-Pack?

Google 3-Pack is a list of the first 3 businesses that pop up in the search results when you do local searches, including keywords like near me or terms referring to a specific location, such as an Italian restaurant in New York.

These results are derived from Google My Business listings and only appear when Google understands that you are looking for local businesses. 

Google Local 3-pack

As you can see, the Google Local 3-pack is displayed above other organic listings, which makes it one of the most desirable estates on Google’s result page for local businesses. 

This local pack feature was introduced as early as 2014 in Google’s Pigeon update. The goal was to provide more relevant results for queries that include localized keywords. 

Initially, the local pack started with 10 results but was later cut down to show only seven, and finally, in August 2015 was reduced to the current Google 3-Pack. These changes were made to provide a better user experience and optimize search results for hyper-local areas. 

While this has made it more competitive for local businesses, ranking on the Google 3-Pack is definitely worth the effort. 

Importance of Google 3-Pack

The Local 3-Pack appears in the #1 position 93% of the time when a local search is performed, and among all Google’s searches conducted 46% have local intent. This gives small businesses a chance to outrank even national or global organizations for local-related searches!

Local pack case study

Image Source: Moz

Not just any searches; these are searches made by users with high purchasing intent. This can potentially bring you a higher return on investment than any other marketing strategy. 

According to a case study done by Moz that analyzed where users were clicking when they arrived at local search results, the team found that: 

  • 44% of people clicked on a result in the Local Pack 
  • 8% chose to load more local results
  • 19% clicked on the paid result
  • 29% clicked on the organic listings. 

This shows how influential ranking in the Google 3-Pack can be in bringing success to local businesses. It’s the most prominent feature in SERP, and people have to scroll down to reach the #1 organic ranking.

To understand how you can benefit from it, let’s quickly go through its anatomy.

Google Local 3-Pack Anatomy

The standard Local 3-Pack displays the most important details that most users searching for a business would like to know, and this includes:

Google My Business listing

Image Source: StableWP

  • Business name
  • Ratings
  • Phone number  
  • Opening hours
  • Website link 
  • Business location and direction 

All this information can be easily updated in your Google My Business profile and is meant to help users find the most relevant results to take action. 

How to Rank on Google 3-Pack

Given how Google Local 3-pack results broadly vary based on a searcher’s proximity to the location, it can be difficult to consistently rank for the feature. 

Luckily, that’s not all there is to it. 

Besides proximity, there are other significant factors that Google takes into consideration when deciding what businesses should rank in the Local 3-Pack, and they are:

Local 3 Pack Rank factors

Image Source: Stablewp

Based on these ranking factors, here are some local optimization tactics you can use to tip the scale in your favor.

1. Get Positive Reviews for Your Business

Great reviews can bolster users’ confidence. They act as word-of-mouth recommendations and are very useful for convincing potential customers that your products or services are right for them. 

Image Source: Link Assistant

Most people form an opinion about your business after reading your online reviews. So make sure to solicit as many positive customer reviews as possible. The key here is to provide extraordinary service and nudge your users to leave a review. 

You can do this by including a “Review Us” call-to-action after their purchase and lead them to your GMB Review URL. This will get your reviews to feature on your business profile, showing up on Google Map and Local-Pack results. 

Testimonials are a strong signal to Google and can be a strong optimization tactic to tell if your business is trustworthy. So, more importantly, remember to manage your reviews in your GMB listing and respond to both positive and negative reviews. 

2. Ensure Your NAP Citations are Accurate 

Then again, Google My Business and your website are not the only places where your potential customers might be looking for you. 

Just do a quick Google search on your brand, and you might find your business mentioned on review sites like TripAdvisor and Trustpilot or online directories like Yelp and Foursquare.

Image Source: Reviewtrackers

Though having your business internet profiles can help bring in more customers to your business, before anything, you need to make sure that your NAP is consistent and accurate across all profiles. 

What is NAP? Short for “Name, Address, and Phone number”, NAP is an important Google ranking signal representing the vital business information potential customers use to find or contact you.

The more NAP citations you have, the better for your business as they build up your authority and act as signals to tell Google your business is relevant. 

Especially if the information is accurate and consistent, Google will trust the validity of the data and increase your chances of ranking in the Local 3-Packs.

However, do note that Google takes this seriously. If your NAP details are not consistent, they might mislead customers and lead to loss of revenue and reputation, which will result in a big minus with Google.

Surprisingly, citation inconsistencies are the #1 issue affecting local rankings. So make sure to check your online presence and claim all your online profiles to manage your NAP citations!

3. Local Link Building to Raise Your Ranking

Still, the source of site authority comes down to backlinks. For local SEO, link building requires more involvement from the local community to get a positive impact.  

Google Crawling image

Image Source: Search Engine Land

To boost the geographical aspect of your business website or webpage, you will require links from local websites, and that can be from the church homepage or the local high school down the road, and even neighborhood watch websites.

These sites don’t need to have a high domain authority to influence your rankings. 

Instead, with these backlinks, you are letting Google know that your business is where it says it is and is also trusted by these other local institutions, which will help boost prominence.

Note that when building links, it is essential that you do it in a natural context. Make sure the content surrounding the link is relevant to that on the target page. Provide valuable local content for your readers instead of just placing a link. 

4. Establish a Strong Social Media Presence

Of course, let’s not forget about social media. By building a strong presence on social media, you can establish yourself as an authoritative Google local listing through your loyal followers. 

Social Media Profiles for Local Business

Image Source: Zanet 

While there are many social media platforms to choose from, we recommend starting with a Facebook business page. It’s the largest social network and has a high chance to appear in search results for local-related searches. 

Plus, some people prefer to look up or reach businesses on Facebook through their messaging app. So make sure you create and manage your social media profiles to build a solid online reputation truly. 

5. Conduct On-Page Optimization 

Essentially, local SEO is still built on SEO fundamentals. To improve your visibility on Google and other search engines, you need to conduct on-page SEO for your website. 

The goal here is to rank high for location-related searches, and there are a few things that are particularly important if you want to rank in Google’s local 3-pack:

a. Make sure your website is mobile-friendly

Local searches made are now mostly done on smartphones or tablets. Naturally, this has led Google to prioritize responsive and mobile-friendly sites in rankings. 

Mobile Friendly can improve Local SEO

Image Source: Cheeky Monkey Media

For local businesses, this means your website should be mobile-ready to meet users’ needs. Check if your website passes the mobile-friendly test or follow the suggestions to optimize. 

b. Boost your website’s loading speed

Page loading speed is a major Google ranking factor. After all, it’s critical for your site to load as fast as possible to provide a good user experience. 

To check your site loading speed, you can use Page Speed Insights, a free tool provided by Google. Just insert your site URL onto the platform, and it will automatically analyze your website if it passes the core web vital elements.

Page Speed Insights

Image Source: Medium 

c. Make phone numbers clickable to get more calls

Do you know that 76% of all mobile searches end with a phone call? Today’s users have come to expect an intuitive experience when they visit your site. 

By making the phone number clickable on your site, you are encouraging them to contact you. It’s easy to make your site’s phone number clickable; just add the tel: schema to your page’s HTML editor, like this:

Image Source: Stablewp

You might be surprised, but a minor improvement like this can lead to a huge increase in calls as well as visits to your local business. 

d. Create local content to boost relevance

Whether you are a small business or a giant corporation, you need to create content on your site to boost your online visibility. 

Content is king, and it’s what gets you discovered in Google when people are searching for terms related to your business, industry, product, or service. 

For local SEO, you can engage your potential and existing customers by developing quality local content. If you are active in a locality, you should be aware of the local market and know what customers are looking for.

To further refine your local content strategy, we recommend using our BiQ SEO Suite for your local content creation process. 

BiQ Keyword Intelligence

First, by using our BiQ’s Keyword Intelligence, you can search based on city or country to find what local keywords most people are searching for. 

Once you identify your target keywords, you can also use our BiQ Content Intelligence to create your local content. It is a real-time editor and will provide you with suggestions on improving your writing to make sure it is fully optimized. 

After you have identified the targeted local keywords and created optimized content for your website, it is crucial to track and monitor the effectiveness of your keywords through local search rankings on Google SERP. 

With this, we suggest you try the latest best local rank tracking tool in 2021 – Grid My Business

Local Rank Tracking Tool - Grid My Business


Grid My Business is a local rank monitoring tool that will show you the local search rankings of your local business and your competitors’ on Google Maps in a grid view.

It supports all locations that can be found on Google Maps. Once you have finalized your targeted keywords, you can obtain more profound insights into your local rankings with Grid My Business. 

This ultimate local rank tracking tool allows you to uncover ranking opportunities among your pool of competitors based on each specific search query. 

You can identify local rankings of multiple search queries by performing a quick and easy bulk scan of up to 5 keywords per scan. It saves time saves money. 

Besides that, you can also schedule an automated rank monitoring and obtain precise weekly updates of all your local search rankings in a comprehensive white-label report. 

By having this report, you can easily keep track, monitor, and even have a side-to-side comparison with your local competitors. Thus, supporting your local SEO ahead of the competition.

Track my local search rankings with Grid My Business now!

Conclusion

Ultimately, local SEO is the most effective online marketing strategy for any brick-and-mortar business to attract nearby customers in your area. 

When you rank in Google 3-Pack, the impact can be huge! You’ll not just get a ton of organic traffic to your site, but you’ll also reach eager visitors that are ready to buy your product or request your services. 

So if you want to put your small business on the map, make sure to follow our guidelines and optimize to increase your chances of getting into the local 3-pack today!

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Local SEO – How to Optimize Your GMB Listing https://seopressor.com/blog/local-seo-how-to-optimize-your-gmb-listing/ https://seopressor.com/blog/local-seo-how-to-optimize-your-gmb-listing/#respond Fri, 24 Sep 2021 10:16:50 +0000 https://seopressor.com/?p=37027

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Google My Business (GMB) is a free and easy-to-use tool for local businesses to manage their online presence across Google. This blog post is a great starting point to help you learn more about GMB, including how to set up your profile, verify it, and optimize your GMB listing. Whether you are a small restaurant […]]]>
Google My Business (GMB) is a free and easy-to-use tool for local businesses to manage their online presence across Google. This blog post is a great starting point to help you learn more about GMB, including how to set up your profile, verify it, and optimize your GMB listing.


Whether you are a small restaurant owner or an online marketing agency, you need a Google My Business profile.

Google My Business for local SEO.

Image Source: Tech4Law

Commonly abbreviated as GMB, Google My Business is an online business directory that Google has created to help businesses manage represented on Google search and Maps. 

It is an entirely free tool that lets you interact with your online target audience as they discover information about your brand, working hours, map coordinates, direction, contact details, and reviews from existing customers. 

Image Source: Full Funnel Marketing

Through GMB, businesses can also access interactive features like reviews and questions and publish a variety of media like photos, videos, and posts, which makes it one of the most effective marketing tools.  

First, let’s get onto the same page regarding why Google My Business is essential for local businesses and exactly how you can optimize your GMB listing. 

Importance of GMB Listing

Setting up your Google My Business goes beyond free advertising and gaining more search visibility. It is an effective tool that transforms attention into action.

This is because many searchers, especially mobile users, rely on Google to access credible contact information and use their quick call-to-action buttons.

In fact, a study by BrightLocal shows that 64% of online searchers use GMB profiles to contact details for local businesses. Creating a GMB profile will give potential customers who are searching for you a quick and easy glimpse of your business information. 

Besides, creating a GMB profile allows you to manage your brand’s search results as it grants you the editing capability for what shows up in your profile. Using the correct methods, you can also use your Business Profile as an effective SEO and lead generation tool.  

Important information to include in your GMB

Image Source: Jeff Bullas

It goes without saying that setting up your Google My Business profile can also guarantee you additional visibility. For example, the Local Pack that appears above organic search results is entirely made up of GMB profiles.

On the other hand, GMB will also get you a placement on Google Maps, enabling your business to reach people looking for a specific product or service near them. These are ready-buyers with high purchasing intent.

Ultimately, this assures that your business name will reflect in both brand and related product or service searches to help establish your business credibility. 

Besides, a GMB profile is easy to set up! Let’s go through it together. 

How to Set Up Your GMB Listing

a. Set up a new Google account for your business or log in to your existing GMB account.

GMB

b. Go to google.com/business and click “Manage Now”. Type in your business name here to find out if there is an existing GMB listing, or click next to add your business to Google. 

c. Select your business category. This is a required field and detrimental to the search terms your business will appear in Google. To select the most accurate category, we recommend testing out the search terms in Google and researching your competitors to find the best category fit. 

GMB

d. Add a contact number and website URL. A key thing to note here is to make sure you use an official business number answered. If you don’t already have a website, Google will also allow you to create a new Google Website based on the information provided.

GMB

e. Verify your business. The goal is to gain full access to your Business Profile on Google, so make sure you complete your business verification and claim ownership. 

Now you’re done! But remember setting up your business profile is just the first step of boosting your local SEO. Once you have an officially verified listing, it’s time to optimize your GMB listing.

7 Ways to Optimize GMB Listing

1. Have accurate NAP 

To start, one of the most vital and fundamental ways to optimize your GMB listing is to ensure NAP consistency. This relates to how accurate and up-to-date your location-based business’ contact information is across all local directories, social media profiles, and websites.  

 Many businesses often miss out on this local SEO ranking factor and have multiple business profiles showing different contact information. 

These inconsistencies and errors have the potential to harm your search rankings, so do a quick Google check on your business and see if your NAP is consistent across all online listings.

Image Source: MarketersMEDIA

A quick tip to boost NAP consistency is to build local citations. Use press releases and online directories to get your business’ Name, Address, and Phone number out there to increase discoverability and awareness. 

2. Write the Perfect Business Description

When it comes to the perfect business description, you need to incorporate target keywords into your business profile so you can tell Google what you’re trying to rank for. 

This should go beyond short-tail keywords like cab service in London or hairdresser nearby. Here we recommend using BiQ’s Keyword Intelligence to help you discover and extend your business search terms. 

When people are looking for businesses, there’s a specific search intent behind it. You need to understand your target audiences and why your business is necessary to reach your audiences better. 

Let’s say you operate a cab service in London; you should understand that some people may be looking for cab services in London for sightseeing while some may be looking for cab services in London with the cheapest fare. 

Local Keyword Search Tool for local business

Understanding how your business operates and who your target audiences are can help you create a better business description that is more relevant and engaging. 

Most importantly, use your keywords naturally and appeal to readers instead of Google bots. 

3. Upload Relevant Photos of their Business

Based on a study by Synup, online business listings with photos can get 35% more clicks and are 2x more likely to be considered reputable

Local Business Display on Google SERP

Adding an eye-catching and relevant profile picture for your Google My Business profile is like having an excellent Tinder picture. It helps you create an excellent first impression and is usually what makes users swipe right. 

As Google allows you to add multiple photos and videos, make sure the images you include highlight the best features of your business and help you stand out from the rest of your competition. Here are some quick tips:

  • Logo – Your logo helps your customers recognize your business on Google, so make sure your logo image follows Google’s standard dimensions of 250 X 250 pixels while maintaining high resolution. 
  • Storefront Photo – Photos of your storefront will help customers quickly locate your business from any direction. To make the most of your exterior photos in GMB, upload well-lit photos from each direction that customers might approach your business. 
  • Product/ Service Photo – These photos give your customers a better understanding of what goods and services your business is offering. It is also a chance to promote and appeal to potential customers. For example, bars can show a picture of their signature drinks, or hotels can have pictures of their amenities to attract traveling customers. 

You can learn more about GMB’s photos and videos guidelines here

4. Monitor and Respond to Reviews

People read reviews before making a purchase. That’s why managing user reviews on your GMB listing is essential.  

Both good and bad customer reviews can significantly influence the way potential customers think about your product or business, in addition to affecting your local search rankings

By keeping a close eye on your reviews on Google, you can showcase your business in the best light and minimize the impact that any negative opinion might have on your business.

Even just responding to a review can positively signal to Google that you are active and build users’ trust in your business. 

Reviews & Rating - GMB Optimization

Image Source: BirdEye

Additionally, your responses to reviews can also be the perfect place to include keywords to boost your search relevancy. Just make sure you use them naturally just as you would with any other SEO strategy. 

5. Set Up Q&A to Answer Customer Inquiries

The thing is, you can also use the Q&A section in your GMB listing for your business advantage.

Today’s shoppers often check the internet and do some research before they make a purchase, whether it’s online or offline. They are curious about the prices and quality of your product or service, but will not necessarily take the hassle to inquire. 

In this case, answering expected questions in your business profile’s Q&A section will be perfect for these people who are looking for ready information. Plus, it will make your listing look super useful to people that are researching and comparing businesses or services. 

To create an effective Q&A for your business, curate a list of questions and answers your business often encounters. Research your competition and also include questions and answers that would reflect your competitive edge.

Plus, you can also use BiQ’s Keyword Intelligence to get more keyword insight, especially in our Popular Question tab. You can simply type in your main keyword and our tool will generate a list of related questions that your customer might be asking too. 

6. Claim Your GMB Listing

As we have stressed over and over again, a Google My Business listing is important to help customers and prospective clients find your business easily. 

80% of consumers lose trust in a local business if they see incorrect or inconsistent contact details or business names online, so no matter what, claiming your business listing is a must even if you are an online business. 

You need to claim it to keep your details consistent and updated to provide the best user experience. This also includes analyzing and optimizing your business based on the statistics you will get from your Google My Business profile.

7. Track and Monitor Your Local Rank Tracking

Now that you have your GMB Listing optimized, it is crucial to track and monitor the effectiveness of your keywords through local search rankings on Google SERP. 

Local Rank Monitoring Tool - Grid My Business

Grid My Business is a local rank monitoring tool that will show you the local search rankings of your local business and your competitors’ on Google Maps in a grid view. It supports all locations that can be found on Google Maps. Once you have finalized your targeted keywords, you can obtain more profound insights into your local rankings with Grid My Business.

This ultimate local rank tracking tool allows you to uncover ranking opportunities among your pool of competitors based on each specific search query. You can identify local rankings of multiple search queries by performing a quick and easy bulk scan of up to 5 keywords per scan. It Saves time and saves money. 

Besides that, you can also schedule an automated rank monitoring and obtain precise weekly updates of all your local search rankings in a comprehensive white-label report. By having this report, you can easily keep track, monitor, and even have a side-to-side comparison with your local competitors. Thus, supporting your local SEO ahead of the competition.

Track my local search rankings with Grid My Business now!

Conclusion

Managing your company brand and image is important for any business. As Google is making it easier for users to find out more about a company brand, managing and optimizing your GMB is essential for every business. This is not just to maximize your search visibility but also to build a positive image. 

Remember, setting up your GMB profile is just the start of your local marketing journey. No matter how niche your business is, competition is rife in local search and you must have the right SEO tools on hand to help you optimize your rankings.

If you ever need help maximizing your online presence, try out BiQ Suite and Grid My Business today to improve your SEO and reach relevant audiences. 

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Local Rank Tracking: Your Ultimate Guide To Local SEO Monitoring https://seopressor.com/blog/the-ultimate-guide-to-local-rank-tracking/ https://seopressor.com/blog/the-ultimate-guide-to-local-rank-tracking/#respond Thu, 23 Sep 2021 13:48:18 +0000 https://seopressor.com/?p=36895 Local SEO has become a huge topic in recent years.

In fact, did you know that “near me”, and “buy now” searches are up by 500%? That’s right. They are completely smashing it.

Moreover, with the rise of smartphones, every third search is related to location. And we are sure that you want to attract people looking for “where can I buy…”, right?

This is a golden opportunity for every local business owner to get ahead. 

And if you have a local business, you can’t be missing out on it. That’s what we will look at in this guide today.

We’ll talk about local SEO, local rank tracking, and everything you need to know to dominate local rankings.

What Is Local SEO About

Local SEO is a set of strategies to rank high in the local search.

If you have a local business and a Google My Business listing, searchers can find it online and decide whether to visit it. If they type in any local query such as “restaurants near me”, they’ll get a bunch of businesses listed.

These businesses are shown by location and sorted by local SEO score.

That’s right, the more you work on your local SEO game, the higher you’ll rank, which will increase your chances of attracting more customers. And of course, if you give it no attention, you won’t even be able to rank for local searches at all.

What You Must Know Before Optimizing for Local SEO

Before we start working on your local SEO game, you must learn a few things first.

When it comes to local SEO, it’s very similar to organic SEO. The only difference is that everything is local-related.

With that being said, let’s look at a few concepts you should understand.

Local Keywords

When it comes to local keywords, they are similar to organic ones.

But unlike organic queries, they are location-related. You can see a great example of the difference between the two below.

While the first one serves everyone, the second one is only for people from London. So be sure to keep that in mind when conducting local keyword research.

Google My Business Listing

The second new thing is the GMB listing – A.K.A Google 3-Pack.

When it comes to organic searches, you type in a search query to Google, and you’ll get a list of search results as below.

But this is different for local SEO.

When you type in a local-based search query, you will get a list of nearby businesses. And this list features the three best businesses – Google 3-Pack.

All these businesses have been registered in Google My Business, and you can see them in Google Maps.

If you rank among the top businesses, there is a big chance you attract more customers…. Which will go a long way in making your business more profitable.

Google Maps

Lastly, there is Google Maps you are probably well familiar with.

We are sure that most of you have used it at least once, whether it was looking for a business or trying to navigate somewhere with a GPS.

No matter what it was, you won’t be found if you don’t perfect your local SEO.

Your business won’t be shown in Google Maps, and your potential customers won’t find you, which can drastically decrease your sales.

The Top Benefits of Local SEO

Local SEO can bring you a lot of benefits that organic SEO can’t provide.

Some of them can motivate you, but some can do wonders for your business, traffic, and sales.

Here are the 5 biggest benefits of working on your local SEO.

#1 Works Well for Niche Marketing

Small business owners can feel overwhelmed competing with giant companies such as Amazon, eBay, or AliExpress.

The struggle is real…You’re getting only a few customers while they’re getting millions.

They are completely dominating the market, and there is only a slight chance that you can ever compete with them, let alone beat them.

Fortunately, if you’re taking advantage of local SEO, you don’t need to compete with them.

Instead, you’ll shift your focus to only local businesses in your area.

You will stop selling to everyone and focus only on the specific group of customers that can physically visit your store. 

You will also start to optimize your content and business towards your niche. 

And this will, in turn, help you dominate your niche and local-based businesses. You will become a shark in your ocean.

#2 Build Your Business’ Brand at a Local Level

Like the previous benefit of niche marketing, local SEO is excellent for establishing authority and brand awareness at a local level.

If you choose a few local keywords carefully, you can avail the local market and dominate.

It will help you narrow down competition from worldwide to local-based. This means competing with a few local restaurants rather than the best restaurants in the world.

This can have a tremendous impact on your rankings and brand awareness.

Moreover, it can increase your profitability and make you more successful.

#3 Collect Data on Your Competitors from Local SERPs

If you are looking to dominate your neighborhood, you’ll also need to smash your local online presence.

And for that, we will be using a local rank tracker.

It’s essential because it can allow you to track your competitors’ local rankings and compare them with yours. You can then use this information to adjust your strategy and win.

Local trackers are a MUST when it comes to a thriving local business online presence.

#4 It’s a Good Marketing Campaign

Starting a local SEO marketing campaign can be difficult, especially if this is your first time.

You need to learn about local rank trackers, get on the most popular listings, and create your Google My Business profile.

But if you can get all of that right, you can save a lot of money on advertising.

That’s right, creating a successful local SEO marketing campaign can help you big time in promoting your business and increasing brand awareness. You no longer have to run a PPC ads campaign or promote it via social media.

You just perfect your GMB profile, work on your local SEO, and the rest will follow.

#5 Reach out to a Bigger Audience by Optimizing for Local Keywords

Local rank trackers can help you attract a larger audience. This is because by tracking your local keywords, you can dominate local rankings.

More importantly, you can attract the audience that really matters.

These are the searchers who are nearby and want to buy a product from you ASAP.

Attracting them is the most important thing to enhance the profitability of your business. You should also widen your focus on multiple keywords to dominate rankings.

That will establish you as an authority in your niche and help you get more customers.

Only then can you harness the full power of local SEO and local rank trackers.

The Difference Between Local SEO & Organic SEO

Before we jump into the whole process of getting these benefits and taking advantage of local rank trackers, let’s look at the differences between local and organic SEO.

This will allow you to see why you should focus on local SEO instead of organic SEO if you are a local business owner.

You will also understand the differences and see the true power of local SEO.

#1 Local SEO Focuses on the Geographic Market in the Proximity Area While Organic SEO Has a National or Global Audience in Mind

Organic SEO focuses on global scale visibility.

You build content that everyone can read, no matter the location, nationality, or anything else. If the person can speak English, they can become a reader.

Of course, that also means that your competitors are everywhere around the globe.

Local SEO is a bit different, though.

It is very location-related, focusing on a specific location. And if your customers aren’t nearby, you are not targeting them.

This has many advantages but also some disadvantages you need to consider.

For instance, you are attracting 1000x fewer customers – shifting from the whole world to only your location. 

But even though you are attracting fewer customers, they are all qualified. Moreover, all of them can buy from you, which makes them your perfect audience.

You also have lower competition, competing only with the nearby businesses.

This can be a huge benefit, especially in the beginning. You don’t need to compete with every business in the industry like in organic SEO.

Instead, you compete with only a few similar-size nearby businesses.

#2 Local SEO Focuses on Making a Business Relevant in Local Search Engine Results

Ranking high in search results is essential.

It will help you establish authority, gain more traffic, and even boost sales. But if you have a local business, do you need it?

The answer is not really – or at least not as much as being well positioned in local SERP.

Dominating local search engine results is far more critical than ranking in organic search results. 

This is because you can leverage maybe 5 – 10% of organic traffic to your advantage.

But with local traffic, it is more like 90 – 100%. Remember, local SEO focuses on the audience that lives nearby, not on everyone like organic SEO.

#3 Local SEO Uses Specific Keywords to Reach out to Audience in the Search Area

Using local rank trackers is a lot different from using the organic keyword research tool.

The same goes for keywords.

Organic keywords are very general compared to local keywords. For instance, consider the example keywords below.

All of them are for everyone seeking the information.

Local keywords are different, though. They are tight to the location of the business and usually contain a word or two based on the location.

For instance, if your business is in London, local keywords would look like below.

You can compare these examples with the previous ones and immediately spot the difference. 

Don’t freak out, though. The whole process isn’t that difficult as it may seem.

#4 The Strategies of SEO and Local SEO Overlap, So You Don’t Have to Adjust Your Strategy a Lot to Optimize for Local SERPs

Local SEO and organic SEO have their differences.

But, they are both still SEO, which means they don’t differ that much from one another. You should think of organic SEO as a baseline and local SEO as a superstructure.

They overlap each other and can work great together.

In fact, if you are looking for the best results, you should make them work hand in hand.

The strategies you use for building great organic rankings, such as link building, skyscraper technique, and so much more, are also helpful for your local SEO. This is very convenient because it means you don’t have to change up your existing strategy.

Instead, you make only a few tiny changes, and you are good to go. It’s super simple.

The Fundamentals of Local Rank Tracking

After you have a pretty good understanding of local SEO and how it differs from organic SEO, it’s time that we look into the fundamentals of local rank tracking.

In this section, you’ll discover everything about local rank tracking and why it matters.

What Falls Under Local Rank Tracking?

Local rank tracking is a local SEO strategy for improving a site’s SERP rankings. There are a couple of things you’ll need to rank higher such as:

  • Brand awareness – searchers must know about you
  • Domain’s authority – searchers must trust you
  • Constant traffic – searchers must see you as relevant.

Local rank tracking can help you achieve all of these things. 

Moreover, if you use it the right way, it can help you skyrocket your Google rankings and boost conversions.

But before you can get that, you’ll need to learn more about the mechanics of local search.

HOW DO USERS SEARCH FOR LOCAL KEYWORDS?

There are a bunch of ways you can spot a local search query with a local rank tracker.

For instance, consider the example below.

If the query contains “near”, “near me”, or “nearby”, it’s a clear indication for the local rank tracker that it’s a local query. So it’s obvious, if you didn’t mind the location, you wouldn’t include it in the search query.

But it doesn’t stop there… There are a lot of other phrases like “open now” or “outdoor”.

If a local rank tracker spots these phrases, it knows that you are looking for something near you where you can go.

(there are also other similar phrases like “pet-friendly”)

Lastly, there are qualitative modifiers like “best”, “top-rated”, or “most popular”. These are one of the most searchable local queries.

That isn’t surprising, though. We all want the best quality, right..? Especially with the food.

On top of that, there can also be geo-modified keywords, including a state or city.

This makes it more than clear to the local rank trackers that a searcher is looking for local businesses in the local area.

So bottom line, imagine being in searcher’s shoes, outside of your apartment.

How would you search for a restaurant, florist, or barber? What questions would you have before arriving at the desired location?

Answering these questions will help you see how searchers would look for a local query.

THE DISPLAY OF SEARCH RESULTS

We’ve covered what local rank tracking does and what local keywords look like.

Now it’s time to discover what happens when searchers press enter and get the local search results from Google.

So if you were to search for “restaurants in London”, you’d get something as below.

It’s a Google My Business 3-pack, as we’ve mentioned earlier. In essence, Google shows you the three most relevant businesses for your search query.

It counters on all factors, which include location, rating, relevance, etc.

It’s important here to keep in mind to set the right GMB category for your business. For example, if you have a barbershop but set it as a “restaurant”, you won’t earn much…

(keep that in mind when creating your GMB profile.)

Also, searchers can look for your business directly by its name. If they do, they will see a big Google My Business listing, as you can see below.

Of course, all of that is only possible with the local rank tracking, and GMB set properly.

Why Is Local Rank Tracking Important, and How Does It Benefit You?

We’ve covered the basics of local rank tracking in the two points above. But how does it actually benefit you to use local rank tracking?

That’s what we will shed light on in the following three sections.

INCREASED LOCAL SEARCH VISIBILITY FOR LOCAL SERPs.

If you fail to plan, you plan to fail. This is very true, especially in the SEO world. 

If you don’t have the right strategy and fail to use local rank tracking to track your local keywords, you will quickly fall short.

On the other hand, using local rank tracking properly can do wonders for your site.

It can transform your underperforming business into a top-ranking people’s go-to. As a result, you can increase your visibility, gain traffic, and make tons of sales.

Think about that next time when deciding to use a local rank tracking tool.

APPEARING IN GOOGLE 3-PACK, WHICH ATTRACTS MORE TRAFFIC AND PHYSICAL CUSTOMERS

Local rank tracking can be the best thing you can do for your local business. This is because it can allow you to smash the Google 3-pack completely.

The critical thing here is monitoring local keywords as well as your competitors.

Without local rank tracking, you cannot know for what search queries you rank or whether you’ve outranked competitors.

You can only guess and hope you did (which is never good.)

But with a local rank tracking solution, you can be 100% sure. It can track your keywords and tell you the exact ranking position.

You can then make the necessary improvements and smash the local 3-pack.

It’s a must for every serious business owner.

MONITORING YOUR LOCAL COMPETITORS ALLOWS YOU TO ALWAYS STAY ON TOP OF THEM, STEALING THEIR CUSTOMERS AND TRAFFIC

Often you can see a new local business opening.

You may not be concerned about it because you’ve been there longer, have higher credibility, and will definitely outrank it, right?

Well, not really…

In fact, there can be a new business that has just opened up and outrank you in a few seconds if they know what they are doing.

The worst thing about it is you never find out – unless you use a local rank tracking tool.

That’s why it’s crucial to track your rankings and look for any competitors who may be trying to put you down or the ones who have done it already. They are stealing your traffic and customers, so you must take action ASAP.

But without a proper local rank tracking solution, you’ll never know.

That’s why using the right solution is a MUST for every serious local business.

Create Your Google My Business Listing

Before you can take advantage of local rank tracking, you must have an actual business you can track. And that’s exactly what setting up Google My Business is – making your business online.

It allows searchers to find it online, interact with it, and consider visiting it.

How To Set Up Your GMB

The first step of local SEO is creating your online business profile. The easiest way to do so is to create a Google My Business account.

You can easily do that by navigating to the Google business website.

You will first need to create the whole Google Suite account for your business. This includes everything from a Gmail account to Google Drive.

After that, you’ll need to click on “Manage now” and start creating your business.

The first thing you’ll need to set is your business name.

After you take care of that, it’s time to set the category of your business.

There are nearly 4.000 categories, so you can be sure you’ll find the one that suits your business the most.

It’s important to pick it wisely, though. So be sure to take your time on this step.

If you are unsure of which category to pick, you can go ahead and look at the whole list of all GMB categories here.

You’ll then need to select the address of your store.

Make sure always to double-check it. You have no idea how many businesses write an incorrect address to their store.

It will frustrate your customers and significantly decrease your sales. 

After that, you’ll need to pinpoint the exact location of your business on Google Maps.  Take your time on this step and make it as precise as possible.

It will literally take you only a few seconds but can save your customers a lot of time.

Then you’ll need to add your phone number and website URL and verify that it’s really your business.

The usual procedure is to send you a postcard by mail from Google.

After receiving it, you can verify that you are really an owner of your business, and so you can claim it.

Once you do that, you’ll get your business online, and you’ll show up in Google Maps

You will also get listed in the SERP if somebody searches for your business. It’s definitely a MUST for every physical business.

How to Optimize Your Google My Business Listing

Almost every business has its GMB profile nowadays. But only a tiny portion of business owners actually takes time to optimize it and make it top-notch.

This opens up an excellent opportunity to take advantage of it and perfect yours.

Here are 5 steps to optimize your GMB listing.

#1 Have an Accurate NAP

NAP stands for “name, address, and phone number.” For local SEO purposes, you must include this information when creating your GMB profile.

But just writing any NAP isn’t enough. It must be consistent and accurate.

Often, local businesses feature inaccurate addresses, or they feature different NAPs across multiple listings.

That isn’t ideal, though, and may present two major setbacks.

  • You may risk customers visiting the wrong location – and you lose them
  • You may experience a ranking drop – consistent NAP is a ranking factor

For these reasons, you must make sure it’s consistent and accurate across every listing and business directory.

In fact, if you look at the two most common ranking issues, you’ll come to find out this.

I am sure you don’t want to be like the majority of businesses with an inaccurate NAP.

And that’s why it’s critical that you always double-check your name, address, and phone number when adding your business to a listing.

It’s the only way to achieve substantial rankings and generate more sales.

#2 Write a Perfect Business Description

The business description is the best place to describe your business and help customers know what to expect.

It’s also an ideal place to include some local keywords and do the selling.

You should pay attention to the tone of your description as well as including unique attributes to attract more customers.

After all, why should a customer visit your store instead of choosing competitors?

You must make it all clear in your description.

Remember, its point is to describe, persuade, and rank your business higher.

#3 Upload Relevant Photos of Your Business

We are visual creatures, so a picture is worth a thousand words is very true, especially when it comes to marketing.

We process visual information a lot better and faster and find it much more appealing.

And that’s why it’s a MUST to upload relevant photos of your business to your GMB listing.

(it will also help you rank higher because it’s a ranking factor.)

Of course, this is only true with high-quality, relevant photos. If you upload blurry images that have nothing to do with your business, you won’t get far.

That’s why you should pay attention to the resolution, quality, and relevance.

All of your photos should be sharp and taken from your business or at least have some connection to it.

Adding stock photos may only lure in readers on something you can’t deliver. So make everything believable, high-quality, and relevant.

#4 Monitor and Respond to Reviews

Reviews play a huge role for Google as well as customers.

If you see a business with a 4.7-star rating compared to the one with no reviews, which one are you more likely to pick?

The first one, for sure.

Reviews are very critical, but so is the way you handle them.

You must make sure you respond to every review, especially negative ones.

Most business owners receive a negative review, and they get mad and ignore it or attack the person writing the review.

But that isn’t a good policy and may lead to some severe problems in the future.

So make sure always to be kind and respond to every review.

You should also monitor your reviews and find out your negative-to-positive ratio.

If you see many negative reviews and almost no positive ones, that means that there is something seriously wrong with your business.

The most common reason is your personnel – the customer service.

If this is the case, talk to your employees, and be sure the same inconveniences don’t repeat in the future.

That will help you stay away from negative reviews and replace them with positive ones.

#5 Set up Q&A to Answer Customer Inquiries

Confusion kills sales.

Sometimes your customers may be considering visiting your store, but they might not be sure of something.

And because they are not sure, they decide not to visit it altogether.

Fortunately, you can prevent it by incorporating a Q&A section with your business. Your customers will no longer be confused or indecisive.

Instead, they will know all they need and will have no problem visiting your business.

That will help you be different and make customers choose your business rather than go for competitors’.

How to Take Advantage of Local Rank Tracking

You’ve learned quite a bit about local rank tracking and local SEO. 

But we have never talked about the exact strategies and ways to use a local rank tracking solution to outrank your competitors. 

This is the last missing piece in your local SEO strategy which you’re about to discover.

Here is the exact process of how to take advantage of local rank tracking.

#1 Use a Right Local Rank Tracking Tool

There is a lot of great local rank tracking solutions on the market.

You can choose them in the form of plugins, web-application, or even standard desktop apps for your operating system. 

Each one of them has its own limitations but also advantages to take into account.

For instance, plugins tend to be really easy to use and intuitive, but they are also only lightweight and don’t have a lot of features.

If you’re serious about your business but also your comfort, we suggest using web apps.

They can provide you with the same amount of functionality as desktop applications while still being lightweight and intuitive, like plugins.

We highly suggest using Grid My Business when it comes to local rank tracking.

There are a couple of reasons for that. First, it’s really precise, and you have a ton of features that can help you work more effectively.

Many solutions get their position by the zip code, which may not be so accurate.

With the Grid My Business, you can choose the grid to cover, and we will calculate rankings as they appear in the real world.

(we also support multiple-location which is very convenient for larger businesses,)

It also features additional handy features like analyzing competitors, managing GMB reporting, and so much more.

You can see some of the best Grid My Business features below.

It’s really one of the most complete solutions for local rank tracking on the market.

#2 Insert Your Location & Search Query That Is Relevant to Your Business

Grid My Business is super simple to use.

The whole process of analyzing your business and local SERPs starts with inserting your location and target keyword into the search bar.

So, for instance, let’s say your business is “Di Fara Pizza” and the search query you are checking is “pizza delivery.”

Your input into the search bar would then look like below.

You will then need to further specify the location, as you can see below.

The last step is setting up the grid or the cover of your business.

In essence, you are setting the grid size and the location from which people can go to your business and buy.

Right after that, you hit Run Scan, and the tool will perform an in-depth analysis of your business and SERPs.

#3 Optimize Your Website Based on Your Current Position in the Results Shown

After you get the results from your local rank tracking tool, it’s time to act on them.

If you got great results as we did, you have nothing to worry about. Just keep doing your thing and stay on top of your game.

But if you didn’t get the results you expected, it’s time to do something about it.

You should compare your business to your competitors, find out what they are doing better than you, and improve your business to beat them.

You can also conduct competitor analysis with our tool and learn more about competitors.

The most common reason you may not be ranking well is reviews, your overall local SEO game, and NAP citations.

If you are struggling with local rankings we suggest putting in the time on these things.

Especially with reviews, all you have to do is ask your customers to leave a review, and you can give them a coupon in return.

NAP citations are also extremely easy to fix. All you need to do is go to Google, type in your address or business name, and look for citations.

We are sure that you will find some that don’t match your real location.

If you do so, fix them, and avoid unpleasant situations where a visitor comes to an incorrect location.

But of course, if you’ve followed our tips to optimize your GMB profile, your business is on point, and you are the king of your local rankings. 

Either way, do what you have to do to get on top, boost traffic, and maximize conversions.

#4 Some Local Rank Trackers Also Have a Monitoring Feature to Get Periodic Updates on Your Business, or Your Competitors’

Local SEO, together with local rank tracking, isn’t a one-time thing.

Instead, it’s a continuous process you need to constantly put in the effort into if you are looking to succeed.

Unfortunately, that’s not how most business owners see it.

Part of it is because they don’t want to go through the whole process of analysis over again, and they think it’s a waste of time.

And that’s why we incorporated Scheduled Scanning into our solution.

It makes it incredibly easy to scan and monitor your business continuously.

Whether it’s your business, your competitor’s, or anyone else’s, you can stay up to date and observe the rankings effortlessly.

This feature is a true gem and will allow you to save a lot of time and effort.

So make sure you set up scheduled scanning in your rank tracking tool. Keep an eye on the local rankings at least once a week and stay updated.

It’s the only way to substantial growth and great results in the future.

Conclusion

As it gets more competitive in each industry, local SEO and local rank tracking have become much more valuable in ensuring that your business remains relevant. 

Local SEO and search engines have also become more sophisticated over the years.

Fortunately for you, you now know everything about local SEO, local rank tracking, and how to rule the local rankings.

Follow the advice you’ve learned above, perfect your business, and become a local king.

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Keyword Gap Analysis Influences the E-commerce Industry https://seopressor.com/blog/keyword-gap-analysis-e-commerce/ https://seopressor.com/blog/keyword-gap-analysis-e-commerce/#respond Fri, 23 Jul 2021 07:59:58 +0000 https://seopressor.com/?p=36561

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Definition Of E-commerce According to Shopify, e-commerce, or electronic commerce refers to the transaction where goods or services are bought or sold using the internet. It also involves the transfer of money online and the data used to execute these transactions.  Why has the e-commerce industry grown so much? What caused it to boom?  Well, […]]]>

Definition Of E-commerce

According to Shopify, e-commerce, or electronic commerce refers to the transaction where goods or services are bought or sold using the internet. It also involves the transfer of money online and the data used to execute these transactions. 

Why has the e-commerce industry grown so much? What caused it to boom? 

Well, we are no stranger to the pandemic that began in 2019 where all businesses were forced to change their business model to online. This is where the global e-commerce industry flew to the moon and is estimated to have a market value of 4.89 trillion US dollars in 2021.

Due to the lower barriers of entry to most e-commerce platforms, more products and services around the world can be sold and bought into non-native markets via online sales and marketing. 

This shows that borderless e-commerce is becoming a profitable option for online retailers globally with China taking the lead with total online sales just under the $2.8 trillion mark. 

It is clearly evident that the new norm is definitely online shopping. 

Types Of E-commerce

There are generally four main types of e-commerce business models that every online store adopts. 

  • B2B

When a business sells goods or services to another business. For instance, a business sells software such as Tidio which is an online chat box for online businesses. 

  • B2C

When a business sells goods or services to end-users or individual consumers. This is the most common business model (e.g. You buy new clothes from an online retailer).

  • C2C

When a consumer sells goods or services to another consumer. For example, when you sell your preloved clothes to another individual or your used things that are still in good condition.

  • C2B

When a consumer sells their own products or services to a business or organization. To give an illustration, you know how you see some influencers on Instagram promote some businesses’ products or services, they do it for a fee in return for online exposure. Another example could be an artist selling their handcrafted art on Etsy and so on. 

Source: flashyapp

You can check out our previous post to learn and understand more about your consumer buying behavior and integrate the knowledge into your e-commerce journey!

The Fierce Competition Within The E-commerce Industry

Ever since the pandemic hit, there are more online businesses emerging, which obviously means more competition. To date, there are approximately 24 million e-commerce sites across the world and 3.4 billion e-commerce users worldwide.

With all that competition, how are you gonna come out on the top? How are you gonna dominate the competition?

Though the rise of e-commerce makes it hard for you to do as well as your competitors, it’s not impossible. You can maybe leave big companies like Amazon or Alibaba for another day, but for now, focus on the competitors that are performing slightly better than you. 

To start off the competitive analysis, you must first list out your competitors and carry out keyword gap analysis in order to outdo your competitors. 

How Does Keyword Gap Analysis Play A Role Here?

Basically, keyword gap analysis is a process that lets you run a competitive analysis on the keywords that drives your competitor’s traffic.

With keyword gap analysis, you can:

  • Uncover high-valued keywords that your competitors are ranking for
  • Find keyword opportunities or “low-hanging fruit” quickly
  • Discover questions that readers ask, and then try to address them
  • Obtain higher SERP visibility as you uncover keywords you never thought of

With all these benefits mentioned, now you can learn and understand how you can perform better than your competitors. 

Learning from your competitor can help you spot new trends and predict market shifts. Into the bargain, you can determine what are the potential barriers within your niche and be able to make better-informed choices. 

Learn Your Competitors Through Keyword Gap Analysis

The point of keyword gap analysis is to identify keywords that your competitors don’t rank for. That way, you are actually learning about your competitors. Here are some step-by-step to help you do so:

1. List out your competitor(s)

You need to know who you are up against. To make things easier, you can segregate your list of competitors into:

  • Direct competitors: Those who have an identical or similar service or products to your own. 
  • Aspirational competitors: The ones you aspire to be like. These competitors are the ones you plan to succeed with. 
  • Indirect competitors: These are the competitors that are harder to detect or less obvious. Because their material ranks for similar searches and search results, these less obvious competitors get the attention of your target audience.

Knowing who your competitors are and what they have to offer can help you to develop your products, services, and marketing. It will also enable you to communicate with your target audience and set competitive rates in order to manage market challenges.

2. Identify and compare the keywords that you and your competitors have

a. Keywords they rank, but you don’t.

This is a list of keyword opportunities for you. Most likely, your competitors have done the SEO and identified the significant keywords that your target audiences are looking for.

Here, you need to identify decent volume, valuable keywords missing from your list and add them to your keyword strategy. You can target them by analyzing Google’s search results and finding gaps that will allow you to create better content. 

You can use RankingGap to find out the keywords missing in your website by comparing yours to your competitors’ websites!

b. What are their ranking keywords like? 

After compiling the list of keywords that your competitors rank for, you need to further sort them out into plurals/singular, long-tail/short-tail, etc.

This is crucial because you would know which type of keyword form to target. 

Most of the time they are long-tail keywords as it can be one of the biggest opportunities for increasing organic traffic. High-volume keywords have too much competition so you need to be strategic and try to target long-tailed keywords with high search intent. 

For example, instead of just using generic keywords like “restaurant equipment,” you can focus on more specific variations like “ice cream sundae machines for fast-food restaurants”. More specific phrases will appeal to a more targeted audience, so while there may be less search volume, you’ll become a top choice for Google to serve up for those search terms.

c. Amount of keywords your competitor included per page.

You can also take note of the number of keywords your competitor included in a page. Get the average amount and try to only include valuable target keywords, and avoid “keyword stuffing”. 

d. The type of content surrounding a particular high-ranking keyword.

Here, you would need to do some content gap analysis. You need to study the content structure of your competitor to identify topics and keywords for which they presently rank better so that you can also target them in your new content.

3. Categorize and filter competitor keywords base on what you identified

If you want your keyword gap analysis to be more efficient, categorise and filter your keywords.

You should include as many categories as possible to acquire the most successful keywords. Using a spreadsheet, categorise and mark the keywords. You must search the keyword collection to the point where you can locate keywords that do not belong to any certain group.

4. Categorize and label your filtered keywords.

Now that you have your filtered keywords on hand, it’s time to put a label on them. 

You can do that using Moz Keyword Labels. Keyword Labels are a great way to organise and classify your Tracked Keywords. It can also assist to categorise keywords as you go if you’re adding a lot of them on a regular basis. 

Labeling as you go can help with data segmentation later because adding new keywords can affect your Search Visibility score. 

Tip: Depending on what niche you are in, create your label and categories for the keywords.

5. List out data such as ranking, volume, CPC, competition, etc. 

This step is optional, but it could give you great insights. 

You can use some tools available like Google AdWords Keyword Tool. Here are what each of the columns displayed in the Google AdWords Keyword Tool will tell you about each of the keyword ideas displayed.

Google AdWords Keyword Tool
Source: neilpatel
  • Competition: “The Competition column gives you a sense of how many advertisers are bidding for a particular keyword. This data can help you determine how competitive the ad placement is.”
  • Global Monthly Searches: “The approximate 12-month average of user queries for the keyword on Google search.”
  • Local Monthly Searches: “If you specified a country or language for your search, this is the approximate 12-month average number of user queries for the keyword for those countries and languages.”
  • Approximate CPC: “This is the approximate cost-per-click you might pay if you were to bid on the keyword. The CPC is averaged over all the ad positions.”

If you need to export the data, you can simply use the Download button under the Review Plan tab and export to your preferred format. You can then copy the data from the exported spreadsheet to your keyword research spreadsheet.

6. Check your content for irrelevant keywords.

Keywords without an assigned label or category could be keywords that you didn’t expect in your content but could also be irrelevant keywords.

This is important to avoid, otherwise, Google’s algorithm would think that you are keyword stuffing. And they’re going to dock you in the rankings, which will be bad for your e-commerce. 

You might be asking yourself, “What’s the big deal?” It’s perfectly acceptable for me to include “sweaters for cute hipster dogs” in every paragraph of my website if my company sells sweaters for cute hipster dogs.

Not only does this bring little help to your SEO, but it can potentially derail your efforts to earn Google’s favor and harm your website’s ranking, as well as sound off-putting to human visitors.

Visitors won’t be able to reach your site if they don’t use relevant keywords when looking for an answer to a question or a solution to a problem.

7. Recognize a pattern in your final keyword group.

recognize the pattern of keywords
Source: LinkedIn

After categorizing and labeling your target keywords with low volume and high intent, and collecting the CPC, volume and competition, etc., you should be able to notice the patterns. 

You’ll see keywords that represent a distinct topic on their own.

For instance, the keywords “Cheap Full Coverage Insurance” and “Cheap Insurance Companies” will each reflect separate contents that will be displayed on the page.

8. Start to outperform your competitors.

When it comes to creating an SEO strategy, one of the best sources of information is your competitors. Conducting a competitor keyword analysis can help you determine what you need to do to rank well in search and drive more qualified traffic to your website.

You can only better your rivals if you understand exactly what it is that they’re doing.

Now that you’ve got all the data that you need, it’s time to turn all the data analyzed and collected into your weapon. Transform the highly-valued keywords which you just filtered and start creating content for your e-commerce site.

The Bottom Line: Keep Your Friends Close, But Your Enemies Closer  

Finding quality keywords is challenging, especially when you’re in a highly competitive niche. However, if you follow the above guidelines, you can reduce your SEO work hours while focusing on the growth of your small business.

Armed with all of that information, you can improve your own SEO. You’ll know where to hunt for new links and how to optimise your content. You’ll also learn how to change the architecture of your site and make other technical changes.

To improve your SEO for the sake of your business, you must first understand the competition along with your competitors. 

Want to know more? Click here to explore more about keywords and our ultimate keyword gap analysis strategies!

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How To Integrate Keyword Gap Analysis Into Your Copywriting https://seopressor.com/blog/keyword-gap-analysis-and-copywriting/ https://seopressor.com/blog/keyword-gap-analysis-and-copywriting/#respond Thu, 22 Jul 2021 07:00:10 +0000 https://seopressor.com/?p=36540

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Today, the digital marketing landscape is very important. Every business has to have a strong online presence to generate traffic and meet customers’ expectations.  This is where SEO copywriting comes in. The art and science of producing online content that both search engines and people love, mastering SEO copywriting become the key to creating content […]]]>

Today, the digital marketing landscape is very important. Every business has to have a strong online presence to generate traffic and meet customers’ expectations. 

This is where SEO copywriting comes in. The art and science of producing online content that both search engines and people love, mastering SEO copywriting become the key to creating content that will rank high on Google’s search engine result page (SERP).

Among the many SEO techniques, keyword research and competitive keyword analysis (aka keyword gap analysis) play a huge element in SEO copywriting. 

According to Westebbe Marketing, bloggers who are focused on SEO reports and heavily invest in keyword research for their posts are more likely to see strong results.

In fact, numbers show that the results actually double when these bloggers usually or always do keyword research for their posts when compared to bloggers who only do it sometimes

It’s evident. Keyword research is fundamental to creating a performing copy

However, to truly understand what good copywriting entails, let’s get a quick look at what poor copywriting means. 

What is Poor Copywriting?

Poor or bad copywriting is confusing, has no substance, and doesn’t convert. The problem is, nobody writes bad copy on purpose. So, if you ever find your content or sales message not converting, it is most likely due to one of these two reasons. 

One, you most probably lack the basic knowledge on the principles of copywriting and are writing copy for yourself and your company, but not for your customers. 

For example, your copy may be singing praises about your awesome product but does not answer your prospect’s question of, “what’s in it for me?”

It may be a simple principle but many new marketers often fall into this trap and talk only about themselves. Just take this copywriting example by Rareloop.

keyword research is required for this website
Source: Alex Cattoni

The homepage copy reads “We’re digital artisans. An expert team passionate about crafting bespoke websites and apps.” which only speaks to their ego and doesn’t give readers a clue what they are about.  

Second, your keyword research is not done properly. 

Many writers often create their copy first and think about SEO later, but this becomes only about inserting keywords rather than writing a copy that answers search intent.  

When you have your target keyword in mind before you put pen to paper, your writing will sound more natural and engaging, instead of being awkward or forced.

And if that’s not the case, another scenario is you have most likely selected a keyword that seemingly fits but isn’t relevant to your audience. 

As a whole, the key to good copywriting has always been writing based on pre-selected target keywords that you know will be driving relevant traffic to your business.  

In fact, good copywriting follows a certain framework and here we are going to show you how – by using keyword gap analysis to create converting content. Now let’s get started. 

Learn more on how to use Keyword Gap Analysis to boost SEO traffic.

Why is Keyword Gap Analysis Important In Copywriting?

It’s important to get into the habit of researching your competitors and keywords before you start writing your copy. 

A keyword gap analysis considers both your competitors and keywords as it compares your rankings to other domain’s rankings to identify keyword opportunities. 

This is an extension of ordinary keyword research and allows you to understand your strengths and weaknesses in relation to your competitors. Using this data insight, you can better gauge how you should refine your keyword strategy.  

Through this, you can find sales-driving keywords in the buyer’s journey that you should be prioritizing in your content creation to drive site traffic. This may include hidden keywords that sometimes you or your competitors may not be aware of. 

It is only when you have these target keywords that you can create better copywriting to get higher rankings and better connect with your target audience. 

Besides, keywords can be a great way to start your content if you have no idea what to write. Not only are they a data-driven source of inspiration, they are more likely to get you potential customers for your site!

Are you convinced now? To integrate keyword gap analysis into your copywriting, here are three questions to guide you through the process. 

How to Research Your Competitors? 

Before anything, you need to first know who your competitors are. 

Source: Quimi Net

In digital marketing, almost anyone and everyone can end up as your competition. In addition to direct competitors, you are also competing with indirect competitors and other businesses for the same target market.

In this scenario, knowing who your competitors are and their keyword strategy can be a determining factor in winning the rankings. A quick Google search for your industry keywords will show you the leading websites in your niche. 

Additionally, to find low-hanging to middle-range targets, you can plug your website into competitive analysis tools like SimilarWeb or Alexa. 

On SimilarWeb, you’d want to pay attention to the similar websites section to find businesses similar to yours. Check out these competitors and select those that you find are suitable targets. 

Source: SimilarWeb

To narrow down on your competitors, get a deeper understanding of them through research. Read their reviews, customer feedback, Google search engine results for their brand and see where they stand in the industry. 

Find out what people are saying about the business and see if there are any opportunities or gaps that your business might be fulfilling better. 

Once you’ve identified your competitors, it’s time to run a keyword audit for each domain to start researching their keyword assets.  

How to Research Keywords? 

To look into their digital marketing strategy and come up with tactics to outrank them, you need to understand your competitor’s ranking keywords. 

Here, we suggest using BiQ Rank Intelligence to uncover your competitors’ keyword rankings and important data. Our tool is easy to use and you simply need to insert the domain link and set your keyword discovery range from #1 to #20 with traffic equal to or more than 100.

This is so that it will filter out only valuable keywords that you should be focusing on, without the noise. But please feel free to set your own metrics. 

Most importantly, do this for your domain as well as all your competitors, and move them in a spreadsheet. 

Make sure you list all the keyword information, especially the SERP features and ranking URL that is shown in our BiQ tool to draw out valuable insights. 

How to Use Keyword Gap Analysis In Copywriting? 

Now that you have the necessary keyword rankings data of your website and your competitors, it’s time to compare and check your keyword rankings against your competitors to gain better insights. 

Generally, what you are looking for are: 

  • Valuable keyword opportunities your site is not targeting
  • High-volume keywords in which your site is ranking in #4 to #15 which you could boost 

Start by comparing your ranking keywords to your competitors’ and see if there are any missing keywords. By keeping an eye on the successful keywords your competitors are ranking for, you may find new opportunities you originally thought were irrelevant. 

Next, have a look at common keywords that both you and your competitors are ranking. Sort these keywords by ranking URL and check to see how your competitors are doing and also how well you are ranking compared to them. 

According to a report by Ahrefs, the average #1 ranking page is most likely to rank in the Top 10 results for nearly 1,000 other relevant keywords.

That’s why make sure to identify and collect these semantic keyword groups that were included and optimize them in your content for a boost.  

Additionally, take the chance to compare how many keywords you and your competitors are ranking for in an article written on the same topic. Compare and identify which content you can further optimize and improve on. 

You may also want to find what strategy each competitor has adopted to secure a ranking for a certain keyword. If you find competitors taking additional effort to secure a specific keyword, this is a signal that you should start paying attention to the keyword as well. 

Overall, what you want to look at when comparing your keyword rankings and your competitor’s keyword rankings are the keyword patterns. 

Take note if the website is ranking for mostly long-tail or short-tail keywords, high competition or low competition keywords, keywords with an answer box, and more. The idea is to gather keyword insights to strategize methods you can stay relevant among your competition. 

Our other tool, RankingGap can help you find out the keywords missing in your website by comparing yours to your competitors’ websites!

Source: RankingGap

To make your keyword gap analysis more efficient, you can also sort your keywords into these categories:

a. Keywords you rank for, but they don’t

One of the best methods to grow your traffic exponentially is to focus on your high-ranking keywords to build on your keyword strengths. You can do this by examining your top rankings and find semantically related keywords you have yet to target and optimize them into your existing content. If the keyword warrants new content, write a new article and interlink it with your existing content. Since Google already takes you to be the authority on the topic, this will make it easier for your newer content to rank well too. 

b. Keywords they rank for, but you don’t

Sometimes, you may not always have the luxury of low competition keywords. When it comes to this category of competitor keywords you are not ranking for, you want to focus on finding the keywords that give your competitors the highest ROI. Here you want to identify the common recurring keywords your competitors are after, what they are doing to rank for them, and how you can beat them. Try looking for gaps that are yet to be filled or try tackling the keyword using a different angle to outrank your competition. 

c. Hidden Valuable Keywords Not Used by Competitors

This category consists of valuable keyword opportunities. If you manage to find keywords with high search volumes that haven’t been targeted by other SEOs in your space, make sure to prioritize these keywords first.  Since your competitors are not aware of these keywords, there’s a first-mover advantage here, so make sure you target them immediately to secure a better foothold and position.

Start Writing Your Content

Now it’s time to use those keywords and start copywriting. While you may now be targeting the right keywords, keep in mind that it’s not just about keyword inclusion. 

To win at your keywords, you should aim to create useful, compelling, and valuable content that people will gladly promote on social media platforms. 

Again, great SEO copywriting is for both people and search engines. 

To help make sure you fulfill both criterias, you can check your written content using our BiQ Content Intelligence

Because not only is the tool handy enough to check your paragraphs for sentiment analysis and readability, it also compares your content WordGraph report against the Top 10 ranking search results of your keywords to help you optimize your relevancy. 

All you need to do is edit according to the suggestions and score a healthy SEO mark. Then naturally, this will help your content rank better which generates higher SEO traffic and raise better visibility and brand awareness on Google SERPs.

Check out our ultimate guide to Keyword Gap Analysis to build a solid strategy and outrank your competitors!

Conclusion

All in all, great copywriting is founded on the basis of good keyword research fundamentals. 

By considering both keywords and competitors, doing a keyword gap analysis is your answer to connecting your writing to your potential paying customers. 

So make sure to follow the steps in our keyword gap analysis guide before you start your SEO copywriting. 

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Keyword Gap Analysis & Consumer Buying Behavior https://seopressor.com/blog/keyword-gap-analysis-consumer-buying-behavior/ https://seopressor.com/blog/keyword-gap-analysis-consumer-buying-behavior/#respond Wed, 21 Jul 2021 08:05:28 +0000 https://seopressor.com/?p=36522

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Businesses exist because of customers.  Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist.  As a result, your marketing must factor in what influences consumer behavior.  Marketing is […]]]>

Businesses exist because of customers. 

Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist. 

As a result, your marketing must factor in what influences consumer behavior. 

Marketing is so much more than creating a catchy phrase or jingle. You need to figure out how to meet your customers’ needs, what their values are, and speak to them in ways that they would want to engage to build a successful marketing campaign.

But what exactly is consumer behavior and why is it important to marketers? 

What is Consumer Behavior?

Consumer behavior definition in marketing is the study of how people make purchasing decisions and understanding the reasons that affect their purchase, such as social or psychological factors. 

It is a study that uses data insights from surveys and reports to find the “why” behind each buying decision. Often, this means looking into different facets of consumer behavior and answering questions like: 

  • What are the consumer perceptions about a certain brand, product, or service?
  • What motivates a consumer to select one product over another and why? 
  • What factors in a consumer’s everyday environment affect buying decisions and why?

Of course, there are many more. But using the answers to these questions can help businesses make better decisions and effective marketing strategies by aligning their techniques with their desired target audiences. 

Importance of Consumer Behavior in Marketing

As we have seen time and time again, successful brands and companies align their marketing strategies to factors affecting consumer behavior as to the foundation.

They’re not generating products and marketing plans based on their ideas alone, but instead, look into how consumers behave and take that information to match up their product design and marketing strategy to what consumers want and need. 

Every consumer has a different thought process and motivation for buying a product. Despite being customers of the same product, their difference in lifestyle or income can have influences on behavior and their approach to purchasing. 

As marketers understand the varying factors, they can adopt customer differentiation to tailor their strategies according to different consumer groups. With this, businesses can expand the width of their services to be able to effectively serve a wider group of consumers. 

Besides, customers have come to expect personalization from companies. According to a report by Instapage, 74% of customers feel frustrated when website content is not personalized or catered to them.

This makes learning consumer behavior more necessary than before, as companies need to understand how to appeal to these consumers.

An extra point is, studying consumer behavior can also be helpful to quickly identify consumer opportunities. By studying what customers are looking for or emerging trends, your company can be the first to identify gaps that are not met. 

For example, a recent change in consumer behavior is driven by COVID-19 that warrants the increasing need for health supplements that boost immunity.

Nutritional companies that monitored the change in eating patterns of consumers would be able to quickly react to this trend and produce immunity and respiratory health-boosting supplements to fill in the void in the marketplace. 

Now that you understand the importance of your consumer behavior in marketing, this next section will show you how to put it to use in a 4-step process. 

How to Integrate Consumer Behavior with Marketing?

1. Understand Your Consumers

First and foremost, it’s critical to understand your consumers. And where better to understand the factors that influence buying behavior of your target audiences than directly from your customers themselves. 

Encourage your customers to drop a review or sign up with review platforms like G2 or Trustpilot to help solicit feedback. 

Then, take the time to read your reviews, get feedback from customer support and search up your own products or website online to see what people are saying about your brand. 

You can even do a quick Google search to see what people are saying about you. Just simply search your ”brand name + reviews”

When going through your reviews, make sure you read them neutrally and try understanding where your consumers are coming from. 

Here, you should be able to identify important insights like what is your customer’s favorite feature, why do customers prefer you from other brands, and more. 

Most importantly, take the opportunity to create a buyer persona. This should help you have a better idea of who you are speaking to when creating your marketing campaigns. 

For example, BiQ’s buyer persona may be male, small business entrepreneurs in their 30s who are operating a digital marketing business. 

Take a look at how Keyword Gap Analysis drives success in Digital Marketing.

2. Know your Competitors

As good as you are with your customers, you must know your competitors even better. And in digital marketing, you can have direct and indirect competitors

To quickly explain, direct competitors are businesses that compete with you directly by selling similar products or services. Meanwhile, indirect competitors are businesses that might be selling a different product or service but are potential substitute options. For example, think McDonald’s and Subway. 

No matter the competitor, you are competing for the same resources — target audience.

By learning about who your competitors are and what they are offering can help you to make your products, services, and marketing stand out. It will also let you communicate with your target audience and set your prices competitively to navigate challenges in your market. 

So how do you do this? It’s easy. Simply paste your domain URL in competitive analysis sites like Alexa or SEMrush to identify similar competition.

Next, dig up information on your competitors. Find out who they are and similarly, go through their reviews, customer feedback on them, and look for gaps you can take advantage of. 

Look at this review for example, while many praise SEMrush SEO features and solutions, it can still be hard to navigate and overwhelming for beginners.  

Understanding this gap, we have created BiQ SEO Suite which places emphasis on ease of use and friendly interface that has brought us our customers today!

3. Use Keyword Gap Analysis to Minimize the Gap Between Yourself and Your Competitors

At last, you can’t talk about digital marketing without keywords. 

Now that you have your customers and competitors down, it’s time to do a complete keyword analysis for your domain and your competitors.

This is known as keyword gap analysis and it offers a side-by-side comparison between your keyword profile and your competitors’. 

You can use tools like BiQ Rank Intelligence and simply enter the domains to start your keyword audit and discovery. The report will show you all the ranking keywords for each site and you can analyze them according to their rankings and traffic to compare them. 

When going through the list, you want to look for overlapping and common keywords missing from your site. To make this easy, group your keywords into two categories:

a. Keywords you rank for, but they don’t

This category consists of your keyword strengths and represents search terms that you might be ranking higher over your competitors. 

Make sure you track these keywords using BiQ’s Rank Tracking to keep track of your site traffic. Your ranking should correspond to your site traffic and will be a good indicator of the increase or drop based on your ranking. 

This will let you keep an eye on the competitors who are trying to steal your keywords while tracking algorithm changes and other anomalies. 

More importantly, these keywords should also inform you which are the relevant keywords you should be targeting. As you are already ranking high for these keywords, Google sees you as the authority for the topic and you might want to get an extra boost when you optimize or create content for related keyword groups. 

b. Keywords your competitors are ranking for, but you don’t

This list consists of your keyword opportunities. Your competitors most likely have done the SEO and identify the valuable keywords that your audiences are searching for. 

So make sure to identify decent volume, valuable keywords missing from your list and add them to your keyword strategy. You can target them by analyzing Google’s search results and finding gaps that will allow you to create better content. 

On the other hand, if there are keywords you have already created content for but have still yet to rank high, analyze your ranking competitors’ keywords and identify if there are any missing keywords you should be optimizing into your existing content to make it more relevant. 

For both scenarios, we recommend using BiQ’s Content Intelligence that will make the writing and optimizing process much easier. It offers WordGraph analysis which will automatically compare your content to the Top 10 rankings and provide suggestions to improve.  

At the same time, take the chance to understand the keyword strategy your competitors have and decipher their tactics to get high traffic. 

Overall, you should get insights and identify the differences between each domain’s ranking keywords. Look into your data and see what kind of keywords are each domain ranking for? 

For example, is your domain ranking better for long-tail or short-tail keywords? What about your competitors’? How many keywords does your competitor include in their content? and more.

The key is to identify patterns and find search terms that you may have missed. 

Often, many marketers target high volume keywords but you also want to pay attention to low search, high intent keywords as well. 

Just imagine if you are an ecommerce store selling trainers, there are obvious phrases like brands and models of shoes that all your competitors will be targeting, but what about the specific long-tail keywords?

For example, extra-small shoe sizes, specific styles of shoes like cricket cleats. These phrases may not have a high volume of traffic, but by nature, they have high intent and are more likely to convert compared to keywords like Nike shoes. 

You want to make sure you discover these hidden keywords during your gap analysis. 

4. Understand The Types of Consumer Behavior In Your Industry

Now before you begin creating content for these keywords, there are 4 types of consumer behaviors you should know to better build your marketing funnel:

  • Routine Shopping – Regular purchases done by consumers, this behavior is associated with low product pricing and shows low involvement without the need for much research. An example would be grocery shopping at the supermarket or buying snacks.
  • Limited Decision Making – Buying products occasionally. Consumers in this category are purchasing something that costs more but is not expensive and will require a moderate amount of time for research, often through recommendations as they make the purchase. For example, buying clothes or looking for a good Mexican food place. 
  • Extensive Decision Making – Products in this category are usually unfamiliar to customers, expensive, and not frequently bought. This may take a longer time for research and consumers will be looking at multiple factors such as checking product ratings, asking friends and professionals for more information, comparing options before making the final decision. 
  • Impulse Buying – Impulse buyers often show the tendency of a customer making purchasing decisions at the spur of the moment, without planning in advance. These purchase decisions are often triggered by emotions or feelings. 

Knowing this, your digital marketing interactions should be founded based on these 4 types of buying behavior. 

Let’s say you are targeting impulse buyers, your sales page copywriting then should focus on triggering your customer’s emotions and place emphasis on limited-time offers.

5. Use the Discovered Hidden Keywords

Finally, one last important lesson is that even if you have your keywords, you need to learn how to use your keywords with the right type of content to convert your audience into qualified leads.

While most SEOs often resort to written content, you should also use different content types like infographics, videos, and other forms of content that match the user’s search intent. 

According to a report by Wyzowl, 96% of people prefer watching an explainer video to learn more about a product or service and 84% of people say they made the decision to purchase a product or service after watching a brand’s video. 

Despite this, in 2021, we still only see 14% of businesses using videos in their marketing mix.

What’s most important here is to always meet the search intent of the target keyword and align it with what your consumers are looking for. And most importantly, use these hidden keywords in your marketing to invoke a specific consumer behavior you want to target. 

Read how to drive more organic traffic to your site on our recent blog.

Key Takeaway: Use Keyword Gap Analysis to Target Buyer Keywords and Shape Consumer Behavior

As the business world evolves, so do consumer habits and tastes. What stays the same is that consumer behavior is still the most vital component to crafting a great marketing campaign.

Digital marketing is about basing decisions on actual data. Understanding your consumer behaviors can deliver insights that will help you make better digital marketing decisions that drive action. 

By integrating competitive keyword analysis and consumer behavior, your business can get an unprecedented advantage over your competitors in terms of product visibility and conversion. 

So what are you waiting for? Start implementing keyword gap analysis into your marketing strategy today with RankingGap!

You can learn more about our keyword gap analysis strategies in our main blog here.

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Boost Organic SEO Traffic With Competitive Keyword Analysis https://seopressor.com/blog/organic-traffic-and-competitive-keyword-analysis/ https://seopressor.com/blog/organic-traffic-and-competitive-keyword-analysis/#respond Tue, 20 Jul 2021 08:08:09 +0000 https://seopressor.com/?p=36506

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What is Keyword Gap Analysis? Keyword Gap Analysis or aka Competitive Keyword Analysis is the process of discovering the keywords (gap) that drives organic traffic to your competitors’ site, but not to yours. In other words, this procedure will help you discover the opportunities you might be missing out on.  Organic vs Paid Traffic  Organic traffic […]]]>

What is Keyword Gap Analysis?

Keyword Gap Analysis or aka Competitive Keyword Analysis is the process of discovering the keywords (gap) that drives organic traffic to your competitors’ site, but not to yours. In other words, this procedure will help you discover the opportunities you might be missing out on. 

Organic vs Paid Traffic 

Organic traffic refers to the visitors that visited your site or page from an unpaid search result or from your content reaching them, hence the term “organic”. Whereas for paid traffic, visitors visit your site from paid search ads. 

Organic traffic is known to be the most valuable source of traffic because if your content is ranked in the top five SERP by Google, this means that your content is high quality. In addition, organic search leads have a 14.6% close rate on average. 

A study by Chitika demonstrated the importance of landing on the first page of Google searches. 

The chart shows that the results in the first page of Google receive 92% of all the search traffic while the traffic drops by 95% on the second page. 

While ranking in the top 10 searches on Google is rewarding, the downside to organic searches is that it takes time to get indexed and to start generating traffic from this source. As Jean-Jacques Rousseau once said, “Patience is bitter, but its fruit is sweet”.

Rather than having to wait patiently for your SEO to grow, you can alternatively pay for the chance to be seen on the first page of Google immediately. Google’s Adwords program is the most used pay-per-click (PPC) advertising program available today.

However, the amount of unique accounts or visitors your site gets to reach really depends on how much you are willing to spend on the ads. Logically, the more you spend, the more traffic you will get. 

In spite of that, your leads will stop coming in as soon as you turn off the ads. Not to mention that though the traffic going in is large, they might not be the right target or niche for your site. 

You need to keep in mind that paid search uses a charging model based on cost per click, not per lead. 

Source: Tuff

It is no brainer that organic traffic has much better advantages than paid searches- long-term ROI, brand sustainability, and most importantly, cost-effective. So, how do we boost it? 

Pro tip: Read up our comprehensive strategies to Keyword Gap Analysis.

First: Research Your Topic

What are you trying to sell? Products or services? In order to rank high on the search page, you need SEO keyword tools to know what keywords are related to the products or services that you are selling. 

More importantly, you have to know what your audience is typing into the search engines. The smartest way to do this is by using a good and reliable keyword research tool like BiQ’s Keyword Intelligence tool. or LSIGraph’s Keyword Research.

With this tool, you can choose the right keyword to target based on the metrics available, such as keyword volume, trends, keyword competition, related keywords, and more. 

keyword research through BiQ Keyword Intelligence

Find a topic you would want to inspect and its relevant keyword. For example, if you want to focus on digital marketing, the relevant keyword that you can research could be social media marketing. 

If you are unsure which keyword to use, you can sort the keywords based on their value. The higher valued keyword means it can potentially bring more traffic to your website at a lower competition. 

What makes BiQ’s Keyword Intelligence stand out from the rest of the keyword research tools on the market is the keyword analyzer feature. It helps you see why someone might be searching for the keyword in the search engine. With this data, you will be able to plan your content in such a way that meets your users’ needs. 

Second: Use Keyword Research/ Keyword Audit to Identify Opportunities

How do one identify a keyword opportunity? To start off, you can identify “low-hanging fruit”. These are keywords that have a high search volume and low competition that your site isn’t ranking for. 

You can do this with BiQ’s Keyword Intelligence tool where you can untap local keyword opportunities. 

First, enter your target keyword. Then,  choose your preferred locations and languages. 

Free keyword research tool to find local SEO keyword

The fantastic keyword tool will show you the list of relevant keywords the local people are using. 

Your target keyword’s search volume could be 1,000 in your preferred location and possibly less than 100 in another. That’s simply because of the different demands in different places. 

So choose the keyword that has high volume but lower competition. I know it can be quite challenging to decide which keyword to use. That’s where you can sort the keyword value in Keyword Intelligence. 

A high-value keyword means it will bring more traffic to your website at a lower competition. 

Alternatively, you can do a keyword audit as it remains as one of the most important and effective practices to building a strong SEO strategy. Many variables must be considered in keyword auditing, including the precise search phrases your audience uses and the type of content they seek. As a result, the keyword audit process provides insight into your target audience’s ideas, desires, and anxieties, making it a very powerful marketing tool.

Though this tactic is effective, the drawback is that it involves a lot of data about keywords which is very difficult to keep track of. Thankfully, there are some keyword audit tools available like Moz or Google Keyword Planner. 

You can learn how to do a comprehensive keyword audit on your site here.

Third: Research Your Competitors

To start off, you must choose your competitor wisely. Focus on the top-performing competitors that rank high on the SERPs for your target keywords. 

To carry out competitive research, you can start by typing your target keyword into Google and listing them out.

research competitors on Google

The domain authority of some of these competitors will be significantly higher. Consider filtering out those with authority that is similar to yours. It is better to look at competitors that are performing slightly better than you as it is easier to catch up to them. 

It is not a smart choice to be aiming for keywords that you have no chance to rank for at all. 

Alternatively, you can “stalk” their performance through reviews or customer feedback. Through this tactic, you can figure out what they are doing right and wrong. Usually what works for your competitors has a higher chance to work for you too. 

Fourth: Use Keyword Gap Analysis To Compare And Research Your Competitors

Why should you do a competitive keyword analysis?

If your competitors are targeting relevant keywords and getting traffic from them, then they’re likely highly relevant to your business, too. 

Now that you have a list of your competitors, it is time for comparison. 

Compare among each of your high-ranking competitors and list out what keywords that they have in common. Now, compare yourself with these competitors. You want to discover these keywords, keywords patterns, or keyphrases that you were missing on.

Identify and collect all the semantic keywords used:

  • Keywords you rank for, but they don’t
    • Know which keywords that you have an advantage over your competitors.
    • Use it to keep track of your website’s traffic (drop or increase).
    • Know which relevant keywords you should be targeting instead.
  • Keywords they rank for, but you don’t
    • Identify the high volume, valuable keywords that your competitors are ranking on the SERP, steal them, and employ them in your content.
    • Understand the strategy or keywords your competitors have that leads them to high traffic.
    • Analyze valuable keywords your competitors use for your content ideas/strategy as well as re-optimizing existing content.

Ensure to audit them in detail based on your current targeting objectives to figure out what keywords would work well for your marketing campaign.

Find out the difference between Content Gap Analysis & Keyword Gap Analysis in our recent blog.

To make this process easier, you can also use BiQ’s Rank Intelligence to quickly identify the golden keywords that your competitors are ranking for.

First, enter your website URL into Rank Intelligence. Then, select the country where the audience is based. 

You will get to see all the keywords your website is ranking for together with the important insights such as search volume, cost-per-click, and competition, and so on. 

These insights let you know what are the search terms that searchers are searching for to reach your website. 

Ultimately, you have to remember the goal of this process- to uncover hidden and valuable keywords used and not used by your competitors. 

Fifth: Craft And Publish Your Content

Copywriting: Definition, How it Works, Examples & Tips 2021
Source: Neil Patel

Finally, you are now ready to create your content with all the golden keywords you have found through the keyword gap analysis process.

To boost organic traffic for existing articles or blogs, you can now reoptimize and replace your old keywords with high-valued and high-ranking keywords. 

On the other hand, you can also leverage long-tailed keywords as short-tailed keywords are more challenging if you’re just starting out. These long-tail keywords provide more insight into what the search is about, and can drive more qualified traffic to your site. 

Pro Tip: Impressive copywriting techniques can also increase traffic. 

Last but not least, ensure that your article is formatted and is readable as it will affect your SEO. When the content on your website is clear to your target audience, people will learn about your service or product, and search engines will favour the site and rank it higher as a result.

Here are some tips on how to increase readability for your audiences and the search engine:

  • Include relevant images to break up lengthy texts or paragraphs
  • Use headings effectively
  • Use bullets and lists like this one to provide information effectively
  • Keep your content concise and interesting

Here’s our little secret to Digital Marketing success.

Final Thoughts

Repeating the keyword competitive analysis method from time to time is a good idea. It’s a great method to identify things you might have overlooked.

To recap, here are the five steps of keyword gap analysis you need to conduct to boost your organic traffic:

Step 1: Research your topic of interest to find the relevant and high-value keywords

Step 2: Identify keyword opportunities with keyword audit

Step 3: Identify and research your competitors to see where they rank and what works for them

Step 4: Identify high-ranking keywords that your competitor is ranking for through competitive keyword analysis 

Step 5: Reoptimize your old content with the new keywords or draft and format your post and publish them

We are not saying that with these steps you will get tremendous traffic in 24 hours’ time, but with reasonable time, your content will certainly grow if you have put this keyword gap analysis to good use. 

Try them out in RankingGap, and don’t forget about us when you get famous!

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Keyword Gap Analysis: The Best Kept Secret to Digital Marketing Success https://seopressor.com/blog/the-powerful-keyword-gap-analysis/ https://seopressor.com/blog/the-powerful-keyword-gap-analysis/#respond Mon, 19 Jul 2021 11:25:46 +0000 https://seopressor.com/?p=36483

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Nowadays, digital marketing is necessary. So is Keyword Gap tool.  More and more people are searching and buying products online. But customers are not buying immediately. Instead, they go on a journey — to Google around, read some articles, compare brands and see reviews before they finally make their purchase. Digital marketing is what helps […]]]>

Nowadays, digital marketing is necessary. So is Keyword Gap tool. 

More and more people are searching and buying products online. But customers are not buying immediately. Instead, they go on a journey — to Google around, read some articles, compare brands and see reviews before they finally make their purchase.

Digital marketing is what helps you connect with your audiences at each stage of the buyer journey. It better positions your brand to reach your target audiences and let them know why they should buy your products and how their products can fix your problems. 

However, online marketing is an increasingly competitive landscape. Companies face both direct and indirect competition that are all fighting for the same attention. 

According to DialogTech, the global digital advertising expenditure is currently on track to reach $389 billion in 2021 as businesses are pouring massive amounts into advertising campaigns. With many businesses competing for limited ad space, this increases the cost of acquisition – making ads more expensive than ever.  

That’s why one of the best traffic generation methods remains to be SEO and content marketing. Just take a look at examples like Hubspot and Shopify that have successfully built an evergreen traffic empire using content marketing.

When it comes to finding SEO success, there is an advanced marketing skill you should better hone called keyword gap analysis.

What is Keyword Gap Analysis

You are creating content for the internet. It goes without saying that to succeed, you need to take a minute to analyze your targeted keywords and competition. 

Keyword gap research is an extension of keyword research tools and refers to the process of analyzing and comparing your keyword rankings to your competitors’ to identify keyword opportunities you may be missing.

From analyzing your competition, you can curate a list of target keywords that might be missing from your content strategy, along with insights on your competitors’ marketing strategies. This will lead you to create better content that has a higher chance of ranking. 

Read up our post to learn about the difference between Keyword Gap Analysis & Content Gap Analysis.

How to Master It?

Nature Index's top rankings of 2019 | Nature Index
Source: Nature Index

Learning keyword gap analysis can skyrocket your understanding of content marketing. 

Rather than running aimlessly and creating content on every high-traffic keyword, competitive keyword analysis will allow you to learn which keywords have the best potential ROI and what you should do to win your competition.

Here, we have outlined the 3 simple steps to conduct a keyword gap analysis. So without further ado, let’s get started!  

1. Use Keyword Audit to Learn About Your Competitors

When it comes to strengthening your website’s SEO, doing a periodic keyword audit is one of the most effective practices. It builds and calibrates your keyword list and helps determine which terms you should be optimizing for. Here’s how it works. 

What is a Keyword Audit?

For a quick definition, a keyword audit refers to the process of analyzing and assessing your site’s existing rankings and search campaigns for insights on planning your content marketing strategy moving forward. 

There are many keyword audit tools out there – both free and paid that automates that keyword auditing process. Here, we will review the steps to do a keyword audit using our own BiQ Rank Intelligence

All you need to do is simply insert your domain URL and the tool will reveal all the keywords you are currently ranking for on Google and their breakdown. 

Now, you only want a list of high potential keywords to target, so make sure you set the filter to display only keywords ranking between #1 to #20

These are keywords you want to focus on improving to boost the ranks and get more traffic. However, most marketers just stop here. 

They optimize the content and then wait to check if the ranking shows any improvement. Rinse and repeat. But this rarely shows any results as it lacks any direction for optimizing.  

In any case, to truly find success in your SEO and keyword rankings, what you need to do is competitive keyword analysis.

By comparing your website’s keyword rankings with two or more competitors, you can get a much richer analysis. 

That’s why put your competitors’ domain through BiQ Rank Intelligence as well, and get their list of ranking keywords and we can now start with your keyword gap analysis. 

2. Use Keyword Gap Analysis for Keyword Discoveries

Basically, what you want to look for are keyword opportunities and gaps. This can be identified more easily when you categorize the ranking keywords between you and your competitors into these three fields: 

  1. Keywords that your competitors rank, but you don’t 
  2. Keywords you are ranking for, but your competitors don’t
  3. Overlapping keywords that you and your competitors are ranking for.  

In addition to this labeling, it’s also important to fill in the necessary information. After all, a good keyword report should be complete with data and insights whenever we look at them. 

So get a sheet ready and make sure each keyword has its corresponding data including each domain ranking position, ranking page URL, volume, CPC, competition, etc. While you are at it, classify each keyword category or niche as well.

This is important because it lets you identify unexpected keywords when you are unable to classify them, which would help you weed out keywords that are irrelevant to your business.  

At the end of the day, your keyword sheet should look something like this. 

Keyword Sheet
Source: Sheet for Marketers

Now that it is complete, you can start going through the keyword list to see if there are any repeating patterns. Like for example: is your domain mostly ranking for long-tail keywords or short-tail keywords? 

Here are some questions you should be asking when going through the list:

  • Are there any patterns for search terms ranking on Page 1? For example, are the keywords mostly singular or plural? Are they long-tail or short-tail keywords? and so on.
  • How many keywords did your competitors include on their page? This is especially important for overlapping keywords that both you and your competitors share. You want to find out if any keywords are missing from your page and take this opportunity to optimize your content to target those terms.
  • What is the type of content surrounding a high-ranking keyword? Does the SERP for the keyword have a higher preference for image or video results? Did your competitor create a video or infographic for that search term?
  • What are the ranking keywords with answer box or featured snippet? Which domain is getting more featured snippet results? 
  • Are there any valuable keywords you missed? Like for example, keywords with high volume, related to your business or buyer keywords that are likely to convert.
  • Has the search algorithm shown a ranking preference for certain topics? This will get you an idea of what each domain has built relevancy for over the web and allow you to identify their strengths and weaknesses. 

Of course, there are many other questions you can be asking. But most importantly, you should find the answer to: What are the keywords you could potentially rank for, or what are the keywords you could rank for better? 

Ranking factors session recap from SMX Advanced 2018
Source: Search Engine Land


Once you have your potential keywords, rank them to find out which are the ones you should prioritize. You can sort it by keyword volume to see which offers the best ROI or look at your top-ranking keywords to build on your strength.

For a broader view, you can also arrange it according to its categories to see which niche provides the most popular keyword groups. 

This can also help you identify keyword topics that might have high cumulative traffic. Because sometimes dozens of smaller, niche keywords can add up to high cumulative traffic and give you a competitive edge.

Look at your data from different angles to identify potential keyword opportunities. Transform the analyzed and collected data into your weapon to outperform your competitors. 

Read up the ultimate guide to Keyword Gap Analysis here!

3. Begin Drafting Your Copy

With your keyword list ready, now it’s time to start optimizing your existing content or start creating a brand new page for your keyword.

Here we suggest doing it on our BiQ Content Intelligence. It’s perfect for both optimizing existing content or creating new content. 

For existing content, just paste your URL and main keyword into the tool and it will give you a quick SEO analysis based on the Word Vector module. 

The tool adds another level of competitive analysis by comparing your content against the Top 10 organic ranking results in SERP and tells you how relevant your writing is and if your keyword density is up to par. 

Additionally, you can also get a glance at your content readability and sentiment analysis that lets you know if your content caters to your target audience. 

Meanwhile, for creating new content, you can just insert your target keyword and start writing. The block editor will provide you real-time analysis and suggestions to make sure your content is SEO-friendly.

Conclusion

Ultimately, your competition should be part of your marketing equation. 

Keyword gap analysis or competitive analysis is often overlooked in digital marketing strategies, as most search marketers just stop at the keyword research phase. 

Without having any knowledge of your competitors and how search engines perceive your target keywords, it will be a challenge to really succeed in the SERPs. 

That’s why make sure you follow the steps in this guide to master the keyword gap analysis process to build a solid content marketing strategy that outranks your competitors.

You can try out Keyword Gap Analysis in our other tool – RankingGap

To your success!

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Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference? https://seopressor.com/blog/content-gap-analysis-vs-keyword-gap-analysis-whats-the-difference/ https://seopressor.com/blog/content-gap-analysis-vs-keyword-gap-analysis-whats-the-difference/#respond Fri, 16 Jul 2021 09:00:20 +0000 https://seopressor.com/?p=36447

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Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis.  You are not creating content in a vacuum after all.  In addition to keyword research and identifying potential high-traffic keywords to target, you also need […]]]>

Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis. 

You are not creating content in a vacuum after all. 

In addition to keyword research and identifying potential high-traffic keywords to target, you also need to be looking at what the internet has to offer and how your competitors stand to find better keywords and content opportunities. 

SEOs and marketers have a toolbox full of strategies to help you identify these gaps, but among the two most popular tactics are content gap analysis and keyword gap analysis.

Sounds similar? Don’t worry, we will guide you through the differences in these two approaches and how you can use them to inform your keyword strategy.

Now let’s start with a quick definition and how they work. 

What is Content Gap Analysis?

A content gap analysis is a great way to start your search campaign. It analyzes your existing content and allows you to discover potential content pieces and topics that your readers want, but are missing from your site. 

Usually, this is done through finding the keywords your competitors are ranking for but you don’t. The idea is simple and that is to discover and fill in the content gap between you and your competitors. 

Besides, if your competitors are targeting these keywords, chances are prospects searching for these keywords could be looking for your business too. 

What is Keyword Gap Analysis?

Keyword gap analysis, otherwise known as competitive keyword analysis, is a more thorough approach to analyzing the gap between you and your competitor’s ranking keywords.

Instead of only identifying the keywords that you are not ranking for, the process is more centered on bridging the gap and discovering valuable keyword opportunities that you should target for better search visibility and traffic.

Like content gap analysis, it adopts competitors’ keywords that you are not ranking for but extends to common keywords as well. 

It takes into consideration your ranking keywords and how it is performing compared to your competition. Through this practice, you are not only looking for search terms you have yet to target or rank but identifying and understanding how you can better optimize your content.

Moreover, the process identifies questions that users may be asking related to your keyword that will help you uncover new content insights. 

Content vs Keyword Gap Analysis

To better illustrate the difference between content gap vs keyword gap analysis, think of content gap as part of keyword gap analysis framework. 

While both gap analysis compares your existing keyword strategy to your competitors, content gap focuses on keywords you do not rank while keyword gap analysis focuses on wider areas of opportunities to improve your overall search visibility. 

How Does Content Gap Analysis Work?

Though content gap analysis was previously done manually, Ahrefs has introduced a Content Gap tool that automated the whole process.

It allows you to compare your ranking keywords with a bunch of competitors at the same time, and you can filter the keyword results into:

  • Keywords that any of your competitors are ranking for
  • Keywords that a certain number of your competitors are ranking for
  • Keywords that all of your competitors are ranking for

This data can help you get insight into understanding each website’s business model, keyword strategy, competition, as well as what is missing from your target keyword list.

Using this filter, you can easily access all the keywords that your competitors rank for in search results, but you do not. 

The only caveat to this is that you might be trying to rank for search terms that aren’t related to your products or target audience, so think twice before you target them.

In addition to the domain level, you can also conduct content gap analysis on a page level using Ahrefs Content Explorer which allows you to uncover all the ranking keywords for a page. 

Compare this with your content on the topic to see if there are any missing keywords you can include to better optimize your content. 

How Does Keyword Gap Analysis Work? 

With keyword gap analysis, you are looking to discover better ranking opportunities, and that can be for new keywords or improving on existing rankings.

When conducting your competitive keyword analysis, you are looking to find valuable and relevant keyword opportunities. Keep in mind to assess their ranking difficulty and identify only keywords that can truly bring value to your business. 

Now we know it’s not always easy to rank high for the keywords you are competing with, but some keywords that might be more worth the effort than others.

Here are four categories of keywords that you should focus on to better close the gap between you and your competitors:

1. Keywords that you rank for, but your competitors don’t

There are thousands of websites out there trying to steal your rankings, and of course, you want to avoid that at all costs.

That’s why knowing what your top ranking keywords are and consistently tracking their SERP results is fundamental to prevent your competitors from stealing them. You can use rank tracking tools like BiQ Rank Tracker to be on alert.

Besides, when you know which are your top-ranking keywords, you can also play on your home turf leverage to further optimize and easily rank for related keywords. 

Let’s say you are ranking for a long-tail keyword like “what is the best shaving cream for men”. In this scenario, you can create skyscraper content to target related short tail keywords like “shaving cream for men” or “men’s shaving lotion”

Just make sure to interlink your content to strengthen your authority on the subject. 

On the other hand, if you are already ranking for a short tail keyword, you might find that the page is simultaneously holding various top positions for similar ranking keywords. 

This is proven by an Ahrefs study noting that the average top-ranking page in the top 10 search results is ranking for almost 1,000 related search terms. 

But still, some might be ranked lower than others. 

In that case, creating an in-depth content that directly answers the keyword’s search intent would land you on a better ranking, especially given your authority in the subject. 

2. Keywords that your competitors rank for, but you don’t 

If your competitors are targeting these keywords to rank, it’s most likely highly relevant to your business too. 

Find the keywords with decent or high volume and steal them to employ in your content. Most importantly, understand the strategy that your competitors are using and replicate them to get high traffic. 

Still, it’s unlikely that all the keywords are relevant to your business so make sure to sift through them to find the only relevant opportunities. 

There are three things to consider when targeting these keywords: 

  1. Business value – Is this search term made by potential customer prospects? How likely will these searchers buy what you sell?
  2. Search volume – What is the average number of monthly searches for the keyword? Does the search volume have high organic traffic potential that justifies content creation? 
  3. Buyer journey – What is the search intent behind the keyword? What stage of the buyer’s journey are they at?

Answering these questions will help you understand if the keyword will fit into your content strategy and how.

3. Keywords that both you and your competitors rank for

Where you rank on search matters. If you and your competitors are both ranking for the same keywords, you must rank closer if not in the #1 position. 

Backlinko studies have pointed out that the #1 ranking result is likely to be driving 10X more clicks and traffic compared to the #10 ranking content. So make sure to prioritize reoptimization in your content strategy especially for keywords on the first page. 

You can identify these keywords by using BiQ’s Rank Intelligence to uncover your keywords that are ranking on the 1st page and further improve them. 

Source: BiQ Cloud

Just input your domain URL and set the filter to show only those results positioning from #2 to #10. Arrange the keyword list according to potential traffic volume and kickstart your content re-optimization from there. 

At the same time, you can also check in on your #1 position rankings and strategize methods to stay ahead of your competition. Always make sure your content is updated and relevant to avoid competitors from stealing your spot. 

One SEO tool that can help you improve your content relevance and performance is BiQ’s Content Intelligence

Using its Word Vector mode, you can optimize based on the suggestions to further improve your contextual relevance as compared to the top 10 ranking search results.

Using BiQ's Content Intelligence to measure your content gap analysis.

4. Ranking keywords that you and most of your competitors don’t have

Everyone wants to rank for competitive keywords, but that’s impossible in the short term, especially when your website is just starting out. 

When analyzing your competitors’ keyword list, you also want to find low competition keywords that are easy to rank for. 

These searches are often very specific, and you want to find a keyword that is in the sweet spot of being not popular enough to be overly crowded with competitors, but still common enough to send you website traffic. 

Sometimes, you may uncover hidden keyword gems or new trending keywords that your competitors have yet to realize. 

Just take the search term “growth hacking” for example. Although it was first coined by Dropbox marketer Sean Ellis back in 2013, the term only started gaining popularity a few years later and is seeing its peak now. 

Now, the keyword has almost a thousand related keywords and over 669K total monthly search volume.

Key Takeaway: Start Your Gap Analysis

As the web gets more competitive and many are evolving in using keyword research and great content to benefit their business, you need to evaluate what your competitors are doing.

Doing a content and keyword gap analysis will help you see how your site stands comparatively and discover untapped keywords and ranking opportunities. 

Performing a keyword gap analysis especially can help you pinpoint ways you can further expand your existing content and bridge the keyword gap based on your strengths and weaknesses. 

So take action now and once you identify your gap keywords, strategize with creativity to close the gap or start a business from an angle your competitors never thought of.

If you want to know more about the amazing strategies and steps in conquering your competitor keywords, head straight to our Ultimate Keyword Gap Analysis Strategies blog post.

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[Announcement] SEOPressor Connect v6.4 With Improved WordPress 5.6 Compatibility https://seopressor.com/blog/announcement-seop-update-v6-4/ https://seopressor.com/blog/announcement-seop-update-v6-4/#respond Wed, 12 May 2021 08:33:55 +0000 https://seopressor.com/?p=36360

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Did anyone order an update baked fresh from the oven? Because we’re rolling out the piping hot v6.4 update for your SEOPressor Connect plugin! We’ve received inquiries and requests. And we’ve been hard at work, upgrading the plugin so you can use it with maximum comfortability. WordPress 5.6 compatibility We’ve tweaked and tinkered with our […]]]>

Did anyone order an update baked fresh from the oven?

Because we’re rolling out the piping hot v6.4 update for your SEOPressor Connect plugin!

We’ve received inquiries and requests. And we’ve been hard at work, upgrading the plugin so you can use it with maximum comfortability.

WordPress 5.6 compatibility

We’ve tweaked and tinkered with our plugin to ensure that it’s compatible with WordPress 5.6 block editor.

This includes not only ensuring the UI elements are appearing on your plugin, but are also working without any bugs or issues.

If you happen to be using previous legacy versions like WordPress 5.5 or 5.4, fret not! Our SEOPressor Connect plugin still works just fine with the legacy versions!

Updated deprecated jQuery function

If you install a WordPress plugin called “Enable jQuery Migrate Helper”, there were issues where you can’t edit any WordPress pages. This new plugin helps plugin developers migrate over to the new WordPress.

Any attempts to edit any WordPress pages will result in seeing the error message as below.

We’ve updated the deprecated jQuery function to resolve this issue.

 There were also other bugs reported and squashed. Feel at ease with the latest update installed!

SEOPressor Connect v6.4 Changelog

  • Improved compatibility with WordPress block editor (Up to 5.6)
  • Updated deprecated jQuery function
  • Fixed a rare bug where the readability shows 0% for all pages
  • Fixed a rare bug where the plugin shows inaccurate word count for all pages
  • Fixed a rare bug where users are unable to scroll through the items listed in “Suggested Optimization” and “LSI Keywords Extension”
  • Fixed a rare bug where “Suggested Optimization” suggests to add keyword(s) in URL, even though the keyword is already in URL
  • Miscellaneous bug fixes

Follow these 6 simple steps to upgrade your SEOPressor Connect now to version 6.4:

  1. Uninstall and delete your existing SEOPressor version from your domain. (You don’t have to worry about losing your SEO settings, they are saved and will be carried over once you install SEOPressor Connect.)
  2. Go to https://seopressor.com/upgrade-seopressor/. Enter your purchase email/receipt number.
  3. Once you’ve entered your purchase email/receipt number, click on the “Download SEOPressor” button and your SEOPressor Connect file will start downloading automatically. You will also receive an email containing your SEOPressor Connect activation code.
  4. Go to your WordPress dashboard > Go to “Plugins” > Click “Add New”.
  5. Click “Upload Plugin” > Click “Choose File” > Open your downloaded SEOPressor file > and click “Install Now”.
  6. Once SEOPressor Connect is installed, activate it by entering your activation code into SEOPressor’s plugin settings.

Follow the steps above and enjoy the newest updates on your favourite plugin!

You can always visit our tutorials page to learn more on how to get the most out of SEOPressor.

Let us know what you think about this update! As usual, any thoughts and feedbacks are always welcomed

Thank you for your continuous support!

Happy optimizing!

Sincerely,
The SEOPressor Team

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10 Common SEO Mistakes to Small Business should Avoid Making https://seopressor.com/blog/10-common-seo-mistakes-to-small-business-should-avoid-making/ https://seopressor.com/blog/10-common-seo-mistakes-to-small-business-should-avoid-making/#respond Tue, 02 Mar 2021 10:00:00 +0000 https://seopressor.com/?p=33196

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Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy. They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn on the go. Not having […]]]>

Just 30 percent of small business owners say they have an SEO strategy in place. There are plenty of reasons business owners don’t invest in an SEO strategy.

They may think SEO isn’t all that important. They may think they can “do it themselves,” even if they have to learn on the go.

Not having a strategy or learning on the go often leads to mistakes, though. Mistakes with SEO are one of the top reasons people don’t see the results they want. In turn, business leaders may believe SEO “doesn’t work” or decide not to invest in it.

If this sounds like the situation in your business, don’t panic. Watch out for these common SEO mistakes, and you’ll be well on your way to creating an effective SEO strategy.

1. Missing the Mark With Keywords

In the past, search engine optimization was not much more than choosing a keyword and running with it. As search engines have become more sophisticated, though, so too has SEO.

Some people will tell you keywords are out, but they still play an important role in good SEO. The trick is using them the right way.

One key is choosing strong keywords. Make sure to do your research here, so you can rank for terms your customers are actually searching for. You might want them to look up the trademarked name of your product, but they’re more likely to do a generic search.

You’ll also want to look for long-tail keywords and search phrases. These are more popular with voice searches. People also use full sentences to search more often.

Negative keywords can also play a role in determining your rank. Keeping an eye on competition is also important.

Finally, make sure you avoid keyword stuffing. Using a keyword too often will almost guarantee your SEO will not work.

2. Ignoring Technical SEO

People who say SEO has moved on from keywords aren’t technically wrong. Today’s SEO is far more complex and takes into account much more than keywords.

Some aspects of today’s SEO focus on the technical. This includes features like:

  • Security
  • Website speed
  • Image optimization
  • Schema markup

The technical aspects of your website don’t outweigh the importance of providing quality content. However, they do affect user experience. That’s why they’re important for your SEO.

By improving security or website speed, you give site visitors a better experience. That, in turn, influences your SEO ranking, because Google wants to direct users to websites that provide good experiences.

3. Missing Title Tags and Meta Descriptions

One of the most common mistakes with SEO is not providing title tags and meta descriptions. Why is this information so important?

Title tags and meta descriptions are part of your content’s metadata. This information tells the search engine’s crawlers what the content is about. When you provide title tags and meta descriptions, Google is more likely to rank your page higher for the “right” kind of searches.

It may seem like extra work to provide this data, but it’s a very quick task that can give your SEO an extra boost.

4. Focusing Only on On-Site SEO

You might think you can only control what’s on your website. After all, it’s not like you can go to Google and change anything there.

Or can you? By focusing only on on-site SEO, you’re missing opportunities to improve your ranking.

Google doesn’t pay too much attention to social media, but it does factor in the algorithm. YouTube results are particularly important to Google. Bing puts more emphasis on social media in its rankings.

Google also pays attention to your Google My Business page, so it’s a good idea to set one up and keep it up to date. You’ll also want to keep track of reviews and respond to them.

Finally, you can also influence Google’s snippet and page description by providing a meta description.

5. Linking Mistakes With SEO

Linking is a staple of SEO, but it’s also one of the most common areas to make mistakes. Having no links is a problem, as is having too few links.

Internal links and external links are both important to your content. The area most people focus on is inbound links, which are links back from other sites. Google ranks these by authority, so it’s a good idea to try and get links from well-respected websites.

That can be tricky to do, of course, so people will engage in all sorts of “bad” behavior. Some people buy backlinks, while others join link-trading programs.

Using proper links and getting high-quality backlinks is a much better strategy.

6. Not Optimizing for Local and Mobile Search

With more people using mobile devices, it’s key to optimize content for these devices. Google now uses mobile-first ranking, so being mobile-ready is crucial for your SEO.

Another aspect of the move to mobile is the rise of local search. People are searching on the go, so they’re looking for local businesses. They’re conducting more “near me” searches as a result.

That’s a huge opportunity for most small business owners. Optimizing for local SEO is a smart move for any business leader.

It is also crucial to track your local rankings, especially for brick-and-mortar businesses, such as restaurants, hotels, hairdressers, and dentists tied to a physical location. Many local business owners have underestimated the importance of local rank tracking. 

Local rank tracking keeps you updated on how you rank among your competitors, allowing you to respond quickly to these changes and remain visible in relevant searches.

In other words, learning about your own local business as well as your competitors’ strengths and weaknesses will help you stay ahead of the local SEO pack in the long run.

Grid My Business is one of the best local rank tracking tools in the market that enables you to keep track of your local rankings on Google SERP through a specific search query.

It supports all locations that can be found on Google Maps. You can identify your actual local competitors, monitor their local search rankings in a grid view, and even compare the monitoring results side by side with a white-label report. 

Avoid these common SEO mistakes by getting Grid My Business now!

7. Not Sticking to a Schedule

You’ve heard about the importance of providing quality content. You also know it takes time to put together a quality blog post or video. With everything else on your plate, it can be tough to find the time to create content.

Trying to stick to a schedule can be even more difficult. Regular blog posts or a schedule for video posts are important for both your SEO and your audience.

The Internet is a big place, with billions of websites. If you’re not updating your content on a regular basis, people are likely to forget to check in with you.

Search engines also favor “fresh” content, for a few reasons. It ensures they’re sending their users somewhere with current information. It also means you’re likely still in business and able to respond to further questions the user has.

That makes for a much better experience for your audience. It also keeps them engaged and entertained. If it’s possible, stick to a schedule and watch your audience grow.

8. Writing for Robots

One of the biggest SEO mistakes of all is forgetting who you’re really writing for. Many content creators focus on meeting the requirements of the search engine algorithm.

If you look at the evolution of Google’s algorithm, though, you’ll notice a common pattern: Google tweaks the algorithm to better reflect what its users want to see on a page.

What does that mean? At the end of the day, you’re still writing for a very human audience. Google likes longer content because long-form content is more likely to provide a comprehensive answer.

Google’s requirements for website speed also come from user preferences. Users are likely to abandon websites that take more than two seconds to load. Google demands fast websites because your audience demands fast websites.

Remember that when it comes to creating SEO content. Yes, you should be aware of the different factors that go into optimizing a piece for search engines. However, your audience is still the people who visit your site, so make sure you provide content that answers their questions.

9. Falling Behind on SEO Trends

If SEO is part of your digital marketing strategy, then one of the most important things is to stay up-to-date. If you’re using SEO tactics from two or three years ago, you may find you have limited success.

That’s because SEO has to keep evolving. As search engines tweak their algorithms, what works and what doesn’t work changes. Even a tactic that was working six months ago may not work now.

For that reason, it’s important to stay up to date with the latest trends. One way to do that is to use technology. The team behind an SEO plugin will be working hard to keep the plugin current with algorithm changes.

You can also do some reading and connect with the experts to discover the latest news.

10. Forgetting to Measure the Metrics

Finally, you won’t ever see the benefits of SEO if you don’t take stock of the metrics. Is your SEO strategy working or not? It can be tough to tell without the numbers in hand.

While the goal is to rank your content higher in search engine results, there are other metrics you’ll want to watch. Increased traffic might be one.

By measuring the metrics, you can prove SEO is working. From there, you can continue to improve your strategy.

Doing SEO the Right Way

Mistakes with SEO are fairly common, but most of them are easy to correct. Watch out for these 10 and you should see better results with your SEO.

Ready to get better SEO? The right tools can help you develop a better strategy and supercharge your SEO.

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The 6-Step Guide to Creating a Content Cluster that Ranks https://seopressor.com/blog/the-6-step-guide-to-creating-a-content-cluster-that-ranks/ https://seopressor.com/blog/the-6-step-guide-to-creating-a-content-cluster-that-ranks/#respond Tue, 23 Feb 2021 05:04:01 +0000 https://seopressor.com/?p=31626

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The past few years have witnessed an increase in the evolution of Search Engine Optimization (SEO) content marketing. Such a positive change gives you an edge over other professional SEOs out there.  With the exponential increase in competition for high ranking on Google, a number of people are coming up with great content. However, they […]]]>

The past few years have witnessed an increase in the evolution of Search Engine Optimization (SEO) content marketing. Such a positive change gives you an edge over other professional SEOs out there. 

With the exponential increase in competition for high ranking on Google, a number of people are coming up with great content. However, they are still not ranking in Google as high as they would expect. So, if you are one of those SEO professionals whose content is ranking low, you will find this guide to be extremely helpful.  

What is a Content Cluster

The only way to explain the true meaning of a content cluster is to illustrate two different sites. One must have content clusters while the other should be without content clusters. 

With no content clusters, your SEO content creation will not be as effective as you would want it to be. On the other hand, if your site has a content cluster, it will have an impeccably organized approach to SEO content creation. 

Content clusters use the pillar-topic cluster models that use an SEO strategy. This strategy is tailored towards focusing on the key topics rather than keywords. 

The content cluster targets topics while using internal linking to enhance user experience. As a result, it boosts SEO. This is contrary to what you would expect with the SEO content strategy that uses keywords.

The content cluster creates two major types of content which includes the following:

Content Pillars: This term refers to a type of content designed to give a complete answer to questions that users may have on certain topics. In most cases, you will find it in a long-form content that functions as the main go-to-content for the keyword cluster. As a matter of fact, it targets short tail keywords with high search volumes. 

Topic Cluster or Cluster Pages: It refers to a section of subtopic pages. Most of these pages consist of blog articles written to focus on related as well as longer-tail keywords. In fact, the topic cluster is more specific and detailed compared to content pillars.

Together, the two components allow you to create outstanding and high-quality content that is useful to your clients. Also, the same content makes it easy for Google to crawl. 

Basically, this information helps you to understand and explain what a content cluster really is.

How Did Content Cluster Come About?

There is no doubt that Google’s algorithm is constantly changing. This frequent transformation of algorithms keeps SEO professionals on their toes throughout. So if you are an SEO expert, you need to be aware of such changes from time to time. 

In the past few years, there has been a progressive shift in the way Google algorithms work. This drastic change has somehow affected SEO professionals in many different ways. For instance, if you are not giving your users priority, Google will put you first. 

Some years back, search engines would give you feedback based on keywords. But this is not the case at the moment. 

Initially, the keyword-focused algorithm had some weaknesses which led to bad SEO behaviors such as “black hat search engine optimization (SEO). Keyword stuffing is a perfect example of black hat SEO that you need to know. 

Keyword stuffing does not make your content relevant for your audience as such. What this statement means is that you are doing it for an algorithm which eventually results in black hat SEO. And this is where Google RankBrain comes in to save the situation.

The Emergence of Google RankBrain

Google has taken a lot of time to research its algorithm to improve SEO content. To achieve this feat, Google went ahead to introduce state-of-the-art machine learning technology known as Google RankBrain. 

This piece of technology expands the scope of how search engines such as Google evaluates and indexes pages for better ranking. However, keywords still matter despite the introduction of Google RankBrain in creating content clusters. 

Before the RankBrain, Google used the basic algorithm in a bid to determine the type of results users would get for their queries. But post-RankBrain works differently when it comes to showing the results for a given query. 

In this case, the query passes through the interpretation model first. Then the model applies some factors such as location (of the searcher), personalization and the information contained in the query. 

The model carries out this task to know the true intent of the searcher. Through discerning the true intent of the searcher, Google is able to give back more relevant results. 

In other words, if your dream is to have a site that can perform optimally in search engines, you should be in a better position to help Google provide relevant, reliable and high-quality content.

Content clusters play a critical role in connecting topically-related content on your website. Through internal linking, the content clusters are analyzed by Google BrainRank to evaluate the quality of your content during a crawl. This action helps users or searchers to get relevant results for their inquiries.

Why is it Important to Structure Your Content into Topic Clusters

Topic clusters have set a popular trend in SEO and blogging for quite some time. This is because they offer a better platform for your site to rank high in the search engine results. 

But for your site to scale such heights, it will take you a long process full of obstacles. With determination and persistence, topic clustering will help you improve your search rankings, not to mention generating organic traffic. 

In general, topic clusters work hand in hand with overarching subjects commonly referred to as pillar content. To give you a clear picture of what this means, pillar content focuses on a broad keyword while topic clusters focus mainly on specific keywords and phrases with smaller search volumes. 

This means that the more your content achieves better ranking, the more credibility it builds up in the Google search engine for the pillar content. 

Below are some of the benefits that come with pillar content:

  • More time is spent on your site
  • Reduces bounce rate
  • More keyword mentions
  • Increases social media shares and backlinks
  • Better Google ranking with longevity

After creating your pillar content, don’t let it remain idle and age. Instead, find some time to update it with fresh data, examples, tips and expert quotes. All these features will stay relevant to your audiences. In return, it will rank high on Google search engines.

How Do You Create Effective Content Clusters?

Now that you have an idea of content clusters, it is time to learn how you can successfully create effective content clusters. Here is a step-by-step guide for building a good content cluster strategy.

a) Choose the Topics For your Content Pillars

When deciding on the topics, you must consider the function of your content clusters. As such, you should try to ask yourself if your content will reach the target audience, convince and close important sales or convert leads. In this step, your main goal is to consider the buyer personas and their search intents.

b)Carry out Analysis Goals and Conduct Keyword Research

Before you start touching on any content, you must do a thorough analysis of what you expect after creating a content cluster. 

During the analysis, you may take into account the following points:

  • What you are hoping to achieve with your target SEO content strategy
  • The type of keywords you want to focus on more than others
  • The most important conversion goals that will make your content effective

Once you have these goals at the back of your mind, you will be able to start building out your clusters.

c) Perform Content Audit

Performing an audit of your content is critical, especially if you are working with sites that have an extensive archive of cluster content. In this regard, you will have to categorize the existing blog content topic by topic. Keep in mind that these topics will become your clusters while any content about specific topics will become cluster content for those topics.

d) Establish Pillar Pages

After you have identified your cluster topics, the next task is to establish a pillar page. This page will help you connect all the content found within the cluster. Essentially, the pillar is the hub or cornerstone of a cluster. Its main function is to connect other content within the cluster. Apart from that, it has a broader scope to  interlink every element in the content

e) Implementation of the Internal Linking

Now that you have your pillar pages and clusters ready, the next task is to implement the internal linking. This process will involve the use of hyperlinks. Therefore, every content should have a link to your pillar page. The pillar page, on the other hand, must be naturally interspersed with several links to your cluster content.

f)Promote Your Content

At this point, you must know that your content is ready and the next task for you is to promote it. This step will help your content to reach as many users as possible. With time, it will rank high on Google search engines and that should be your ultimate goal.

Measure and Maintain the Success of Your Cluster Contents

There are two ways you can measure and maintain the success of your cluster contents. The first one is the creation of content gaps while the second process involves optimizing and updating your pillar content. These two methods will help you generate fresh ideas for your future content.

 Conclusion

There you have it! This comprehensive guide to creating a content structure that ranks enables you to shift your focus to this subject matter. In fact, it helps you pay attention to creating content that is based on a keyword-by-keyword structure. In the end, you will find it easier to build up better content, enhance your visibility on Google and provide the best user experience.

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How to Use Videos to Improve Your SEO and Ranks https://seopressor.com/blog/how-to-use-videos-to-improve-your-seo-and-ranks/ https://seopressor.com/blog/how-to-use-videos-to-improve-your-seo-and-ranks/#respond Tue, 09 Feb 2021 10:00:58 +0000 https://seopressor.com/?p=32195

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Video marketing has blown through the roof in recent times. Marketers and brands are posting more videos online, and consumers like it. People are 10x more likely to interact with video compared to block textOn a landing page, videos increase conversion rates by up to 80%Up to 90% of consumers who watch a video share […]]]>

Video marketing has blown through the roof in recent times. Marketers and brands are posting more videos online, and consumers like it.

  • People are 10x more likely to interact with video compared to block text
  • On a landing page, videos increase conversion rates by up to 80%
  • Up to 90% of consumers who watch a video share it 

Above all, videos now directly impact your SEO performance and SERP ranking. Including a video within a web article or blog, for instance, increases, 53x, your likelihood of ranking on the first page!

This guide specifically focuses on the role of video in search engine optimization. We want to show you how to leverage video to boost your SEO performance.

Why is Video an Important Part of SEO?

There are three main reasons;

  1. Videos enhance the depth and quality of your content 

Although it’s a much more complex process, the basics of search engine ranking involve crawling through all available content pieces and deciding what results to return based on how well each piece answers the searcher’s query.

Videos pack a ton of information. Thus, even search engines feel that pages with videos would answer a query more comprehensively. The results? Higher ranking.

  1. Videos boost user experience, resulting in longer session lengths

Bounce rates are a real challenge for the majority of digital marketers. Bloggers, for example, experienced a 70-90% bounce rate in 2019, meaning that up to 9 out of 10 times, visitors didn’t read a blog post to the conclusion.

Videos are an excellent way to improve your bounce rates. Simply adding a video to a blog post reduces bounce rates by up to 34%.

  1. Videos increase backlinks to your site

Although you can also earn backlinks with plain-text content, videos promise a lot more links. People are much more likely to link back to a video than a text block.

But, it’s not just about someone from another site linking to your site. Videos are also shared more, further increasing the potential for backlinks. If person A shares your video, person B, who comes across the shared video, can link back to it without even visiting your site.

Keyword Research for Video Results

Once you understand the importance of video in SEO, the next step is to conduct keyword research for your video marketing campaign. Keyword research is the process of finding words and phrases that people use for video search.

Why You Need Video Keyword Research

You’re probably wondering why you need separate keyword research for video marketing when you already do keyword research for text-based SEO. There are three reasons;

  • Videos have their own search engines: YouTube, the largest video platform, for instance, uses a search algorithm that’s different from Google’s.
  • Key ranking factors vary: Video search engines use a completely different set of ranking factors. The elements necessary to rank in Google, for instance, won’t necessarily help you rank favorably for YouTube searches.
  • Search intent is different: How people search for general content isn’t the same way they search for video. Even the search terms they use are usually different.

4 Steps to Successful Keyword Search for Video

There’s no one right way to do video keyword research. The most important thing is to get the basics right. Here’s what we recommend;

  1. Brainstorm ideas

Begin by thinking about the topics you’re interested in and the type of videos you want to create. For example, if you run an Airbnb, you can have two types of videos. The first type could be marketing videos, with descriptions and video tours. Then, the second type could involve feedback from your clients.

  1. Use autocomplete for inspiration

Once you have a few topics in mind, head over to YouTube, type in some of the words, and see which auto-suggestions come up. These suggestions are never random. They are like FAQs – the queries the search engine receives most often. Make a list of the terms for further research.

  1. Perform competitor research 

Begin by typing your primary keyword(s) on YouTube and noting the brands on the first page of results. Then, check each brand’s video titles and descriptions. You can also use tools such as TubeBuddy to find out the tags used in each video.

  1. Consider YouTube SEO keyword research tools

There are several YouTube SEO tools, including Kparser, Hypersuggest, KeywordKeg, YtCockpit, and WordTracker. For most of these tools, all you have to do is enter a word or phrase. The dashboard will then fill up with dozens of related keywords. Most YouTube SEO tools also give a keyword volume and competition index.

Creating a High Retention Video

Now that we’ve identified the right keywords, the next step is to create high-retention interactive videos. Follow the steps below;

  1. Write a home-run script. You need an excellent script that grabs attention from the off and convinces the viewer to watch to the end.
  2. Choose a great character: Your main character in the video must be both likable and relatable. The little details, such as age, health, and clothing, are also vital.
  3. Find a captivating voiceover: The voice in the video can also make or break the video. So, don’t cut corners. You need the best possible voice.
  4. Keep it flowing: The viewer must not take their eyes off the video. You want them glued to the screen throughout the length of the video.
  5. Music and sound effects: Here, too, the minor details, including background score and sound effects, matter greatly.
  6. Round off with a CTA: A video marketing piece without a CTA is useless. Finish by telling the viewer to take a specific action.
  7. Prepare a video landing page: A video landing page is a page, possibly on your site, where you direct all the traffic from a particular video.

SEO Best Practices for YouTube Optimization

Once you’ve created the video, heed the following tips and best practices for maximum YouTube SEO performance.

  • Tailor your videos to the people looking for them

Two things are especially important. First, make sure that you know your target audience. This can be done by creating buyer personas. Secondly, use a language and tone that suits the technical level of your audience.

  • Add your SEO keywords to your video title and descriptions 

If the opportunity arises, you should also consider incorporating secondary and long-tail keywords in these areas. However, don’t use this as an excuse to make your titles unnecessarily long and stale.

  • Include a video transcript to boost SEO further

Adding a transcription of your video on the same page as the video gives search engines more information and context. The engines can’t read visual content. So, transcribed material gives them the text to crawl and rank.

  • Aggressively promote your videos 

Posting the video on your site or YouTube is just the first step in the marketing process. You need to get the word out by aggressively promoting the video on all your online platforms, including your website, blog, social media accounts, and even industry forums.

Conclusion

You need video SEO. Not only does it boost your potential for traffic and enhance session length, but it also increases your chances of appearing in SERP pages – where you stand to get even more traffic and leads.

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