Keyword Gap Analysis: The Best Kept Secret to Digital Marketing Success

Nowadays, digital marketing is necessary. So is Keyword Gap tool.  More and more people are searching and buying products online. But customers are not buying immediately. Instead, they go on a journey — to Google around, read some articles, compare brands and see reviews before they finally make their purchase. Digital marketing is what helps […]

Content Gap Analysis vs Keyword Gap Analysis – What’s The Difference?

Imagine being able to reverse engineer someone else’s ranking strategy and identify their weaknesses so you can win big? Well, there’s a way and that is through SEO gap analysis.  You are not creating content in a vacuum after all.  In addition to keyword research and identifying potential high-traffic keywords to target, you also need […]

9 Must-Have Content Writing Tools for SEO Content Writers

Search engines are the starting point for 93 percent of website visits. Besides, 75 percent of internet users don’t scroll beyond the first page of search engine results. These statistics point to two conclusions. First, ranking on the first page for particular terms can be more useful and vital than most forms of advertising. Second, […]

SEO Pricing: The Hard Truth about the Cost of Search Engine Optimization

It’s a question every SEO asks at a certain point. Why? Because like any other marketing activity, SEO costs money and the expenses can sometimes pile without much to show for it. Being a shrewd business owner, you must always find ways to maximize your returns while minimizing expenses. So, what constitutes a “good SEO […]

Pain Point SEO: A Guide to Finding Your Buyer Keywords

Want to get traffic that converts in a few clicks? It’s important to revisit your current keyword strategy and take a look at pain point SEO.  For marketers, pain points sometimes are not as straightforward as an awful migraine or a bad hip that is aggravated by the weather.  In this article, we will go through […]

Long Tail Keyword Research: How to Find and Connect With Your Buyers

Long Tail Keyword Research can set your brand apart from the others in your niche. These keywords improve your chances of standing out in search engine results that are occasionally dominated by big companies. The right long-tail keyword research also act as a compass for the right customers to find you with ease. What is […]

8 Steps to Gain Authority Backlinks; A Detailed Guide

Introduction You won’t believe this, but, according to Impact Bound, up to 55.24% of all websites on the internet didn’t have a single backlink as of December 2019. That’s over 750 million sites, given that there are about 1.5 billion active websites at the moment. Hopefully, you’re not part of the 55.24%, because you’d be […]

What is a Good Keyword Search Volume? The Ultimate Guide

Looking to find winning keywords to target but don’t know where to start? All digital and SEO marketers know the importance of targeting the right keywords to attract internet traffic.  One of the most important metrics in selecting your target keyword is its search volume, and the reason is simple.  Because if no one is searching […]

What is SEO Content? Beginner’s Guide to Writing Content that Ranks

We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating content that’s useful if your target […]