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By winniewong on March 16, 2023
As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days.
Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases. The good news is you don’t have to be an SEO expert to properly optimize your press releases.
The right release can go a long way in promoting any company or story. One of the greatest thing about press releases today is that even if it doesn’t get picked up by a specific reporter, they are great distribution channels that can really boost your business online reputation.
You may be wondering what SEO and press releases have to do with each other. It’s fairly simple! Today’s press release still helps companies get media coverage, and they can also provide SEO benefits.
The benefits of press release distribution are numerous. Here are 5 of them.
There’s a good chance that your press release lacks one thing and that’s SEO – the tendency of being ranked and found on Google’s search engine.
As such, besides educating and informing your loyal viewers, you need to make sure your press release can be easily read especially by people who don’t know about you. To ensure that you press release is well written, make sure to hire credible writer or use a proven AI press release generator to create the press release. Next, you want to make sure your content is good enough for search engine optimization.
And how do we do that? Here are 5 quick tips for you to quickly implement and gain a wider audience that you deserve:
The keyword tool built into BiQ can give you amazing insights and data to help you choose the correct keyword for your press release.
You should choose a keyword that has low to moderate keyword difficulty, and at least 100 -100 search volume (or simply choose the keywords with the highest Opportunity Score.) When you have a list of keywords with such stats, this can boost your press release more and help your SEO efforts.
At the end of the day, SEO friendly press releases should have these elements incorporated to help you improve the reach of your press release. At the same time, it also helps in positioning your site to rank at the top of search engine result pages.
Now that you know the benefits of having an optimized press release, it’s time to put your knowledge into practice. Assuming you have written a masterpiece, what should you do now? Well, just by writing isn’t sufficient to get your name out there.
Thanks to online PR services, your press release automatically becomes web content, which means it certainly has a shot at becoming news. The benefit of using a press release distribution service is that your release will be sent to the online news service such as Yahoo! News, BusinessInsider and many others, making them instantly available to your customers who are searching on the Internet.
If you need your message to get noticed by the media and the millions of online viewers out there, leveraging the top-notch partnerships of MarketersMEDIA can help you tell your story better and louder. Being able to rank on reputable news websites like Google News, Business Insider or Fox News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost.
Reach out to huge viewership and customer base with instant publicity to generate massive traffic. You’re just one click away from achieving the best publicity. Track and analyze your success with complete data analysis and cost-effective method, exclusively on MarketersMEDIA. So, begin taking advantage over these great benefits of press releases for SEO now!
Time for some serious publicity! Always remember that having an optimized press release is sure to benefit you in more ways than one.
Updated: 20 February 2024
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