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5 Video Landing Page Examples And What You Can Learn From Them

Landing Pages are an essential part of any successful online marketing strategy. So much so, in fact, that we’ve already discussed them at length. We’ve talked about the elements that make landing pages successful, but we missed out one key question. What about video landing page? That’s right – video content is becoming more and more common online, and it’s already dominating the traffic figures. So, video is important. Landing pages are important. Put them …

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Keyword Research – Here’s How Anyone Can Get Started

If you are rather new to Internet Marketing, SEO (Search Engine Optimization) will not likely to ring a bell to you. Just simply, SEO refers to a process that amplifies a site’s traffic flow and rankings organically. When it comes to SEO, how does it actually work? The objective is always to increase your site’s organic traffic flow and rank at the top positions of the search engine optimization. It’s also about making search engines …

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The Anatomy Of A High-Converting Mobile Landing Page

Have you ever been in a situation where you need to ‘pinch and zoom’ in order to resize website content while browsing on your mobile phone? It’s likely that you have landed on a webpage that is non-mobile-optimized. It is not only a disappointing, but also a frustrating experience. In non-optimized mobile landing page experience, texts are strenuous to read, images are challenging to click, and links and buttons are almost impossible to click. Now, …

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What Should You Do To Improve Your Poor Landing Page Conversions?

A landing page is an inbound marketing tool used for lead generation. Your landing page should drive visitors to you by persuading them to click through to another page where you warm them up to make a purchase. The kind of action your visitors will take while on your landing page will determine your conversion rate. The basic landing page purpose is: sell a product, encourage visitors to subscribe to an email newsletter, promote a …

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The Ultimate Semantic SEO Guide: How To Do SEO Like An Expert

Back in the early days of the Internet, SEO was relatively simple: pick a few relevant keywords and plug them in. However, SEO has become much more complex than just that. Even when it comes to finding relevant keywords, a lot more has to be taken into consideration, including semantic search. (Find out how to do SEO for beginners here.) The following is an in-depth guide on what is semantic search, how it can benefit …

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How Long Should You Spend Writing A Blog Post?

As a content marketer, this is one the most frequent questions I get asked. The answer depends on several variables. Your skills and knowledge in your topic area count for a lot, but so do your experience as a writer. Today, I’m going take you through my writing process with timelines so you can discover how to write a blog post consistently, without taking too much time away from growing your business. Short Answer: It …

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How To Present SEO Report To Your Boss (or Clients)

One of the most difficult things for those who work in SEO is explaining the SEO report to your clients just what it is that you are doing for them. SEO professionals are kind of like the bass player in a rock and roll group. You know they’re there, you know things sound right, but you’re never really sure if they are hitting the right notes or if they are just standing around collecting dew …

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How To Do SEO For Existing Website And Increase Your ROI

Many people create a website with their own set of preferences, which generally tend to include the visual design and the information they want to get across. These two things have a fraction of the impact of SEO, but because they’re considered ‘artistic’ as opposed to ‘technical’, it’s easier to get creative with them, so people are more motivated to do them. That’s a mistake. But don’t worry! It’s one that you can easily start …

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HTTP vs HTTPS: The Difference And Everything You Need To Know

Many websites use HTTP. However, back in 2014, Google recommended that sites switch to HTTPS. Until then, only sites with e-commerce pages really bothered to use HTTPS. As an incentive for switching over, Google announced that it would be providing HTTPS sites with a minor rankings bump, in effect punishing sites that did not switch over by giving an edge to competitors that did. Now you’re probably wondering – why is it so important that …

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9 Most Common SEO Mistakes To Avoid In 2017 (And How To Fix Them)

SEO Mistakes. I’ve made a few. We all have, really. For anyone who works on or around the Internet, the list of common SEO mistakes is massive. Sadly though, even as these mistakes are widely known, they are still made more often than most pros in the business would care to admit. But what are some of the SEO mistakes to avoid? How can good SEO practices make your future better than your present? In …

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