Backlinks are the backbone behind most SEO successes, it, however, requires a long-term investment to successfully have a great backlinks profile. Thus, learning how to create backlinks for your SEO strategy is critical.

You will learn:

• What backlinks are and types of backlinks.
• 5 tactics to create backlinks.
• How to use a backlink checker like BacklinkGap.

Google’s algorithm is a sophisticated system that tries to provide the best results to its users. And as a business owner or marketer, being aware of these important algorithms and ranking factors gives you an advantage over your competitors.

And among all the ranking factors, building backlinks is arguably one of the best strategies to boost your traffic and domain authority. As a website owner, you must learn how to create backlink to your website. 

What is a backlink? 

Backlinks, also known as “inbound links”, “incoming links” or “one way links”, are links from one website to a page on another website. 

Google and other major search engines consider backlinks as a “vote” for a specific page. The theory is that when someone links to another website, they are effectively saying it is a good resource. Otherwise, they wouldn’t link to it, much in the same way that you wouldn’t recommend a friend to a bad coffee shop.

Pages with a high number of backlinks tend to have higher organic search engine rankings. A site’s overall link authority strongly correlates with higher rankings. So the more of these “votes” you have, the higher your site will rank in Google and other search engines.

Within SEO, link building plays an important role in driving referral traffic via other websites, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at influencing your search ranking and eventually driving you more organic traffic.

Not only is link building beneficial because it can help contribute towards improved rankings and traffic from organic search, but it also has a range of other advantages which can benefit your business. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy.

Types of backlinks:

Dofollow & Nofollow 

A dofollow backlink is a link that helps in terms of SEO by passing link juice of the origin site to the destination site. Acquiring dofollow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve general search ranking.

By default, links are dofollow, so there is no need for rel=”dofollow” when linking to a website.

In contrast, a nofollow backlink is a link which does not pass “link juice” on to the website it is linking to. These links do not help as much in terms of SEO. To make a link nofollow, add rel=”nofollow” to the code when linking to a website.

Acquiring nofollow links is not a bad thing. Although you do not get the full SEO benefits of a dofollow link, nofollow links can generate traffic to your website, as well as diversify your backlink portfolio.  Even if they don’t count for PageRank, they’re still noticed by search crawlers. A site that has zero nofollow links could be a red flag to the crawlers, denoting something spammy or fishy going on.

In addtion, there are also a few other types of backlinks:

• Editorial Backlinks: Editorial is a link that naturally refers to your website, including one placed in relevant, high-quality content, making it the ideal backlink. To attract editorial backlinks, you will need to create regular content that showcases your thought leadership, such as your website and brand being hailed as a resource leading up to interviews. and industry insights. 

• Guest Post Backlink: When providing guest posts to high authority websites, you can place valuable backlinks pointing to your own website. Reaching out to blogging clients to createhigh authority backlink is an important part of an SEO strategy.
• Backlinks in Business Profiles: When you create a digital profile, both personal or business profile on social networks and blogs for your brand on business websites, media, you can include backlinks pointing to your website. When done naturally, the search engines will review and rate your website as well-established, reputable, and professional.
• Acknowledgment Backlinks: Another SEO boosting backlink that can help you boost your website branding is acknowledgment backlinks. This type of backlink is mostly published when your brand sponsors an industry event, has representative speaking, and many more. 

How to create backlinks:

There are a lot of ways for you to create backlinks. And, you should not learn just 1 or 2 ways. You can decide your primary method, but also remember to apply other tactics as well to gain the most backlinks.

#1. Become a quality source for reporters and bloggers: 

This means that you must be able to create eye-catching and helpful content first. When you have the right content, people will actively want to link you as a trusted source. 

According to lots of SEO ranking factor studies, long-form content tends to perform better in Google than short articles. Thus, comprehensive guides tend to contain a lot of content on a single page. So your guide can be the “go-to” resource for a topic, and people will link to it whenever they write about that topic on their blog.

In addition, content format is also important. In other words, if you want to get backlinks, focus on these content formats:

• “Why” Posts
• “What” posts
• Infographics
• Videos

#2. Publish “Skyscraper” Content

A piece of Skyscraper content will put you ahead of your competitors.

First, find a piece of content in your industry that’s already performed well (in terms of backlinks). You can do this in the easiest way like a simple Google Search.

Pay attention to pages that are ranking on the first page, lots of people have probably linked to it. Next, create a piece of content that’s 5-10x better than what you just found. If you are able to pull this off, the content will automatically attract backlinks simply due to the fact that you are the best piece of content available online.

#3. Build Links From Outdated Resources

Slightly different than broken link building is the practice of link reclamation, where you fix or “reclaim” links that once pointed at your site. These are links that point to pages on your website that no longer exist. You can either 301 redirect or fix these links on your end, or ask the webmaster to change the link.

Other types of problem that you can also fix by asking the webmaster to change/add your links are:

• Non-linking brand mentions: It’s sometimes common and easy to find others writing about your site without linking to it. Often a simple email to the author is enough to secure a link.
• Non-linking images: Instead of filing a copyright or DMCA takedown notice, this presents a terrific opportunity to earn a link instead. The way this works is to contact the website who has used the image, tell them that the image belongs to you and that you love that they’ve used it, but would they mind giving you a credit link in exchange for using it.

#4. Submit Testimonials

Companies big and small love to show off customer testimonials. If you’re using a product or service that you love (or at least like), consider sending them a testimonial.

Guess what: To show that you’re a real person they’ll often add a link to your websites without you even having to ask.

#5. Blogger Reviews

On the other side of submiting testimonials, if you have a piece of software, physical product, consulting service or anything of value that you sell, you can easily turn that into dozens of high-quality backlinks. How? By offering your product to bloggers for free.

All you need to fo is find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own perfume, you’d Google things like “perfume making”, “make perfume at home”, etc.

Your results will be a mixed bag of blogs, news websites and “how to” websites. Filter out how-to sites or news sites. You’ll be left with a solid list bloggers that might be interested in your offer. 

Make sure you have the right backlink checkers: 

After all, you will need to check your backlinks status, whether before or after building your backlink profile. The hard thing is that you can not do this manually. A tool that helps you check your backlink, BacklinkGap, is what you need.

A backlink checker like BacklinkGap can help you monitor your backlink profile so you are immediately notified when any poor-quality sites link to you. 

Here are what you can do with BacklinkGap to discover your backlink profile:

• Evaluate your backlink’s profile strength and weakness
• Identify if your backlinks type, whether they are “dofollow” or “nofollow”
• Monitor your backink profile and get the most up-to-date information
• Get all-time backlink data

BacklinkGap has a simple interface and very easy to use. You just need to enter your domain or URL, and this is what you will see:

You can get a huge amount of useful data like the number of backlinks, friendship score, total referring domain, new & lost backlinks, and so on. BacklinkGap also provides you information if you want to know more about the types and attributes. This information is illustrated in chart types for you to easily notice.

BacklinkGap gives you free access to most of the data to know your backlink profile. When you get much more access with premium level, you can explore much more; such as more number of backlink checker rows, monitoring rows, and the ability to export CSV files.

In addition, BacklinkGap can also help you check out your competitors’ backlinks. 

As a business leader, you probably know that it’s important to gather as much information as possible about your competitors. By examining the backlink profile of a competitor that’s already ranking well for your target keywords, you can gain insight into the link building that may have helped them.

Also, type the competitors’ domain/URL to BacklinkGap, and you will get as much information about them as you need. 

These data will empower you as a blogger/marketer to decide if the most effective SEO content marketing techniques that work for them will do the same for you. Spying on your competitors’ link-building strategies can give you ideas about how to get backlinks to your website.

TL;DR

Learning how to create backlink is important for every website. There are some helpful ways for you, such as becoming a quality source, publishing “skyscraper” content, building links from outdated sources, submitting testimonials or getting more blogger reviews. These are how to create backlinks for your SEO.

Although backlinks can be time-consuming to earn, that is when a backlink checker comes to support. A backlink checker like BacklinkGap is a necessary tool for you on the SEO journey. Thus, when new sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building, they will need to research competitors’ backlink profiles.

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Updated: 10 December 2024