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By jiathong on January 9, 2017
Odds are, you’re implementing a number of different inbound marketing strategies in order to achieve your online marketing goals, from various content marketing strategies to social media strategies – and of course, the use of SEO.
But do you know how these strategies are performing?
You should keep track of them to ensure that you achieve your goals and to make sure you aren’t wasting resources on efforts that don’t work.
Moz domain authority is a score that you should keep your eye on to get an overall idea of how your site is doing.
It is a scoring systems developed by Moz. What they do is they predicts how well your site will rank on search engines like Google.
However, to get a more accurate assessment of your site, you’ll want to see how each page is doing. You can do this by tracking the moz page authority of each one of your web pages, which is another scoring system developed by Moz.
Tracking the page authority of each one of your web pages can be extremely helpful in determining whether certain inbound marketing strategies are working or not.
For example, if one of your blog pages has a low page authority, then you know that there’s something about it that may hurt its ranking.
You can then compare that page to other blog pages that have managed to attain high Page Authority rankings in order to figure out what needs to be changed – and what you should avoid doing in the future.
It uses dozens of different ranking factors in order to determine the score. It’s worth noting that Page Authority uses a logarithmic scale, which means that it’s much easier to increase your score from 20 to 30 than it is to increase your score from 70 to 80.
You may ask how to check page authority?
Simply drop your link at the Moz Open Site Explorer and you’ll be given a list of statistics including your page authority.
Keep in mind that Page Authority is a score that predicts how your page will rank as accurately as possible. This means that it’s not technically 100 percent accurate, but it will give you a very good idea of how your page will do.
Some of the factors used in determining your Page Authority include the following:
Now that you know what Page Authority is and what factors Moz uses in order to determine the Page Authority scoring of a page, you’re probably a bit curious as to how you can improve the Page Authority of one of your web pages.
The higher a Page Authority score one of your web pages receive, the better chance it has of ranking high on Google’s search engine results pages, after all.
The following are three of the most effective ways that you can increase your Page Authority:
Good, fresh content is the best way to assure a good Page Authority score. As previously mentioned, it all starts with good content.
You need to create high-quality content that is relevant to your brand, and you need to post new content on a regular basis. The better your content ends up being, the more likely it is to be shared, commented or liked by readers – and the more likely other sites are to link to your page.
Since both of these factors weigh heavily on your Page Authority, you’ll want to make it a point to focus on content creation. The following are a few tips to help you create high quality, fresh content:
A great way to make sure you can hit all of these keypoints is by using the BiQ Cloud tool.
We’ve briefly introduced this above and we’ll talk about it a bit more here. After trying out a few different tools, BiQ is the best tool that we have ever used here in SEOPressor.
We literally do not need to ever leave to tool to craft fresh contents week after week.
We do our keyword research in the tool itself, which have all the basic data such as keyword volume, CPC, competiton and more.
The most important metric that you may not find in other keyword tools would be the keyword intent. The tool is able to tell you what are the search intent behind each keyword generated!
BiQ also has a built in content analyzer that can let us check if our blog posts are hitting every single on-page SEO element that Google aspires to see.
This tool has been a huge help to make sure every single content we’re pushing out not only has great quality, but it’s also hitting all the SEO points that we don’t want to ever miss. So make sure to give it a try!
External links are important for a variety of reasons.
For example, if a website posts a link to one of your blog posts in an article, then their audience will be exposed to your brand, which can help bring more web traffic to your site as well.
Obviously, the higher quality the site is that links to your pages, the higher quality the traffic will be. Additionally, external links from high-quality sites are considered a strong indicator of quality – something Google deems incredibly important.
So how can you earn external links?
First of all, the content needs to be good. Without good content, you’re facing an uphill battle.
Secondly, promote your content on social media. The more social signals you have, the more exposure your content has, which means other sites have a better chance at coming across it.
Thirdly, you should also link to other authority sites in your blog posts. These sites will take note of the fact that you are sending them traffic and will often return the favor by linking to your site as well.
Last but not least, writing guest blogs for other sites within your industry is a good way to earn external links while also building brand authority to boot.
On another note, other than external links, strengthening your internal link can also help improve your Page Authority.
Remember that Page Authority happens at a page level, unlike Domain Authority that is a score applied across your whole website or domain. So what can you gain from interlinking?
By linking a page with a high Page Authority to one with low Page Authority, you will be passing over the link juice.
Just like passing a confidence vote, in that case, you can distribute the link juice to boost pages where it’s needed.
Not all links are equal, the occasional links coming from spammy and harmful sites can do more harm than good.
Other than actively trying to earn good backlinks, you also need to have periodic link audit to weed out those nasty links to make sure your link profile looks nice and clean.
To conduct a link audit, simply open up your Google Search Console and click on the link tab.
Keep an eye out for shady websites from questionable industries (porn, gambling, hacking), links with unrelated anchor texts, or an unnatural amount of links from one domain pointing to yours.
Once you have identified these questionable links, you can then use Google’s Disavow tool to file a request to remove those links from your link profile.
Believe it or not, but the use of images can have quite a big impact on your Page Authority. Using images – especially images that are of original content – can provide your page with a number of benefits.
The following are a few of the benefits of using images throughout your content:
Whatever your marketing goals may be, you need to increase traffic to your site in order to achieve those goals. Although page authority is a good indicator to a page’s quality, it is not your replacement to Google ranking or any metrics Google takes into account to rank your webpage. For a lack of better indicator, you can track your Page Authority score to try to make sense of where’s your footing among your competitors.
Pay attention to your Page Authority and do what you can to increase the score if it’s low – this will help put your web pages in a better position to rank better in the SERP (Search Engine Result Page).
Be sure to check out our post on how to increase Domain Authority – and if you’ve found other ways to increase Page Authority other than those listed above, do share your methods with us in the comment section below!
This post was originally written by Joanne and published on Jan 9, 2017. It was most recently updated on Jan 09, 2020.
Updated: 24 September 2020
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