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Local SEO Rank Checker: How to use it effectively?

By claire on January 7, 2022

A local SEO rank checker can check your website ranking on the local SERPs and let you understand the results of your SEO efforts. Track local and Google Business Profile rankings with Grid My Business now.

What will you learn?

  • Understand the essence of local SEO 
  • Know clearly about the importance of local SEO rank checker

Based on Google’s Small Business Search Trends 2019 report, there is 350x more search interest in “local” + “near me” than 10 years ago.

When looking for a nearby restaurant, you type in something like “restaurants near me.” And then, you will usually only look at the top 3-5 results. Do you find this situation relatable?

“Near me” forms are the common searches.

The situation makes ranking on the SERP more critical for local businesses. If you are not ranking on the top of the page, you will miss out on this traffic. According to MarketingGuru, 92% of searchers will pick businesses on the first page of local search results. 

If you have a brick-and-mortar business, sometimes you might don’t even know how to check for your local search performance, or even when you do, you do it manually.

This is where Local SEO Rank Checker can help you improve your search ranking across different search engines. It can optimize ranking factors, including customer reviews, contact details, etc., to bring you more leads and customers.

This article will show you more information about local SEO and local SEO rank checker. There will also be an introduction to our favorite tool that we highly recommend to you: Grid My Business.

What are Local SEO and its importance? 

Maintaining an online presence is essential for every business, no matter how small or big they are and how many stores they have at what location.

Local SEO is an effective SEO technique that can improve a local business’s search engine visibility. Local relates to a particular area or region.

A local search is a search that references a product or service that is consumed locally, such as “coffee shop” or “hair salon.” An example of a local search would be “Best Italian Food in Boston.”

Example of a local search

The importance of Local SEO

The goal of SEO is to rank at the top of search engine results to get much-desired online visibility. When you type at the top 3-5, you possibly increase the chances of being found online.

Local SEO is a trackable strategy, which means you will always know how your campaign performs.

After all, the Top 3 results are said to hoard almost 75.1% of all clicks. The same goes for local businesses as well. As searches including the words “near me” have increased over the past year, more and more people are looking for an easier way to find businesses close to them.

With more consumers using the search engine to look for businesses in their neighborhood, your potential customers cannot find you if you do not appear at the top of the search results. We all want visibility for people to look for us. With Google Business Profile, formerly Google My Business, users will be able to see reviews that were given by customers in the past, provide easy access to your website and see the basic information about your business.

Local SEO can increase your visibility on SERP

In addition, 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. By making it so easy for users to find you online, you can expect increased website traffic and a higher Google Search ranking. That allows you to show up in search results and attract them to your physical location.

With local SEO, your company can focus on marketing and advertising in the regions that matter.

Understand about Local SEO Rank Checker 

A local search rank tracker is one of the essential marketing and best local SEO tools for monitoring your ranking and keeping tabs on other businesses in your geographic area.

With a local rank tracking tool, you’ll know if your local SEO strategy is working or not.

Does rank checking matter? 

If you are a local business owner, you must know if you are visible in the local search results. This need is vital for businesses that naturally are tied to a location, for example, restaurants, hotels, hair salons, dentists, artisans, etc.

The ranking is crucial for businesses and we need local SEO rank checkers
The ranking is crucial for businesses.

Local search visibility is the idea of reaching audiences in your vicinity when they are searching about your brand, products, or services online. However, the ranking is different from one city to another. That’s why people developed a local rank checker, a tool that can check the website ranking and show you exactly the position in real-time for the targeted locations, either cities or countries.

Its dynamic keyword tracking approach is beneficial, which can help you with the search engine optimization process and marketing activities.

Local rank tracking keeps you updated on how you rank among your competitors, allowing you to respond quickly to these changes and remain visible in relevant searches. It also gives you the information you need to justify your SEO investments or continue to get funding.

How do you benefit from a local SEO rank checker? 

The challenge people often face is that the regular ranking statistics, like those in Google Search Console, are usually country-wide, sometimes even worldwide. Since these statistics don’t tell you whether or not your pages are shown to your actual target audience, it’s best to use a rank tracking tool that shows your rankings as if searched from a specific location.

#1. Local SEO rank checkers focus on a niche market

If you’re taking advantage of local SEO, you don’t need to compete with international companies dominating the worldwide market.

Instead, you’ll shift your focus to only local businesses in your area. You will also start to optimize your content and business towards your niche. The rank checker for local SEO will help you with this work.

Local SEO rank checkers can help you focus on a niche market

Setting up your site for local search success in the areas will have a more meaningful impact on your business because you’re focusing on the area you serve.

#2. Local SEO rank trackers give you accurate statistics

Learning how to monitor SEO rankings can help you identify ranking trends and adjust your strategy accordingly. But when you do manual rank checking, it rarely gives you an accurate view of reality, your search profile such as your past search history and interaction with Google will affect your result.

A rank tracker will give you the most impartial data for even more actionable insights.

#3. Local SEO rank trackers save time by automating the rank tracking process

With rank tracking tools, you can see changes in your position on the searches over time. Automation in rank trackers can help you do the work faster than you imagine. Some tools even have the scheduled feature for users to set up scanning time.

It is much more convenient than sitting in one place and looking for numbers all over your websites all the time.

Local SEO rank checkers can give you statistics to optimize businesses and save time.
Local SEO rank checkers can give you statistics to optimize businesses and save time.

The best local SEO rank checker – our recommendation: Grid My Business 

There are a lot of local SEO software tools on the market, but the main criteria of this article are the software built for locals from the ground up and not something made from existing SEO software.

We want to introduce you to our favorite tool: Grid My Business.

Grid My Business - Our favorite local SEO rank checker
Grid My Business – Our favorite local SEO rank checker

Grid My Business is a relatively new local SEO tool specializing in monitoring search visibility and providing valuable insights to its users.

In just one click away, you can instantly obtain important information about your local business, such as real-time local rankings and local competitors, based on the search query you aim to rank.

The best thing about Grid My Business is that it also supports all locations that you can find on Google Maps. You can choose to see the search visibility based on the grid size and location you want to see. Other great features are:

  • Personalize your search parameters, such as grid size and distance.
  • Identify up to 20 of your competitors per grid point instantly for more ranking insights.
  • Make the most of your time by analyzing queries in bulk (up to 5 search queries).
  • Keep track of your local rankings, monitor the reports, and compare orders.

The above information is an overview of Grid My Business. We will show you a simple way to use this incredible tool. Within 3 steps, you can know your business ranking. 

Of course, before going to the actionable step, you need to set up an account and add your Google Business Profile (Your business information) to Grid My Business.

Step 1 – Insert Your Business Location & Search Query

Firstly, you enter a business location at the field given. Please select the location that best matches your business location from a list of relevant results that appear as suggestions. 

Choosing a location in a local seo rank checker
Choosing a location in Grid My Business

After adding the search query relevant to your business, you can enter a local search query such as “cocktails near me” (or any similar queries pertinent to your optimized keywords).

Step 2 – Select Your Grid Parameters

The grid is one of the essential features in Grid My Business, which makes this tool unique. 

The grid determines the scope and coverage you want to view your results. 

The first one you need to select is grid size. There are seven grid sizes available in Grid My Business, ranging from 3×3 to 15×15.

Choosing grid size in Grid My Business

Next, you need to select a grid radius. The grid radius is the radius between each grid point. You can choose between the imperial (Miles) or the metrics system (Km – kilometers).

Finally, there is the scanning radius between each grid point, increasing at an interval of 0.1. The maximum radius you can select in Grid My Business is 100 (both miles and kilometers).

Step 3 – View Your Scan Results

Click on the “Run Scan” button to run your scan after setting up everything above. 

It might take time for the results to load (Not much! Just minutes away). 

You can wait for the results to pop out if you like. Or you can also choose to run a new scan with a different search query and location for your business. The tool will automatically save all your results, and you can see this information again in “My reports.”

The picture is what you will see when the scanning is finished.

You will see a maximum of 20 business listings on the right when you click on any point. You can find the listings organized based on their current rankings on Google 3-pack.

Points on Grid My Business - our favorite local SEO rank checker, means your ranking

So, you just need minutes to monitor your ranking with Grid My Business. Very simple, right?

What if you want to run multiple search queries at one time without repeating the same steps over and over again? The “Bulk scan” feature is definitely for you. You can select up to 5 queries simultaneously, wait for the scanning and see the results later.

Or what if you want to set the time for weekly scanning? You can choose the monitoring feature or schedule a scan, depending on your need.

Grid My Business is an incredible local rank tracker, and it can help you with a lot of local SEO work.

TL;DR 

Having a solid local SEO strategy in place is becoming more and more critical for businesses wanting to keep up in an increasingly digital marketplace. Driving traffic online is never a straightforward task.

With the suitable local SEO rank checker, you’ll save yourself time and resources while improving your engagement with your audience.

Remember that if you follow the local SEO process and take the time to put your site in the position to rank, you’ll already be in a much better position than the majority of your competitors. Grid My Business is our recommendation for you. Try it out now!

Updated: 22 January 2022

Claire Le

About Claire Le

A dog lover and a travelholic. Interested in digital marketing and content creating.

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