By azfar on May 20, 2015
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There are a lot of ways to improve engagement using social media. One of the most effective ways to do this is through a social media contest, whether it’s a simple sweepstakes or an outright, full-blown competition. You can drive engagement by encouraging people to take part directly in the contest itself, as contestants for example, as well as by encouraging others to participate through means such as taking part in the vote to determine a winner. Not only are you strengthening your brand’s identity via brand engagement through a social media contest, you’re always gaining more exposure as well. However, hosting a social media contest isn’t as easy as you might think.
Careful social media contest planning is required if you want it to be effective – this includes social media contest planning for the stages of:
You can’t just decide to host a contest on a whim and then create a post announcing it as soon as you’ve thought of it. Not planning your contest will most likely result in an unorganized mess that could potentially damage your reputation. The following are the very first steps you must take in the social media contest planning stages:
This, of course, is only if you have one round of voting. For bigger competitions, you may have different rounds, in which case you’ll want to establish what dates you shall announce the winners of each round, such as quarter finalists, semi-finalists, finalists and, finally, the winner. If your competition’s theme is a holiday or a specific day (for example, if you do a weekly TGIF competition), then you might want to work your way backward to create the timeline.
Promotion is the main, if not the sole, reason to hold a social media contest, and the announcement is the centrepiece of the entire event. There is no better way to get people to pay attention than by letting them know that they are on the running to win really cool prizes. This is where you make it big! The announcement is key in generating publicity and exposure as people share it to their friends to join in the excitement. It will also give people time to learn and prepare for the contest beforehand. All the generated buzz will tremendously increase the exposure of your brand. Use the following social media contest planning tips to announce your contest:
Now that the social media contest planning stages have been figured out, it’s time to actually hold the contest. Use the following social media contest planning tips to ensure a smooth run of your contest as well as keeping the buzz going:
You’ve still got some work to do once the contest comes to a close. The following are some of the things you’ll need to do:
Once the contest is over and the winner has been awarded, you’ll want to announce the winner publicly on your social media page. Make sure that you thank all the participants again for their involvement and congratulate the winners.
Now that the contest is complete, you’ll want to go back and analyze any issues that came up during the contest as well as track all the data such as:
This will help measure how successful the campaign is and improve your social media contest planning for next time. Also don’t forget to tell your followers to expect even more exciting contests in the future!
Updated: 21 March 2018
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