As a content blogger or a website owner, you may not think that an SEO agency is really necessary, especially if you have a grasp on how to optimize your content for SEO. However, by denying that you could use an SEO agency, you are missing out on some of the incredibly useful SEO auditing services. In fact, how much do you actually know about SEO audit?

If you knew what kind of work they put in, you would understand how effective they can be towards helping your website becoming as successful as possible. Let’s go over what the inside an SEO agency consists of to see how they can help you to audit your site.

SEO Audit

You’ve probably heard the term “SEO audit” before, and you’re probably aware of the fact that this is one of the main services that an SEO agency provides. So what exactly is an SEO audit? Basically, the SEO agency will go through your website’s technical infrastructure to make sure that your SEO strategy is up to date. This needs to be done regularly in order to keep up with the search engine algorithm and the webmaster’s guidelines, which are continuously changing. Once an SEO agency has performed an SEO audit, they’ll be able to retrieve the data and analyze it to help fix any problems and adjust your SEO strategy accordingly.

Now, you may think that an SEO audit is something that you can do on your own. And maybe you can – but that doesn’t mean that it’s a good idea. An SEO agency will go through thousands of pages in order to conduct an SEO audit. To attempt to do so on your own will consume a huge amount of time. Even if you manage to carve out the time out of your busy schedule in order to do an SEO audit, it’s something that needs to be done on a regular basis.

Google’s Webmaster Tools

When it comes to SEO, Google is the search engine that you should be most concerned about. Google provides a number of tools to help websites judge the performance of their SEO strategies, including Google’s Webmaster Tools. An SEO agency will use Google’s Webmaster Tools to provide you with valuable information about the health of your website. They will make use of this tool on a daily basis in order to spot and fix issues before they negatively impact your page rankings.

Example of SEO agencies using Webmaster Tools:

• Optimize Meta Tags: -Figure out what make more people clicking on the links to your web pages in SERP. An SEO agency will do a meta tags analysis and then help you craft more effective meta tags to boost CTR because CTR boosts Ranking and it has been proven by Rand Fishkin himself
• Duplicate Pages: -Look for duplicate pages and destroy them. Google will punish websites for publishing content on their website twice – even if it’s by accident, which is why SEO agencies make sure that this doesn’t happen.
• Discover error links and broken links: – Broken links, which usually lead to 404 error pages, will hurt your page rankings. This is because visitors expect to be taken to the link you provided, and a broken link or an error link will hurt their user experience.
• Inbound and outbound links: -Check how many links are linked to your website and where they are originating from. If your links aren’t coming from respected sources then they are not of high quality, which can hurt your ranking. SEO agencies will add bad links to a disavow file to prevent them from damaging your page rankings.
• Point the links to the right direction: -Ensure that external links are in the right place. If a website that you’ve linked to goes offline, it will hurt your user experience as well as your SEO efforts. An SEO agency will keep track of all your external links using the Webmaster tools to ensure a positive browsing experience for your visitors.

Website Rankings

Keeping track of your website rankings is vital for judging the ROI on your SEO efforts. Now, knowing how to track how your keywords are ranking can difficult and time-consuming, especially if you’re attempting to track each target keyword that you use. SEO agencies will use a service such as RankReveal to tell you what every keyword on your website is ranking for. It gives you the SEO overview of your site effectiveness. You also can legally watch which keywords does your competitor ranking for.

We have 170 keywords ranking on Google top 3

The keywords that you should be most concerned about are the high-value keywords, which are the keywords that don’t necessarily drive the most traffic, but drive the most conversions. In addition to keeping track of how your keywords are performing, SEO agencies track keywords to make sure that they remain relevant to your content. Sometimes companies will alter their brand’s marketing strategy or even identity – if this happens, then their old keyword strategy is out of date. SEO agencies will make sure your keywords are helping and not hurting your ranking.

Google Alerts

Google Alerts is another tool that should be used on a regular basis. Google Alerts will track mentions of your brand all across the web. What’s the point of this? There are going to be cases in which a website may mention your brand without actually linking to your website. Google Alerts will pick up on this, and you can simply contact the source and ask to be linked to in their mention.

This, in turn, will help strengthen your link earning efforts. Another benefit is that it allows you to see who is linking to you. If an authority within your industry has linked to you, you can promote this fact in order to build your company as a reputable business.

Social Signals

One of the ways in which Google now ranks pages is through social signals. Social signals help to determine the popularity of a certain piece of content or webpage by measuring the amount of shares, likes, tweets and activity in general that it generates on social media. Google makes the assumption that if it’s popular, it must be of high quality. Because of this, you’ll want to track the social signals of your website using a tool like Social Metrics Pro, which is a WordPress plugin that tracks Tweets, likes, pins and more.

This should give you a good idea of what the inside SEO agency SEO audit is like. These are all things that SEO agencies do on a daily basis in order to judge how effective your website’s SEO is, find problems within your website and to improve your website’s SEO, all while helping prevent any issues from hurting your page rankings. With some of these tools, you could manage to do all of this on your own – but it’s highly unlikely that you can make the time to do so, not to mention to do so a regular basis.

[This blog post was originally written and published by Brian on June 1, 2015. It is most recently updated by Howard Go on Jun 02, 2020]

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About Vivian

Vivian is an anthropologist lost in the world of digital marketing. She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows.