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By ngchinann on July 22, 0201

July 2019 SEO Updates

  1. Google Announcements
  2. SERP Updates
  3. Other Interesting News

SEO Blog -july seo updates

    Welcome to the July SEO updates post, we’ll get you updated with the latest news in the SEO industry throughout the month. For the first week, we’ll focus on Google’s effort in officializing the Robots Exclusion Protocol (REP), let’s get started.

Google announcements

01/07/2019 – Google officializing Robots Exclusion Protocol and discontinuing support for unofficial directives starting September 1st

Google will be spearheading to make Robots Exclusion Protocol a web standard

    Google tweeted a series of tweets about the Robots Exclusion Protocol, also called Robots.txt, via their Google Webmasters account leading up to the announcement of their effort to officialize the protocol.

The effort was carried out by Google with Martijn Koster (the original author of the protocol), webmasters, and other search engines.

Following the announcement, Google also

1. Published a blog post discussing REP now (Read it here)

2. Updated their official developer’s document on REP (Read it here)

3. Released their robots.txt parser as open source (Read it here)

Google will drop support for unofficial Robots Exclusion Protocol directives starting September 1st

Google followed up with another blog post about unsupported rules in robots.txt here.

If you’ve been using your robots.txt to specify noindex, nofollow, or crawl-delay directive (which are all unofficial directives), you’ll have to find another way to make it work before September 1st, or things might look ugly.

That is especially true for those who are using noindex to hide away low-quality content from the search engine index. When September 1st comes, you might find a bunch of contents you intended to hide away from the SERP, being crawled and indexed, thus showing up at the result page instead.

If you’re currently using the noindex directive in your Robots.txt, Google suggested a couple of alternatives:

1. Noindex in robots meta tags

2. 404 and 410 HTTP status codes

3. Password protection

4. Disallow in robots.txt

5. Search Console Remove URL tool

This will only be affecting those who are trying to use noindex in their robots.txt file. So before you panic, be reminded that this will not be a problem if you’re using it in your HTML.

Frédéric Dubut from Bing also chimed in and tweeted that Bing never supported any of those unofficial directives, so now is definitely the right time to fix this if you weren’t aware of this issue before.

Now that the Robots Exclusion Protocol will be standardized, we’re positive that gray area practices such as these will be ironed out and webmasters will have an easier time controlling crawling behavior.

10/07/2019 – Google My Business Listings get suspended after adding Short Names?

A number of SEOs have reported that their Google My Business listings were suspended after adding a short name to their profile.

Introduced in April, Short Names was a way of allowing businesses to create custom URLs for their Google My Business listings.

Now suspicions were raised that adding Short Names might be causing legitimate business listings to get suspended and removed from SERPs.

Not all businesses are getting suspended for adding short names, but it is a common theme among a series of seemingly random suspensions.

Google hasn’t confirmed if there’s a bug related to Google My Business short names, nor has it acknowledged that it’s even aware of this issue.

So all this evidence is anecdotal, and the consensus is that removing short names fixes the problem. If you’ve recently had a Google My Business listing suspended after adding a short name, your best course of action is to remove it.

SERP Updates

02/07/2019 – Google testing sticky preview box in image search

An SEO tweeted about a sticky preview box in image search.

Which we successfully replicated with our own search term.

Gif of image search sticky preview box

That definitely makes it easier to navigate the image SERP. What about you? Let us know if you’re being served the sticky preview box or nah.

Other Interesting News

05/07/2019 – Better autocomplete for CSS properties on Chrome Developer Tools

If you’re an avid user of the Chrome Developer Tools, there’s good news! Addy Osmani from the Chrome team announced that Chrome can now easier recognize the incomplete CSS properties that you’re typing. Handy if you can’t recall the full syntax for stuff like gradient, transforms, filters and more.

Updated: 6 July 2022

About ngchinann

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