How Long Should You Spend Writing A Blog Post?

By joanne on August 9, 2017

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How Long Should You Spend Writing A Blog Post?

As a content marketer, this is one the most frequent questions I get asked. The answer depends on several variables. Your skills and knowledge in your topic area count for a lot, but so do your experience as a writer.

Today, I’m going take you through my writing process with timelines so you can discover how to write a blog post consistently, without taking too much time away from growing your business.

Short Answer: It takes someone new to content writing around 6.5 hours on writing a blog post complete with research.

Long Answer: For the long answer, we need to look at how to write a blog post step-by-step, and divide that time up appropriately.

Here we go – more tips for writing a blog post.

How To Write Perfect Blog Posts (With Timings)

Do Your Research!

Time: 40 minutes

How Long Should You Spend Writing A Blog Post?

The foundation of writing a blog post is research. You should be doing a minimum of 40 minutes of research per post. SEOPressor prides itself on creating research-backed, scientific, and data-oriented articles that give you real, actionable takeaways.

We do that using a thorough research process. This goes two ways – directed and undirected.

How Long Should You Spend Writing A Blog Post?

Directed research is based on what we already know. We believe that simply stating a fact isn’t enough – you have to back it up. While sometimes what you’re saying may seem obvious, it may not be for everyone. Doing the research will enable you to flesh out your facts and establish your authority. If you feel like this is a waste of time, scientists researched if it was harder to see things that are further away.

Undirected research allows you to look at a topic area and disappear down the rabbit hole of Google searches, led by your curiosity. With just a series of keywords related to your blog post topic, you can find out what’s already been written and what questions still need answering. This can help you define your own position by contrasting it with others while finding lots of material you can cite to make your arguments.

In truth, there’s a lot of research to be done before even you start researching a single blog post. You need to know what area you’re about to start publishing in, which means identifying gaps in the available knowledge and filling them with your own, high-quality material.

Here at SEOPressor, we have created a way to collect research across Evernote and Google Docs. We include the link, the author’s name and the date, and the key quote or statistic we found interesting. That way, we have a library of facts to back us up on everything in the topic areas we cover. That saves time over the long run.

you can use tools like Trello to help assist in starting your new blog

Here at SEOPressor we use Trello to plan contents ahead and brainstorm the best titles.

We then plan our content outlines on our team Trello board to make sure we’re all running to schedule and that we’re not treading on one another’s toes.

Create An Outline

Time: 30 minutes

How Long Should You Spend Writing A Blog Post?

Once you’ve done some research, the biggest time-saving measure you can use is to pour that into a mold. No one builds a house without scaffolding because you need structure to build something that matters. It’s the same with writing.

Take the research you’ve gained and organize it. Group similar facts and points, and think about how one might lead to another. When you have groups of facts, give these their own headline to create sections.

Order your sections into the most logical order for them to appear. Think about storytelling, backed up by evidence. These are the two most powerful forces you can use.

Write Your First Draft

Time: 3 hours

How Long Should You Spend Writing A Blog Post?

We usually draft most of our blog posts on Google Docs before finalizing it on SEOPressor.

The biggest thing about a first draft is to take away two things: pressure and distractions.

Pressure comes from within. Don’t think about getting it ‘right’ or perfect. Just write. Be free, be controversial, make bold statements, crack jokes.

Distractions come from without. For this, you can use something like Google Docs to create a minimalist writing environment or use anti-distraction Chrome extensions like StayFocusd to stop you from straying onto Facebook and Twitter.

Create a block of time in which to write. This will limit demands on your attention and allow you to be more productive. Put your phone out of sight.

How Long Should You Spend Writing A Blog Post?

Make sure you put first things first. Write the introduction. The introduction is designed to give your audience a clear idea of what benefit they’ll get from reading, what content the post will include, and what direction it’s going in. This will be invaluable to you in actually creating the content.

Hunter S Thompson said, “Write drunk, edit sober”. While I don’t recommend that, it does demonstrate how uninhibited you can be at the first draft stage.

    Watchouts:

  • Sentence length. Make sure you keep sentences short and to the point. Make statements as simply as possible. It’ll save you time in the edit.
  • Paragraph size. Nowadays for online writing, a three sentence paragraph, or five lines in total, is what you want to aim for.
  • Leave some room for images. Imagery is essential to modern content marketing, so make sure you write with visuals in mind.
  • Reminder to add some stats or research. We do this primarily with links to our sources, but you can also create independent research if you have time.

By the end of this first draft, I’ll probably have anywhere between 2,000-3,000 words to work with. Which is why the next phase is so important.

Polish It With Editing

Time: 1 hour

How Long Should You Spend Writing A Blog Post?

Now, here’s the magic part. Change blindness is a thing. When you’re writing a blog post and re-read it too quickly, you’ll probably only see what you intended to write, not what’s really there.

So once your first draft is written, let it sit for a day. Let your brain stop buzzing. Then come back to it focused, refreshed, and with a keen literary scalpel. This is where you take the bunch of ideas, thoughts, and rambles of the first stage and clean them up. Sculpt them into a masterpiece.

Two things will ordinarily happen: you’ll cut out huge chunks of what you wrote, and you’ll be writing a blog post with huge new chunks now you can understand the content better as a reader, not a writer.When I can come back to something with fresh eyes, I’m often able to see things from a better perspective.

The usual editing checklist looks like this:

  • Tighten up the intro. Make sure it’s lightweight but full of facts, and make sure it includes a hook. A problem to solve, an expectation and a promise to deliver.
  • Double-check the headings are descriptive. Most people can read online, so your headings need to be sweated. These are little hooks to keep people interested.
  • Make the headings into proper sizes. If you’re using WordPress, this H2, and H3. This is important for readers and Google to process your content.
  • Add links to related blog post throughout the story where appropriate. If you didn’t do this while you were writing, make sure you do it now. It adds value for the ready and creates a sense of authority for you.
  • Add missing stats. If you decided to make a bold statement in the first draft, make sure you can back it up with data.
  • Shorten long sentences. The longer a sentence goes on for, the harder it is for the audience to connect all the points in their head because they’re holding too much information at once.
  • Add formatting like bold, italics, underlined, bullet, numbered lists. You can see bold and bullet points all over this baby. That happened during the edit!
  • Proofread. This is not a bullet-proof process, but make sure you review what you’ve written with regard to spelling, grammar, and structure. Use the free tool, Grammarly to enhance your writing.

Prepare Your Imagery

Time: 1 hour

We use Canva to create most of our images. It’s an intuitive graphic design platform that helps you make your posts look premium without the time, effort and resources that go into professionally produced imagery. It also allows you to create beautiful iconography instead of relying on stock photos.

If need something fancier, such as an infographic, we will then make a request with our designers, who will work on it with Adobe Photoshop. Photoshop is unbelievably powerful but has a steep learning curve, so that’s a discussion for another time.

How Long Should You Spend Writing A Blog Post?

Optimize For Search Engines

Time: 5 minutes

Considering how powerful SEO is, the process of it takes almost no time at all, as long as you’re using the right tools.

It’s also worth pointing out that when working strategically on your content plan, you often have your keywords before the writing process even begins.

If you need to do keyword research, you can use Google Keyword Planner to give you ideas about what to incorporate or use Google Trends to see how you can link what you’ve written to what people care about right now.

You can also use SEOPressor to handle the specifics of implementing SEO strategy into each post in a simple, easy way:

User Experience And SEO

  • Choose a focus keyword. SEOPressor will then be able to give you statistics on your keyword density, and a check list of actions you can take, from headlines to LSI keywords to image ALT text.
  • Write meta title and meta description. SEOPressor can analyse your content to see what the most valuable metavalues will be to help Google algorithms rank your article.
  • Edit the URL. SEOPressor will suggest optimize the URL to include the keyword.

If you would like to do a FREE check on your website’s SEO, try Website SEO Checker!

Website SEO Checker by SEOPressor lets you calculate your SEO Score based on your target keyword for free.

Website SEO Checker by SEOPressor lets you calculate your SEO Score based on your target keyword for free.

Get A Great Title

Time: 5 minutes

Some people say the best material is generated when you start with a title. To them, I say, “Snakes On A Plane”

Instead, I believe you need to know what you’ve written in order to create the best title. You also have to know what people are looking for. That’s why it’s a good idea to put your keywords into Blog Title Generator, which comes up with suggestions based on top performing headlines.

How Long Should You Spend Writing A Blog Post?

It’s also worth calculating your headline score with CoSchedule Headline Analyzer. This will help you see how small variations can really sharpen up the finished effect.

If you want to put some extra punch in your headline to help generate more traffic, you can also use these 10 powerful words to get people hooked.

DING! Your Amazing Blog Post Is Ready To Generate Leads

The great thing about great content is that the content lasts. I regularly cite articles from 2010 and 2016, which means those websites are STILL seeing a Return On Investment (ROI) from that content years later. The same will be true for you if you create valuable, high quality, insightful, and actionable content that people can find.

The final thing you need to do is make sure people do find it, and that means content promotion. Use Facebook, Twitter, LinkedIn, and Google + to syndicate your articles. Not just once, but you have to post about three times on the first day on Twitter. Post again to the social media platforms a week later, then a month later. Give your article every opportunity to be seen.

So, I’ve shown you mine, now you show me yours. What does your blogging process look like? Do you have more tips for writing a blog post? Is there anything else that you’d like to know? Let us know in the comments section below.

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Updated: 22 October 2017

Joanne

About Joanne

Joanne is an aspiring copywriter with an obsession for SEO. Curiosity is her motivation, love and life are her inspiration. She also enjoys reading fiction and contemporary as much as mac and cheese.

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