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If you are on the internet for whatever reason, SEO is going to benefit you in one way or another, even if you aren’t doing it yourself. This isn’t just limited to big companies. It applies to everyone – whether you’re a marketer, a personal blogger, or even the average internet user.
I used to be skeptical of SEO. I know everybody is saying how important SEO is but when I look it up, the initial findings scares me. Why?
For the same reasons, I too can understand if you’re hesitant to rush to invest in SEO. However, if you’re even asking “Is SEO that important for my success?”, then you’ve probably already figured out that it might have value for you – and the short answer is yes, it is that important.
Basically the whole point of having a website is to get discovered. If you need to spell out your website address everytime you’re approaching a customer you’re just wasting everybody’s time.
What way is better to reach people on the internet other than getting yourself featured every time anyone Googles anything? You might be thinking “Oh but I’m already doing fine even without any SEO.”. Good for you, but “fine” can always be upgraded into “even better”.
Although other search engines are still a thing, Google still hold the biggest slice of the pie of the search business. Most of the time when we talk SEO, it means pleasing Google – we do anything it takes to make Google love us and put us on the first page of its search results. We obsessively stalk Google to learn what makes Google happy because what makes Google happy is what makes customers happy. Confused? Allow me to explain:
Google is best in the search business for one reason: They know best what users want. Google collect tons of information about user behaviour over the years enough to fill acres and acres of server farms. The end result? Google arguably is the organization on the face of this planet that understands human behaviour the most – from our deepest desires, fears, down to our typing errors!
Google knows, and Google delivers. If a website is ranked by Google, you know it have great content that is useful to a massive amount of users. So by learning how to please Google (that’s what SEO is all about by the way) and get ranked, you also learn what internet users want, deliver it to them and convert them into your customers/followers/fans. You are learning from the best!
Many people still believe that SEO is nothing but a collection of tedious activities that exist solely for the point of getting your site to the very first rank in Google’s search results. This point of view is especially common among businesses that have other advertising venues, since they believe that there are many other ways of advertising to consumers. In short, they see no reason to bother with SEO when other proven traditional promotions will work.
This view is incorrect.
While this attitude might have been true in the earliest days of SEO – before any of us understood how to use it properly – the fact is that Search Engine Optimization has advanced far beyond merely getting a high rank in search results.
Saying that SEO is about getting first in the results page is like saying dinner is about eating. It’s true, but there are so many additional factors involved in a meal – from nutrition to socialization – that it’s really not an adequate description of the subject.
So, why is SEO important? Let’s find out.
SEO involves a great deal more than “high-ranking” pages. In fact, how you get to the top is often more important than being there in the first place. In most cases, someone who’s doing SEO can expect to work on:
Social media, on the other hand, allows you to actually communicate with customers, interact with them on a personal level, and generally raise their opinion of you. It’s also more fun than many people expect when they first start out – for maximum effectiveness, social media marketing needs to include a lot of entertaining content.
These three things are the basics of what SEO is trying to do – but on their own, they’re not enough to justify your time and effort. Why is SEO important for your business, you ask? Here are the goals it can actually help you achieve:
And for those who are wondering, no, ranking first on your own company name doesn’t count. That doesn’t do anything. The idea here is when someone Googles keyword like the best [your type of product/service] in the world, your website comes as the first thing on top.
If you want to actually get noticed by people who will respond favorably, SEO can help you stand out from the crowd. Social activities, mentions and recommendations are all examples of things that contributes to your digital presence.
Good SEO leads to more traffic to your website and that leads to more sales and they costs way less than advertising on the mainstream media while giving better results.
Ranking first in search results is only one of many ways you can benefit from SEO. Honestly, getting a great ROI is more important than being ranked highly – though the two often occur at the same time.
I’d be lying if I told you that SEO is always the same for everyone, regardless of what they’re trying to accomplish. It’s the opposite, really – depending on what you’re trying to accomplish, you’ll have drastically different things to focus on.
Knowing which area to focus on makes SEO less confusing as you know there are some aspects that you might not need to explore at the moment. In SEO you don’t have to do everything at once.Here are some of the most common reasons to use SEO – if you’re still asking “why is SEO important for me?”.
Blogging is one of the field that benefits most from doing SEO activities, since it tends to deal a lot with content marketing. Throughout this process, you can expect to:
In a hindsight, you can also reverse track which keyword your blog is already ranking at and write more posts around the same keyword. That way you can capitalize the strength your blog already posses that you might not even realize exists!
This is the part that probably matters most to you. SEO offers you the following:
At the same time, if you can’t translate exposure into conversions, then your system needs to be rethought. At its core, though, this is your goal. Alongside that, you can also…
A well-written help page can help convince customers of the value of your product and ensure they get the most use from it. The more they know about it, the more likely they are to recommend it to others – and you won’t have to spend anywhere nears as much time answering questions, either.
You see? As promised, SEO isn’t just about ranking highly in search results. However, there are two more groups that SEO can benefit, and we need to talk about them as well.
When a consumer makes a search, they are interested in one thing, and one thing only – getting high-quality, accurate, and relevant results. They want to know how you can help them – and if you don’t communicate that, you’re going to lose them.
On the other hand, clearly articulating your value can ensure that the consumer pays attention to everything you say. The more you match what they’re looking for, the more likely they are to buy. SEO allows a win-win situation to take place – businesses get customers, customers get the best solutions, everybody happy!
Why is SEO important for marketers, you ask? Well, maybe it’s because of SEO’s ability to produce data-driven results. In the past, marketing was largely guesswork – you never knew how much of a return on your investment you were likely to get, and what kind of business owner wants that?
SEO is supported by Analytics – software that tells you what visitors are doing and helps to create an image of visitors that can predict the behavior of future visitors. It also shows you exactly what is working and what isn’t – so you no longer have to guess about where you’re going to focus your advertising dollars.
Furthermore, SEO is not about using marketing tricks. In fact, marketing tricks could hurt you instead of helping you – the best way to truly succeed is to create engaging, well-written content that search engines and readers alike will enjoy seeing. There’s no way to quickly get ahead of the competition for a long period of time – and while SEO may take months to get up to speed, it will eventually become a marketing juggernaut that drives you to success.
Remember, Content is King, but SEO is how your content gets noticed. Neither can truly be successful without the other – and when you combine them, they become one of the most powerful forces in all of advertising. You might already be doing some parts of SEO without really knowing it. The next step is to gain deeper and deeper understanding on how the whole thing work and you can boost your already impressive results even higher!
We know SEO can be very tough at first and that’s why we aim to simplify it as much as possible. You can start learning more about SEO by looking at our tutorial and courses. Joanne, the latest addition to our team of copywriters also write an article about how
You can also read the 30 SEO Frequently Asked Questions we dedicate to SEO beginners in the hope to guide you better in this field. Hope you enjoy the read!
SEOPressor SEO Beginner Starter Kit:
Updated: 15 August 2018