Getting an inbound link from a major news website like Huffington Post could change everything for your website. A major high PageRank linkback from a related and relevant news site would send a big signal to Google that your site is high quality, authoritative, and unique. Big authority sites like Huffington Post, Breitbart, InfoWars, etc., can make your site successful overnight with a backlink. So, how do you get a prized backlink from one of these sites? Well, one of the easiest ways is just pitching an article to an editor at one of these news sites. Pitching an article to a website, online newspaper, or online magazine can be daunting, especially if you’re in the early stages of building your website or writing career. However, it doesn’t have to be scary. Let’s look at how it can be done.
Most pitching nowadays is done through email. The initial objective is to make certain you’re getting gin touch with the right person. Look through the website for information, and if the information is not present, then just make an enquiry. You can send a preliminary email that asks who the best person is to get in touch with if you want to pitch an article. For example, something along these lines should be fine:
I’m interested in pitching an article idea to your website. Could you tell me who the best person is to contact for that? Furthermore, do you have any preferences or guidelines that would apply to proposals for consideration?
Once you’ve made contact, you can begin writing – but make sure that you take ample time to think the whole thing through. There is nothing worse than an unclear, rambling article pitch that reads like it was spun off quickly. You can try it, but you might not even get a “No, thanks” back. As a freelance writer, you are also a marketer, and that means you have the job of writing a stellar article proposal to secure that article idea pitch. In order to do that, you have to convince the reader of a few things:
Start with a warm greeting and a good introduction, being neither too informal nor too formal. Make sure that you key in on what’s relevant to the proposal, whether it’s your personal expertise, career, or background on a subject, or something in your past that would make you suitable for the task.
Then, you need to make the pitch. Get the editor as interested as you would want the reader of the finished article to be. Woo him, sweep him off his feet, and tell him why he has to have this article. Perhaps it addresses a serious issue that his publication regularly covers, or perhaps it’s a topic that will soon be really big news.
Then, you have to convince the editor that you’re the right person to write the article. Talk about your technical background, connections to someone in the story, or some other reason. In fact, include as many reasons as you can. It can’t hurt you.