Hello readers, welcome to another week of weekly SEO news. Let’s see what we have for this week, shall we? 

• Google introduces goal migrating tool from Universal Analytics 3 to Google Analytics 4 
• Google reintroduces the ‘Found in Related Search’ feature
• Google’s WordPress plugin Site Kit now shows unanswered questions related to your site’s content 

18/4 – Google introduces goal migrating tool from Universal Analytics 3 to Google Analytics 4 

Google has recently rolled out a tool that helps you import your goals from Universal Analytics 3 to Google Analytics 4. You can now easily recreate their eligible goals from their connected Universal Analytics property as conversion events in your Google Analytics 4 property.

You can easily do this by heading to the setup assistant, where you should see a new option to import your Universal Analytic goals. 

However, you should pay close attention to the tool as it grabs goals from the entire linked property, including all your views, even your staging/sandbox ones. 

Google reintroduces the ‘Found In Related Search’ feature.

A Twitter user shared some searches where the ‘Found In Related Search’ tab shows up for some of his queries. Here are some screenshots that he provides. 

19/4 – Google’s WordPress plugin Site Kit now shows unanswered questions related to your site’s content 

In a recent video by Google’s Product Manager, Mariya Moeva introduced a new feature to Google Site Kit that shows you unanswered questions related to your site’s content. 

These unanswered questions that are provided by Site Kit serve as inspiration for site owners to potentially create new posts for their site and potentially attract some new visitors through these contents. 

The End!

That is all for this week, folks. What do you think about the new features introduced by Google? Would it make a difference to you? Would you use them? Leave a comment and let me know. See you next week!

Updated: 22 April 2024

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