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By jiajia on October 1, 2021
Hi you, don’t you think it’s great to start a brand new month on a Friday?
Let’s start the month with some fun Google updates, shall we?
Colan Nielsen discovered that Google would alter the local pack header in the keyword position for some local keyword searches to a brand name.
Image Source: Google Search
This situation happens when there are no other Dermatology offices in that area for this location, and exact keyword search, Google will think you’re seeking the Dermatology & Laser Center of San Diego.
This result might be an example of where Google might improve, but it also demonstrates that if you have a strong brand with the keyword search, Google can display it as the header of the local pack.
Apparently, putting your XML sitemap URL at the bottom of your robots.txt does not impact your Google Search indexing.
On Twitter, Google’s John Mueller was questioned about whether the location of the sitemap in robots.txt will make a difference.
In short, Google doesn’t care where your Sitemap URL is in your robots.txt file.
On Twitter, Google’s John Mueller stated that directory submissions, article submissions, and bookmarking links are against Google’s webmaster guidelines.
He claims that Google considers them to be artificial links and should avoid utilizing them in your link-building strategy.
These 3 types of links were probably link-building techniques used from 15 or more years ago.
Thus, if you are an SEO beginner, you should know what to avoid.
This might not be a new thing, but do you realize that the categories or buttons displayed at the top of various information panels by Google are query-dependent?
The categories and the order Google places the buttons can dynamically change based on the query you entered into Google Search.
As shown in the image above, you will notice the “review” buttons have moved from the end to the second position. This is how Google ensures they enhance your surfing experience.
Out of the four news above, how much do you notice? Congratulations, if you got it all noticed, you have an extraordinary observation skills!
Here ends our news for the week!
Updated: 19 October 2021
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