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By vivian on March 19, 2021
Hey SEO peeps, it’s Friday again! Now it’s time for our weekly round of SEO news updates, and here’s a quick overview of what happening this week.
Without further ado, now let’s dive into the details.
Google has published its annual Ad Safety Report and disclosed that it has:
Just for perspective, Google has removed 130 million bad ads a decade prior to 2011.
Bryant Suellentrop spotted a new ad placement recently in the Google Map interface whereby you can spot an ad when you are browsing Google Maps and click on a business pin. Here’s the screenshot he shared.
Google is reportedly showing emojis in part of the search and autocomplete suggestions as you type your query into Google search.
We are not sure what SEO agency Primelis has up its sleeves but we are sure to keep an eye out. 👀
Martin Splitt of Google tweeted yesterday, “…given all things equal, a page with core web vitals (CWV) field data may have a tiny advantage over one without.”
In other words, if your page has core web vitals field data, it might benefit you over pages that do not have this field data.
Martin explained “because the page experience is a mix of multiple signals, including CWV. If (and that’s a big if) the CWV label launches, it may have a non-ranking advantage if users prefer those pages over others.”
Here’s the actual tweet.
Over the past week, there has been a lot of chatter in the SEO industry around the potential threat third-party browser extensions can have on your core web vitals scores.
Specifically how it might impact your rankings in Google Search based on how a user who visited your site may have installed a plugin that impacts maybe the CLS score on your pages.
But this might not be a huge concern after all since…
It was as of Feb 19th or so that Google significantly dropped the number of times featured snippets would show up in the Google search results.
But well, as of March 12th, it looks like the percentage of time Google shows featured snippets in the results is finally back to normal. Glenn Gabe was the first to notice and tweet about this.
Google has published some new and updated resources around video SEO.
First, there is a new lighting talk on the topic of video SEO best practices by Danielle Marshak, Product Manager at Google.
Second, there is an updated help doc section on video SEO best practices.
So depending on which type of content format you prefer, do make sure you check out these best practices especially if you are doing any video marketing.
That’s it, folks! Make sure you stay tuned to next week’s SEO news!
Updated: 22 April 2021
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