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By yeeken on May 7, 2021
Hello people! Wow it’s already May. Time has been passing fast this year. In the blink of an eye, it’ll probably be Christmas soon. But let’s get back to the SEO news. Here’s what went down this week.
Let’s get into it!
Google’s John Mueller posted a long thread on Twitter on how you can optimize your images more, while not affecting your rankings in Google Image Search.
PSA: If you change your image URLs, and you care about Image Search, remember to redirect them. While tweaking my site, I noticed PSI suggesting to change some of my image formats, and realized it’s worth mentioning this again. pic.twitter.com/gDHAqJB6eC— 🍌 John 🍌 (@JohnMu) May 1, 2021
I’ve broken them down to 8 simple steps, which you can read below.
At the end of the thread, John also posted a few resources links to learn more about image optimization.
Google is adding links to featured snippets. Clicking on the link will send the user to a new search results on Google.
This was spotted by Ramesh Singh, which he posted to Twitter.
This may be already there but seeing this first time, on featured snippet now Google adding hyperlinks from the text to google search for the related terms.— Ramesh Singh (@ramesh_s_bisht) May 3, 2021
In the screenshot, cloud, cloud security, and cybersecurity are linked to the google search page.
cc – @rustybrick pic.twitter.com/2RFhfVwHSR
Currently, this cannot be replicated in the United States. But if you set your location to India, you should be able to replicate it.
A Google spokesperson said that this was a bug and not the intended behavior they want to have in featured snippets.
“We can confirm that this is a bug and is not intended behavior for links on featured snippets,” Google’s spokesperson said. “We are actively working on a fix.”
AOL and Yahoo are being sold, again.
Wireless company Verizon is selling 90% of both companies to Apolo Global Management in a deal worth $5 billion.
Verizon spent about $9 billion to purchase AOL and Yahoo in 2015 and 2016 respectively, with the intention to compete with Google and Facebook.
The new company will be called Yahoo, slowly moving away from the name Oath. Verizon will keep a 10% stake in the new company.
Apollo believes in the tremendous potential of Yahoo. They also expect the overall growth in digital advertising will be able to boost Yahoo too.
The deal is expected to close in the second half of the year.
Simple Analytics, a competitor to Google Analytics, claimed that Google penalizes sites for using Google Analytics. They claim that Google hurts the performance score by roughly 4% in terms of page experience.
John Mueller took to Twitter to deny this.
“No, it’s not the case that we penalize for Google Analytics.”
No, it’s not the case that we penalize for Google Analytics. We don’t special-case Google products in Search, but that goes both ways. The LH score is not what we use in Search, but my ancient WP + GA site is 100 there. ¯\_(ツ)_/¯ pic.twitter.com/fKl58V4dSt— 🍌 John 🍌 (@JohnMu) May 3, 2021
Simple Analytics claimed this because Google is adding a Page Experience Update. An excerpt from the blog read, “Simple Analytics is performing better than Google Analytics. Google [Analytics] hurts the performance score by roughly 4%, and we almost have zero impact (0.1%).”
Google has said before that you should not expect drastic changes with this update to site rankings.
A Twitter user asked Google’s John Mueller if adding images in a blog will affect the ranking of the page.
John replied on Twitter saying “There is no automatic effect from adding images.”
There is no automatic effect from adding images.— 🍌 John 🍌 (@JohnMu) May 2, 2021
The purpose of an image is to make your website more appealing to visitors, besides engaging them. But images are not a direct way of increasing your rankings.
John agreed with this, adding that “If your pages are shown in places like Discover, the preview image can play a big role in how attractive your page looks & how users click to your content. It’s not a ranking factor, but itcan affect traffic.”
Absolutely. And if your pages are shown in places like Discover, the preview image can play a big role in how attractive your page looks & how users click through to your content (also consider large image previews :-)). It’s not a ranking factor, but it can affect traffic.— 🍌 John 🍌 (@JohnMu) May 5, 2021
And that’s all we’ve got for this week’s SEO news update. Check out our past posts by clicking the SEO News tab on top. You can also can get more in-depth guides on SEO and content marketing by reading our blogs.
Until next time!
Updated: 17 June 2021
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