If you are off to a new start in Internet Marketing, SEO (Search Engine Optimization) will not likely to ring a bell to you. Just simply, SEO refers to a process that amplifies a site’s traffic flow and rankings organically.

When it comes to SEO, how does it actually work? The objective is always to increase your site’s organic traffic flow and rank at the top positions of the search engine result pages. It’s also about making search engines recommend your site as the main source whenever someone searches about the topic you talk about.

The first thing that you should get started with is the foundation of SEO: Keyword Research.

Today, the purpose of this article is to get you covered on the basics of keyword research and how it may help you in your search engine optimization campaigns. Let’s explore more on this topic, shall we?

What is Keyword Research and Why is it Important?

Keyword research is a method used by marketers to identify and target the keywords that they should be focusing on when writing their content. With that in mind, it would be easier for them to do their writing.

So why is keyword research important you ask? With unending competitions mushrooming in every corner of the web, using relevant and proper keyword is crucial. No point in writing an awesome piece of blog or article but no one can search for it, right? The aim is to choose your words carefully so that search engines understand it and display your site in the search results as the most relevant content.

According to Internet Live Stats, Google processes over 40,000 search queries every second on average which means there are a total of 3.5 billion searches a day and 1.2 trillion searchers worldwide.

1.2 trillion searches!? See, if you have not done relevant keyword research, your site may never appear on the top results of search engines. You are only 1 in a sea of billion other contents thrown online every minute of the day.

Ultimately, by doing a proper seo keyword research, you will gain the following:

1. Rank high in search engines
2. Obtain maximum traffic flow

But First….

4 Pillars of Keyword Research

Before we dig deeper, let’s go through certain basics that you will come across and should understand when doing keywords research. These data are also provided by most of the keyword research tools.

LSIGraph is one of the tools that provide these data.

1) Search Volume & Competitiveness

Search volume is a representation of how many times a keyword or term is being searched monthly. The bigger the better (depending on your website and other factors). More often than not the popular search terms already have a significant amount of competition, making it very difficult to achieve top positions in search engines. The ideal combination would be a keyword with high search volume and low search competition.

So, the more people search for your targeted keyword, the larger your targeted audience will be reached. If no one is searching for your keywords that you’re targeting, then no one will be able to find your content. Simple as that.

2) Short vs Long

The length of a keyword is another factor that is important for volume and difficulty. As you might have gotten it correctly, the volume becomes lower for longer keywords and vice versa. Based on their length, you can differentiate 2 types of keywords.

Short tail– 3 words or less. They are words that are rather general. Thus, it has a high competition, costly and rather challenging to achieve high positions in search engines. For instance, when you are searching for things to eat; ‘Western Food’, ‘Chinese Food’ or ‘Arabian Food’ or countries to visit; ‘Japan’, ‘Thailand’, ‘Canada’.

Long tail – More than 3 words. They are rather targeted or focused. Thus, it has lesser competitions, is less costly and can achieve a desirable position while targeting the selective audiences. For instance, ‘black prom dresses’, ‘cheapest shoes on Lazada’, or ‘natural ingredients for acne problems’.

If you’re interested to know more on this, head over to : Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

Both short vs long keywords have their pros and cons. So you be the judge of that!

3) Timeliness

When coming up with content, you have to consider if people are looking for established knowledge or something that is trendy. By doing this, you can then design content to fill in their search intent. There are 2 categories of keywords that cover timeliness.

Trendy – Words or phrases that are trending a certain time period such as ‘2017 F1’. Once a particular “topic” has lost its timeliness, the word is no longer searched by the public.

Evergreen – Words or phases that would sustain and last a lifetime such as ‘Ways to tie a Shoelace’. This question is not subjected to any changes in time. It stays there for as long as there is still the existence of shoelace.

4) Related Keywords (LSI Keywords)

Known as Latent Semantic Indexing or, Semantically Related Keyword. LSI Keywords help Google to understand content better. A simple way of putting it is words that are closely related. For example, if you were to post about ‘Handphones’, it makes perfect sense to include ‘Apple’, ‘Samsung’, ‘Andriod’, or ‘iOS’.

Also, how would search engines like Google know how to differentiate ‘Apple’ when it detects the word? Is it referring to the fruit, a name or the well-known smartphone? Yes, I hear the right answer. It uses Latent Semantic Indexing keywords.

In total, there are 9 types of keywords which include the 5 mentioned here. To learn the other 4, head over to: 9 Types of Keywords in SEO You Need to Know to Convert.

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• Compact guide with less fluff!

Keyword Research Tools To Get Started

Now that you’ve got the basics covered, here are 5 SEO keyword research tools that you should know of. Oh, all of them are even free to begin with!

1) Google Keyword Planner

Old school is the best school. This keyword research tool makes it easier for you as it has detailed traffic estimates, giving you a chance to understand the value of each keyword and narrows it down to the slightest detail one would like to know.

Here are steps to use the Google Keyword Planner:

i. Sign up for a Google Keyword Planner account here.

ii. To use Google Keyword Planner, you have to first create a Google Adwords account.

iii. Once you’re signed in, click the Tools drop down menu and select Keyword Planner.

iv. Click on search for new keywords using a phrase, website or category.

v. Type in any keywords you desire and once done, proceed to click Get Ideas.

vi. You will then be taken to the Keywords Result Page, which looks like this:

Here’s a simple breakdown on what you’ll see inside:

• Search Terms: The exact keywords you entered previously.
• Keyword (By Relevance): List of Keywords Google considers most relevant to the “Search Terms” keyword.
• Avg. Monthly Searches: The average number of times people have searched for a keyword and its close variants.
• Competition: Shows the number of competitors bidding for a keyword.
• Suggested Bid: Also known as Cost-Per-Click (CPC).

Do take note that the competitiveness in the keyword planner is a good indication of how many people are willing to compete for this keyword organically. If you are able to find a keyword that has high volume but low competition, then you are on the right track!

2) Google Trends

Now, let’s see how Google Trends work. Basically, it helps us know how a specific keyword is doing in Google search results and tells us which keyword is in trend. You may search for anything; people, food, animals, literally any keyword that you can think of.

Allow me to show you some basic steps in using this keyword research tool:

i. Check out Google Trends here.

ii. At the “Explore Topic” search box, type in the topic of your interest.

iii. The following page shows you the interest level of your desired topic based on your desired time range.

iv. You can then click on the “+” sign to compare your topic with another topic.

v. Scroll down the page and you’ll see much more detailed information.

Let’s briefly talk about this part:

• Interest by Region: Refers to the countries which are interested in the targeted words, arranged from stronger to weaker.
• Related Queries: It shows queries (not keywords) that are related to the terms that you entered in order of the highest ranking.

What you should be looking for is picking a golden keyword with an uprising trend that can sustain even in the future.

3) LSIGraph

Up until here, we’ve covered both the Google Keyword Tools, so how do we look for related keywords next?

No doubt this is one of my personal favorite. The LSIGraph.
It is the simplest and best option for a free keyword tool software.

Let’s see how it works in practice:

i. Visit lsigraph.com.

ii. Type in your keyword and press the ‘Generate’ button.

iii. It’ll provide you a long list of ideas.

This tool suggests LSI keywords for your target keyword. Your goal here is to insert at least a few of these suggested keywords within your article NATURALLY. This in turn helps you in improving the ranking of your content.

Presenting you the Unlimited LSIGraph!

On top of that, LSIGraph has made a new announcement on letting its users have unlimited LSI Keyword searches. Besides, their recent update presents accurate data on how search engines understand your topic and how popular it is among the social media platforms.

And just like that, you’ll become the next keyword expert in the market and prepare to rank high on Google! Head over to their app now for a one-time only special offer + huge bonus!

4) WordGraph

The 3 tools I’ve mentioned earlier are usually used before and during the writing process. That’s when most of the tools are used.

There is a tool that is used after the writing process. It’s called WordGraph. Its aim is to help you improve your content search relevancy by analyzing your site with the top 10 results of the main keyword.

Here’s how it work:
i. Visit wordgraph.io

ii. Type in your keyword, select your desired location, and enter your URL.

Simply key in your target keyword and URL to compare with the top 10 results.

iii. It will generate keywords that your top 10 competitors are using.

It will then generate keywords that your top 10 competitors are using.

These are the keywords that are likely to have helped your competitors ranked. Consider adding them to your content to improve your visibility.

5) BiQ

For those of you who want to do keyword research on a larger scale, identify the REAL SEO value of each keyword, or reveal your competitor’s keyword profile, take a look at BiQ!

It is an SEO suite that democratizes the pricing model of traditional SEO tools. Safe to say that this would be the most comfortable tool you’d find in the market. That means you pay only for what you use!

No more paying for an entire suite for features you may not need because BiQ promises to give cost control back to the hands of us, marketers and SEOs.

BiQ is currently open to the public so go ahead and gain exclusive access to the tool today… FREE!

6) LiveKeyword

LiveKeyword is pretty new in the market. It’s a FREE chrome extension fresh off the oven that provides important keyword metrics for marketers like us.

Installing this extension will lead to obtaining useful keyword metrics right in the search results such as search volume, CPC, and competition. This is a work of art for those of you who’d like to get immediate results during your keyword research process.

As you can see in the image above, this sleek extension will come in 2 main sections: “Relevant Keywords” and “Related Searches”. Both sections provide accurate estimates on your search query faster than ever before!

Besides the benefits mentioned above, the few things that set LiveKeywords apart from its other alternatives are:

1. It’s free now, it’s free forever.
2. You can download the keywords in CSV in just a click of a button
3. Provides accurate data for volume, CPC, and competition.
4. Your SERP is the dashboard of LiveKeyword

Interested to learn more about LiveKeyword? Get it here: https://biq.cloud/live-keyword

7) RankingGap

Another highlight of some of the most useful keyword researching tool is this keyword gap analysis tool, RankingGap.

Unlike most keyword researching tool that requires you to figure out a list of potential keywords first, RankingGap gap makes it a lot easier for you. Just key in you and your competitors’ domains and you’ll be able to get a huge list of valuable keywords.

The tool allows you to compare up to 5 websites simultaneously to get the best keywords out of your largest competitors in your niche.

The tool itself is simple and easy to use. However, there’s 4 key takeaways that you should really need to know about. The 4 keyword views that makes up the spine of this whole app:

1. Common keyword views – Keywords that you and your competitors share (but with different rankings so go find out!).
2. Missing keyword views – Keywords that you don’t have but all the competitors that you are comparing with do.
3. Gap keyword views – Keywords that are less competitve as you and some of your competitors don’t rank for it.
4. Unique keyword views – Keywords that only you are ranking for, which makes you stand out as the winner of those search queries.

If you want to know more about this keyword gap analysis tool, find ot here at www.rankinggap.com.

Final Thoughts

At this point, you will want to double-check if you’ve already gathered all the fundamental points on this subject today.

• You have understood the search volume and competitiveness of the keyword
• You have known the nature of trendy or evergreen keywords
• You have learnt to target on short tail or long tail keywords
• You have compiled a list of LSI keywords

If you’ve checked all 4 points, then congratulations! You’re now ready to move on to the next step which is optimizing your website. It’s a practical strategy to bring in more traffic from every piece of content you’ve published.

As time goes by, you may need to re-evaluate your list of keywords over and over again and adapt to the new ones as new trends emerge. Take your time to study and understand the search intent, your competitors and whether it is worth to give it a try. Always remember, keyword research is a constant ongoing process.

In this article, I’ve discussed some of the main points on keyword research. I surely hope you are able to bring home something useful after reading this. That’s it for now, I’ll be back for a more thorough explanation on this topic in the near future.

What other keyword research tool would you recommend to others? Do you think SEO keyword research is important today? Have I missed out on anything? Do leave me your valuable opinions below!

Guide in Becoming The Perfect Inbound Marketer

• 10 must-have qualities of a perfect inbound marketer.
• Proven examples on applying the best inbound marketing techniques.
• Compact guide with less fluff!

Updated: 20 November 2024

About Winnie

Winnie is an aspiring copywriter & internet marketer in the vast world of digital marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & books.

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