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By winniewong on November 25, 2019
SEO is critical to the success of your online marketing efforts. Because of this, a lot of marketers implement various SEO tools, including local SEO tools, some of which can be found for free, to track, measure, and analyze their SEO efforts. You may already even be using some of the top local SEO tools, such as Google Analytics. However, you mustn’t forget about your local SEO efforts as well.
Local SEO is an essential part of your SEO strategy, especially if you’re a more minor to mid-sized company that relies on the business of local customers. There are many different local SEO strategies that you can implement, from optimizing your content using local SEO keywords to submitting your NAP (name, address, and phone number) to various local directories. To help organize, streamline, and track all of your local SEO efforts, you should use these crucial local SEO tools.
The following are 21 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free local SEO tools.
BiQ is an SEO suite that democratizes the pricing model and lets you scale as your needs grow. In short, users get to “Pay Only For What They Use, & Don’t Pay For What They Don’t Use”.
This is a tool that isn’t like the traditional SEO tools you see in the market. It is all thanks to their approach to granular cost control. From products such as Keyword Intelligence, Content Intelligence, Rank Intelligence, and Rank Tracking, you’re sure to benefit from it in one way or the other.
Without further ado, let’s look at how BiQ can help you do your local SEO keyword research.
After entering your keyword, you can choose from more than 100,000 locations and 35 languages.
Once you have selected your preferred location and language, the keywords returned would be more specific to what the targeted people are searching for. This would help you in creating more localized content. Thus, increasing your site’s visibility locally.
At BiQ, not only will you be taught how to dominate your niche wherever you are located, but you’d also be able to find the most valuable keywords.
If you are not sure which keywords to choose, sort the value of the keyword. It’s simple: The higher the value of the keyword, the more traffic it can potentially bring to your website.
Try it out for yourself now – Create a free tier BiQ account now to explore ALL the features above!
Grid My Business is a grid-based local rank tracking tool specifically designed to track and compare your Google My Business ranking performance against the top 20s in the local SERP through a specific search query.
It supports all locations that can be found on Google Maps.
This local rank tracking tool is a relatively new strategy for local businesses. With just a 15 by 15 grid, you can quickly identify close to 300 rank positions in one search query.
Not just that, Grid My Business also allows you to identify local rankings of multiple search queries by performing a quick and easy bulk scan of up to 5 keywords per scan.
In their recent update, LSIGraph provided their users better, personalized keywords to rank high.
The tool can now make searches based on more than 100,000 locations. To go along with the location option, users can also select from a total of 45 languages around the world!
Go ahead and nail that local intent with local searches on LSIGraph that is now better than ever!
The Whitespark Local Citation Finder is one of the most full-fledged local listing management tools you can invest in. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings.
It also boasts several additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities, and more. The cheaper end of the tool will only cost $16.67 a month – but a more robust version will set you back $100 a month.
SEOProfiler is one of the most powerful local SEO tools that you can invest in. It includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords, and even customizable PDF reports.
A tool this thorough will cost you, though – expect to pay anywhere from $49.95 a month to $999.99 a month, depending on the features you want access to.
Moz Local is a basic local listing management tool that allows users to manage local listings and claim and verify listing submissions. The tool also works with data aggregators to help push listings, ensuring that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds, which could be hurting your local SEO.
Last but not least, Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation. It’s available for a relatively affordable price (compared to other local listing management tools) of $84 a year.
SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that.
Handy is its audit feature that will notify you of any pages that need to be optimized in specific ways – it’s a feature that has earned SEOPressor as one of the best SEO tools for small businesses.
BrightLocal is a collection of tools available in various packages that start at $19.99 a month. These tools include the ability to compare rankings against your competition on three major search engines, to find out where your competitors are listed, and monitor online reviews, just to name a few.
Synup is extremely useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings and review and analyze your listings and NAP data.
It’s one of the most comprehensive directory lists that you can have and will allow you to check listings to see if you have existing citations on them, add your NAP to listings and fix incorrect data on current listings. It does cost $25 a month, but it’s a highly effective tool to have.
Yext is similar to Synup in that it also offers review monitoring, analytics, and local listing management (not to mention widgets).
However, what makes it stand apart from many local listing tools is that it’s one of the few – if not the only – automated local listing management tool on the market. Yext allows you to get your listing data populated right away and provides the ability to update your NAP information in real-time.
This organizational tool will ensure that you do everything you can to boost your local SEO rankings. The tool offers users 40 options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, on-page SEO, social media, and more. It’s a basic checklist, but it’s free!
BuzzStream is an excellent tool for earning local backlinks. It can help you identify and build relationships with local influencers to help drive word-of-mouth traffic and boost local awareness of your brand.
The tool is also effective for content promotion and digital PR. There are four plans available, with the most basic plan being $24 a month, while a customized solution will cost you $999 a month.
If you’re looking for free local SEO tools, then Screaming Frog is a great option. Screaming Frog will help you to audit and index your website’s HTML and metadata, in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.
Serplify is a web-based software that will help you achieve a page one ranking on Google’s results pages by adding domains and locations you want to rank for and automatically adding thousands of unique, optimized pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.
Schema Creator allows you to quickly build schema.org microdata, thereby making it easier for search engines to identify and index your site’s content, making it more likely for your content to show up on relevant searches.
This tool works well for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords and find new local keywords based on local searches.
The Keyword Planner tool even lets you conduct research based on geographic regions. Not only is it a valuable tool to have for your local SEO keyword efforts, but it’s also free to boot and arguably one of the most useful free SEO tools available as well.
UpCity is an SEO report card. All you have to do is submit your website, and it will analyze every facet of the page, giving you an overall score out of 100 that compares your page to your competitors.
For example, it will look at a page, determine the keyword it’s ranking for, identify how your site ranks for that keyword, identify how many unique backlinks your page has, identify how accessible the page is, identify the trust metrics of the page, perform an on-site analysis and more. And it’s free to use as well.
Ahrefs can help with your local SEO strategy by providing you with a detailed backlink profile for any website you want. This lets you see who is linking to your site, what anchor text they’re using for your backlinks, and how strong your backlinks are.
It also allows you to check the strength of your competitor’s backlinks. The tool is used by hundreds of thousands of users worldwide, which accounts for its somewhat steep price point. At its very basic, it will cost you $99 a month, while full-fledged agency plans cost $999 a month.
ReviewTrackers is just what it sounds like it is – a tool that tracks the customer reviews of your business.
Customer reviews play a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. It collects online reviews and feedback from over 70 review sites that you can use to determine your brand’s reputation and awareness.
Nothing will hurt your site more than unoriginal content. Duplicate content is a sure way to damage your ranking, both for regular SEO and local SEO.
Put your content through CopyScape to make sure it’s completely original and to avoid plagiarism, whether it’s content duplicated from your site or content duplicated from another source outside of your site. The basic CopyScape feature is available for free, but a more thorough checker can be used for an additional five cents a search.
The rate at which your web pages load will have a significant impact on your local SEO rankings. The slower your pages load, the less likely visitors are to remain on your page. This can have a considerable effect on your bounce rate, which could hurt your rankings.
PageSpeed Insights will review the load times of your site and make suggestions on how to improve it – and for free.
Using these local SEO tools will make it easier to implement your local SEO strategies and track them and measure their performance, thereby helping to ensure that your local SEO efforts are as strong as they can be.
Once you have optimized for local SEO, it’s time to check how well your website is performing. Find out your SEO score now.
Once you have optimized for local SEO, it’s time to check how well your website is performing.
My favorite tool to track our blog performances would be Rank Tracking by BiQ. It helps to track your website rankings for multiple keywords worldwide.
Just enter your website domain and select your preferred country and location. Then, you will see an overview of your website performance at a glance.
Give this excellent tool a try for free here: Rank Tracking by BiQ
Have you used any of these local SEO tools? Let me know if it’s effective for you, and don’t forget to leave a comment down below if you have any other recommendations for local SEO tools.
This post was originally written by Joanne and published on April 4, 2017. It was most recently updated on September 23, 2021, by JiaJia.
Updated: 17 October 2021
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