1

Steph W. from SEOPressor

Hi there!

🔥NEW! Find The Most Profitable LSI Keywords for Your Site In Seconds

Unlock My Profitable Keywords No, Thank You
[NEW] Get early access to more than 40 SEO features for FREE!

SUBSCRIBE TO SEOPressor BLOG

Join 50,000+ fellow SEO marketers!
Get SEOPressor latest insights straight to your inbox.
Enter your email address below:

96

score %

SEO Score

SEOPressor SEO Score

Found us from search engine?

We rank high, you can too.

SEOPressor helps you to optimize your on-page SEO for higher & improved search ranking.

Get Your SEO Score Now

Google’s Title and Meta Descriptions Length (Updated 2019)

By winniewong on March 16, 2019

Google’s Title and Meta Descriptions Length (Updated 2019)

2019-2019-meta-title-description-length

    2019 Update:

    Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. According to Google’s blog, there’s no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.

    Here’s the average title and meta description length by Rankranger ( Results taken on 16th April 2019) :

    Google-average-meta-description-title-length

    Best Practices For A Good Title Tag in 2019

    1) Always describe the page’s content accurately. Choose a title that reads naturally and effectively communicate the topic of the page’s content.

    2) Create unique titles for each page. This helps Google know how the page is distinct from the others on your site.

    3) Use brief, but descriptive titles. Titles should be both short and informative. If it is too long or less relevant, Google may only show a portion of it or one that’s automatically generated in the Google search result.

    4) The most crucial step is to make sure you carry out through keyword research to ensure you use high-value keywords in your title tag

    Best Practices For A Good Meta Description Length 2019

    1) Accurately summarize the page content. While there’s no minimal or maximal meta title length for the text in the description, Google recommends making sure that it’s long enough to be fully shown in Google results (note that users may see different sized snippets depending on how and where they search).

    2) Use unique descriptions for each page. Having a different description of meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain.

    3) Make sure to keep the ideal length of your meta description no more than 160 characters, including spaces.

    4) Include your primary keyword naturally

    (*Updated in Apr 2019)

Previously:

In case you haven’t noticed, Google has made significant changes to the titles and meta descriptions length on the Google Search Results. More characters for both titles and meta descriptions are displayed in the search results now compared to the previous weeks.

What Are The Changes?

The first noticeable change would be the space of Google Search Results. To compare it with before Google made the changes, the latest search results is now 600 pixels wide, which is about 100 pixels wider.

Before:

Google Increases Titles and Meta Descriptions Length

After:

Google Increases Titles and Meta Descriptions Length

This is not the only changes that we’ve noticed. Let’s look into more detailed on the other prominent changes.

Desktop

All these years, we have been writing our titles with no more than 55-60 characters. Today, Google has finally made some changes and increased the titles to 70-71 characters. I know, it doesn’t seem much, but at least you can still fit in another word or two in your title, which will make a difference.

But if you’re already happy with your current title, you can choose to add your site name at the end of the title for branding purpose.

Although the titles are longer now, you’ll still need to monitor the traffic and click-through rate (CTR) of your old titles compared to the new ones as it will affect your SEO. The organic results for your site will probably be higher or lower as well, which is why you have to keep things in check.

If you still can’t really see the differences yet, let me show you.

Here, I have a screenshot of the title before Google make the changes:

Google Increases Titles and Meta Descriptions Length

Google only shows 54 characters of this title, and truncate the rest of it.

And this is what happens after Google make the changes:

Google Increases Titles and Meta Descriptions Length

Google displays the entire title on the search results, which has 63 characters.

Not only Google has increased the length of the titles to be displayed, the meta descriptions showed some changes too.

When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncate snippets that are longer than 160 characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page. Just like this:

Google Increases Titles and Meta Descriptions Length

But look at what I’ve found today:

Google Increases Titles and Meta Descriptions Length

There’s a total of 222 characters for the meta description in this snippet, and none of the words is truncated.

This has once again proven that Google did some changes to their search results page. And Google not only made changes on the desktop titles. The titles and meta descriptions on mobile search have also increased and is even longer than the desktop.

Mobile

Google has increased the length of mobile titles from about 55-60 characters to 78 characters. So now the titles on mobile search have 7-8 characters more than the desktop titles.

The same goes to the meta descriptions. Mobile search used to have lesser room for meta descriptions than a desktop site, with a maximum of 130 characters. But if you search for a particular topic on mobile now, you’ll see that the meta descriptions have extended.

Let’s take a look at an example from the mobile search results.

Google Increases Titles and Meta Descriptions Length

Currently, the title displayed on mobile has 72 characters, and meta descriptions have 172 characters, which are longer than previously.

Comparing it to the titles and meta descriptions on desktop:

Google Increases Titles and Meta Descriptions Length

The same blog post; but Google only displayed 69 characters of the title and 144 characters of the meta description.

With these changes that we noticed on mobile search results, we think that it may be worth it to optimize your title tags for mobile if you have more visitors from mobile than desktop.

It is definitely interesting seeing Google adding the extra characters to both titles and meta descriptions in the desktop and mobile searches. But the decision on whether to increase the titles and meta descriptions length is still up to you.

Our Thoughts?

These new changes may not be a bad thing, especially for those who were struggling within the title constraints. Furthermore, more characters equal to more LSI keywords that we can include in our titles and meta descriptions for it to be displayed in Google search results. Who knows it can lead us to a better ranking, right?

Once again, we strongly recommend adding in LSI Keywords to your meta descriptions. However, to avoid Google’s penalty, avoid overusing them. Taking this opportunity, we’d like to recommend a keyword research tool that helps you find your best semantic keywords.

So, where should you find these LSI keywords?

Head over to LSIGraph; the best tool for generating LSI Keywords in the marketplace.

LSIGraph Exclusive Anniversary Deal

LSIGraph is an LSI research tool that helps you discover unlimited LSI keywords with the highest chance of rankability. It offers access to an extended database with over 22 million keywords and a streamlined interface for organizing your research on the go. More importantly, you can easily identify the most profitable LSI keywords to help you in your SEO strategy.

If you haven’t already, you should use LSI keywords in your meta descriptions to help Google know what your content is about. Google is now looking at understanding the total context rather than the keyword density. If everything is done right, you’ll see yourself at the top of the ranks!

One last thing to take note of, well-written meta descriptions can result in improved click-through rate resulting in more website traffic and can also be a major factor in improving your position in the SERPs.

What do you think of the title and meta descriptions length? Do you prefer it to be long or short? Do leave a comment down below and share your thoughts with us! I’ll update this space as I get new updates over time.

Are you ready to start overhauling your title and meta descriptions with SEO in mind? Spend 5 minutes on our SEO Quiz to test out your skills to make sure you’re on the right track! Test Your SEO Knowledge – SEOPressor

    This post was originally written by Joanne and published on April 13, 2016. It was most recently updated on March 16, 2019

Complete Guide: Write Meta Description That Gets Massive Clicks

    A guide you must have for writing a better meta description.
  • Only 11 Easy Steps to follow (+ Detailed Example)
  • Increase Click-Through Rate today with better meta description.
  • Additional resources included: Tools and articles.
Complete Guide: Write Meta Description That Gets Massive Clicks

Updated: 11 December 2019

Winnie

About Winnie

Winnie is an aspiring copywriter & internet marketer in the vast world of digital marketing. She's as curious as she can be; constantly hunting for answers to her questions, never saying no to new experiences. When she's not spending her time typing up a storm, she is at home keeping up with her never-ending movie marathon & books.

Related Articles

Psychology Of SEO: Understanding User Behavior To Increase Google RankingIndirect Google Ranking Factors That You Shouldn’t OverlookJavaScript SEO – How Does Google Crawl JavaScript
Loading Disqus Comments ...

Where Should We Email

Your FREE Traffic Booster Guide?

38 Actionable Methods For 10x More Traffic In 2019:

*We hate spams and here’s a promise to keep your email 100% safe