1

Steph W. from SEOPressor

đź‘‹ Hey there! Would you like to try out this New AI-Powered App that'll...

...help you check your website and tell you exactly how to rank higher?

Yes, Tell Me More
[NEW] The All-In Keyword Tool

SUBSCRIBE TO SEOPressor BLOG

Join 50,000+ fellow SEO marketers!
Get SEOPressor latest insights straight to your inbox.
Enter your email address below:

79

score %

SEO Score

SEOPressor SEO Score

Found us from search engine?

We rank high, you can too.

SEOPressor helps you to optimize your on-page SEO for higher & improved search ranking.

Get Your SEO Score Now

Off-page Backlinks – How Effective are They?

By gymosphere on May 8, 2013

A while back, Matt Cutts, Head of Google Webspam mentioned that backlinks within a press release wouldn’t play any significance in Google search rankings. Last week, Daniel Tan conducted a mini-experiment to put this to the test.

Daniel published a release using the keyword ‘leasreepressmm’ through MarketersMedia and that keyword term was anchored to Matt Cutts’ blog. To be honest, I was somewhat sceptical but Daniel reassured that if all went well, Matt Cutt’s blog would turn up in about 5 days time if we searched for the keyword term ‘leasreepressmm’.

Here were the results prior to submitting the press release.
leasreepressmm matt cutts blog

Surely enough, I personally went back to check after a couple of days and I actually found Matt Cutt’s blog fourth in line on Google’s search listings:

leasreepressmm results after

In other words, the experiment was a success – backlinks do matter in helping content rank on Google.

However, at the end of the day it also depends on what kind of keyword you’re using, which is why keyword research is so important. We can rank any keywords, including nonsensical ones such as ‘leasreepressmm’ but who would actually search for a term like that?

Exactly.

So take SEOPressor’s advice to always work on your on-page SEO first, as well as keyword research before actually moving on to off-page backlinking.

Updated: 28 September 2020

Related Articles

SEO Best Practices: 10 Tips Everyone Can FollowWhat is a Good Keyword Search Volume? The Ultimate GuideWhat is SEO Content? Beginner’s Guide to Writing Content that…
Loading Disqus Comments ...

Do you want
Free SEO Audit?

Let’s get it started!

FREE Content Optimizer

Find out if your content is
well-optimized for better ranking

Do you want to increase your ranking to the top of the SERP?

Improve Your SEO Ranking In 15 Minutes With This Powerful Tool

How It Works

Enter the content and keyword that you want to rank for.
The free tool analyzes your content and compares them with Google’s top 10-ranking pages.
Be ready to receive optimization suggestions on how to get your content ranking on to the top.

“The detailed keyword reports make it easy to understand what types of content are important for my target audience, while the content reports helped me continuously optimize my site and win the top spot in the search engine result pages.” - Eian Clair, Web Developer