1

Steph W. from SEOPressor

đź‘‹ Hey there! Would you like to try out this New AI-Powered App that'll...

...help you check your website and tell you exactly how to rank higher?

Yes, Tell Me More
Want to know the secrets of having
100k TRAFFIC and 130% INCREASE IN CONVERSION in just two months?
  • Over 5 billions keywords in LSIGraph’s database (increasing daily!)
  • A text editor with suggestions and tips on optimizing your content for SEO
  • Analyze the top 20 performing content on search results
  • Visualize your keyword mapping and content silo process

SUBSCRIBE TO SEOPressor BLOG

Join 50,000+ fellow SEO marketers!
Get SEOPressor latest insights straight to your inbox.
Enter your email address below:

79

score %

SEO Score

SEOPressor SEO Score

Found us from search engine?

We rank high, you can too.

SEOPressor helps you to optimize your on-page SEO for higher & improved search ranking.

Get Your SEO Score Now

Off-page Backlinks – How Effective are They?

By gymosphere on May 8, 2013

A while back, Matt Cutts, Head of Google Webspam mentioned that backlinks within a press release wouldn’t play any significance in Google search rankings. Last week, Daniel Tan conducted a mini-experiment to put this to the test.

Daniel published a release using the keyword ‘leasreepressmm’ through MarketersMedia and that keyword term was anchored to Matt Cutts’ blog. To be honest, I was somewhat sceptical but Daniel reassured that if all went well, Matt Cutt’s blog would turn up in about 5 days time if we searched for the keyword term ‘leasreepressmm’.

Here were the results prior to submitting the press release.
leasreepressmm matt cutts blog

Surely enough, I personally went back to check after a couple of days and I actually found Matt Cutt’s blog fourth in line on Google’s search listings:

leasreepressmm results after

In other words, the experiment was a success – backlinks do matter in helping content rank on Google.

However, at the end of the day it also depends on what kind of keyword you’re using, which is why keyword research is so important. We can rank any keywords, including nonsensical ones such as ‘leasreepressmm’ but who would actually search for a term like that?

Exactly.

So take SEOPressor’s advice to always work on your on-page SEO first, as well as keyword research before actually moving on to off-page backlinking.

Updated: 6 July 2022

Related Articles

Guide to Search Intent: Critical Part Of SEOHow to Find & Fix Backlinks With A Broken Link…The Best Tips & Tool for Free Keyword Generator
Loading Disqus Comments ...

The Innovative Keyword Gap Analysis Tool You Didn’t Know You Need

Rank For The Same Keywords As Your Competitors

Even if you don’t know what keywords your competitors are ranking

Steal your competitor’s web traffic

Boost your lead gen. and revenue

Keyword research done within minutes

Multiply your ROI