Beyond On-Page: Perfecting SEO With A Little Off-Page Help

By gymosphere on May 2, 2013

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A couple of weeks ago, social media monitoring and analytics experts SocialMetricsPro.com published an enticing and delicious article on the perfect SEOPressor steak pie recipe.

Even though some expected to prepare a hearty lunch through that recipe, most readers eventually found themselves at an epiphany. That Search Engine Optimization is a little more than just backlinks and text decorations.

Search Engine Optimization (SEO) as we know it now, has evolved into a process that is made up of on-page SEO, off-page SEO, and now more recently social media optimization.

In on-page SEO, everything is done on the page itself. This is the process of content optimization and making it easier for Google and other search engine crawlers to discover your content and making it easily available to those seeking it. SocialMetricsPro had released an article on 15 on-page optimization factors that would allow you to reap the long term benefits if you have duly performed them on your website.

Then comes off-page SEO, which is the process of doing SEO behind the scenes. This usually involves using press releases, which also simultaneously boosts traffic as well as brand publicity. There are definitely more reasons why press release distribution should be used for off-page SEO, but that’s not the purpose of this article.

Reinforcing on-page SEO with SEOPressor, what about off-page SEO?

On-Page SEO has been the standard feature of SEOPressor. The plugin does it with real-time evaluation and immediate recommendations to help you improve your website content for search engine optimization. You purchase it with a small one-time fee but you get life-time expert support, constant updates that ensures that you’re always compatible with Google Zoo changes.

This is why SEOPressor V4 made the paradigm shift into SEOPressor V5 with its 5 new features.

But besides all the awesome new stuff that SEOPressor does, including over-optimization detection, automatic keyword linking, rich snippets structured data, social SEO with Open Graph tags, Twitter card and Dublin core — all these are more or less sufficient in helping you rank higher on Google.

You’ve already achieved closed to a 100% score — so what’s the next step?

Implementing your off-page SEO plan.

Using press release distribution to maximize off-page SEO and brand visibility

Off-page SEO is basically controlling how the Internet portrays your website. This is why press release distribution is such a popular method for reputation marketers. Let’s say you’ve suffered negative reputation for a particular keyword, meaning when people search for that keyword, all they see are negative reviews, false claims and generally things that don’t look good. But if you managed to publish a press release targeting that keyword, all that negative reviews get pushed beyond the depths of search listings, especially if that press release had been very well received.

Most off-page SEO techniques such as press release distribution, when done well will result not only in great publicity and visibility, but higher ROIs and rankings on Google, Bing and Yahoo.

And a few other benefits:

  • Wider Audience Reach, Higher Traffic
  • Increase in Brand Awareness and Reputation.
  • Greater Online and Offline Publicity.
  • SEO benefits with Automatic Syndication of 1000-1500 backlinks
  • Possibility of Google and Yahoo News Inclusion
  • Social media distribution and Social signal optimization

Where can I get started?

Have you tried MarketersMedia yet?

MarketersMedia.com is a press release distribution newswire service which distributes press releases on behalf of their customers. So if you need an affordable starting point with extremely quality distribution as well as white-label reporting — MarketersMedia would easily help you achieve that.
If you’re an agent, you get to enjoy press release distribution that’s under $20 per press release each month. Even if you’re not, the prices for one press release are extremely affordable (under $100) as compared to many of the big players out there.

Here are the other benefits that makes MarketersMedia a great service for magnifying your publicity as well as SEO efforts:

Online pickups and placements

Your news will be guaranteed to be get more than 70 online pickups with a placement report. You’ll be able to get to major newspapers and radio stations in the United States including The Washington Post, The New York Times, USA Today, The Dallas News, The Cincinnati Enquirer and more via their partnership with the AssociatedPress and their very own PRMediaList™.

Story pickups and journalists coverage

Expect 30,000 journalists to come by, hit you up you for a story coverage, giving your news a chance to appear in a radio interview, get mentioned in trade magazines, appear on the first page of newspapers etc. This is huge publicity which is usually worth more than $5,000 of advertising budget equivalent!

Republication and syndication of news content

Your news is also distributed to related industry focused and regional content sites via RSS or licensed content usages. See your content all over the web and possibly even on Billboards!

Various business and news information archives

MarketersMedia also adds your content to news archives, securing a permanent placement across places including DowJones’ owned Factiva, as well as LexisNexis which are among the top two famous brands. Your news also gets a chance to appear on Media Clipping archives and indexes including MediaClipping.com, NorthernLight, CustomScoop, Dialog etc. This allows journalists and corporate individuals to search by taxonomies and keywords, advanced text analysis and know more about you. For decades, your news will be easily found at the click of a button.

Knowing how your press release is used, you can now better target your Press Release’s angle, pitch, tone and content. With MarketersMedia, you can now rest easy knowing what they do to help you reach wider audiences, generate buzz, get quality media attention and improve your total sales quantities.

Check out MarketersMedia now if you haven’t already done so!

Updated: 15 December 2017

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