Profile activity and post interactivity are few of the metrics that decides if your page is important enough to be shown on your follower’s feed.
You know what this means? If you’re not actively posting and engaging, you might not be seen at all and end up as a “Dead profile”.
But if you only share things exclusively from your own site, you will be limited as you won’t be publishing frequently enough to populate your feed on a daily, or in some platforms, hourly basis.
What do you do then? Content Curation of course. At the very basic, content curation sounds easy:
Content Aggregation/Discovery – Search for new contents related to your niche
Value-adding – Adding a personalized message and opinion to your share
Sharing – Posting them on your page(s)
But doing it in a consistent scale can be really tiring. Searching and selecting fresh and new posts daily for your niche is hard to do in Google alone and they take precious time need for thousand other more important tasks.
Content curation platform like Scoop It lets you find relevant and reliable contents easier. Sharing can also be done effortlessly across different social media platforms at once.
That’s why I use content curation tools such as Scoop.it to help automate the process and you can search, comment and share in multiple social platforms at once.
Why Content Curation?
Content curation is important to keep your social media profiles alive and buzzing. It can also benefit you with:
Building reputation and authority on your field of expertise by sharing the latest groundbreaking developments in the niche.
Fills out content sharing gaps between creation of your own content.
Position yourself along with other established figures by alternating your content and those from established parties.
6. Pin It!
Pinterest is another highly underrated social media when it comes to Social Media Marketing. Most people ignore them just because of their relatively low userbase count which is a shame!
Pinterest is the second largest driver of referral traffic after Facebook
What not many people know is the fact that Pinterest is the second biggest driver of referral traffic by a large margin. How cool is that?
Another probable reason why people are not that keen to get into Pinterest is because of its visual nature.
Designing images and infographics takes a little bit more effort than plain copywriting and not many people would want to invest time for it.
But with tools like Piktochart and Canva, creating infograph can be a task anybody can do quickly, easily and for free.
You already have all the points from your content. The only thing left is to arrange them and make it look decent.
Despite having less userbase compared to top social media giants, Pinterest is highly focused and engaging.
Pinterest is designed for sharing quality posts, and not so much for daily rants.
This is a result of Pinterest’s unique core design:
Pinterest is designed for sharing – Each image in Pinterest is shared with value in mind – be it stunningly captured photographs or helpful infographics. You won’t find status updates of people complaining about their day.
Pins last waaaay longer – If you share your contents on other social medias, the traffic will die down within days. Pinterest main dashboard design are visually and thus, highly engaging. Good Pins typically gets hundreds, even thousand repins over their lifetime. The Boards and search design also contributes to this.
Apart of planning long term strategies, Social Media Marketing usually involves simple, but repetitive and at times, tedious tasks.
The more social media accounts you manage (for each product, event or organizations) , more time will be consumed just running them. Soon you will be overwhelmed with no time to work on other important stuff.
IFTTT allows you to automate a wide range of tasks related to your social media marketing execution.
This is where automation will come in handy. You see, a lot of these menial tasks like greeting your followers every morning or sharing news daily can be automated.
Most others can be scheduled so that you can set up an entire week’s worth of social media updates within one day.
Automation shouldn’t be done on all Social Media Marketing activities. Things that involve human interaction like replying for example, should be done in-person.
Any tasks that doesn’t require too much creativity can be automated and it’s a good idea to vary the automated messages so that they aren’t too obvious.
Automation can help:
Manage multiple social media accounts effectively
Help post updates even on holidays or the weekends
Making your active page prioritized to be shown on user’s feed.
8. Shout-out For Shout-out
Another great technique taught by Neil Patel during his $100k Challenge, trading shout-outs ia a great way to start a new page or fanbase.
What is does is basically similar to how you do influencer outreach – you contact similar pages to the niche you’re targeting.
When both parties agrees, post a few updates recommending each other to the respective fans.
Trading shout-outs will benefit both parties in additional exposure from each other’s followerbase.
Make sure you have at least a decent amount of followers yourself for the other party to benefit from trading shout-outs and being interested.
Not everyone will cooperate but according to Neil, roughly 1 out of 10 will.
Why Trade Shout-outs?
Such cooperation can help two rising pages to get double the exposure they get from just their own followers.
Build relationship with others in similar industry
Benefit from exposure of each other’s fanbase
Cross-sale to complement each other’s product offering
Why Stop There?
These are just some of the things I picked up along my journey managing business social media accounts.
The most important points is, as a Social Media Marketer, we shouldn’t limit ourselves just to the common practices and keep finding more ways to utilize and exploit the vastness of the entire social media ecosystem.
I don’t need to emphasize the importance of social media in driving traffic to your website and converting them into paying customers. It’s a crucial tool in anyone doing marketing online.
So what are some of the tip and tricks you pick up while doing social media marketing? I’d love to hear about them so do share in the comments!