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So you’ve just done with writing a spanking new content and everything is perfect. The punchline is set, the images are spot-on and your keywords are optimized. After hitting “publish”, traffic is going to gush in much like the time Treebeard and his pals broke the dam behind Saruman’s HQ right?
Well.. Not exactly.
Traffic doesn’t magically come to your content the moment you put it online. Both people and search engines need to discover them first. So how do you go about on doing that? Simple. You promote it.
There’s a lot of ways to promote your content. You can do it the hard way and go door-to-door asking people (politely of course) to read your awesome content. Or you can do it our way.
Me and the rest of the gang here at SEOPressor are quite new at the content marketing game but we’ve picked up quite a bit since we first started. Here’s where (and how) we do our content promotion:
This is kind of a no-brainer – The first batch of people you should promote your contents to are the ones already interested in reading. Who are these people? The ones subscribed to your mailing list of course.
Although email is a fine medium to promote your contents, you need to be careful not to overdo it. You see, earlier on we started by sending out emails every time we are done with an article. You know what this means? Subscribers get our emails almost everyday. That’s kinda annoying.
Too bad we only realized that once we noticed we are losing a chunk of our subscribers from the list everytime we blast out an email. And since we are blasting them out on a daily basis, it adds up.
We know where’s this heading if we keep it up – we will burn out subscribers everyday faster than we can get new ones. We can’t have that, so a change of strategy is put into action.
We decided to compile our articles into a weekly digest format and that solves a number of issues:
Things have gotten so much better ever since!
Any decent business should already have a presence in a number of social media sites. Be it Facebook, Google Plus, Twitter or any other social media, your fans on these platforms would surely love to hear whenever you publish a new content. Sharing can be done on both brand as well as personal social media.
Unlike email sharing, posting on brand social media can be done more frequently. Daily posting is normal in platforms such as Facebook or Google Plus. In a fast-paced platform such as Twitter for example, updates can be posted in an even higher frequency – It’s not surprising to see brands sharing updates on an hourly basis.
You can alternate between sharing the most recent contents with the less recent ones to give it some variety. You can do this manually or even automate the task. Tools like Tweetdeck allows you to schedule your posts beforehand. Another nifty tool called IFTTT (If This Then That) even allows you to immediately share your posts the moment they are published.
Aside of brand social accounts, you can also promote your contents through your own social media accounts. Now I know what you’re thinking – Friends and family might not necessarily be interested in the subject of your writing. In that case, here’s some tips how you can use your personal social media to promote your contents without annoying your personal contacts:
Other than just promoting your own contents, you can also cross-promote contents between colleagues if you’re in a team of copywriters. The website and the company in the end will benefit from the increased exposure so there’s no need to be stingy.
It is important to note that in order to maximize engagement, you shouldn’t simply drop links and be done at it. Here’s what you can do:
Submission-based websites are also known as social bookmarking site. The reason why I like them so much is how easy it is to promote your contents. You just drop a link.. And that’s basically it!
Don’t expect the results to be spectacular though. Sometimes the admins don’t approve them, other times your contents just got washed away by other contents. But for something that takes practically no effort they can still give quite an amount of exposure.
Online communities are the place you want to head to for some quality engagement. They require quite a bit more effort as they are often heavily moderated. Simply dropping links won’t work and they might even get deleted.
Sharing should only be done whenever the situation calls for it. For example, questions which answer is covered in your articles is a perfect situation to share them. You can also share them in discussions related to your subject area. News or recent updates can usually be shared on their own.
Interacting with community members besides just sharing your own posts can go a long way. Upvotes or comments makes your posts stay visible longer so it’s important to understand each community and know what turns them on.
When answering them, you can post links to your blog if they are relevant to the question. However, you have to be careful not to spam since members can downvote your answers if they believe them to be inaccurate or irrelevant to the question.
It is also a common practice to declare if you are promoting your own product/contents.
Trending posts for the day might be picked to be included in the Daily Digest Email for even more exposure. Finally, exceptional posts that get huge number of votes (250++) will make it into the Hall of Fame.
Content promotion is essential to give your contents the initial boost they need before organic traffic kicks in. It also doubles as a link building strategy both directly and indirectly. By promoting your contents you make it easier for influencers and other bloggers to discover and link to them.
Done right, content promotion will give your contents some buzz and even added Freshness score that will be picked up by Google as ranking signals. You can also take the feedback as a measure of content quality. While Google can be tricked, getting your contents shared and voted shows that real people really does benefit from your contents.
Hope you find this article useful. Do share some other places or methods you use to share your contents!
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Updated: 15 November 2018