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By yeeken on August 16, 2021
Hi there! It’s me again. August has been a busy week here. Anyways, let’s get on with last week’s news:
Let’s get on with it!
On Aug 6, John Mueller clarified on a hangout that when Google pushes out new core updates, each one can be unique and would impact Google’s core rankings differently. Therefore, if your site is impacted by one, it might not be impacted by another core update.
At the 30:25 mark, John added, “As far as I know, these were essentially separate and unique updates that we did. So we call the both core updates because they affect the core of our ranking systems. But that doesn’t mean that they affect the same core parts of the ranking system.
So from that point of view, it’s not the case that if you see a change in during one of these core updates, you will always see a change during the other one as well. From there, I wouldn’t assume that they have to be related.”
Google is now requiring businesses to add a physical address and not a service area business in Google My Business. This new feature is an automated, anti-spam protection designed to reduce category misuse across millions of business profiles.
This sparked complaints on forums etc. as people don’t understand why they would need to list their address for services they are providing such as Pilates, auto dent removal service, etc.
Google announced the release of version 1.7 of Google Ads Editor. This brings Hotel ads, easier downloads, YouTube audio ads, lead form extensions, additional recommendation types and the deprecation of Showcase ads, and more.
This release comes after version 1.6 which was released last April.
Here’s what the new version includes:
For more information, you can check out by clicking the link here.
Google is still not done moving sites to its mobile-first indexing. This was originally supposed to be completed March 2021, after moving the deadline from September of last year.
Here is John Mueller’s update on the progress.
We're still working on moving the remaining sites over to MFI. If you're sure that things are set up well on your end, I wouldn't try to "force" it — my assumption is we're just not on the batch that includes your site at the moment. Also, MFI is not just MF, it's the content.— 🍌 John 🍌 (@JohnMu) August 10, 2021
As of now, there is no ETA on when it will be completed. Google is “still working on moving the remaining sites over to MFI”, which stands for mobile-first indexing. Google began the process of mobile-first indexing back in November 2016.
Google now shows a new label next to the product item that would say “updated today.” This label is seen in some of the business listings that show their local inventory.
This was first spotted by Saad AK who posted a screenshot on Twitter.
I also saw these, SIR. pic.twitter.com/NUPggG781t— Saad AK (@SaadAlikhan1994) July 12, 2021
Recently, Brodie Clark posted an update by posting a screenshot with the label appearing on desktop searches.
Latest in Local SEO: now seeing an 'updated today' label appearing in the map pack and local finder.— Brodie Clark (@brodieseo) August 8, 2021
First shared by @SaadAlikhan1994 last month on mobile, now seeing the label show on desktop.
Unclear what exactly has been "updated" once clicking through. Could be UGC-related. pic.twitter.com/ubY5MDIN82
To date, it isn’t sure what “updated today” means. Maybe Google is keep tracking of all inventory details of the business?
And that’s all we have for the previous week’s SEO news update. We promise to keep it on time again and have the news published on every Friday again for you readers!
Updated: 17 September 2021
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