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By jiajia on August 6, 2021
Hey there, time flies, and it’s August already?!
Let us start the month with some Google updates.
Now, let’s dig in deeper on each SEO news.
After Google rolled out the link spam update last week, users had different opinions and actions on handling sponsored links.
An International SEO Consultant, Aleyda Solis, posted a poll on Twitter, and the results revealed that SEOs are split on whether or not they will follow sponsored links.
One-third of respondents indicated they followed their sponsored links. Another one-third mentioned they would use the rel nofollow.
However, another one-third stated they would most likely switch to rel sponsored on those sponsored links.
Google guide also stated that users must employ either a nofollow or a sponsored attribute, but they are not required to use one over the other.
Only advertisers who are registered with the Financial Crimes Enforcement Network (FinCEN) as a money services business or a federal or state-chartered bank, as well as those who have completed the new verification process and meet all other requirements for the category, will be able to run cryptocurrency ads on Google starting on March 3rd.
Here are some of the reasons why Google update this new policy:
Thus, advertisers are required to meet these REQUIREMENTS for Cryptocurrency Exchanges and Wallets to Run Google Ads:
To advertise in this category, all advertisers must go through the new Cryptocurrency Exchanges and Wallets verification process, which was revised in July. Prior Cryptocurrency Exchange certifications will be revoked on August 3rd.
One additional restriction is that the advertisers cannot promote ad locations that aggregate or compare cryptocurrencies or related products.
Advertisers also may not advocate the acquisition, sale, or trade of cryptocurrencies or similar products in any form, including the promotion of initial coin offerings, DeFi trading systems, or other means.
Google announced the removal of the safe browsing signal as part of the page experience update.
In fact, Google claims it has never been used as a ranking factor.
Safe Browsing will also be removed from Google’s Page Experience report in Search Console.
The goal of removing the safe browsing signal is to take advantage of the page experience ranking factor.
Here’s the updated Google Page Experience signals chart:
So, I suppose that’s it for this week. I’ll see you next Friday!
Updated: 17 September 2021
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