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By jiajia on July 27, 2021
Hi there, how are you doing?
We were working on something important recently, and I hope it is not too late to update you about last week’s news.
Here’s a quick peek at last week’s SEO news.
There are recent updates on how Google determines soft 404 pages. However, the “results not found” type of page is not new to these changes.
There are threads in both Twitter and Google Webmaster Help are showing examples of how Google spiking in on that soft 404s for pages that include ‘no results found’ or similar terms.
The tweet below shows a soft 404 spike:
In any case, please keep this in mind, and everything will make sense.
One of the good practices that Google suggested to their users is to keep their redirects up for a year for Google Search purposes.
If a redirect is live for a year, all signals from original page A to destination page B will be transferred and will remain with page B even after the redirect is removed.
Here are the solid proofs:
Technically it can be less than a year. However, one year is a safe choice:
A list of best practices to create a well-performed deal page in Google Search was shared by Alan Kent from the Google Search Relations team on the Google blog. Google shares that these practices are the ones they suggest, even though these might not necessarily be new.
Best practices for deal pages are:
Google adds a new feature for the “about this result” overlay, which will tell searchers (and SEOs) the given query of why Google is ranking that page.
Google released this new feature to improve Google’s ability to decide the relevance of a result and help people search for the useful information they are looking for.
Here are the 4 factors of why the page is ranking:
That’s all for today, see you next week!
Updated: 17 September 2021
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