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By jiathong on August 14, 2020
Hi peeps, it’s Friday again and it’s time for another weekly SEO updates. This week we’ll be looking into the mess that is the bug that caused chaos across the search result across all niches, while Rand Fishkin, the founder of Moz has some choice word against Google’s John Mueller. Read on!
Google outlined some infrastructure upgrades to the Search Console API in a blog post announcement.
Here is the summary of the changes:
This will only affect those who are querying the API whether for self-use for for tools needing those data.
Note: The API is backward compatible.
Multiple SEOs reported seeing a massive drop of rankings for web pages across multiple niches and was hovering in fear for a Panda-esque update. Comparing it as a disaster for SEOs the scale of the year 2020 itself. Fortunately, Google later confirmed that it was a bug that was then promptly dealt with.
According to John Mueller from Google, “If someone could fix the other 2020-issues, that would be great,” preach that.
I don't have all the details yet, but it seems like this was a glitch on our side and has been fixed in the meantime.— 🍌 John 🍌 (@JohnMu) August 11, 2020
If someone could fix the other 2020-issues, that would be great.
While Gary Illyes serial tweeted about the intricate and complicated mechanism that is Google Search.
The indexing system, Caffeine, does multiple things:— Gary 鯨理／경리 Illyes (@methode) August 11, 2020
1. ingests fetchlogs,
2. renders and converts fetched data,
3. extracts links, meta and structured data,
4. extracts and computes some signals,
5. schedules new crawls,
6. and builds the index that is pushed to serving.
Just to clarify, this is still a gross oversimplification, and it's just an illustration of how one thing can affect something else. Butterflies, anyone?— Gary 鯨理／경리 Illyes (@methode) August 12, 2020
Also, thanks to all those who pointed out that we were wrong and this was, in fact, a ranking issue. 🙄 https://t.co/e8PsqZfs9P
The take-away – search is complicated and we should not jump to conclusions based on only what we know or saw.
In a run-of-the-mill Google rep style, John Mueller chimed in on a string of tweets about guest-posting service saying backlinks earned from such tactics are regularly dismissed by Google.
Rand Fiskin called this out saying “$50 says the Google rep is wrong. I see links in guest editorial that regularly correlate with improved rankings, and I doubt it’s all coincidence.”
The worst case scenario on being featured on relevant publications according to Fishkin? “*only* get brand lift, attention, direct traffic, prestige…”
PeopleCards debuted exclusively in India – acting like a business name card searchable in Google.
Not much information is known about the function of this feature and how it might be tied to entities, or when it’s gonna have a worldwide debut.
But Alexander did found a way to create PeopleCards, even if you’re not located in India.
Updated: 20 September 2020
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