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By yeeken on June 18, 2021
Looks like Google has been busy recently. And that’s good for us as that means there’s more news to share with you guys! Without further ado, let’s get down to this week’s news updates.
Google looks to be testing a new icon for the delivery buttons in the local panel and local pack for restaurants. The previous icon was a set of cutlery (knife and fork). The new icon looks like a delivery bike or scooter icon.
This was spotted by Sarah Blocksidge on Twitter.
First time seeing the delivery button in the local pack… 🤔 pic.twitter.com/EsUihROXJw— Sarah Blocksidge (@SarahBlocksidge) June 11, 2021
Here’s what it looks like back in 2019.
Which design do you like? Let me know in the comments below.
Google is now showing the average review ratings for restaurant listings when you search for restaurants around you in Google Maps. This is currently only working in the mobile app but not on the desktop version.
This was first noticed by Tim Capper, which he shared the news on Twitter.
Review Average showing for restaurant search in Maps pic.twitter.com/ylIeu4YJKY— Tim Capper (@GuideTwit) June 11, 2021
Before this, Google just shows map pins that contain the restaurant’s name.
Here is a screenshot of the restaurants in the map view of Google Maps on my phone.
I also tried searching for coffee in Google Maps, and here is my results.
However, this may not be a good move as restaurant owners may attempt to manipulate their reviews instead of focusing on their core business.
Finally! After more than a year of testing, Google is officially launching Search Console Insights, moving it out of beta stage. Search Console Insights “joins data from both Search Console and Google Analytics with a goal of making it easy to understand your content’s performance.”
Search Console Insights will be able to help content creators and webmasters understand how audience discover their site’s content and what resonates with their audiences.
As this new experience is powered by data from both Google Search Console and Google Analytics, it helps you answer these questions:
Google is testing search refinement bubbles in the “People Also Ask” box of search results. You can refine your search by clicking on the search refinement bubbles.
When the buttons appear under the “People Also Ask” section, you can filter the questions by topic focus.
Brodie Clark noticed this and posted it on Twitter.
Categorising of People Also Ask data? Music to my ears. When the buttons appear alongside the PAA box, they allow you to filter the questions by topic focus. This has the potential to be an awesome dataset for SEOs when creating content. h/t @MusingPraveen pic.twitter.com/bonkHKNkjc— Brodie Clark (@brodieseo) June 15, 2021
I cannot replicate this. But this looks pretty useful for bloggers and SEOs when creating content.
Previously, Google Page Experience Update was supposed to roll out in May, but it was delayed for undisclosed reasons.
After the June 2021 core update has finished rolling out on June 12th, it appears that Google has started the process of rolling out the page experience update on June 15th. The rollout is scheduled to be completed by the end of August 2021.
Here is Google’s announcement on Twitter.
The page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021. More here: https://t.co/kDwhhOYklK— Google Search Central (@googlesearchc) June 15, 2021
As part of this update, Google will stop using AMP as an eligibility factor for Top Stories and will start using page experience instead.
There shouldn’t be any noticable changes to your rankings. But if there is, I’ll keep you updated!
And that’s all for this week’s SEO news updates. What news are you most excited about?
Do let me know in the comments below!
Updated: 3 August 2021
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