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By vivian on March 26, 2021
Hey SEO peeps, it’s Friday and this means it’s time for another weekly round of SEO news updates!
And here’s a quick overview of what happening this week.
Google’s John Mueller said in a video hangout that Google has stopped automatically moving websites into the mobile-first indexing system.
Instead, the last batch of sites are being queued up and will all be moved over sometime in the coming month or months.
He said the next time Google moves sites to mobile-first indexing it will likely be the last and then every site served by Google in its search results will be through mobile-first indexing.
In the case of desktop-only sites, they will be indexed using a mobile user-agent (like a mobile browser).
Previously, Google moved the deadline from September 2020 to March 2021. Now it might be March, April, or even May but John said it will happen.
The topic of hyphens between words is a classic old-time SEO question, but recently it resurfaced again as John Mueller of Google was asked about how Google treats words with hyphenation.
For example, is WiFi the same as Wi-FI to Google, and does Google always ignore the hyphen between words and so on.
The truth is, it depends.
Google learns how to treat different words in different ways, with or without hyphens. While maybe WiFi and Wi-Fi mean exactly the same thing to Google for ranking purposes, maybe another word with a hyphen may mean something else without a hyphen to Google. Maybe it is for brand ranking purposes or maybe something else.
John Mueller of Google said on Twitter “No, by default we don’t ignore hyphens in words. Sometimes we learn they’re synonyms, sometimes we learn that they’re not.”
Here’s the exact tweet.
Google’s John Mueller was recently asked about how you can update information on Google’s featured snippet.
To which John Mueller clarifies that you cannot email Google to update that information, nor really use the “feedback” link to get it updated faster.
Instead, what you need to do is to update the content on your web page so it is what you want Google to have, then you want to get Google to recrawl and reindex the page.
To do that, you want to update “the sitemap’s last modified date, or for individual URLs, by using Inspect URL + Submit to indexing in Search Console,” John said.
However, do note that this could affect your Google’s featured snippet ranking, and you might even end up losing it in the end.
Google recently responded to Rand Fishkin’s zero-click study (based on SimilarWeb data) that said 65% ended up without a click.
Basically, Google’s response is that…
“Google Search sends billions of clicks to websites every day and we’ve sent more traffic to the open web every year since Google was first created.”
They wanted to set the record straight and the post placed an emphasis on the context of search. The post shared more information into how people usually use search…
At the same time, the search engine also revealed some of its statistics.
Which goes to say it’s not zero-clicks. If you’d like to learn more, you can read all about it directly here in Google’s latest post.
And that’s it for this week’s SEO news. Enjoy your weekend and till we meet again, stay updated and on-trend with SEO through SEOPressor.
Updated: 22 April 2021
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