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By howard-go on March 30, 2020
Hi, again folks! In this week’s news update, we are seeing a few Google Announcements and news/advice related to the Coronavirus. Let’s dive into it.
On the 19th of March 2020, Google announced a new way to appeal to policy issues within Google Ads.
Previously, you will need to go through the support team to make an appeal. Right now, it’s much more efficient. I’m pretty sure it’s effective too.
To appeal, go to the “Ads and extensions”table or “Status” column, select the ad you want to appeal and then click ‘edit’. You’ll see an option to appeal now.
Lizzi Harvey from Google shared a document on Twitter where you can see all the updates that are happening in the search dev docs for the whole month of March.
Do you often wish there was 1 page that you could check and see what’s new in the search dev docs? Well, here it is, backdated to include things that happened this month >> https://t.co/kREZTScTbt
— Lizzi Harvey (@LizziHarvey) March 20, 2020
Some updates included are as follows:
AMP, short for Accelerated Mobile Pages was introduced by Google in October 2015.
We know they’re important because it helps web pages load way faster. If your page is on the featured snippet, users who click on them will be directed to the part of your page where it’s featured.
Pretty nice. But do Google actually prioritize AMP Content on Search? This was asked by Fellyph on Twitter.
That’s a myth.— Martin Splitt at 🏡🇨🇭 (@g33konaut) March 22, 2020
According to Google’s Martin Splitt, it’s a myth. Good that it’s clarified.
Bing announced that they’re adding new features to keep everyone up to date on announcements related to the COVID-19 pandemic.
They are as follows:
If this is relevant to you, read more in details here: Bing adopts schema.org markup for special announcements for COVID-19
Lastly, we have some feedback from Gary Illyes.
A Reddit user asked for the best practices and implications for their client taking their site down due to coronavirus.
The question is very clear here so I won’t need to go through it. Gary shared that owners should close their cart and put up a message explaining to the users what’s happening.
Gary also shared that redirects and 503 will have unwanted effects on the site from SEO perspective.
Later, Gary has put up a blog post on the do and don’t, as well as a guide to “how to pause an online business”.
If you’re in this situation, this is the solution for you.
And that’s it for this week’s SEO Weekly Update. I hope it’s been informative and I also hope all of you are doing well.
Stay home and hydrated. Take care!
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