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Google: Context Around Links is Secondary, Anchor Text Still Most Important |Oct 2020 W1

By vivian on October 2, 2020

Hey SEO peeps, it’s Friday again and that means it’s time for another weekly roundup of SEO news. 

To get a quick glance of what’s happening this week: 

  • Google search tests People Also Search For within Google Autocomplete Search Suggestions
  • Bing highlights Deep Learning and AI improvements
  • Mueller: Context around links is secondary, anchor text remains the most important

Read on to get the gist of the news.

24/9/2020 – Bing highlights Deep Learning and AI improvements 

Bing recently published a post showcasing some of the next waves of improvement around their deep learning and artificial intelligence techniques that will help improve Bing Search. 

The improvements are highlighted in this tweet: 

According to Bing, these improvements are made possible by Microsoft Ruring models. 

If you are looking to get organic traffic from Bing, you can read through the details here at  Bing AI Scale innovations

25/9/2020 – Context around links is secondary, Anchor Text remains the Most Important

We know that many uses of anchor text on links around the web do not describe where it is linking to. 

One example being those “click here” links we see almost everywhere

In the latest Google Webmaster episode, John Mueller address this when Mihai Aperghis asked the question,

“Can Google get context for what is around the link?”

The quick answer to this is that context and content around the link can be secondary, but can be helpful when a strong piece of context from the anchor link, the primary aspect is missing. 

To see John Mueller’s full explanation to this, you can check out the Google Webmaster video here at the timestamp 16:35.

30/9/2020 – Google search tests People Also Search For within Google Autocomplete Search Suggestions

Google is spotted testing its search display again.

This time the experiment include showing the people also search for query expander feature directly in the Google search  bar. 

Yes, this works even in the auto-complete search suggestions drop down bar. Here is a screen shot of this from Kasey Moore. 

How do you find it? Personally, I’m not a big fan. 

And that’s it for this week SEO news, we hope you enjoyed it and stay tune next week Friday. 

Updated: 27 October 2020


About Vivian

Vivian is an anthropologist lost in the world of digital marketing. She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows.

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