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If you’ve done some researching around SEO I’m sure that you’ve heard of the term “Semantic Web” or “LSI Keywords”. But being quite an advanced topic, you might not fully understand how it really works. Even more importantly, how it can be used to improve your SEO.
Since the new version of our well-known plugin – SEOPressor Connect have recently launched with an improved features centered on semantic web, I’m more than happy to explain in-depth on how they work.
And for those not using our plugin, don’t worry as you won’t be left behind. I’m still going to show you how you can implement them in general.
Without further ado, let’s start with the big story – the semantic web.
To put it in the simplest term – semantic web is the aim to prepare web contents in a way that they’re not only understandable by human readers, but also to machine readers.
Machine readers includes things like search engines, web crawlers or even web browsers, especially Google Chrome.
Making your contents understandable to machine readers will grant significant benefits. Few examples:
In most marketer’s context, we are interested most in making our contents understandable to search engines like Google, Bing or Yahoo. In order to do that, it’s best to understand how search engines decipher the meaning or context of a website.
There are mainly 2 ways search engines approach this:
By knowing how search engines attempt at understanding our contents, we can participate in making the process easier, faster and more accurate for them. This will end up in a win-win situation where search engines are able to display the best results and marketers gets better, more accurate ranking.
In this article I will only focus on the first method while I will cover web markups in a future article pretty soon.
Search engines started off being relatively simple. They just take the keywords typed in a search query and match it with the ones found in contents.
This often ends up in inaccurate results, ones that doesn’t fit the user’s search intent. You see, keywords on it’s own can refer to a multitude of different subjects.
Take “apple” for example. Apple can simply mean the sweet red fruit. Or it can even mean the company that produce those expensive tech gadgets.
So how does search engines differentiate which is which?
One of the way is through the usage of Latent Semantic Indexing or LSI for short.
Simply put, LSI is a system to decipher the context of how a particular keyword is used. This is done by examining the rest of the content where the keyword is found for consistently reoccurring complimentary keywords.
By analyzing a huge number of documents, a system can map which complementary keywords is often used for any particular context revolving a particular keyword.
This information can be used in reverse to discover the context a keyword is used by looking at the other keywords appear in the rest of the text.
If that sounds mouthful to you, don’t worry. With some example it will be clearer.
Take again the apple we talked about earlier. If in a set of content we can find the words “healthy”, “sweet” or “fruit salad” it’s safe to say that the word “apple” in the context means the fruit.
While upon dinding words like “lightning port”, “iPhone” or “gadgets” used, it’s clear that “apple” in that context means the tech company.
These accompanying words provide context to the main keywords and they are also known as LSI keywords.
By incorporating the right LSI keywords in your content, you can strengthen the context of your article to be picked up easier by search engines. This will lead to a better and more accurate rankings.
But how do you use LSI keywords in your contents? Basically there are 2 steps on using LSI keywords:
First of all, you need a way to gather LSI keywords for your content. There are various tools and methods available for finding LSI Keywords. Some of the examples:
Finding LSI keyword alone is a huge title on its own but these 3 would make a good start. Once you managed to get enough LSI keywords suggestions, you can proceed to select those closely related to your context.
Once you selected the most relevant LSI keywords, it’s time to use them in your content. While you can generally use them anywhere, you can make the best out of them by including LSI keywords in these manner:
Using LSI keywords in your content to improve SEO isn’t that hard, but it can still consume your focus, time and effort. Doing it right might require a lot of in-depth research and they add up real quick especially if you’re doing a lot of content.
Not a good thing especially if you got tons of other stuff to do.
So how do you keep it off your mind while still gaining benefits out of LSI keywords? Well, you can do it with our new SEOPressor Connect.
Remember when I previously shared how to find LSI keywords? You go to a few places to get suggestions to be included in your content. You might jot it down somewhere before including them in your contents.
This works, but it isolates the process of implementing LSI keywords from the optimization of your contents.
The new SEOPressor Connect handles this by incorporating a built-in LSI engine. And what’s even more amazing is that it’s not just any LSI engine – we are powered by LSIGraph, arguably one of the best LSI keyword generators out there.
So you no longer need to do an additional task of doing separate LSI keyword research. Not when you can get LSI keyword suggestions in real-time as you create your contents.
SEOPressor Connect lists down LSI keyword suggestions and crosses those already used in the content. This way you have a mini checklist to keep track of LSI keyword usage in your content,
The implemented LSI keywords in turn will be taken into account when calculating your content’s SEO score.
LSI keywords contributes to improving your SQ Density (Semantic Quality Density), which basically means how well your contents can be read by machine readers such as Google.
SEOPressor Connect also allows you to have up to 3 target keywords for your article and you can get unique LSI keyword suggestion for each of them. Imagine having to find LSI keywords for 3 separate keywords manually while keeping all of them bound to the same context. That’s messed up!
When it comes to LSI keywords alone, SEOPressor Connect does the following for you:
This massively improved LSI feature, along with a slew of many other critical SEO features, made SEOPressor Connect pretty much the complete SEO plugin for WordPress. You no longer need to depend on multiple plugins or use external tools which comes with a lot of hassle and complications.
Let me know if you find this article helpful. I’d love to hear your thoughts or questions and you can submit them in the comment section below. Cheers!
Updated: 21 July 2017