By joanne on February 27, 2017
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Social media has caused a revolution in the marketing world. Marketing has always been about communication, but communication relies as much on its format as its content. As television revolutionized advertising in the 20th century, so social media will revolutionize it in the 21st century along with social media marketing tools.
Already we are beginning to see these changes, with the advent of things like content marketing, which have to change the way a relationship is established and maintained with an audience in order to result in sales.
Unlike television, however, social media is not one format. It is many. Facebook, Instagram, Twitter, LinkedIn and more all have distinct approaches to helping people communicate, and require their own strategies for successful marketing.
Strategy is one thing, and something I’ve covered in previous weeks – social media marketing plan. But strategy cannot be employed without tools. This week, we’ll be looking at some of the best tools around to help you manage, deliver and optimize your social media marketing approaches.
We will be looking into what tools you should use, what tools you shouldn’t, and what the latest releases for this year have in store to supercharge your results.
Without further ado – here are your must-have tools for social media marketing in 2017:
Social Metrics Pro is a WordPress plugin that will track your social engagement across every major platform, and offer you analytics and reports that will help you understand how well you are trending.
Buffer is one of the most popular social media management tools available. It enables you to schedule your posts and distribute them across all the different social media touchpoints, including multimedia extensions that help optimize images and video for different platforms.
Sprout Social shares some features with Buffer, but its focus lies in customer relationship management through social media platforms, enabling individuals to quickly manage and respond to engagements to keep customers happy.
If there’s one tool on this list you’ve probably already heard of, it’s HootSuite. It allows you to post the same content across multiple platforms at once.
BuzzSumo is a different kind of search engine, which helps you find the hottest content and search terms in your niche.
If This Then That is a free to use resource that allows you to find super simple ‘applets’ that create a single time-saving response to a pre-set condition.
Post Planner is an inbuilt app on Facebook that offers content scheduling through an advanced dashboard.
Social Clout is a social media return on investment optimizer, which aims to make sure you’re targeting your posts as effectively as possible.
A simpler, freemium social media manager that allows you to bulk upload updates and have them randomly distributed across different platforms.
Canva is the easiest way to create arresting, web-optimized graphics using images and text, and is continues to be one of the most impactful social media marketing tools out there right now.
MeetEdgar is a virtual social media assistant, ideal for those with an established back catalog of work that can be made to work even harder.
This is a social media management tool specifically designed for business to business companies.
Tagboard is a specialist social listening tool useful for those seeking deep insights into topic areas for research and development, innovation and more.
Bitly is used to shorten any URL so that it will fit nicely across every social media channel without eating up space and character counts. You can also have customized shortened URLs using the API.
A Pinterest and Instagram focused tool designed to help coordinate visual marketing, particularly helpful for those selling jewelry, prints and more.
This is a gentle reminder that there are literally thousands of social media tools and management dashboards out there to choose from. Some are more specialized than others to different social media outlets or different forms of doing business.
These are the ones I have found to be most valuable and influential throughout my work – the names that keep cropping up across industries. You may not need all of these tools, but picking just a few can drastically increase your effectiveness. Having the right tool for your needs is the most important thing. Choose wisely.
If you’d like to know what’s new for social media in 2017, check out Azfar’s blog post and see how you can benefit from there.
Are there any essential social media tools for marketing that you think we’ve missed? A tool you can’t live without? Drop it in the comments below!
Updated: 18 February 2018
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